Imagina

Name

Imagina

Legal name

Desarrollo Inmobiliario Mipa S.A.

Website

https://imagina.cl

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

101–250 employees

Ownership category

akta.pro rank

Headquarters

HQ city

Santiago

HQ country

Chile

HQ region

Latin America

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Apartment Sales: Primary revenue stream from direct sales of residential apartments and units across multiple projects in Chile and Peru. Properties are sold at various price points ranging from approximately UF 2,800 to UF 7,970 (approximately $85,000 to $270,000 USD equivalent), targeting first-time homebuyers and investors.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

Imagina is a Chilean residential real estate developer that builds, markets, and sells new apartment units across multiple projects in Santiago, Concón, and Peru. Its core product is apartments sold directly to consumers under its 'Design District' sub-brand, which standardizes resort-style common-area amenities (pools, coworking, pet spa, BBQ zones, gyms, etc.). The company supplements unit sales with financing partnerships (down payment installments, frozen mortgage rates), a guaranteed rental program for investors, a furnishing gift card benefit, and an online reservation platform.

Product overview

Imagina is a Chilean real estate group (Grupo Inmobiliario Imagina) founded in 2004 with operations in Chile and Peru. The company operates a multi-project portfolio of residential apartment developments, with over 21 projects currently for sale across Santiago (Ñuñoa, Santiago Centro, San Joaquín, Macul, La Florida, Las Condes), Providencia, and Concón. Its flagship offerings center on the Design District sub-brand, which defines premium common area amenities (Adventure Zone, Gourmet Lounge, Cowork, Pet Spa, BBQ Zone, Fitness, Home Cine, and more) across its projects. The product ecosystem includes a proprietary online store for browsing and reserving units, the Imaginer referral program for earning commissions, and financing/promotional add-ons such as guaranteed rental (24 months via Assetplan), down payment financing (via Creditú), frozen interest rates (2.8% for 2 years), and furnished apartment gift cards (via Ripley). Customer support spans pre-sale advisory, post-sale (postventa) warranty services, and property owner maintenance guidance. The portfolio includes projects across multiple market segments — from entry-level (UF ~2,800) to premium (UF ~12,700) — and features pet-friendly design across all buildings.

Differentiator

Problem solved

Functional benefit

Brands

• Imaginer: Referral program that allows participants to earn commissions by referring friends who purchase Imagina apartments.

Products and services

• Design District (Sub-brand and Amenity Concept) Imagina's signature sub-brand encompassing standardized resort-style common areas and lifestyle amenities across its residential projects, including Adventure Zone, Gourmet Lounge, Cowork In & Out, Pet Spa, E-Commerce Lockers, Friends Room, BBQ Zone, Open Terrace, Fitness Zone, Home Cine, Fireplace, and Laundry Room. The flagship Design District showroom in Ñuñoa is described as the largest real estate showroom in Latin America.
• Online Store (Tienda Online) Online platform enabling customers to browse available apartments by project, view unit details (floor plans, sizes, pricing in UF), filter by commune, bedrooms, bathrooms, and price range, and reserve units directly online with payment via WebPay.
• Arriendo Garantizado (Guaranteed Rental) Guaranteed rental benefit for 24 months delivered through Assetplan, ensuring property owners receive rental income regardless of whether the unit is actually occupied or rented. Targeted at investor buyers.
• Pie Financiado (Down Payment Financing) Down payment financing in 12, 24, 36, 48, or 60 fixed installments in UF without interest, provided through Creditú mutual company with a maximum cap of UF 700.
• Tasa Congelada 2.8% (Frozen Mortgage Rate) Fixed interest rate benefit of 2.8% for the first two years for clients financing with a bank mortgage. Delivered as a reimbursement covering the difference between the bank's rate and 2.8% for 24 months of payments.
• Gift Card Amoblado (Furnished Apartment Benefit) Promotion offering a Ripley Gift Card valued at $3,700,000 CLP to purchasers who reserve an Imagina apartment that results in a promissory purchase agreement.
• Imaginer (Referral Program) Referral program that enables existing customers and subscribers to earn commissions of up to $1,000,000 CLP when referred clients purchase an Imagina apartment. Participants register through a form, refer prospects, and receive payments via honorarios.
• Servicio al Cliente (Customer Service Portal) Customer service portal providing assistance during and after the purchase process, including a help portal, phone support (6000 850 005), and information on maintenance, warranty claims, and community living.
• Postventa (After-Sales Support) After-sales team handling warranty claims under Chilean law: 3 years for finish defects, 5 years for installation defects, 10 years for structural defects. Includes emergency weekend contacts, maintenance guidance, and property owner manuals.
• Metropolitan Park Ñuñoa (Residential Project) Residential project at Av. Vicuña Mackenna 1500, Ñuñoa, offering 34.34 to 56.11 m² units with 1–2 bedrooms and 1–2 bathrooms, starting from UF 2,992. Includes Design District common areas such as BBQ Zone, Cowork, and Laundry Zone.
• Residential Park Ñuñoa (Residential Project) Residential project at Marathon 2040, Ñuñoa, offering 36.69 to 94.68 m² units with 1–3 bedrooms, from UF 3,300. Includes Design District common areas such as Gran Parque Integrado, Boulevard, Cowork, and Pet Spa.
• Smart La Florida (Residential Project) Residential project at Av. Vicuña Mackenna 6689, La Florida, offering 35.66 to 52.73 m² units from UF 2,806.
• Smart Vicuña (Residential Project) Residential project at Vicuña Mackenna 3897, San Joaquín Norte, offering 40.12 to 79.87 m² units from UF 3,075.
• Urban Ñuñoa (Residential Project) Residential project at Irarrázaval 1593, Ñuñoa, offering 37.7 to 72.83 m² units from UF 3,692.
• Urban Life Las Condes (Premium Residential Project) Premium residential project at Las Azaleas 44, Las Condes, offering 44.78 to 90.4 m² units from UF 6,034. Pet-friendly building with Design District amenities.
• Smart Montemar (Coastal Residential Project) Coastal residential project at Av. Francisco Soza Cousiño 455, Concón, offering 63.68 to 106.89 m² units from UF 5,029.
• Walker Town (Residential Project) Residential project at Walker Martínez 725, La Florida, offering 35.83 to 68.21 m² units from UF 2,837, with Design District common areas including Hall de acceso, Friends Room, BBQ Zone, and Pet Zone.
• Onetown Santiago (Residential Project) Residential project at Lord Cochrane 347, Santiago Centro, offering 46.2 to 65 m² units.
• Best Site Santiago (Residential Project) Residential project at Rosas 1220, Santiago Centro, offering 47.57 to 52.64 m² units from UF 3,250. Incorporates Design District concept with Gourmet Lounge, Friends Room, Adventure Zone, Home Cine, Fit Zone, Fireplace, BBQ Zone, and more.
• Residential Park Santiago (Residential Project) Residential project at Santa Elena 2140, San Joaquín Norte, offering 41.02 to 82 m² units from UF 2,990. Includes Design District amenities such as Gran Parque Integrado, Boulevard, Cowork, Lobby de Acceso, and Adventure Zone.
• New Life Macul (Residential Project) Residential project at Exequiel Fernández 3526, Macul, offering 47.4 to 86.26 m² units with 2–3 bedrooms from UF 3,720.
• Hometown Santiago (Residential Project) Residential project at Santa Elena 1342, Santiago Centro, offering 48.2 to 57.73 m² units from UF 2,743.
• Smart Too Ñuñoa (Residential Project) Residential project at Av. Vicuña Mackenna 920, Ñuñoa, offering 59.5 to 75.28 m² units from UF 3,528.
• All Ñuñoa II (Residential Project) Residential project at Seminario 1499, Ñuñoa, offering 92.07 to 92.1 m² units from UF 3,365.
• Best Ñuñoa (Residential Project) Residential project at José Pedro Alessandri 1295, Ñuñoa, offering 57.21 to 90.04 m² units from UF 3,913.
• Best Too Santiago (Residential Project) Residential project at San Diego 376, Santiago Centro, offering 37.25 to 67.53 m² units from UF 2,800.
• Concepto Advance (Premium Residential Project) Premium residential project at Darío Urzúa 1717, Providencia, offering 135.9 m² units with 2–3 bathrooms from UF 12,700.

Quantifiable outcome

• Commissions up to $1,000,000 CLP for referrers under the Imaginer program
• +4 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration8 records

Feature2 records

Partnerships

Four partnerships are on record, tiered core and supporting.

• AssetplancoreStrategic or Co-development PartnerAssetplan, a leading property management company in Chile, partners with Imagina to offer guaranteed rental programs. Under this partnership, Imagina customers receive guaranteed rental income for 24 months regardless of whether the property is actually rented, providing investment security and peace of mind for property buyers.
• CreditúcoreStrategic or Co-development PartnerCreditú, a mutual fund company, partners with Imagina to provide flexible down payment (pie) financing options. Customers can finance their down payment in 12, 24, 36, 48, or 60 fixed installments in UF without interest, with a maximum financing cap of UF 700.
• Transbank (Webpay)supportingTechnology or IntegrationTransbank provides the Webpay payment processing system that enables Imagina's online reservation and payment functionality, allowing customers to securely pay reservation fees and down payments via credit cards and Redcompra (debit cards).
• Ripley (Gift Card)supportingGTM or Marketing PartnerRipley partners with Imagina to provide gift cards worth $3.7 million CLP for furnishing new apartments. This promotional partnership provides added value to customers purchasing new Imagina units, helping them furnish their new homes at Ripley stores.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Socovesa: One of Chile's largest diversified homebuilders (Monte Acqua, Condominio units, DS19 affordable housing). Direct peer as a Santiago-focused residential developer competing for the same first-time homebuyer and DFL2 subsidy-driven buyer as Imagina.
• Paz Corp: Major Chilean real estate developer (formerly Paz Inmobiliaria) building residential apartment projects across Santiago, including in Ñuñoa, Santiago Centro, and La Florida. Direct peer given identical target customer, product type (new apartments in UF-denominated pricing), and geographic overlap with Imagina.
• Inmobiliaria Aconcagua: Chilean developer active in Santiago and regions, with apartment projects targeting middle-income segments. Direct peer because Imagina and Aconcagua both compete in entry-to-mid apartment segments in Santiago communes.
• Inmobiliaria Manquehue: One of Chile's largest residential developers, focused on apartments and houses in Santiago's upper-middle and premium communes (Las Condes, Vitacura, Lo Barnechea). Direct peer because both companies sell new residential apartments in overlapping Santiago communes targeting first-time and upgrade buyers.
• Inmobiliaria Fundamenta: Chilean residential developer with projects across Santiago. Direct peer as a similarly sized Santiago-focused apartment developer competing in the entry and mid segments.
• Inmobiliaria Lar Chile: Chilean arm of Spanish developer Lar, focused on integrated residential developments in Santiago. Direct peer given similar apartment product, mid-market positioning, and shared target buyer profile.
• Besalco Inmobiliaria: Real estate arm of Besalco, a major Chilean construction conglomerate developing residential apartment projects. Direct peer because both Imagina and Besalco Inmobiliaria develop and sell new apartments in Santiago's communes.

Regional players

• Magari Desarrollos (Peru): Peruvian residential developer active in Lima, similar mid-market apartment product positioning. Regional peer given Imagina's existing Peru operations (Lima, Miraflores, San Isidro) and parallel product/customer profile in that geography.

Others

• Assetplan: Chilean property management and rental administration company partnered with Imagina to deliver the 24-month guaranteed rental benefit. Adjacent ecosystem peer — not a developer, but a key strategic partner whose services are bundled into Imagina's investor offerings.

Emerging players

• Inmobiliaria Centenario: Chilean residential developer with projects in Santiago, focused on accessible housing. Emerging player peer given a similar product/market overlap with Imagina's entry-level and DFL2-eligible offerings, though smaller in scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCA2oZC-_4OuMFYSgN2TDf5A
• Facebookfacebook.com/Inmobiliariaimagina
• Instagraminstagram.com/InmobiliariaImagina

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Imagina