Think Productive
Think Productive Australia is a professional development firm that delivers productivity, leadership, and AI-tooling workshops to enterprise and government clients, operating as the Australian arm of a global Productivity Ninja training network founded in 2009.
- Company typePrivate
- Founded2009
- HeadquartersSydney, Australia
- Headcount11–50
- GTM typeB2B and B2C
- OfferingServices
What Think Productive does
Think Productive Australia is a professional development training firm that delivers workshops and learning programs focused on personal productivity, leadership, professional skills, and increasingly generative-AI tool usage. It operates as the Australian arm of a global training brand founded in the UK in 2009 by Graham Allcott, with the local operation led by Matt Cowdroy and a small team of approximately six people, including the local founder and five "Productivity Ninjas" — facilitators with backgrounds in psychology and coaching. The company is part of a franchise/affiliate network spanning 8+ countries that has collectively trained over 350,000 people.
The core offering is built around a proprietary "Productivity Ninja" methodology and associated curriculum delivered through in-person and virtual workshops, alongside a subscription-based learning platform called the Productivity Ninja Academy. Recent curriculum additions include generative AI productivity training (Microsoft Copilot, Google Gemini) and a "Mastering Microsoft Teams Meetings" workshop launched in December 2025. The supporting content ecosystem includes authored books, a blog, and webinar content.
Commercially, the firm operates a professional services model with enterprise and government clients paying on a quote-based engagement basis; pricing is not publicly disclosed. The client roster spans large multinationals and public-sector buyers including Microsoft, Qantas, Boeing, the Australian Government, EY, GSK, Coca-Cola, and McDonald's. The recurring Academy subscription introduces a second, more predictable revenue stream layered on top of project-based workshop fees.
Think Productive firmographics
Firmographics- Name
- Think Productive
- Legal name
- Think Productive Australia
- Website
- https://thinkproductive.com.au
- Company type
- Private
- Founded year
- 2009
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Think Productive Australia is a professional development firm that delivers productivity, leadership, and AI-tooling workshops to enterprise and government clients, operating as the Australian arm of a global Productivity Ninja training network founded in 2009.
- Ownership category
- akta.pro rank
Think Productive industry classification
Industry- Product category
- Professional Development Training
- NAICS
- Professional and Management Development Training (611430), Professional and Management Development Training (61143), Computer Training (61142), Educational Support Services (61171)
- SIC
- Services-Educational Services (8200), Services-Management Consulting Services (8742)
- akta.pro primary industry
- Time Management, Productivity & Workplace Tools (EDAAAKAG)
- akta.pro secondary industries
- Training Delivery Providers (In-Person, Virtual, Train-the-Trainer) (BPACANAM), Training Delivery Services (Onsite/Virtual Instruction, Workshops, Coaching) (BPAEANAN), Workforce & Career Transition Noncredit Programs (EDAAAEAC), Digital Skills & Tech Upskilling (Noncredit) (EDAAAEAE)
Keywords
Where Think Productive is headquartered
LocationHeadquarters
- HQ city
- Sydney
- HQ country
- Australia
- HQ region
- Oceania
Offices1 record
Markets served
Think Productive business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Operations, Technology or R&D, Others
Revenue model
- In-house Team Workshops: Customized professional development workshops delivered to organizations at their premises or virtually. These are typically full-day or half-day sessions focused on productivity, leadership, team engagement, and professional skills.
- Public Workshops: Scheduled workshops open to individual participants, delivered online via Microsoft Teams. Examples include 'The Way of the Productivity Ninja' (90 mins, June 24 2026) and '6 Weeks to Ninja' program (6-week course starting June 25 2026).
- One-to-one Productivity Coaching: Individual at-desk consultancy and coaching sessions where a Productivity Ninja works personally with a client to implement productivity systems, email management, and workflow optimization.
- Productivity Ninja Academy: Online learning hub providing tutorials, resources, and a global community for ongoing learning. Included free with workshop attendance and available as standalone subscription.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | In-house team workshops - customized enterprise pricing |
| Other | Pay-as-you-go | Public workshops - individual participant pricing |
Go-to-market motion2 records
Distribution channels5 records
Marketing channels7 records
Think Productive product offering
Product offeringCore offering
Think Productive Australia delivers professional development training through the branded "Productivity Ninja" methodology, offering customized in-house team workshops (productivity, leadership, email management, Microsoft tools, hybrid working), public workshops for individual professionals, one-to-one productivity coaching, and a subscription-based online learning academy (Productivity Ninja Academy). Services are delivered by a team of "Productivity Ninjas" both in-person and virtually via Microsoft Teams/Zoom.
Product overview
Think Productive is a professional development training company offering a comprehensive portfolio of Productivity Ninja® branded workshops and training programs. The core offering centers on the Productivity Ninja methodology (based on Graham Allcott's book 'How to be a Productivity Ninja') with over 20 distinct workshop products spanning productivity/time management, email management, Microsoft tools training, leadership skills, professional skills, team engagement, and coaching. Key products include The Way of the Productivity Ninja®, How to be a Productivity Ninja®, and Getting Your Inbox to Zero as flagship offerings. The company also provides the 6 Weeks to Ninja Program for extended learning, one-to-one coaching, and the Study Ninja program for students. Supporting offerings include the Productivity Ninja Academy (online learning hub), free Ninja Skill Boosters webinars, and the Monthly Productivity Ninja Tips Newsletter. The company emphasizes 'psychology before technology' and focuses on behavioral change rather than just tool training.
Differentiator
Problem solved
Functional benefit
Brands
- Productivity Ninja: Core methodology and brand for productivity training workshops and programs
- Getting Your Inbox to Zero
- Productivity Ninja Academy
- Ninja Skill Boosters
- Study Ninja
Products and services
- The Way of the Productivity Ninja® A 90-minute to 3-hour time management training workshop designed for the modern workplace that helps professionals and teams sharpen focus, reduce stress, and take back control of their day through the Productivity Ninja methodology.
- How to be a Productivity Ninja® A comprehensive 6-hour deep dive workshop with at-desk implementation where participants develop systems and techniques from Graham Allcott's book. Focuses on attention management over time management, building a 'second brain' system, and sustainable strategies for information overload.
- Getting Your Inbox to Zero A 3-hour email management workshop that helps participants get email overload under control. Combines group training with individual at-desk implementation, with 99% of participants achieving inbox zero on the day.
- The Productivity Ninja's Guide to Hybrid Working A 90-minute interactive workshop guiding participants through the '4 Modes of Work' in hybrid environments, focusing on attention management, balance between focus and collaboration, and practical tools for productivity and wellbeing.
- Microsoft for Productivity Ninjas An up to 6-hour workshop teaching how to utilize and connect essential features across Microsoft applications including Outlook, Teams, OneNote, To Do, SharePoint, and Planner to take control of attention and build a 'Microsoft second brain' system.
- Mastering Microsoft Teams Meetings A 2-hour hands-on workshop teaching how to use Microsoft Teams features more intentionally for meetings - including agenda tools, Q&A, presenter roles, breakout rooms, polls, whiteboards, immersive spaces, and AI features including Copilot.
- Fixing Meetings A 3-hour facilitation training packed with practical tips, tricks and tools to help teams make the most of meeting time. Includes the 4Ps framework (Purpose, Plan, People, Protocols) and the 40:20:40 approach.
- Project Management 101 A full-day workshop providing a simple, repeatable framework for delivering projects on time, on budget and effectively. Covers planning, time estimation, budgeting, risk analysis, and stakeholder communication.
- The Manager Role A 3-hour masterclass helping managers reflect on their management style, understand the differences between leadership and management, and develop actions to become more effective managers.
- Managing Upwards A practical workshop teaching one of the most important skills in modern work - building stronger relationships with senior colleagues, improving communication, trust and strategic alignment through relationship mapping and strategic thinking.
- Leading Hybrid Teams A 2-hour interactive workshop helping managers lead productive, agile, happy and informed hybrid teams. Covers optimization over control, redefining leadership roles, and building an action-based culture.
- Delegate Like a Productivity Ninja A workshop sharing the Productivity Ninja approach to delegation that empowers team members to think and problem-solve, building a culture of thinking, engaged, motivated problem-solvers.
- We Need to Talk A feedback skills workshop teaching how to deliver feedback that is truthful AND shows care. Covers both giving and receiving feedback with characteristics of effective, kind, timely, behavior-based, relevant, and actionable feedback.
- Coaching to Empower A half-day workshop teaching managers how to harness their unique coaching style to create a culture of high performance, trust, and safety. Focuses on increasing responsibility, self-awareness, and self-belief through listening and questioning skills.
- Influencing & Persuading A 4-hour practical workshop exploring psychological skills such as active listening, empathetic questioning and positive framing. Helps participants understand how different people think and how organizational culture affects ability to influence.
- Unlocking Emotional Intelligence A masterclass helping participants consider their own level of Emotional Intelligence and that of others, providing a framework to understand why we behave as we do and how to change this.
- Love Your Inner Presenter A full-day experiential and practical workshop helping participants become more comfortable, confident, and effective presenters. Includes video recording of participants presenting.
- Supercharge Your Team Comms A workshop empowering teams to understand the role of great communications in supporting best work and creating a positive, collaborative and confident culture. Includes developing a 'Comms Manifesto' for the organization.
- Thriving Teams in Tricky Times A workshop for leaders and teams available in 3-hour (for leaders/managers) or 6-hour (for intact teams) formats. Covers reframing failure, navigating uncertainty, building psychological safety, and overcoming 'High-Functioning Fear'.
- Cracking the Engagement Puzzle A practical workshop based on the 7 work-based emotional needs that drive engagement. Helps managers understand what truly motivates humans at work and prepare for more effective 1:1 conversations.
- 6 Weeks to Ninja Program A 6-week intensive productivity program (2 hours per week) guiding participants through key principles from 'How to be a Productivity Ninja'. Includes weekly focus on characteristics, overload management, second brain systems, inbox zero, weekly review, and work/life balance.
- One-to-one Productivity Coaching Individual at-desk consultancy, training and coaching where a Productivity Ninja spends 1-on-1 time helping clients regain control, clarity, and space for big-picture strategic thinking through the CORD Model™.
- How to be a Study Ninja A workshop helping students and young people bring playful momentum to studying, dealing with everyday life interference, and balancing studying, working, socializing with a 'life'. Uses the 9 Characteristics of the Study Ninja.
- Productivity Ninja Academy An online learning hub providing tutorials, resources and a global community to guide users on their Productivity and Wellbeing journey. Provides blended learning experience for workshop participants to cement learnings, available as a standalone subscription.
- How to be a Productivity Ninja (Book) The business best-seller by Graham Allcott that forms the core principles for many of Think Productive's workshops, covering productivity, attention management, and work/life balance. Sold via Amazon.
Quantifiable outcome
- 99% of participants get their inboxes to zero on the day
- +3 more outcomes
Companies that use Think Productive
Customer profileNamed customers21 records
Segments3 records
Ideal customer profiles3 records
Think Productive technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration10 records
AI capability2 records
Feature1 record
Think Productive partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Global Franchise/Affiliate NetworkcoreThink Productive operates through a global network of independently operated offices serving Canada, New Zealand, The Netherlands, United Arab Emirates, United Kingdom, United States, West and South Asia, and Western Europe. Each regional office delivers Productivity Ninja training under the global brand.
Scale indicators5 records
Recent moves5 records
Expansion highlights5 records
Think Productive competitors and assessment
Company assessmentDirect peers
- FranklinCovey: Global productivity and leadership training company selling branded methodologies (e.g., The 7 Habits) to enterprise clients via workshops and consulting — directly comparable business model and customer base to Think Productive.
- Priority Management: Specializes in time management, productivity, and personal effectiveness workshops for organizations worldwide — overlapping methodology, delivery format, and enterprise target market.
- The Ken Blanchard Companies: Provider of leadership and management training programs built on a branded methodology, selling in-house enterprise workshops globally — directly comparable offering and GTM motion.
- Dale Carnegie Training: Global professional development and leadership training provider with franchise-style delivery across many countries — overlaps with Think Productive's enterprise workshop model and international footprint.
- VitalSmarts: Sells corporate training programs (Crucial Conversations, Influencer) targeting communication, leadership, and behavior change — directly comparable in methodology-driven workshop sales.
Broad incumbents
- DDI (Development Dimensions International): Large established leadership and talent development provider offering enterprise-wide training programs — broader portfolio than Think Productive but overlapping corporate buyer and content category.
- Center for Creative Leadership: Established global provider of leadership education, research, and training programs serving enterprise clients — adjacent leadership development category, broader scope than Think Productive.
Emerging players
- BetterUp: Digital coaching and leadership development platform serving enterprise clients with 1:1 coaching — partial overlap with Think Productive's coaching and leadership development offerings, with a tech-enabled delivery model.
- Grow Coaching International: Provides leadership, team coaching, and productivity training programs to organizations — overlaps Think Productive's leadership and professional skills workshop portfolio, particularly in the ANZ market.
Others
- Cornerstone OnDemand: Enterprise learning and talent development software platform that hosts and delivers training content — adjacent technology enabler for the corporate training ecosystem Think Productive serves.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
Think Productive social profiles
Digital presenceThink Productive financial estimates
Financial estimateRevenue estimate
Valuation estimate
Think Productive leadership team
Management profileNumber of profiles
Profiles8 records
Think Productive funding detail
Funding detailFunding overview
Funding rounds1 record
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Think Productive M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Think Productive
What does Think Productive do?
Think Productive Australia delivers professional development training through the branded "Productivity Ninja" methodology, offering customized in-house team workshops (productivity, leadership, email management, Microsoft tools, hybrid working), public workshops for individual professionals, one-to-one productivity coaching, and a subscription-based online learning academy (Productivity Ninja Academy). Services are delivered by a team of "Productivity Ninjas" both in-person and virtually via Microsoft Teams/Zoom.
Is Think Productive a public or private company?
Think Productive is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Think Productive founded?
Think Productive was founded in 2009. It employs 11 to 50 people.
Where is Think Productive based?
Think Productive is headquartered in Sydney, Australia, in the Oceania region.
How does Think Productive make money?
Four revenue lines are on record. In-house Team Workshops are the primary driver. The others are public Workshops, one-to-one Productivity Coaching and productivity Ninja Academy.
Who are Think Productive's main competitors?
Direct peers on record are FranklinCovey, Priority Management, The Ken Blanchard Companies, Dale Carnegie Training and VitalSmarts. Broad incumbents are DDI (Development Dimensions International) and Center for Creative Leadership. Emerging players are BetterUp and Grow Coaching International. Cornerstone OnDemand is listed as an others.
Does Think Productive have an API?
No public API is recorded for Think Productive.
What industry is Think Productive in?
Think Productive's product category is Professional Development Training. Its primary akta.pro industry code is EDAAAKAG, Time Management, Productivity & Workplace Tools, with a secondary code of BPACANAM, Training Delivery Providers (In-Person, Virtual, Train-the-Trainer). Its NAICS code is 611430 and its SIC code is 8200.