SmartEnergyGB

What SmartEnergyGB does

Smart Energy GB (legally Smart Metering Communications Body Limited, Company No. 8455995) is the UK government-and-industry-backed national campaign organisation tasked with driving consumer awareness and uptake of smart meters across Great Britain. Founded in 2013 and headquartered at Crane Building, 22 Lavington Street, London, the company operates as a non-commercial public information body with 101-250 employees funded by the UK government and energy industry rather than commercial revenue. Its core function is to educate households and small businesses about smart meter benefits — real-time consumption visibility, elimination of estimated bills, time-of-use tariff enablement, and prepay top-up convenience — and to direct consumers to their energy suppliers to request installation. The organisation partners with all major UK energy suppliers (British Gas, Octopus, E.ON Next, OVO, SSE, EDF, Scottish Power, Shell Energy, Utilita, and others) and supplements this supplier-led channel with a multi-channel marketing engine spanning sports partnerships (72-club English Football League deal active since 2021; Professional Darts Corporation's 'Darts on Your Doorstep' programme), retail (Iceland), celebrity endorsements (Johnny Vegas, Ross Kemp), and accessible content (Recite Me toolbar, BSL/Easy Read/large-print resources in multiple languages). Underlying technology in scope refers to smart meter infrastructure itself (SMETS1/SMETS2, HAN, WAN, DCC), but Smart Energy GB neither builds nor operates this infrastructure; it is the communications layer for a programme whose rollout is scheduled for completion by end-2025, with approximately 800,000 legacy Radio Teleswitch Service meters still requiring replacement ahead of a June 2025 signal switch-off.

Name

SmartEnergyGB

Legal name

Smart Metering Communications Body Limited

Website

https://smartenergygb.org

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

101–250 employees

Short description

Smart Energy GB (Smart Metering Communications Body Limited) is the UK government-and-industry-funded national campaign organisation driving consumer awareness and adoption of smart meters across Great Britain's approximately 30 million households and small businesses.

Ownership category

akta.pro rank

Product category

Energy consumer public information campaign

NAICS

Electric Power Generation, Transmission and Distribution (2211), Electric Power Transmission, Control, and Distribution (22112)

SIC

Electric, Gas & Sanitary Services (4900), Electric Services (4911)

akta.pro primary industry

Customer Energy Engagement (In-Home Displays, Portals, Usage Insights) (EUADAFAH)

akta.pro secondary industries

Home Energy & EV Charging (HEMS, Smart Meters, Batteries, Chargers) (HSAPAQAF), AMI Smart Meters (Electric) & Meter Hardware (EUADAFAA), Meter Installation, Exchange & Field Services (EUADAFAF)

Keywords

• Smart meter rollout
• Consumer energy awareness
• Public information campaign
• Energy efficiency education
• Accessible energy resources

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Marketing or Sales, Personnel, Operations, Technology or R&D, Others

Revenue model

1. Public funding/Campaign funding: Smart Energy GB is the national campaign for the smart meter rollout, funded by the UK government and energy industry to raise consumer awareness and drive smart meter adoption across Great Britain. The organization does not generate commercial revenue from products or services.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels8 records

Core offering

Smart Energy GB is the national public-information campaign for the smart meter rollout in Great Britain. It does not sell or install smart meters; instead, it educates and directs consumers to their energy suppliers to request a free smart meter installation, while providing supporting resources such as energy saving tips, an In-Home Display guide, a Resource Centre of free downloadable and accessible materials, and supplier-lookup tools. The organization is funded by the UK government and the energy industry and serves households, small businesses and vulnerable consumers across England, Scotland and Wales.

Product overview

Smart Energy GB is a campaign organization (not a technology company) that serves as the voice of the national smart meter rollout in Great Britain. The organization offers an information platform centered around smart meter education, guidance, and resources. The core offerings include: smart meter information and guidance (covering installation, troubleshooting, and usage), an Energy Saving Tips platform with calculators and practical advice, and a Resource Centre providing free downloadable materials in multiple languages and formats. The In-Home Display is mentioned as a product offered by energy suppliers at installation. The organization also provides accessibility tools via the Recite Me toolbar and maintains a sustainability glossary. The various components work together to inform consumers about smart meter benefits, help them understand energy usage, and provide resources for community partners.

Differentiator

Problem solved

Functional benefit

Products and services

• Smart Meter Information and Guidance Comprehensive consumer-facing information about smart meters, including guidance on getting a smart meter installed, how they work, troubleshooting, and energy saving tips for homes and businesses across Great Britain.
• In-Home Display (IHD) Information Service Educational service covering the portable handheld In-Home Display offered at the point of smart meter installation, which displays energy consumption in kWh and pounds and pence in near-real time to help users understand and reduce their energy usage.
• Resource Centre Partner portal offering free downloadable and printable materials including leaflets, posters, videos, and accessible formats (Easy Read, BSL, large print, audio) to help spread awareness about smart meters.
• Smart Meter Benefits Information Service Information portal showcasing benefits of smart meters for individual consumers, prepay customers, small businesses, and Britain as a whole.
• Energy Saving Tips Platform Educational platform providing energy saving tips including boiler flow temperature advice, shower duration recommendations, thermostat adjustments, appliance efficiency guidance, and an energy cost calculator.
• Smart Energy Glossary Educational resource explaining sustainability and energy terminology including smart meters, SMETS1/SMETS2 specifications, HAN, WAN, DCC, renewable energy, and carbon footprint concepts.
• Recite Me Accessibility Toolbar Web accessibility toolbar providing text-to-speech functionality, customizable styling, reading aids, and translation in over 100 languages including 35 text-to-speech voices.

Quantifiable outcome

• 79% of non-smart-meter-owners recalled smart meter messaging and took or planned to take action as a result of Iceland partnership
• +5 more outcomes

Named customers6 records

Segments6 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Ten partnerships are on record, tiered core and minor.

• Professional Darts Corporation (PDC)coreGTM or Marketing Partner · 1 January 2024'Darts on Your Doorstep' initiative supporting over 250 grassroots community darts clubs across Great Britain. Partnership includes community visits, tailored materials, PDC TV events, competitions, giveaways, and social media campaigns. First year delivered 5.6 billion impressions and 1,973 community contacts. Extended into 2026.
• English Football League (EFL) and EFL in the CommunitycoreGTM or Marketing Partner · 1 January 2021Long-standing partnership engaging 72 EFL clubs and reaching communities where 49 million people live within 15 miles of their local team. Includes presence at three major EFL Finals at Wembley, digital campaigns, and community engagement through walking football, lunch clubs, veterans' projects, and food bank initiatives. Over 65 million campaign impressions in 2024 alone.
• Iceland FoodscoreGTM or Marketing PartnerRetail partnership with Iceland to promote smart meter awareness to shoppers through point-of-sale materials, digital communications, social media, and staff engagement. Partnership targets low-income consumers and those without fundamental digital skills. Year one delivered over 200 million impressions with 79% of non-smart-meter-owners recalling messaging and taking action. Building on success in 2026.
• Royal Voluntary ServiceminorGTM or Marketing PartnerPast partnership to spread smart meter messaging to communities and help people take control of their energy use.
• Networking Key ServicesminorGTM or Marketing PartnerPast partnership to spread smart meter messaging at community events and help Edinburgh communities take control of their energy use.
• PoundlandminorGTM or Marketing PartnerPast retail partnership showing customers how smart meters can help them manage energy costs and make changes around the home to use less energy.
• Leigh Youth and Community Development TrustminorGTM or Marketing PartnerPast partnership supporting parents and caregivers (particularly those caring for children with special educational needs) in taking control of their energy use.
• SOS-UKminorGTM or Marketing PartnerPast partnership with SOS-UK organization.
• Active Families North EastminorGTM or Marketing PartnerPast partnership with Active Families North East.
• Smart Energy GB in Communities Fund GranteesminorGTM or Marketing PartnerRegional partners receiving funding to spread smart meter messaging in their communities through local engagement activities.

Scale indicators5 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• UK Power Networks: GB distribution network operator running its own consumer-facing smart meter, demand-side, and flexibility engagement programs. Overlapping stakeholder relationships with energy suppliers, Ofgem, and government.
• Citizens Advice: Large UK consumer advocacy network with a dedicated energy program (Citizens Advice Energy). Broader consumer mandate but operates in the same 'energy consumer support and education' category with similar funder mix.

Regional players

• Smart Energy Consumer Collaborative: US-based nonprofit focused on smart energy consumer engagement, research, and education. Closest US analogue to SmartEnergyGB's mandate, though operating in a deregulated multi-utility market rather than a national rollout.
• EnergyAustralia: Australian retail energy provider running consumer-facing smart meter and energy literacy campaigns. Comparable consumer-education and smart-meter awareness activities but as part of a commercial retailer rather than a national campaign body.

Direct peers

• National Energy Action (NEA): UK fuel poverty charity working on energy affordability, vulnerable consumer support, and policy advocacy. Comparable in targeting vulnerable/fuel-poor consumer segments and partnering with energy suppliers and government.
• Energy Saving Trust: UK charity promoting energy efficiency and low-carbon living to households and small businesses. Closely comparable mission around consumer energy awareness and behavior change, with overlapping audiences and government/industry funding model.
• SmartMetersNI: Northern Ireland's equivalent consumer-facing smart meter rollout campaign. Near-identical mandate, target audience, and funding structure, differing only by geography (NI vs GB).

Others

• Department for Energy Security and Net Zero: UK government department responsible for energy policy, including the smart meter rollout mandate. Functions as the principal funder and policy sponsor of SmartEnergyGB rather than a competing entity.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UC9ZRQA3iVjT33UAUJPuB-TA
• Facebookfacebook.com/smartenergygb
• LinkedInlinkedin.com/company/smart-energy-gb
• Instagraminstagram.com/smartenergygb
• Xx.com/smartenergygb

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SmartEnergyGB