Foxy Lingerie

What Foxy Lingerie does

Foxy Lingerie is an independent direct-to-consumer e-commerce retailer of intimate apparel, role-play costumes, swimwear, and related accessories, operating under the legal entity Foxy Intimates LLC from a single headquarters in North Grafton, Massachusetts. Founded in 2012 and privately held, the company sells exclusively through its own website, foxylingerie.com, with no physical retail locations, no third-party marketplace presence, and US-only shipping. Its catalog spans more than a dozen categories including lingerie (babydolls, corsets, chemises, teddies), bras, panties, plus size lingerie and costumes, swimsuits, shapewear, hosiery, and costume accessories, with products priced individually from approximately $5 to over $150 and free standard shipping offered on US orders over $70.

The underlying operation is a curated multi-vendor marketplace on a standard e-commerce platform: Foxy aggregates and resells products from a roster of brand partners led by Coquette (665+ SKUs) and Roma (624+ SKUs), with additional assortment from Dreamgirl, Elegant Moments, Oh La La Cheri, Forplay, Mapalé, Leg Avenue, and Coquette International. There is no proprietary technology, no mobile app, no public API, and no disclosed AI or data capabilities; customer acquisition relies on email newsletter sign-up, a content blog, and an affiliate referral program. Day-to-day operations are run by a small team (1–10 employees), with Bill Rowell identified as the site editor.

Name

Foxy Lingerie

Legal name

Foxy Intimates LLC

Website

https://foxylingerie.com

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Women's Lingerie & Intimate Apparel Retail

NAICS

Clothing and Clothing Accessories Retailers (458110), Clothing and Clothing Accessories Retailers (45811), Clothing, Clothing Accessories, Shoe, and Jewelry Retailers (458)

SIC

Retail-Women's Clothing Stores (5621), Retail-Apparel & Accessory Stores (5600)

akta.pro primary industry

Intimates, Lingerie & Sleepwear Retail (CRAAABAF)

akta.pro secondary industries

Lingerie & Seduction (Sets, Bodysuits, Teddies) (CRAAAIAD), Intimates Accessories (Hosiery, Garters, Lingerie Care) (CRAAAIAI), Women’s Apparel Retail (CRAAABAB)

Keywords

• Women's lingerie
• Intimate apparel
• Sexy costumes
• Plus size lingerie
• Swimwear and accessories

Headquarters

HQ city

North Grafton

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Supply Chain, Marketing or Sales, Operations, Technology or R&D, Personnel

Revenue model

1. Direct Product Sales: One-time product purchases through the company's e-commerce website. Customers purchase individual items such as lingerie, costumes, accessories, and swimwear with no subscription or recurring billing component.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Foxy Lingerie is an independent online retailer selling women's lingerie, bras, panties, role-play costumes, plus size intimate apparel, swimsuits, apparel, and accessories. The company curates and resells products from multiple brand vendors (Coquette, Roma, Dreamgirl, Elegant Moments, Oh La La Cheri, Forplay, Mapalé, Leg Avenue) through its own e-commerce storefront, offering standard and plus size ranges from XS through 4X across U.S. domestic shipping only.

Product overview

Foxy Lingerie is an independent online lingerie and costumes e-commerce retailer offering a comprehensive portfolio of intimate apparel products. The offering consists of core product categories including lingerie (babydolls, bodysuits, bustiers, chemises, corsets, teddies, sleepwear), bras (bralettes, underwire, padded, sheer), panties (thongs, G-strings, boyshorts, crotchless), costumes (role-play themes including schoolgirl, nurse, maid, fantasy), plus size lingerie, swimsuits, apparel, and accessories (hosiery, gloves, costume accessories). The company operates as a multi-vendor marketplace selling products from brands including Coquette, Roma, Dreamgirl, Elegant Moments, Oh La La Cheri, Forplay, Mapalé, and Leg Avenue. The platform does not offer a unified software platform but rather a curated e-commerce selection with free shipping on orders over $70.

Differentiator

Problem solved

Functional benefit

Products and services

• Lingerie Core intimate apparel collection including babydolls, bodystockings, bodysuits, bustiers, camisoles, chemises, corsets, garter belts, gowns, leather lingerie, lingerie dresses, lingerie sets, open cup lingerie, robes, rompers, sheer lingerie, sleepwear, teddies, and vinyl/latex lingerie. Sold to women shopping for personal intimate apparel.
• Bras Range of bra styles including bralettes, bra & panty sets, open cup bras, padded bras, sheer bras, shelf bras, and underwire bras for women.
• Panties Diverse panty styles including bikini, booty shorts, boyshorts, crotchless, full coverage, G-string, high waisted, hipsters, lace, low rise, sheer, and thongs.
• Costumes Themed role-play costumes across 35+ themes including schoolgirl, nurse, maid, pirate, bunny, holiday, historical, superhero, and more. Available in standard and plus sizes for personal use, parties, and Halloween.
• Plus Size Lingerie Extended size range of plus size lingerie spanning babydolls, bodystockings, bodysuits, bustiers, camisoles, chemises, corsets, garter belts, gowns, holiday lingerie, leather lingerie, lingerie costumes, lingerie dresses, lingerie sets, robes, rompers, sheer lingerie, sleepwear, teddies, plus size bras, and plus size panties.
• Swimsuits Sexy swimsuit collection including bikinis, monokinis, and one-piece swimsuits for women.
• Apparel Clothing items including apparel sets, dancewear bottoms and tops, dresses, exotic dancewear sets, jumpsuits/rompers, shapewear, skirts, and tops.
• Accessories Lingerie and costume accessories including gloves, handcuffs, lingerie accessories, pasties, petticoats/tutus, costume accessories (hats, wings), and hosiery (fishnet, nylon, opaque, pantyhose, sheer, thigh high stockings).

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Ten partnerships are on record, tiered core and minor.

• CoquettecoreOthersMajor vendor partner offering 665+ products including babydolls, corsets, lingerie sets, and the Darque wet-look collection. Coquette releases seasonal styles including spring, fall costumes, and holiday collections with consistent quality construction.
• RomacoreOthersKey vendor partner with 624+ products spanning structured lace bralette sets, stretch-mesh bodysuits, satin chemises, and costume styles. Introduces seasonal colors in saturated brights and jewel tones annually.
• DreamgirlminorOthersCostume manufacturer supplying role-play and fantasy costumes including schoolgirl, nurse, and themed outfits. Products available in both standard and plus sizes.
• Elegant MomentsminorOthersLingerie manufacturer producing plus size leather lingerie including bustiers and bra sets. Made in India.
• MapaléminorOthersSleepwear and apparel vendor producing themed sleep shirts including Halloween-themed styles. Made in Colombia.
• ForplayminorOthersCostume manufacturer supplying fantasy and role-play costumes including Miss Jazzy Jester and other themed costumes.
• Leg AvenueminorOthersCostume brand producing fantasy costumes including pirate captain costumes and themed role-play outfits in extended sizes.
• Roma (Costume Division)minorOthersCostume subsidiary producing themed costumes including High Roller Lady Pimp Costume. Maintains consistent construction quality between lingerie and costume lines.
• Oh La La CheriminorOthersLingerie brand producing romantic babydolls with two-tone lace construction and ring detail accents including the Arielle Babydoll collection.
• Coquette InternationalminorOthersSame parent company as Coquette, supplying intimate apparel including holiday-inspired panties, high-waisted styles, and mesh lingerie items. Manufactures in-house fabrics.

Scale indicators1 record

Recent moves5 records

Expansion highlights4 records

Others

• Leg Avenue: Wholesale costume and hosiery brand that is also a vendor partner of Foxy; relevant as an adjacent/ecosystem participant that supplies Foxy and offers comparable costume products direct to consumers.

Direct peers

• Yandy: Yandy is a direct-to-consumer intimate apparel and costume retailer with the closest comparable offering to Foxy Lingerie — same multi-vendor model, similar product mix (lingerie, costumes, plus sizes), and similar U.S. shipping model.
• Hips & Curves: Specialty plus-size lingerie D2C retailer with extended size assortment and similar plus-size product depth — a direct competitor for Foxy's underserved plus-size customer segment.
• Savage X Fenty: Rihanna's direct-to-consumer intimates and sleepwear brand operating a D2C-led intimates model with strong plus-size inclusion — competes for the same women seeking lingerie online with much larger brand and capital backing.
• Adore Me: Tech-enabled D2C intimates brand selling lingerie, sleepwear, and bras online — directly comparable product/customer overlap and D2C operating model, with broader brand recognition and a recently acquired technology stack.

Broad incumbents

• Victoria's Secret: Largest intimates brand globally; competes broadly with Foxy across lingerie, bras, panties, sleepwear, and swim, with overlap in sexier/intimate apparel positioning — vastly larger assortment and brand.
• ThirdLove: DTC intimates brand focused on bras, underwear, and sleepwear with extended sizing — broader category than Foxy but overlapping D2C model and plus-size positioning.
• Figleaves: Large UK-based multi-brand lingerie retailer — broader category incum bent with multi-vendor model analogous to Foxy, primarily serving UK/EU but representing the same retail format.

Emerging players

• Honeydew Intimates: D2C lingerie brand selling affordable intimates online — emerging player in the same D2C channel targeting similar customers with growing assortment depth and brand awareness.
• Cuup: DTC intimates brand offering bras, underwear, and swimwear with strong design positioning — overlapping customer segments and D2C operating model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/in/billr578
• Xx.com/Foxylingerie
• Facebookfacebook.com/foxyapparel

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Foxy Lingerie