Johnson Carpet One

What Johnson Carpet One does

Johnson Carpet One Floor & Home is a privately held, single-location flooring retail store operating at 4034 Chicago Drive SW in Grandville, Michigan. The company is an independently owned member of the Carpet One Floor & Home cooperative, a national retail network sponsored by CCA Global Partners, Inc., a Delaware corporation headquartered in St. Louis, Missouri. The cooperative provides the store with national brand recognition, exclusive proprietary flooring brands, cooperative purchasing power, and shared marketing resources, while individual store operators retain local autonomy over showroom operations, staffing, and customer service.

The store sells a full spectrum of flooring products — hardwood, tile, carpet, luxury vinyl, and laminate — plus commercial flooring solutions targeting retail, office, healthcare, hospitality, and education environments. Differentiated technical offerings include waterproof carpet with H2O moisture-resistant backing and solution-dyed nylon fibers, professional moisture testing prior to hardwood installation, and proprietary exclusive brands available only through the Carpet One network. Adjacent offerings include kitchen and bathroom countertops and backsplashes, professional interior design consultation, floor care products, and a Room Visualizer digital preview tool. Customer-facing services include expert in-store consultation, free in-home estimates, professional installation by employed installers, the Beautiful Guarantee® satisfaction program (free replacement if unsatisfied), and zero-interest financing through a Synchrony HOME credit card partnership.

The revenue model combines one-time product sales across flooring categories with professional installation and interior design services, supplemented by transaction-fee financing. The customer base is dominated by residential homeowners in the Grand Rapids metro area, with a smaller commercial segment. Distribution is entirely through the single Grandville showroom plus digital tools (website, sample box shipping, social channels) that support lead generation but not fulfillment outside the local market. The company has 11-50 employees and operates with standard weekday and Saturday showroom hours.

Name

Johnson Carpet One

Legal name

CCA Global Partners, Inc.

Website

https://johnsoncarpetonegrandville.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Johnson Carpet One Floor & Home is a privately held, single-location flooring retailer in Grandville, MI, serving residential homeowners and local commercial clients with hardwood, carpet, luxury vinyl, tile, laminate, kitchen and bath surfaces, and professional installation services under the national Carpet One cooperative brand.

Ownership category

akta.pro rank

Product category

Flooring Retail

NAICS

Floor Covering Retailers (449121)

SIC

Retail-Home Furniture, Furnishings & Equipment Stores (5700)

akta.pro primary industry

Flooring Installation Services (Retailer-Affiliated) (CRAIAGAK)

akta.pro secondary industries

Carpet & Area Rug Flooring Retail (CRAIAGAE), Hardwood Flooring Retail (CRAIAGAB), Luxury Vinyl (LVP/LVT) Flooring Retail (CRAIAGAD)

Keywords

• Flooring retail
• Carpet installation
• Hardwood flooring
• Luxury vinyl
• Commercial flooring

Headquarters

HQ city

Grandville

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Others

Revenue model

1. Flooring Product Sales: Retail sales of various flooring types including hardwood, carpet, luxury vinyl, laminate, and tile. Products are sold directly to residential and commercial customers through the showroom.
2. Professional Installation Services: Installation services provided by experienced, expert installers who guarantee quality workmanship. Includes installation warranty.
3. Interior Design Services: Professional interior design services offered alongside flooring products to help customers select the best flooring for their lifestyle and needs.
4. Kitchen and Bathroom Products: Sales of kitchen and bathroom countertops and backsplashes as complementary products to flooring.
5. Financing Services: Through Synchrony HOME credit card partnership, offering zero interest financing if paid in full within 12 months, enabling customers to afford higher-value purchases.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels7 records

Core offering

Johnson Carpet One is a local flooring retail store that sells hardwood, carpet, luxury vinyl, tile, and laminate flooring products for residential and commercial customers. The company also offers professional installation, interior design services, kitchen and bath countertops, financing through Synchrony HOME, and a satisfaction guarantee called the Beautiful Guarantee.

Product overview

Johnson Carpet One Floor & Home is a flooring retail store offering a comprehensive portfolio of hard surface and soft surface flooring products. The core product lineup includes Hardwood, Tile, Carpet, Luxury Vinyl, and Laminate flooring, complemented by Commercial Flooring services for business environments. Add-on offerings include Room Visualizer (virtual preview tool), Stain First Aid (stain removal guidance), Flooring Samples (home sampling service), Kitchen and Bath Design Services, and Floor Care Products. The company differentiates through The Beautiful Guarantee satisfaction program and financing options. Products are available across various price points and styles, with exclusive proprietary brands available only through Carpet One stores.

Differentiator

Problem solved

Functional benefit

Products and services

• Hardwood Flooring Hardwood flooring products offered in a variety of timeless styles, stains, and finishes with water and scratch resistance properties, available to residential and commercial customers.
• Tile Flooring Tile flooring available in stylish colors, patterns, shapes, and sizes for residential and commercial projects.
• Carpet Carpet products providing warmth and comfort with innovation and performance features, including waterproof and pet-friendly options.
• Luxury Vinyl Flooring Luxury vinyl flooring offering innovative wood, tile, and stone looks that are designed to be both beautiful and durable.
• Laminate Flooring Laminate flooring offering low-maintenance durability suitable for high-traffic areas of the home.
• Waterproof Carpet Carpet specifically designed with waterproof H2O moisture-resistant backing and solution-dyed nylon fibers to prevent water penetration, ideal for high-moisture areas and pet-friendly homes.
• Commercial Flooring High-performance commercial flooring solutions designed for retail stores, offices, healthcare, hospitality, and education environments, delivered with expert installation.
• Kitchen and Bath Design Services Professional interior design services for kitchen and bathroom projects, including countertops and backsplashes, offered alongside flooring sales.
• Floor Care Products Floor care and maintenance products sold to support ongoing care of installed flooring.
• The Beautiful Guarantee Satisfaction guarantee program promising free floor replacement if customers are not satisfied with their flooring purchase.
• Financing Services Flexible financing options offered via the Carpet One Synchrony HOME credit card, providing zero interest if paid in full within 12 months on flooring purchases.

Quantifiable outcome

• Most carpet lasts 5-15 years depending on fiber type, traffic, and maintenance
• +1 more outcomes

Named customers4 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Four partnerships are on record, tiered core and minor.

• CCA Global PartnerscoreStrategic or Co-development PartnerJohnson Carpet One is an independently operated Carpet One Floor & Home store under the CCA Global Partners cooperative. The parent company provides marketing resources, exclusive brand access, cooperative purchasing power, and operational support including the Beautiful Guarantee program and shared warranty systems.
• Floor Covering Industry Foundation (FCIF)minorOthersThe Floor Covering Industry Foundation is a nonprofit that provides grants to industry colleagues in need of medical care and living expenses. Carpet One supports FCIF through the annual Alan Greenberg Charity Golf Tournament which raised $130,000 in 2022.
• New BeginningsminorOthersNew Beginnings is a non-profit organization providing transitional living for survivors and families of domestic violence, assault, and stalking in Farmington, NM. Carpet One Floor & Home Farmington donated flooring materials and installation services to help update their facilities.
• Synchrony HOME Credit CardcoreGTM or Marketing PartnerPartnership to offer financing options to customers. Provides the Synchrony HOME credit card for flooring purchases with zero interest if paid in full within 12 months.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Lowe's: National home improvement big-box with a comparable flooring assortment, in-store flooring specialists, and installation services. Same target customer as Johnson Carpet One with materially broader selection and brand marketing spend.
• Floor & Decor: Specialty big-box flooring retailer with large in-store selection of hard surface, tile, and installation materials plus design services. Competes head-on with Johnson Carpet One for DIY and pro flooring purchases but at significantly larger scale and broader assortment.
• Home Depot: National home improvement big-box with a large flooring department, in-store design services, and installer marketplace. Competes on price, selection, and convenience; not a flooring specialist but a primary alternative for the same residential customer.

Direct peers

• LL Flooring: Specialty flooring retailer (formerly Lumber Liquidators) selling hardwood, vinyl, laminate, tile, and accessories with installation services through both stores and online. Directly comparable in category mix and customer base.
• Flooring America: Flooring retail cooperative also operated under CCA Global Partners alongside Carpet One. Same cooperative buying power, similar multi-category flooring assortment, installation services, and exclusive brand strategy, differing primarily in brand identity.
• Carpet One Floor & Home (other co-op stores): Other independently operated Carpet One Floor & Home stores under the same CCA Global Partners cooperative. They run the same brand, exclusive products, Beautiful Guarantee program, and Synchrony financing in different geographies, making them the most direct comparable for Johnson Carpet One.
• Empire Today: National direct-to-consumer flooring retailer known for in-home shopping and same-day installation across carpet, hardwood, vinyl, and tile. Closely comparable business model (product + installation bundle) at much larger national scale.
• Abbey Carpet & Floor: Carpet and floor covering retail cooperative with member stores across the U.S. Operates a similar independent-dealer model selling carpet, hardwood, vinyl, tile, and laminate with professional installation, making it a structural peer for Johnson Carpet One.

Others

• IKEA: Home furnishings retailer with growing kitchen and bath category overlap with Johnson's kitchen/bath design service. Not a direct flooring peer, but competes for the same home-improvement budget the Johnson customer is allocating.
• Wayfair: Online home furnishings and flooring marketplace. Not a direct showroom competitor, but increasingly where consumers research and order flooring, putting pressure on traditional storefront retailers like Johnson Carpet One.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/johnsoncarpet
• YouTubeyoutube.com/channel/UCGSpHEc7Y3eVEn_W3-6W39w/featured
• Facebookfacebook.com/JohnsonCarpet
• Instagraminstagram.com/johnsoncarpetone_
• Pinterestpinterest.ca/johnsoncarpet

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Johnson Carpet One