Kenchic
Kenchic Limited is a Kenyan integrated poultry company founded in 1984 that breeds and sells day-old chicks (Broilers, Layers, Kenbro) to farmers and distributes processed chicken and beef products through retail, butchery, and digital channels in Kenya and Uganda.
- Company typePrivate
- Founded1984
- HeadquartersNairobi, Kenya
- Headcount501–1,000
- GTM typeB2B and B2C
- OfferingHardware or Manufacturing
What Kenchic does
Kenchic Limited is a vertically integrated Kenyan poultry company founded in 1984 and headquartered in Nairobi. It operates across the poultry value chain from breeding and hatching through to processed retail products, with three proprietary day-old chick breeds (Broilers for meat production, Layers for egg production, and Kenbro, a dual-purpose free-range bird positioned as an indigenous-chicken replacement), a range of processed chicken products (whole birds, cuts, Hungarian sausages, Crispy Kuku), and an extended beef line branded as Kenbeef. Production is supported by hatchery vaccination technology using TRANSMUNE and VITABRON vaccines, claimed to deliver 100% vaccination coverage versus 70-80% on-farm success, and by a farm-to-family traceability system covering each bird from hatching egg to consumer plate.
The business is structured around a network of 14+ company-owned poultry centres across Kenya, with additional operations in Uganda under Kenchic Uganda. The company is affiliated with Africa Poultry Development (APD) and operates a strategic alliance with sister company Unga Farmcare for poultry feed, creating an integrated feed-to-fork ecosystem. Performance metrics include broiler livability up to 95% with 1.5-1.8kg harvested weight at 5-6 weeks, layer livability above 93.2% with peak production above 95% and more than 330 eggs per hen over 62 weeks, and Kenbro reaching point of lay at 25 weeks.
Revenue is generated through a dual B2B and B2C model. On the B2B side, day-old chicks, poultry equipment, vaccines, disinfectants, and supplements are sold directly to small, medium, and large-scale poultry farmers through the poultry centre network with a 25% deposit and approximately one-week lead time; publicly disclosed chick pricing is Broilers 105 Ksh, Layers 150 Ksh, and Kenbro 115 Ksh per chick with a minimum order of 25. On the B2C side, processed chicken and Kenbeef are distributed to consumers through major Kenyan supermarket chains (Naivas, Carrefour, Chandarana Foodplus), an independent butchery network under the Kuku Mfalme brand, delivery platforms (Glovo, Cleanshelf), and the company's own online shop.
Kenchic firmographics
Firmographics- Name
- Kenchic
- Legal name
- Kenchic Limited
- Website
- https://kenchic.com
- Company type
- Private
- Founded year
- 1984
- Operating status
- Operating
- Headcount range
- 501–1,000 employees
- Short description
- Kenchic Limited is a Kenyan integrated poultry company founded in 1984 that breeds and sells day-old chicks (Broilers, Layers, Kenbro) to farmers and distributes processed chicken and beef products through retail, butchery, and digital channels in Kenya and Uganda.
- Ownership category
- akta.pro rank
Kenchic industry classification
Industry- Product category
- Poultry Farming & Processing
- NAICS
- Poultry Processing (311615), Broilers and Other Meat Type Chicken Production (112320), Poultry Hatcheries (112340), Poultry and Egg Production (1123)
- SIC
- Poultry Slaughtering And Processing (2015), Food And Kindred Products (2000)
- akta.pro primary industry
- Poultry Wholesale (Whole Birds, Parts) (AFAIADAC)
- akta.pro secondary industries
- Poultry Shops (CRAHAHAD), Broiler (Meat Chicken) Feed (AFADACAA)
Keywords
Where Kenchic is headquartered
LocationHeadquarters
- HQ city
- Nairobi
- HQ country
- Kenya
- HQ region
- Africa
Offices9 records
Markets served
Kenchic business model
Business model- GTM type
- B2B and B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Operations, Supply Chain, Personnel, Infrastructure, Marketing or Sales
Revenue model
- Day-Old Chicks Sales: Primary revenue stream from breeding and selling day-old chicks including Broilers, Layers, and Kenbro breeds. Farmers place orders with 25% deposit and 1-week lead time. Minimum order of 25 chicks.
- Processed Chicken Products: Sale of processed chicken including whole chickens, chicken cuts (breasts, thighs, drumsticks, wings, livers, gizzards), and further processed products like Crispy Kuku.
- Kenbeef Products: Processed beef products including cuts (Top Side, Thin Flank, Rump, Loin), minced beef, cubes, sausages, boerewors, burger patties, biltongs, and macon.
- Poultry Equipment and Supplies: Sale of poultry equipment (feeders, drinkers), disinfectants, vaccines, dewormers, multivitamins, minerals, and other poultry health products through poultry centres.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Broiler Day-Old Chicks - 105 Ksh per chick |
| Unit Pricing | Pay-as-you-go | Layer Day-Old Chicks - 150 Ksh per chick |
| Unit Pricing | Pay-as-you-go | Kenbro Day-Old Chicks - 115 Ksh per chick |
Go-to-market motion3 records
Distribution channels5 records
Marketing channels5 records
Kenchic product offering
Product offeringCore offering
Kenchic breeds, hatches, and sells day-old chicks (Broilers, Layers, and the proprietary Kenbro dual-purpose breed) to poultry farmers across Kenya, and processes and sells chicken products (whole birds, cuts, sausages, Crispy Kuku) and beef products (Kenbeef) to consumers via supermarkets, butcheries, and its own online shop. The company operates 14+ company-owned poultry centres that serve as distribution points and technical advisory hubs, supported by hatchery vaccination programs (TRANSMUNE, VITABRON) and a farm-to-family traceability system.
Product overview
Kenchic is a Kenyan poultry company operating since 1984, offering a comprehensive farm-to-family value chain. The core product portfolio comprises three day-old chick breeds (Broilers for meat production, Layers for egg production, and Kenbro as a free-range dual-purpose bird), processed chicken products (whole birds, cuts, sausages, further processed items), and Kenbeef (beef cuts and processed products). The business is structured around a network of poultry centres across Kenya that provide technical support, farm equipment, and health products (vaccines, antimicrobials, disinfectants, supplements) to poultry farmers, supported by learning resources including feeding programmes, health management guides, brooding instructions, and record-keeping templates.
Differentiator
Problem solved
Functional benefit
Brands
- Kenbro: A free-range chicken breed robust to disease, reared for both eggs and meat. Suitable for sustainable or commercial farming and ideal for replacing indigenous chicken.
- Kenbeef
- Crispy Kuku
Products and services
- Broiler Day-Old Chicks Fast-maturing broiler chicks raised for meat production, harvested at 5-6 weeks with 1.5-1.8kg slaughtered weight and up to 95% livability; sold to poultry farmers in Kenya.
- Layer Day-Old Chicks Commercial layer chicks reared for egg production with livability above 93.2%, peak production above 95%, and over 330 eggs per hen over 62 weeks; sold to poultry farmers in Kenya.
- Kenbro Day-Old Chicks Proprietary free-range chicken breed robust to disease, reared for both eggs and meat, suitable as a sustainable replacement for indigenous chicken; sold to poultry farmers in Kenya.
- Whole Chicken and Chicken Cuts Whole chickens and cut-up parts including breasts, thighs, drumsticks, wings, gizzards, and liver, sold fresh or frozen to consumers and foodservice through retail and online channels.
- Kenbeef Beef Products Range of beef products including cuts (Top Side, Thin Flank, Rump, Loin), minced beef, cubes, sausages, boerewors, burger patties, biltongs, and macon; sold to consumers in Kenya.
- Poultry Equipment and Health Products Farm supplies including feeders (5kg-12kg), automatic and bell drinkers, disinfectants, vaccines (NCD+IB, IBD, Mareks, Fowl Pox, Salmonella), dewormers, multivitamins, minerals, liver stimulants, and water solutions; sold to poultry farmers through company poultry centres.
- Crispy Kuku Further Processed Chicken Further processed, ready-to-cook chicken product line (Crispy Kuku) sold to consumers through retail partners and the company online shop.
- Technical Support and Farmer Advisory Services Free technical advisory services including bird housing, husbandry, health management, feeding programmes, brooding, placement, hygiene & sanitation, and record-keeping templates; delivered to poultry farmers through poultry centres and online learning hub.
Quantifiable outcome
- Broiler livability rate up to 95%
- +4 more outcomes
Companies that use Kenchic
Customer profileNamed customers3 records
Segments3 records
Ideal customer profiles3 records
Kenchic technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Kenchic partnerships and signals
Strategic signalPartnerships
Twelve partnerships are on record, tiered core, major and minor.
- Africa Poultry Development (APD)coreAfrica Poultry Development (APD) is associated with Kenchic as a parent or affiliated organization. APD appears in the website header alongside Kenchic branding, suggesting a strategic relationship focused on poultry development across Africa. The connection indicates Kenchic operates as part of a broader African poultry development initiative.
- Unga FarmcarecoreUnga Farmcare is described as a sister company to Kenchic and is the recommended feed supplier for poultry farmers. The companies share a common parentage and collaborate in the poultry value chain - Kenchic provides chicks while Unga Farmcare provides the complementary poultry feed products. Kenchic states they use the same feed from Unga Farmcare for their own chickens.
- NaivasmajorNaivas is a major Kenyan supermarket chain and key retail distribution partner for Kenchic chicken products. Products are available in Naivas stores across Kenya, making Kenchic products accessible to consumers through this established retail network.
- CarrefourmajorCarrefour is a major international supermarket chain operating in Kenya and serves as a key retail distribution partner for Kenchic chicken products. Products are available in Carrefour stores with integration to Glovo delivery platform for online ordering.
- Chandarana FoodplusmajorChandarana Foodplus is a Kenyan supermarket chain serving as a retail distribution partner for Kenchic chicken products. The partnership enables Kenchic to reach consumers through this regional retail network with WhatsApp ordering capability.
- GlovominorGlovo is an on-demand delivery platform partnership that enables consumers to order Kenchic products online for home delivery in partnership with Carrefour supermarkets. This extends Kenchic's reach to the online and delivery channel.
- CleanshelfminorCleanshelf is an online platform integration partner enabling consumers to search and order Kenchic products online. The partnership provides digital commerce capabilities for Kenchic's product distribution.
- UltravetisminorUltravetis is a veterinary pharmaceutical supplier whose Anticox detoxifier product is distributed through Kenchic's poultry centres as part of the complementary product offering for poultry farmers.
- BimedaminorBimeda is a veterinary pharmaceutical company whose products including Ampromed (anticoxidant), vaccines (NCD+IB, IBD, Salmonella), multivitamins (Amino Vital), and dewormers (Levacide) are distributed through Kenchic's poultry centres.
- CEVA BimedaminorCEVA Bimeda provides vaccines including NCD+IB and IBD vaccines that are distributed through Kenchic's poultry centres as part of the complementary poultry health product offering.
- WellstockminorWellstock supplies poultry equipment including drinkers (3L Automatic, 5L Automatic, Bell Drinker) and feeders (5kg, 7kg, 12kg Yellow Feeders, Chick Tray) that are distributed through Kenchic's poultry centres.
- Laprovet (France)minorLaprovet is a French veterinary pharmaceutical company whose products including TH4 disinfectant and Amin Total multivitamins are distributed through Kenchic's poultry centres.
Scale indicators8 records
Recent moves6 records
Expansion highlights4 records
Kenchic competitors and assessment
Company assessmentBroad incumbents
- Tyson Foods: Global integrated poultry and protein incumbent. Demonstrates the scaled playbook of breeding-to-processing poultry value chain; relevant as a strategic benchmark rather than direct market competitor.
- Astral Foods: South African poultry incumbent with integrated broiler operations, feed milling, and processed poultry. A scaled analogue of Kenchic's poultry model, though operating in a more mature and consolidated market.
- BRF (Brasil Foods): One of the world's largest poultry processors with integrated breeding, hatchery, and further-processed operations. Comparable vertically integrated poultry model with strong value-added brand portfolio.
Emerging players
- Trufoods Kenya: Kenyan value-added processed meats and snacks company. Smaller-scale competitor to Kenchic's further-processed SKUs (Crispy Kuku, sausages) in the Kenyan retail channel.
Regional players
- Zambeef Products: Zambian integrated protein producer with poultry, beef, and feed operations. Comparable vertically integrated African protein model, though geographically focused on Southern Africa.
- Country Bird Holdings: South African integrated poultry producer covering breeding, broiler production, and further processing. Direct operational analogue to Kenchic's integrated poultry value chain.
- Chi Farms: Nigerian integrated poultry and aquaculture operator with day-old chicks, hatcheries, and processed products. Closest regional peer to Kenchic's vertically integrated model, operating in West Africa rather than East Africa.
Others
- Cargill: Global agribusiness and animal nutrition provider. Relevant as a feed input ecosystem participant and indirect competitor through its animal protein operations in adjacent African markets.
- Unga Farmcare: Kenyan animal feed manufacturer and sister company to Kenchic. Strategic upstream supplier of poultry feed and an ecosystem participant in the same poultry value chain rather than a direct competitor.
Direct peers
- Farmer's Choice: Kenyan integrated meat processor producing poultry and pork products for retail and foodservice. Direct competitor to Kenchic's processed chicken and Kuku Mfalme retail brands in the same Kenyan market.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Kenchic social profiles
Digital presenceKenchic financial estimates
Financial estimateRevenue estimate
Valuation estimate
Kenchic leadership team
Management profileNumber of profiles
Kenchic funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Kenchic M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Kenchic
What does Kenchic do?
Kenchic breeds, hatches, and sells day-old chicks (Broilers, Layers, and the proprietary Kenbro dual-purpose breed) to poultry farmers across Kenya, and processes and sells chicken products (whole birds, cuts, sausages, Crispy Kuku) and beef products (Kenbeef) to consumers via supermarkets, butcheries, and its own online shop. The company operates 14+ company-owned poultry centres that serve as distribution points and technical advisory hubs, supported by hatchery vaccination programs (TRANSMUNE, VITABRON) and a farm-to-family traceability system.
Is Kenchic a public or private company?
Kenchic is a private company. It is classified as unknown and is currently operating.
When was Kenchic founded?
Kenchic was founded in 1984. It employs 501 to 1,000 people.
Where is Kenchic based?
Kenchic is headquartered in Nairobi, Kenya, in the Africa region.
How does Kenchic make money?
Four revenue lines are on record. Day-Old Chicks Sales are the primary driver. The others are processed Chicken Products, kenbeef Products and poultry Equipment and Supplies.
Who are Kenchic's main competitors?
Broad incumbents on record are Tyson Foods, Astral Foods and BRF (Brasil Foods). Trufoods Kenya is listed as an emerging player. Regional players are Zambeef Products, Country Bird Holdings and Chi Farms. Others are Cargill and Unga Farmcare. Farmer's Choice is listed as a direct peer.
Does Kenchic have an API?
No public API is recorded for Kenchic.
What industry is Kenchic in?
Kenchic's product category is Poultry Farming & Processing. Its primary akta.pro industry code is AFAIADAC, Poultry Wholesale (Whole Birds, Parts), with a secondary code of CRAHAHAD, Poultry Shops. Its NAICS code is 311615 and its SIC code is 2015.