Nextpractice
Nextpractice is a Bremen-based management consultancy that uses proprietary tools (nextexpertizer, nextmoderator) to diagnose organizational culture and run large-group transformation workshops for DACH enterprises, with a current focus on healthcare providers and public-sector clients.
- Company typePrivate
- Founded2001
- HeadquartersBremen, Germany
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Nextpractice does
Nextpractice is a Bremen, Germany-based management consultancy founded in 2001 (legal entity: nextpractice consulting GmbH & Co. KG) that specializes in organizational culture diagnostics, change management, and market research. It serves primarily DACH-region enterprises and institutions undergoing transformation, with a particular focus on healthcare providers navigating the 2025 KHVVG hospital reform, as well as public-sector and corporate clients in retail and leadership development. Named engagements include dm-drogerie markt, Universitätsklinikum, Kreiskrankenhaus, and BMAS/INQA-funded studies.
The firm's core technology stack comprises proprietary software tools developed over more than two decades: nextexpertizer (a qualitative interview and analysis procedure using approximately 500 intuitive evaluations per respondent to surface unconscious value preferences), nextmoderator (a large-group collaboration platform supporting on-premise, hybrid, and virtual workshops), nextquantifier (a questionnaire module for validating interview findings at organizational scale), and SwarmWorks/BarcampDIGITAL (gamified event formats). Underlying methodology is rooted in neuroscience research initiated by co-founder Prof. Peter Kruse. All product names are registered trademarks; no public API, SDK, or external AI/ML capabilities are disclosed.
Nextpractice operates a quote-based, custom professional-services revenue model with multi-year engagements, delivered through a sales-led and event-driven go-to-market. Services are organized around three streams: corporate and leadership culture analyses, workshop facilitation using nextmoderator, and market/trend research using nextexpertizer. Distribution is primarily direct, supplemented by strategic partnerships (ENDERA-Gruppe, Leadership Consulting Group AG, am4change, Team van der upwich, Impact Design) and content-led demand generation through government-funded studies, published reports, and conference presence. The firm is founder-owned, with Frank Schomburg as Managing Director since 2015 and Niklas Schomburg joining management in 2024 as part of a repositioning from tool provider to integrative solution provider.
Nextpractice firmographics
Firmographics- Name
- Nextpractice
- Legal name
- nextpractice consulting GmbH & Co. KG
- Website
- https://nextpractice.de
- Company type
- Private
- Founded year
- 2001
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Nextpractice is a Bremen-based management consultancy that uses proprietary tools (nextexpertizer, nextmoderator) to diagnose organizational culture and run large-group transformation workshops for DACH enterprises, with a current focus on healthcare providers and public-sector clients.
- Ownership category
- akta.pro rank
Nextpractice industry classification
Industry- Product category
- Management Consulting
- NAICS
- Management Consulting Services (54161), Human Resources Consulting Services (541612), Marketing Consulting Services (541613)
- SIC
- Services-Management Consulting Services (8742), Services-Prepackaged Software (7372)
- akta.pro primary industry
- Talent Management & Workforce Planning Consulting (BPAHAGAA)
- akta.pro secondary industry
- Digital Workplace & Collaboration Consulting (BPAHAEAH)
Keywords
Where Nextpractice is headquartered
LocationHeadquarters
- HQ city
- Bremen
- HQ country
- Germany
- HQ region
- Europe
Offices1 record
Markets served
Nextpractice business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Consulting Services: Professional consulting engagements for corporate culture analysis, leadership culture analysis, and organizational transformation. Delivered through structured project engagements with defined scopes.
- Workshop Facilitation Services: Interactive event services using nextmoderator and SwarmWorks tools, delivered on-site, hybrid, or virtual formats. Includes BarcampDIGITAL and custom workshop designs.
- Market and Trend Research Studies: Custom market research studies using nextexpertizer methodology for clients seeking to understand customer values, market segmentation, and trend identification.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Custom engagement pricing based on project scope |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels5 records
Nextpractice product offering
Product offeringCore offering
Nextpractice is a management consultancy that provides organizational transformation, corporate culture analysis, and market research services to enterprises. The firm uses proprietary software tools (nextexpertizer for unconscious value pattern analysis and nextmoderator for large-group workshops) to help organizations accelerate change processes by actively engaging employees and identifying the cultural drivers behind behavior.
Product overview
Nextpractice offers a portfolio of proprietary software tools centered on two core platforms: nextexpertizer for qualitative and intuitive interview-based analysis of unconscious value patterns, and nextmoderator for large-scale collaborative workshops. These are complemented by specialized formats such as BarcampDIGITAL (a structured digital workshop format) and add-on capabilities including nextquantifier (questionnaire validation) and SwarmWorks (gaming elements for events). The tools serve organizational culture analysis, market and trend research, and interactive event facilitation, primarily in the DACH region.
Differentiator
Problem solved
Functional benefit
Brands
- nextexpertizer: Interview and analysis procedure for qualitative and intuitive surveys that captures unconscious evaluation patterns through approximately 500 intuitive ratings in two-hour individual interviews
- nextmoderator
- SwarmWorks
- nextquantifier
- BarcampDIGITAL
Products and services
- Corporate & Leadership Culture Analysis Diagnostic service using the nextexpertizer methodology to measure cultural evaluation patterns and identify levers for change in organizations undergoing transformation, mergers, or restructuring.
Quantifiable outcome
- 94% of open nursing positions on general wards cannot be filled; 75% expect deterioration in intensive care, 86% on general wards within 3 years
- +3 more outcomes
Companies that use Nextpractice
Customer profileNamed customers4 records
Segments4 records
Ideal customer profiles5 records
Nextpractice technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Nextpractice partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core and minor.
- ENDERA-GruppecorePartnership for hospital reform studies and healthcare transformation. ENDERA-Gruppe provides comprehensive support for healthcare facility transformation in centralization, ambulantization, digitization, restructuring, and HR. Together they conducted the multi-perspective study on the 2025 hospital reform (KHVVG).
- Leadership Consulting Group AGminorPartnership for organizational consulting, leadership training, and implementation of collaborative and participatory interventions. LCG develops system- and context-related solutions together with clients, oriented to market and customer needs.
- am4change GmbHminorLed by Andreas Moser, am4change has designed and successfully orchestrated various complex transformation processes. Supports organizations in strategic transformations for business future design through workshop and large-group moderation.
- Team van der upwichminorProvides classical change process consulting, leadership development with focus on 'young' leaders taking on first leadership responsibility, coaching, training methods close to real leadership reality, and development and support of mission statement processes.
- Impact DesignminorTransformation experts using systemic tools and holistic transformation methods of Impact Business Design. Bridges ideal and everyday reality, translates complexity into meaning, and creates resonance spaces for change until final implementation.
Scale indicators5 records
Recent moves6 records
Expansion highlights5 records
Nextpractice competitors and assessment
Company assessmentDirect peers
- hkp/// group: German HR and organizational consultancy focused on compensation, performance, and corporate governance; overlaps with nextpractice's leadership-culture and HR-transformation work for large German corporates.
- Metaplan: Specialist in large-group moderation, strategic conversations, and workshop-based organizational development; uses comparable facilitation methodology to nextmoderator and competes for the same kind of enterprise workshop mandates.
- Kienbaum Consultants International: German management consultancy with a strong leadership, HR, and organizational transformation practice serving DACH enterprises; comparable in target market and to nextpractice's leadership-culture work, though broader in scope.
- d.vinci: DACH HR and change-management consultancy providing transformation, employer branding, and organizational development services; competes for similar mid-market and enterprise HR-adjacent engagements.
- Great Place to Work Germany: Provides culture diagnostics, certification, and consulting to German enterprises; overlaps directly with nextpractice's corporate and leadership culture analyses and uses proprietary assessment instruments to benchmark organizations.
- Sinus-Institut: German market and social research institute producing proprietary value-based segmentation studies (Sinus-Milieus); conceptually adjacent in uncovering unconscious value and lifestyle drivers for market and societal analysis.
- Gallup: Global leader in employee engagement, strengths-based culture assessment, and value-based leadership research. Operates a comparable proprietary methodology of standardized surveys/interviews and produces large-scale societal and workforce studies, making it the closest methodological analogue to nextpractice's nextexpertizer.
Regional players
- Zeb (zeb.rolfes.schierenbeck.associates): Large European consulting firm with strong presence in financial services and healthcare transformation; relevant adjacent peer given nextpractice's hospital-reform positioning and shared DACH healthcare vertical.
Broad incumbents
- Roland Berger: Major German-headquartered strategy and management consultancy with organizational-transformation capabilities; overlaps at the high end of enterprise change mandates but competes across a much wider scope.
- Korn Ferry: Global organizational consulting firm (including Hay Group) offering culture, leadership, and talent services at much larger scale; competes with nextpractice for enterprise culture diagnostics while operating a much broader portfolio.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Nextpractice social profiles
Digital presenceNextpractice financial estimates
Financial estimateRevenue estimate
Valuation estimate
Nextpractice leadership team
Management profileNumber of profiles
Profiles4 records
Nextpractice funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Nextpractice M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Nextpractice
What does Nextpractice do?
Nextpractice is a management consultancy that provides organizational transformation, corporate culture analysis, and market research services to enterprises. The firm uses proprietary software tools (nextexpertizer for unconscious value pattern analysis and nextmoderator for large-group workshops) to help organizations accelerate change processes by actively engaging employees and identifying the cultural drivers behind behavior.
Is Nextpractice a public or private company?
Nextpractice is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Nextpractice founded?
Nextpractice was founded in 2001. It employs 11 to 50 people.
Where is Nextpractice based?
Nextpractice is headquartered in Bremen, Germany, in the Europe region.
How does Nextpractice make money?
Three revenue lines are on record. Consulting Services are the primary driver. The others are workshop Facilitation Services and market and Trend Research Studies.
Who are Nextpractice's main competitors?
Direct peers on record are hkp/// group, Metaplan, Kienbaum Consultants International, d.vinci, Great Place to Work Germany, Sinus-Institut and Gallup. Zeb (zeb.rolfes.schierenbeck.associates) is listed as a regional player. Broad incumbents are Roland Berger and Korn Ferry.
Does Nextpractice have an API?
No public API is recorded for Nextpractice.
What industry is Nextpractice in?
Nextpractice's product category is Management Consulting. Its primary akta.pro industry code is BPAHAGAA, Talent Management & Workforce Planning Consulting, with a secondary code of BPAHAEAH, Digital Workplace & Collaboration Consulting. Its NAICS code is 54161 and its SIC code is 8742.