Snoby

What Snoby does

Snoby Donostia S.C. is a privately-held Spanish specialty gift retailer organized as a Sociedad Civil and founded in 1981 in Donostia-San Sebastián, Spain. The company operates three physical retail locations in Donostia (Calle Urbieta 29, Calle Secundino Esnaola 1, Calle Matia 34) alongside an e-commerce storefront at snoby.es built on the PrestaShop platform, with free 24-hour shipping across the Spanish peninsula and explicit non-delivery to the Canary Islands, Ceuta, and Melilla.

The company's core offering is a curated assortment of original gifts and lifestyle accessories spanning bags, backpacks, watches, costume jewelry, eyewear, clothing, sound products, desk items, and cardholders, sourced from more than twenty international brands including Skagen, Rains, Roka, Ucon Acrobatics, Biba, Cabin Zero, Lexon, Pradens, Secrid, Okkia, and Kreafunk. Retail unit prices range from approximately €15 to over €300. In parallel, Snoby runs a corporate gifting program with in-store product samples and a downloadable PDF catalog, and operates an in-house stamp manufacturing workshop that has been part of the business since inception.

Snoby generates revenue through one-time retail transactions (B2C), corporate gift programs (B2B), and stamp manufacturing services, with no subscription, licensing, or recurring components. The business is owner-operated with 1-10 employees, no external funding, no parent company, and no M&A activity. Marketing is conducted through a newsletter (boletin.snoby.es) and organic social channels on Facebook, Twitter, and Instagram.

Name

Snoby

Legal name

Snoby Donostia S.C

Website

https://snoby.es

Company type

Private

Founded year

1981

Operating status

Operating

Headcount range

1–10 employees

Short description

Snoby Donostia S.C. is a Donostia-San Sebastián-based specialty gift retailer, founded in 1981, operating three physical stores and an e-commerce site offering curated bags, watches, jewelry, accessories, and lifestyle products from 20+ premium brands, plus corporate gifting and in-house stamp manufacturing.

Ownership category

akta.pro rank

Product category

Specialty Gift Retail

NAICS

Gift, Novelty, and Souvenir Retailers (45942), Clothing, Clothing Accessories, Shoe, and Jewelry Retailers (458)

SIC

Retail-Jewelry Stores (5944), Retail-Apparel & Accessory Stores (5600)

akta.pro primary industry

Home Fragrance, Candles & Small Giftables Retail (CRALAJAN)

Keywords

• Gift retail store
• Fashion accessories
• Corporate gifts
• Custom stamp manufacturing
• Specialty retail

Headquarters

HQ city

Vitoria

HQ country

Spain

HQ region

Europe

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Retail Product Sales: Snoby generates revenue through the sale of bags, accessories, watches, costume jewelry, clothing, and home & lifestyle products from multiple branded partners. Products are sold through both physical stores and online e-commerce platform.
2. Corporate Gifts (B2B): Snoby offers corporate gift solutions for businesses, with product samples available in stores and downloadable corporate catalogs.
3. Stamp Manufacturing: Snoby manufactures custom stamps using their own workshop, providing fast and quality stamp production services for customers.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Snoby is a specialty gift retailer operating since 1981 with three physical stores in Donostia-San Sebastián and an e-commerce platform (snoby.es, powered by PrestaShop). It sells a curated selection of original gifts including bags, backpacks, watches, jewelry, accessories, clothing, eyewear, and home/lifestyle products from over 20 international brands. The company also offers corporate gift solutions with its own catalog and manufactures custom stamps through an in-house workshop.

Product overview

Snoby is a specialty gift shop operating since 1981 with three physical stores in Donostia-San Sebastián and an e-commerce platform (powered by PrestaShop). The company offers a curated selection of original gifts including bags and backpacks (from brands such as Biba, Rains, Roka, Ucon Acrobatics, Cabin Zero, Pradens), watches (Skagen, Rolf Cremer), jewelry, accessories, clothing, home and lifestyle products (Lexon lamps, speakers, alarm clocks; Kreafunk audio products), and eyewear (Okkia, Nooz). Snoby also provides corporate gifting services and manufactures stamps through its own workshop. The product portfolio spans bags, backpacks, accessories, watches, jewelry, clothing, sound products (speakers, headphones), desk items (lamps), and glasses, with offerings organized by gender (women, men) and lifestyle categories (Style and Home).

Differentiator

Problem solved

Functional benefit

Products and services

• Bags and Backpacks (Bolsos y Mochilas) Curated bags, handbags, and backpacks for women and men from over 15 international brands including Biba, Slang, Rains, Roka, Ucon Acrobatics, Cabin Zero, Pradens, Lefrik, Hedgren, KCB, Cotopaxi, Gaston Luga, and Daniel Chong. Targeted at consumers seeking original gift and lifestyle products.
• Watches (Relojería) Wristwatches and watch accessories from Skagen and Rolf Cremer brands.
• Costume Jewelry (Bisutería) Costume jewelry including earrings, necklaces, and bracelets, primarily from Skagen.
• Accessories (Accesorios) Accessories including cardholders (Secrid), travel items, caps, gloves, wallets, fanny packs, glasses, and toiletries bags from multiple brands.
• Clothing (Ropa) Clothing items including jackets, primarily from Rains brand.
• Sound and Lifestyle Electronics (Sonido / Estilo y Hogar) Sound products (alarm clocks, speakers, headphones) and desk items (lamps, vaporizers) from brands such as Lexon, Kreafunk, and Nooz.
• Eyewear (Gafas) Sunglasses and reading glasses from Okkia and Nooz brands, including polarized, reading, and clip-on magnetic options.
• Corporate Gift Service (Regalos de Empresa) Corporate gift solutions for businesses with downloadable corporate catalog (PDF) and in-store product samples. Targeted at companies seeking corporate gifts, employee appreciation, and client gifts.
• Custom Stamp Manufacturing (Fabricación de Sellos) Custom stamp manufacturing service operated through Snoby's own workshop, providing fast and quality stamp production for customers.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Scale indicators3 records

Recent moves4 records

Expansion highlights1 record

Broad incumbents

• MUJI: Global Japanese lifestyle retailer offering a wide assortment of home goods, accessories, and gifts. Overlaps with Snoby's 'Estilo y Hogar' (Style and Home) category (lamps, audio, desk items) and with the gifting use case.
• The Body Shop: Global multi-store specialty retailer with a strong gift-giving positioning and curated assortment of lifestyle/personal-care products. Comparable on the gifting use case and multi-channel specialty retail model.

Direct peers

• Søstrene Grene: Danish lifestyle and gift retailer with hundreds of European stores offering a curated mix of home goods, accessories, and small giftables. Highly comparable in store concept, price positioning, and target customer.
• Parfois: Portuguese multi-brand accessories, bags, and jewelry retailer with a similar curated multi-brand gift-shop model and physical-plus-online footprint across Iberia and Europe. Closely comparable product mix (bags, jewelry, accessories, gifts) and target demographic.
• Ale-Hop: Spanish multi-brand gift, accessories, and lifestyle retailer with neighborhood stores and a very similar assortment strategy (bags, watches, accessories, home, novelties). Same Iberian regional specialty-retail context as Snoby.
• Flying Tiger Copenhagen: Danish global multi-brand gift and lifestyle retailer with hundreds of stores and a similar curated, value-positioned gift assortment. Comparable on the gift-shop value proposition and broad product-mix strategy.
• Typo (Cotton On Group): Stationery, gift, and lifestyle retailer owned by Cotton On Group with a similar curated assortment of small giftables, accessories, and home items. Comparable on gift-shop concept and price band.

Emerging players

• Miniso: Global lifestyle and gift retailer with a similar broad assortment of branded lifestyle/accessory products at accessible price points. Comparable product categories (audio, accessories, home items) and gifting positioning.

Regional players

• Imaginarium: Spanish specialty retailer with a long-standing gift and educational-toy positioning. Comparable as a Spanish regional gift retailer with multi-store presence and a curated proprietary-plus-third-party assortment.

Others

• Secrid (brand owner): One of Snoby's key brand partners (cardholders and wallets). Included as a peer-style supplier/ecosystem reference because Snoby's assortment is heavily built on premium third-party brands like Secrid, illustrating the brand-aggregation model.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• Xx.com/snobydonostia
• Facebookfacebook.com/snobydonostia/?locale=es_ES
• Instagraminstagram.com/snobydonostia
• LinkedInlinkedin.com/company/snoby

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Snoby