What Silverlands Tanzania Limited does

Silverlands Tanzania Limited is an integrated poultry agribusiness established in 2013 and headquartered at Makota Farm in the Iringa region of Tanzania, with an additional presence in Arusha. The company produces and distributes three day-old-chick varieties — Ross broilers, Bovans layers, and SASSO dual-purpose coloured birds (under exclusive Tanzania distribution rights) — alongside a tiered range of broiler and layer poultry feeds, and operates a wholly-owned Silverlands Poultry Training Centre (PTC) established in 2016 that provides practical poultry management training to farmers, extension officers, women's groups, and youth.

The underlying technology platform is anchored by a fully computerized feed mill rated at 40 metric tonnes per hour and backed by 32,000 metric tonnes of raw material storage at Makota Farm, making it one of the largest feed production facilities in Eastern Africa. All incoming maize and soybeans are screened for East African Community compliance (moisture below 13.0%) and analysed through an in-house STL Laboratory using Near-Infrared (NIR) spectroscopy to verify nutrient content. The company is registered as a warehouse with the Warehouse Receipts Board, enabling direct procurement from smallholder farmers, and is recognised by the Directorate of Veterinary Services (DVS) as a registered hatchery operating under strict biosecurity standards.

Silverlands sells directly to commercial and small-scale chicken farmers through its own expanding distribution-centre footprint across Tanzania, with adjacent reach into Kenya and Malawi. Pricing is unit-based (50 kg and 20 kg feed bags, individual chick purchases) and the company is privately held by UK-based impact investor SilverStreet Capital LLP through the Silverlands II fund. In April 2024 Silverlands announced plans to scale hatchery output to 7.3 million day-old chicks annually, and its operations are complemented by a wholly-owned veterinary diagnostic laboratory and ESG validation through 2022 Environmental Finance awards for Best Sustainability Reporting and Environmental Fund of the Year (Africa).

Name

Silverlands Tanzania Limited

Legal name

Silverlands Tanzania Limited

Website

https://silverlandstanzania.net

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Silverlands Tanzania Limited is a Tanzanian integrated poultry agribusiness producing day-old chicks (Ross broilers, Bovans layers, and exclusive SASSO dual-purpose birds) and tiered poultry feeds for commercial and smallholder farmers, backed by a large-scale computerized feed mill and a dedicated Poultry Training Centre.

Ownership category

akta.pro rank

Product category

Poultry Feed and Hatchery

NAICS

Poultry Hatcheries (11234)

SIC

Agricultural Prod-Livestock & Animal Specialties (200), Food And Kindred Products (2000)

akta.pro primary industry

Hatcheries & Chick Production (Day-Old Chicks, Pullets) (AFAEADAD)

akta.pro secondary industries

Broiler (Meat Chicken) Feed (AFADACAA), Grower Feed (Poultry Grow-out) (AFADACAI), Breeder Feed (Broiler Breeders & Layer Breeders) (AFADACAD), Finisher Feed (Poultry Finishing) (AFADACAJ)

Keywords

• Poultry feed production
• Day-old chicks
• Commercial poultry farming
• Poultry genetics
• Poultry farmer training

Headquarters

HQ city

Arusha

HQ country

Tanzania

HQ region

Africa

Offices3 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Day-Old Chick Sales: Silverlands produces and sells three varieties of day-old chicks (Broilers, Layers, and SASSO) to commercial and small-scale farmers across Tanzania.
2. Poultry Feed Production and Sales: Silverlands produces poultry feed of the highest quality using top-quality raw materials. Feed products are available in 50 kg bags and 20 kg bags (Complete Layer Mash Concentrate 40%). Feed accounts for 65-70% of the total cost of broiler meat production.
3. Raw Material Procurement and Trading: Silverlands is a leading poultry feed producer and procures good quality maize and soybeans. The company is registered with the Warehousing Authority and stores maize for farmers in silos. This supports the feed production business.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels8 records

Core offering

Silverlands Tanzania produces and sells three varieties of day-old chicks (STL Broiler, STL Layer, and SASSO dual-purpose) and complementary four-stage broiler and layer poultry feed programmes, manufactured at a fully computerized feed mill producing 40 metric tonnes per hour. The company distributes these products through its own growing network of distribution centres across Tanzania and supports customers with technical services and practical training via the Silverlands Poultry Training Centre (PTC) at Makota Farm in Iringa.

Product overview

Silverlands Tanzania Limited operates as an integrated poultry agribusiness offering day-old-chicks and poultry feed production. The product portfolio includes three distinct day-old-chick varieties: SASSO (dual-purpose colored chicken with exclusive Tanzania distribution rights), STL Layer (commercial brown egg layers producing 420 eggs to 90 weeks), and STL Broiler (fast-growing broilers reaching 1.5 kg at 30 days). The company produces complementary feed products including Silverlands Broiler Feed (Pre-Starter, Starter, Grower, and Finisher stages) and Silverlands Layer Feed (Starter, Grower, and Complete Layer Mash stages). Supporting services include the Silverlands Poultry Training Centre providing practical poultry management courses. The company operates from Makota Farm in Iringa with a 40 metric tonnes/hour feed mill and 32,000 metric tonnes storage capacity.

Differentiator

Problem solved

Functional benefit

Brands

• STL Broiler: Fast-growing broiler chicken breed with excellent feed conversion ratio, achieving 1.5 kg live weight at 30 days.
• STL Layer
• SASSO

Products and services

• SASSO Day-Old Chicks Dual-purpose, slow-growing coloured day-old chicks distributed under exclusive rights in Tanzania. Suitable for free-range and rural farming, producing approximately 190 eggs per annum and slaughter weight above 2.5 kg at slaughter age above 70 days. Targeted at rural smallholder farmers and free-range operations.
• STL Layer Day-Old Chicks Commercial layer day-old chicks from Bovans genetics producing brown eggs, with 420 hen-housed eggs to 90 weeks, 129 g feed per egg, 62.5 g average egg weight, and 93% livability to 90 weeks. Targeted at commercial egg producers in Tanzania.
• STL Broiler Day-Old Chicks Fast-growing broiler day-old chicks from Ross (Aviagen) genetics achieving 1.5 kg live weight at 30 days with efficient feed conversion and good livability for the competitive commercial broiler market. Targeted at commercial broiler meat producers in Tanzania.
• Silverlands Layer Feed (Four-Stage Programme) Complete four-stage layer feeding programme consisting of Broiler Starter Crumble (0–13 days), Layer Starter Mash (14–42 days), Grower Mash (43–126 days), and Complete Layer Mash (127 days to sale). Feed accounts for 65–70% of layer rearing cost. Complete Layer Mash Concentrate (40%) is also offered in 20 kg bags, allowing farmers to add 60% maize to produce their own quality feed. Packaged in 50 kg bags.
• Silverlands Broiler Feed (Four-Stage Programme) Complete four-stage broiler feeding programme consisting of Pre-Starter Crumble (0–7 days), Starter Crumble (8–14 days), Grower Pellet (15–27 days), and Finisher Pellet (28–42 days). Achieves 1.4 kg body weight at 28 days with a feed conversion rate of 1.4. Packaged in 50 kg bags.
• Silverlands Poultry Training Centre (PTC) World-class training facility established in 2016 at Makota Farm providing practical poultry management courses to farmers. Courses cover modern farming techniques, disease prevention, chicken house design, brooding, and sustainable practices, producing trained farmers across commercial and smallholder segments.

Quantifiable outcome

• STL Broiler achieves 1.4 kg body weight at 28 days with feed conversion rate of 1.4
• +4 more outcomes

Named customers8 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature5 records

Partnerships

Eleven partnerships are on record, tiered minor and core.

• Tanzania Meat BoardminorStrategic or Co-development Partner · 16 May 2022Tanzania Meat Board collaborated with Silverlands and Guru Planet to organize the KUKU CHOMA CARNIVAL in Dar es Salaam to create awareness about chicken and egg consumption and the importance of protein in diets.
• Guru PlanetminorStrategic or Co-development Partner · 16 May 2022Guru Planet collaborated with Tanzania Meat Board and Silverlands to organize the KUKU CHOMA CARNIVAL event in Dar es Salaam.
• Ross (Aviagen)coreTechnology or IntegrationSilverlands imports Silverlands Broiler breeder stocks from Ross (part of Aviagen), an internationally recognized breeder supply company, to ensure farmers receive day-old chicks with the latest genetics.
• BovanscoreTechnology or IntegrationSilverlands imports Silverlands Layer breeder stocks from Bovans, an internationally recognized breeder supply company, to ensure farmers receive day-old chicks with the latest genetics.
• SASSOcoreOEM/ Whitelabel/ Licensing PartnerSilverlands holds exclusive rights for the distribution of SASSO birds in Tanzania. SASSO is a dual-purpose, slower maturing coloured chicken suitable for rural and free-range farming.
• World Poultry FoundationminorStrategic or Co-development PartnerWorld Poultry Foundation is listed as a partner on the Silverlands website, supporting poultry development initiatives.
• Silverlands Poultry Training Centre (PTC)coreStrategic or Co-development PartnerSilverlands PTC is operated by Silverlands Tanzania to provide practical poultry management training to farmers, extension officers, women's groups, and youth. Established in 2016 at Makota Farm.
• CRESDcoreStrategic or Co-development PartnerCRESD collaborated with Silverlands PTC to support 180 young mothers from Morogoro region (Mvomero and Gairo districts) in poultry farming. CRESD funded the first batch of chicks, feeds, and vaccinations. 30 champions were chosen to lead groups and train others.
• Hon. Emmanuela Kaganda (Former Arumeru District Commissioner)minorStrategic or Co-development PartnerHon. Emmanuela Kaganda collaborated with Silverlands to create opportunities for women to enter the poultry business. During her visit, 10 extension officers participated in a two-week training course at Silverlands PTC to support women's groups in poultry farming.
• Warehouse Receipts Board (Tanzania)minorOthersSilverlands Tanzania is a registered warehouse with the Warehouse Receipts Board, enabling storage of maize for farmers and quality-controlled raw material procurement.
• Directorate of Veterinary Services (DVS) TanzaniaminorOthersDirectorate of Veterinary Services (DVS) shared a message for poultry farmers on buying registered chicks and protecting flocks. DVS highlights Silverlands as a registered hatchery operating under strict health, vaccination, and operational standards.

Scale indicators6 records

Recent moves6 records

Expansion highlights4 records

Regional players

• Baringo Poultry: Kenyan poultry producer focused on broilers, layers, and poultry products. Comparable regionally as an East African poultry operator, though smaller-scale than Silverlands.

Direct peers

• Country Bird Holdings: South African integrated poultry group with breeding, feed, broiler, and processing operations across Southern Africa. Comparable vertically integrated model though at a more mature, listed-company scale.
• Quantum Foods: South African poultry and feed company operating across broilers, layers, and feed milling with presence in multiple African countries. Comparable in integrated poultry-and-feed structure and multi-country African footprint.
• Biyinzika Poultry International: Uganda's largest poultry company, producing day-old chicks, feed, and processed poultry. Comparable integrated East African poultry business serving a similar smallholder-and-commercial customer base.
• Irvine's Africa (Irvine's Zimbabwe): Zimbabwean poultry company producing day-old chicks, feed, and table eggs. Comparable integrated African poultry operator with similar breed-and-feed business model.
• EthioChicken: Ethiopia-headquartered poultry platform producing day-old chicks and feed for smallholder and commercial farmers across East Africa. Closest comparable in business model (chicks + feed + smallholder focus) and regional footprint.
• Kenchic: Kenyan integrated poultry company producing day-old chicks (broilers and layers) and processed poultry products. Directly comparable as an East African poultry breeding-and-feed operator serving both smallholders and commercial farmers.

Broad incumbents

• Nutreco (Trouw Nutrition): Global animal nutrition and aquaculture company with feed operations across Africa. Comparable as a broad incumbent feed competitor, though not specialized in day-old-chick production.
• De Heus Animal Nutrition: Dutch-headquartered global animal feed manufacturer with strong African operations (including East Africa). Comparable as a major feed-milling incumbent competing for commercial feed customers in the region.
• Cargill Animal Nutrition & Protein: Global agribusiness with significant animal feed and protein operations in Africa. Comparable as a large-scale, broadly diversified feed-and-protein incumbent in the same regional value chain.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/silverlandTanzania2020
• LinkedInlinkedin.com/company/silverlands-tanzania-limited
• Instagraminstagram.com/silverlandstanzania

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries2 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Silverlands Tanzania Limited