Righteous

What Righteous does

Righteous is a family-owned, Oregon-headquartered B2B managed corporate apparel agency that delivers custom-branded uniforms, corporate apparel, promotional merchandise, and swag to multi-unit enterprises across the United States. Founded in the late 1980s (1989 per firmographic data) in Pasadena, California by Aly and Rick Salz, the company relocated to Clackamas, Oregon and now operates a dual-warehouse fulfillment footprint in Oregon and Missouri enabling 2-5 day nationwide delivery. Its core product is the Custom Online Company Store — a 24/7, brand-compliant e-commerce platform with budget controls, approval workflows, real-time inventory and order tracking, and API/EDI/SSO integration for enterprise clients — supplemented by decoration services (50+ techniques including screen printing, embroidery, DTG, and laser imprinting) and adjacent offerings such as promotional swag, kitting, signage, trade show giveaways, creative design, and rewards and incentive programs.

The company serves five main industry verticals — restaurants and food service, industrial/manufacturing/construction, healthcare, education, and grocery and convenience — with named customers that include Dave & Buster's, Kaiser Permanente, Papa Murphy's, Red Robin, Elmer's Restaurants, Cafe Yumm, A-Gas, Kum & Go, PeaceHealth, OHSU, University of Iowa, Azusa Pacific University, and Pacific Seafood. Programs are sold through a primarily sales-led motion anchored by dedicated account managers and supported by self-serve channels including Pop-Up Online Shops and product catalogs targeted at smaller buyers.

Righteous generates revenue through product sales, decoration services, warehousing, and platform-style recurring managed-store revenue, with quote-based tiered pricing that includes volume discounts and setup-fee waivers tied to annual agreements. The company is privately held, family-led (Aly Salz as CEO, Jay Salz in key account sales representing the second generation), and reports no institutional funding, parent company, or material M&A activity. No revenue figure has been publicly disclosed.

Name

Righteous

Legal name

Righteous

Website

https://rchq.com

Company type

Private

Founded year

1980

Operating status

Operating

Headcount range

101–250 employees

Short description

Family-owned, Oregon-headquartered B2B agency providing custom-branded uniforms, corporate apparel, promotional merchandise, and online company stores to multi-unit enterprises across restaurants, healthcare, education, grocery, and industrial sectors nationwide.

Ownership category

akta.pro rank

Product category

Corporate Apparel & Branded Merchandise Services

NAICS

Apparel Manufacturing (315)

SIC

Men's & Boys' Furnishgs, Work Clothg, & Allied Garments (2320)

akta.pro primary industry

Food Processing & Hygienic Workwear (Coats, Aprons, Hairnets) (CRAAALAH)

Keywords

• Corporate apparel programs
• Custom uniform fulfillment
• Branded merchandise services
• Online company stores
• Promotional swag solutions

Headquarters

HQ city

Clackamas

HQ country

United States

HQ region

North America

Offices4 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Managed Corporate Apparel Programs: Full-service managed apparel programs where Righteous handles design, decoration, warehousing, fulfillment, and distribution. The company maintains ownership of in-stock products until purchased through the client's online store, reducing client upfront costs. Revenue is generated through product sales, decoration fees, warehousing, and fulfillment services on an ongoing basis.
2. Custom Decoration Services: In-house decoration including screen printing, embroidery, and 50+ decoration techniques performed using state-of-the-art equipment. Revenue generated per-item with tiered pricing discounts based on order volume.
3. Branded Merchandise and Promotional Products: Sale of branded promotional products, swag, and merchandise including apparel, drinkware, bags, desk essentials, and trade show giveaways. Includes product sourcing, decoration, and fulfillment services.
4. Custom Online Company Stores: Platform-as-a-service revenue model where Righteous builds and operates custom branded online stores for clients. Setup fees may be waived with annual agreements; revenue generated when products ship. Includes white-label retail site options for enterprise businesses.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels6 records

Core offering

Righteous is a B2B managed corporate apparel agency that designs, decorates, warehouses, fulfills, and distributes custom-branded uniforms, corporate apparel, and promotional merchandise for multi-unit businesses. The company operates a 24/7 online clothing fulfillment platform with branded online company stores, supported by in-house decoration (50+ techniques) and dual-warehouse fulfillment in Oregon and Missouri.

Product overview

Righteous is a B2B managed corporate apparel agency offering a unified platform of products and services designed to outfit teams with custom branded apparel and merchandise. The core offering consists of Custom Online Company Stores (the primary digital ordering platform), Custom Uniforms and Corporate Apparel, Promotional Swag and Gear, and Warehousing and Fulfillment services. These are supported by add-on modules including Custom Kitting and Packaging, Creative Design Services, Apparel Decoration Services (50+ in-house techniques), Online Pop-Up Shops for quick-turn needs, White Label Retail Sites for enterprise clients, Rewards and Incentive Programs, Signage and Paper Products, and Tradeshow Giveaway Solutions. The company serves industry verticals including Education, Healthcare, Grocery and Convenience, Restaurants and Food Service, and Industrial/Manufacturing/Construction. Product catalogs include the 2026 Essentials Catalog and an Apparel and Promo Swag catalog. All services integrate through the online store platform with API, EDI, and SSO options for enterprise clients.

Differentiator

Problem solved

Functional benefit

Products and services

• Custom Online Company Stores Custom-branded e-commerce storefronts enabling employees, franchisees, and teams to order approved branded apparel, uniforms, and merchandise through a self-serve platform with built-in budget controls, approval workflows, and real-time tracking.
• Custom Uniforms and Corporate Apparel Custom-branded uniforms and corporate apparel programs including employee uniforms, corporate event apparel, and retail merchandise, with options for embroidery, screen printing, and other decoration methods.
• Promotional Swag and Gear Branded promotional merchandise and swag including trade show giveaways, corporate gifts, employee recognition items, and custom promotional products that companies can distribute to teams, clients, and event attendees.
• Warehousing and Fulfillment Managed inventory warehousing and order fulfillment services from strategically located facilities in Oregon and Missouri, with 24-48 hour processing and 2-5 day nationwide delivery, including quality control checks and special packaging options.
• Apparel Decoration Services In-house decoration services including screen printing, embroidery, and 50+ specialized techniques such as silicone rubber patches, applique, flocking, puff printing, laser edge patches, foil mirror film, discharge printing, direct-to-garment (DTG), and laser imprinting.
• Custom Kitting and Packaging Custom kit assembly and branded packaging services including new hire welcome kits, employee onboarding packages, corporate gift bundles, and retail starter sets with personalized messaging and premium unboxing experiences.
• Creative Design Services Full-service design capabilities including logo development, vector redraws, brand guideline documents, t-shirt graphic design, custom apparel prototyping, and marketing collateral design for branded merchandise.
• Online Pop-Up Shops Quick-launch branded ordering portals for time-sensitive needs such as employee onboarding, corporate events, and seasonal campaigns, with streamlined setup for up to 10 items and 2 logo designs.
• White Label Retail Sites Fully branded, end-to-end ecommerce experiences built under the client's brand identity with custom domain, logo, colors, and seamless integration with existing production, fulfillment, and inventory systems.

Quantifiable outcome

• Eliminates manual order management processes - clients report barely touching the uniform ordering process after partnering with Righteous
• +3 more outcomes

Named customers15 records

Segments8 records

Ideal customer profiles8 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature4 records

Scale indicators6 records

Recent moves8 records

Expansion highlights6 records

Broad incumbents

• Cintas: Cintas is the largest North American uniform rental and direct-sale supplier, serving enterprise customers across nearly every vertical Righteous targets. While its core model is rental, it competes aggressively in custom managed apparel programs with a much larger sales force and national footprint.
• UniFirst: UniFirst is a national uniform rental and supply company with direct-sale programs for custom apparel and branded merchandise. It competes with Righteous for multi-location enterprise programs, particularly in industrial, manufacturing, and food service.

Direct peers

• HALO: HALO is a large-scale provider of branded merchandise, recognition programs, and custom apparel fulfillment, competing for the same enterprise corporate-apparel programs and operating in-store platform, decoration, and fulfillment capabilities analogous to Righteous.
• 4imprint: 4imprint is a leading direct seller of promotional products and custom apparel, operating a self-serve online ordering platform that overlaps with Righteous' promotional swag and online company store offerings, particularly for SMB and mid-market buyers.
• CustomInk: CustomInk is an online-first custom apparel and decoration platform serving groups, businesses, and teams. It overlaps with Righteous on the decoration and SMB/mid-market side of the business, though it lacks Righteous' dedicated account-management and warehousing model.
• Lands' End Business: Lands' End's B2B division sells customized corporate apparel, uniforms, and logo'd merchandise through dedicated account reps and online stores - directly mirroring Righteous' managed-programs model across similar industries including hospitality, healthcare, and food service.

Emerging players

• Bound Tree Medical: Bound Tree Medical distributes medical supplies including custom medical apparel and scrubs to healthcare systems. It is comparable to Righteous' healthcare uniform program offering, though it is a distribution-led model without the dedicated account-management and online-store software layer.
• Varsity Brands: Varsity Brands operates BSN SPORTS and Varsity Spirit, providing customized team apparel, school spirit wear, and decorated merchandise to educational institutions - a vertical where Righteous' university customers (University of Iowa, Azusa Pacific) operate.
• S&S Activewear: S&S Activewear (formed via the merger of Alphabroder and SanMar) is one of the largest apparel and promotional product wholesalers in North America, serving decorators and resellers. While not a direct managed-programs competitor, it operates upstream of Righteous' supply chain and increasingly offers value-added services that encroach on managed programs.

Regional players

• ImageFIRST: ImageFIRST is a healthcare-focused uniform and linen rental provider that also offers custom managed apparel programs. It is a relevant peer for Righteous' healthcare vertical, though its primary business is rental-based rather than purchase-based.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/RighteousCHQ

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Righteous