OH LA LA CHERI

Name

OH LA LA CHERI

Legal name

SD Retail II LLC

Website

https://ohlalacheri.com

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

11–50 employees

Short description

OH LA LA CHERI is a privately held intimate apparel design house that sells sexy lingerie direct-to-consumer through a Shopify storefront, serving plus-size, bridal, fetish, and general women's segments across the US and Canada.

Ownership category

akta.pro rank

Product category

Women's Lingerie & Intimate Apparel

NAICS

Clothing, Clothing Accessories, Shoe, and Jewelry Retailers (458), Clothing and Clothing Accessories Retailers (45811)

SIC

Retail-Women's Clothing Stores (5621), Retail-Apparel & Accessory Stores (5600)

akta.pro primary industry

Intimates, Lingerie & Sleepwear Retail (CRAAABAF)

akta.pro secondary industry

Lingerie & Seduction (Sets, Bodysuits, Teddies) (CRAAAIAD)

Keywords

• Women's lingerie e-commerce
• Intimate apparel retail
• Plus size lingerie
• Bridal lingerie
• Fetish intimate apparel

Headquarters

HQ city

Boston

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Marketing or Sales, Personnel, Operations, Technology or R&D

Revenue model

1. Direct Product Sales: E-commerce retail revenue from selling proprietary lingerie and intimate apparel products directly to consumers through the company's Shopify-hosted online store. Products include bras, teddies, babydolls, bustiers, corsets, panties, garter sets, and fetish wear at price points ranging from approximately $9 to $75+.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels7 records

Core offering

OH LA LA CHERI (operating as SD Retail II LLC) is a direct-to-consumer intimate apparel design house and online retailer selling proprietary women's lingerie collections — including sexy lingerie, bridal lingerie, plus-size lingerie, and fetish/BDSM-inspired intimate apparel — through its own Shopify-hosted e-commerce storefront at ohlalacheri.com. The brand offers approximately 300+ products per main collection, with price points ranging from roughly $9 to $75+, supported by a wholesale channel on the nuOrder platform.

Product overview

Oh La La Cheri is an e-commerce lingerie retailer offering a unified product portfolio centered on sexy women's lingerie. The core offering spans four main collections: Super Sexy Exotic Lingerie (teddies, babydolls, bra sets, bodysuits, corsets, chemises), Bridal Lingerie (wedding and honeymoon-focused pieces), Plus Size Sexy Lingerie (extended sizing 1X-3X/4X), and Fetish & Bondage Lingerie (BDSM-inspired styles). These are supported by specialized sub-categories including Crotchless Lingerie, Open Cup, Merry Widow, Pearl Thongs, Garters, See-Through, and Sleepwear & Loungewear. The company also offers Gift Cards and maintains a Sale/Clearance section. All products are built and hosted on the Shopify e-commerce platform.

Differentiator

Problem solved

Functional benefit

Products and services

• Sexy Lingerie Collection Main collection of seductive women's lingerie including teddies, babydolls, bra sets, bodysuits, corsets, chemises, bustiers, panties, and garter sets for the bedroom and beyond.
• Bridal Lingerie Collection Lingerie collection designed for brides and honeymoons, featuring bridal babydolls, bras, bustiers, chemises, garters, and teddies in white and pastel bridal colors.
• Plus Size Sexy Lingerie Collection Plus-size lingerie collection (1X through 3X/4X) including babydolls, teddies, bra sets, corsets, bustiers, chemises, and panties designed with figure-flattering cuts and wider straps for curvy women.
• Fetish & Bondage Lingerie Collection BDSM-inspired lingerie collection including bondage teddies, chain bra sets, corsets, harness styles, fetish dresses, cuffs, and roleplay outfits in vinyl, mesh, and strappy designs, including plus-size fetish options.
• OH LA LA CHERI Lingerie Gift Card Digital and physical gift cards for the OH LA LA CHERI lingerie store, available in denominations starting at $75, enabling gift purchases across the product catalog.

Segments4 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Partnerships

Five partnerships are on record, tiered core and minor.

• ShopifycoreTechnology or IntegrationE-commerce platform hosting the Oh La La Cheri online store. Provides payment processing, website hosting, order management, and customer data infrastructure. Shopify collects and processes personal information about customers to provide and improve services.
• nuOrderminorChannel Partner/ Reseller/ DistributorWholesale B2B platform enabling retailers and buyers to browse and purchase Oh La La Cheri products for resale through their own retail channels.
• USPSminorOthersUnited States Postal Service used for standard ground shipping delivery within the US, including Alaska, Hawaii, US Territories, and APO/FPO destinations.
• UPSminorOthersShipping carrier used for expedited shipping options including 3-day and 2-day delivery services.
• FedExminorOthersShipping carrier used for next-day/overnight delivery option via FedEx Standard Overnight service.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Savage X Fenty: Rihanna-founded direct-to-consumer lingerie and intimates brand selling bras, panties, sleepwear, and loungewear across a wide size range. Closest direct competitor to Oh La La Cheri in sexy, inclusive DTC lingerie e-commerce.
• Yandy: Online retailer specializing in sexy lingerie, costumes, and adult-adjacent intimates with frequent promotions and a deep plus-size assortment. Highly comparable to Oh La La Cheri's sexy, fetish, and inclusive-sizing positioning.
• Adore Me: DTC lingerie and sleepwear brand offering affordable bras, bralettes, panties, and bridal sets with inclusive sizing. Competes directly on price point, e-commerce model, and inclusive sizing philosophy.
• ThirdLove: DTC intimates brand focused on bras, bralettes, and loungewear with half-cup sizing and inclusive size range. Comparable DTC e-commerce model and body-positive positioning, though skews toward everyday rather than sexy lingerie.
• Bluebella: UK-based lingerie and nightwear brand selling premium, fashion-forward intimates including bridal, loungewear, and bodysuits. Comparable sexy/bridal assortments and e-commerce-first go-to-market.
• Lingerie Diva: Online specialty lingerie retailer offering a wide range of bras, panties, sleepwear, and bridal styles with inclusive sizing. Closely comparable e-commerce-led model targeting a similar niche audience.

Broad incumbents

• Victoria's Secret: Dominant mass-market lingerie retailer with strong DTC and wholesale presence across bras, panties, sleepwear, and bridal. Operates in the same intimates category but at vastly greater scale and assortment breadth.
• Agent Provocateur: Premium global lingerie house known for luxurious, provocative bras, briefs, and bodysuits. Comparable in sexy and bridal lingerie positioning but at a higher price tier and broader geographic footprint.

Emerging players

• Cuup: Modern DTC intimates brand focused on bras, underwear, and swimwear with minimalist design and inclusive sizing. Comparable DTC e-commerce model and target demographic, though less skewed toward sexy/bridal collections.
• True & Co: DTC lingerie brand with a fit-quiz-driven shopping experience focused on bras, bralettes, and underwear for fuller-busted women. Comparable inclusive-sizing and DTC-only distribution model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/ohlalacheriparis
• Instagraminstagram.com/ohlalacheriparis
• Pinterestpinterest.com/ohlalacheriparis

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about OH LA LA CHERI