Roby Services

What Roby Services does

Roby Services is a third-generation, family-owned home services company headquartered at 3013 Wilkinson Blvd., Charlotte, NC, with a secondary Mountain Division in Boone, NC opened in 2024. Founded in 1950, the company delivers electrical, HVAC, plumbing, and handyman services to residential and commercial customers across Mecklenburg County and roughly 20 surrounding communities in North Carolina and South Carolina. Its value proposition is a one-stop, multi-trade service model that consolidates electrical, heating, cooling, and plumbing under a single provider with 24/7 phone dispatch and field-service delivery. The company operates as part of the Roby Family of Companies, sitting alongside Andrew Roby (real estate), Roby Commercial, and Roby Realty, and pursues cross-referrals within that ecosystem.

The company's core product lines are Electrical Services (repair, installation, generators, EV chargers, panels, wiring, lighting), HVAC Services (heating, cooling, heat pumps, ductless mini-splits, furnaces, indoor air quality), Plumbing Services (repair, installation, water heaters, tankless water heaters, sewer, leak detection, drain cleaning), Commercial Services (multi-vertical electrical, plumbing, and HVAC), and Handyman Services. A recurring-revenue layer sits on top via three maintenance memberships — HVAC ($20/month per system), Generator ($40-50/month), and Tankless Water Heater ($35-40/month) — and a higher-margin hardware add-on, the HALO-LED Whole Home In-Duct Air Purifier sourced from RGF Environmental Group. The technology stack is industry-standard service tooling with online scheduling and 24/7 phone intake; there is no proprietary software, AI, or data platform.

Roby Services generates revenue through fee-for-service transactional work (service calls, repairs, installations) supplemented by subscription maintenance memberships. Pricing is set per service (e.g., $79 Visual AC Inspection, $250 off tankless water heater installs, $200 off HVAC equipment installs) and per-system per-month for memberships. Go-to-market is direct-to-consumer and direct-to-commercial with field-service technicians, supported by a flagship co-branded radio show on News/Talk 1110 WBT ('At Home with Roby'), BBB accreditation, Home Builders Association of Charlotte membership, and community programs such as Pitchin' For Wishes. The company remains privately held by the founding family with no external funding, M&A, or investor disclosures.

Name

Roby Services

Legal name

Roby Services Inc.

Website

https://robyservicesnow.com

Company type

Private

Founded year

1950

Operating status

Operating

Headcount range

11–50 employees

Short description

Roby Services is a third-generation, family-owned home services company founded in 1950 in Charlotte, NC, providing electrical, HVAC, plumbing, and handyman services to residential and commercial customers across the Charlotte-Mecklenburg region and a Boone Mountain Division, with recurring maintenance memberships supplementing transactional service revenue.

Ownership category

akta.pro rank

Headquarters

HQ city

Charlotte

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Professional Home Services: Fee-for-service model for electrical, heating, cooling, and plumbing services. Revenue generated through service calls, repairs, installations, and maintenance. Additional revenue from maintenance membership subscriptions.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Roby Services is a family-owned, third-generation home services company that provides electrical, HVAC, plumbing, and handyman services to residential and commercial customers in the Charlotte, NC region and surrounding areas. The company operates on a fee-for-service model supplemented by recurring maintenance membership subscriptions for HVAC systems, generators, and tankless water heaters.

Product overview

Roby Services is a family-owned, third-generation home services company operating since 1950, offering a comprehensive suite of residential and commercial services under a 'get it all done by one' model. The core offerings include Electrical Services (repair, installation, generators, EV chargers, lighting, wiring, panels), HVAC Services (heating, cooling, furnaces, heat pumps, mini-splits, air quality), and Plumbing Services (repair, installation, water heaters, drains, sewer, leak detection). The company supplements its core services with maintenance membership programs (HVAC, Generator, and Tankless Water Heater memberships), indoor air quality products (HALO-LED air purifier), and commercial services across multiple industries. The portfolio is structured as a unified service offering rather than a modular software platform.

Differentiator

Problem solved

Functional benefit

Products and services

• Electrical Services Comprehensive electrical services including repair, installation, wiring, rewiring, panel upgrades, generators, EV charger installation, lighting, switches, outlets, and ceiling fans for residential and commercial properties.
• HVAC Services Heating, ventilation, and air conditioning services including repair, installation, maintenance, furnaces, heat pumps, ductless mini-splits, and indoor air quality solutions.
• Plumbing Services Full-service plumbing including repair, installation, drain cleaning, water heater services, tankless water heaters, leak detection, sewer line services, sump pumps, and fixture upgrades.
• Commercial Services Commercial electrical, HVAC, and plumbing services for retail, hospitality, offices, warehouses, industrial facilities, healthcare, restaurants, and multi-family properties.
• Handyman Services General handyman services for small repairs and home maintenance tasks including fixture installations, mounting, and various home improvement projects.
• HVAC Maintenance Membership Annual maintenance program providing routine inspections, filter checks, ductwork examination, outdoor unit cleaning, drain line clearing, and refrigerant verification for HVAC systems at $20/month per system with $15/month for each additional system.
• Generator Maintenance Membership Generator maintenance program including engine oil changes, oil filter replacement, spark plugs, air filter, battery testing, power loss simulation tests, and unit cleaning at $40/month for air-cooled and $50/month for liquid-cooled units.
• Tankless Water Heater Maintenance Membership Tankless water heater maintenance including heat exchanger descaling, air and water inlet filter cleaning, internal component inspection, electrical connection verification, and plumbing corrosion assessment at $40/month for one unit and $35/month for each additional unit.
• HALO-LED Whole Home In-Duct Air Purifier Whole-home air purification system using bi-polar ionization and REME-LED technology to filter dust, dander, pollen, smoke, mold, bacteria, and viruses through the HVAC system. Mercury-free and zero ozone compliant.

Named customers9 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Seven partnerships are on record, tiered core, flagship and minor.

• Better Business Bureau (BBB)coreOthersBBB Accredited Business status demonstrating commitment to ethical business practices and customer satisfaction standards. Accreditation provides consumer trust and confidence in the company's services.
• Home Builders Association of Charlotte (HBAGC)coreChannel Partner/ Reseller/ DistributorActive member of the Home Builders Association of Charlotte, indicating strong relationships with residential construction and renovation professionals in the region.
• News/Talk 1110 WBTflagshipStrategic or Co-development PartnerPartnership with News/Talk 1110 WBT radio station to host the 'At Home with Roby' show covering home-related topics. This co-branded content provides community engagement and thought leadership positioning.
• Liberty HVACminorChannel Partner/ Reseller/ DistributorPartner brand shown in affiliations section, indicating working relationship with Liberty HVAC for product/service referrals.
• Andrew Roby (Real Estate)minorOthersRelated company under Roby Family of Companies, providing real estate services. Cross-referral relationship for home services and real estate needs.
• Roby CommercialminorOthersRelated company under Roby Family of Companies focused on commercial property services. Synergistic operations within the family of companies.
• Roby RealtyminorOthersRelated company under Roby Family of Companies providing realty services. Cross-marketing and referral relationship for home services and real estate transactions.

Scale indicators2 records

Recent moves5 records

Expansion highlights6 records

Market position

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/robyelectric

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Roby Services