Grexx

What Grexx does

Grexx is a Dutch low-code software company founded in 2000 and headquartered in Naarden, Netherlands, operating through GLUH B.V. (a wholly-owned subsidiary of holding entity GREXX N.V.). It provides the Grexx Platform, a high-productivity application platform as a service (hpaPaaS) that enables organizations to build, integrate, and reuse custom business applications with minimal coding. The platform is differentiated by a proprietary case-based architecture that gives control to employees rather than to prescribed system workflows, and is delivered exclusively through Dutch data centers on self-managed infrastructure with continuous ISO 27001, NEN 7510, SOC2 ISAE 3402 Type II, GDPR/AVG, and EU AI Act compliance.

The product portfolio spans the core Grexx Platform (Grexx Studio browser-based IDE, MyGrexx lifecycle management, Grexx Connect integrations, Grexx Marketplace for reusable components, and XXID SSO) plus the Grexxie AI assistant introduced in 2024, and a suite of vertical SaaS products including GRC-Boxx, EnergyBoxx, Gemboxx, Flowerboxx, and Jobliebe. Co-founders Pieter Hufen (CEO) and Bart Laarhoven (CTO) remain active leaders.

Grexx monetizes via a four-tier annual subscription model (Free, Starter at €400/month, Standard at €880/month, Premium at €2,190/month) with bundled coaching, plus consultancy and sector-SaaS subscriptions. Distribution combines direct enterprise sales, a free self-serve tier, a channel Partner Network established in 2012, and Grexx Academy training. The company serves 500+ organizations across financial services, energy and sustainability, government, manufacturing, healthcare, and business services in the Netherlands, the DACH region, and (as of 2024) North America, with named enterprise customers including Robeco, KPN, SOS International, Nedschroef, Sunrock, GGN, and CED.

Name

Grexx

Legal name

GLUH B.V.

Website

https://grexx.net

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

11–50 employees

Short description

Grexx is a Dutch low-code platform provider founded in 2000, offering an hpaPaaS with proprietary case-based architecture for building and integrating custom business applications. It serves 500+ organizations across the Netherlands, DACH, and North America via subscriptions bundled with coaching and compliance certifications.

Ownership category

akta.pro rank

Product category

Low-Code Application Platform

NAICS

Computer Systems Design and Related Services (5415), Custom Computer Programming Services (541511)

SIC

Services-Prepackaged Software (7372), Services-Computer Integrated Systems Design (7373), Services-Computer Programming Services (7371)

akta.pro primary industry

Enterprise Application UX, Portals & Low-Code Extensions (BPAEAGAM)

akta.pro secondary industries

Compliance, GRC Workflow & Audit Automation Platforms (HDAEAHAL), Governance, Risk & Compliance (GRC) Platforms (BPAEAPAA), ESG, Sustainability Reporting & Compliance (BPAEAPAM)

Keywords

• Low-code platform
• Application development
• Cloud-based solutions
• Process automation
• Digital transformation

Headquarters

HQ city

Naarden

HQ country

Netherlands

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Infrastructure, Operations, Marketing or Sales

Revenue model

1. Subscription Licensing (Grexx Free, Starter, Standard, Premium): Grexx operates on a subscription model with four tiers (Free, Starter at €400/month, Standard at €880/month, Premium at €2,190/month), billed annually. Each tier includes a bundle of users, usage credits, coaching, Academy access, and infrastructure. Additional users and credits above tier limits incur extra costs.
2. Professional Services (Consultancy): Grexx offers consultancy services where Grexx (temporarily) takes over development work when customers have insufficient internal staff. This is included as an extension of coaching bundled in subscriptions, with optional additional consultancy engagements.
3. SaaS Product Licensing (System as a Service): Grexx has developed and markets its own SaaS products (Jobliebe, GRC-Boxx, Flowerboxx, Gemboxx, EnergyBoxx) as standalone subscription products, promoted through the Grexx ecosystem and external channels.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels10 records

Core offering

Grexx provides a low-code high-productivity application platform (hpaPaaS) that enables organizations to build, reuse, and integrate custom business applications with minimal coding. Built on a proprietary case-based architecture, the platform supports complex business processes, multi-stakeholder coordination, AI agents, integrations, SSO, and a marketplace for reusable components. The company also offers sector-specific SaaS applications and bundled coaching services.

Product overview

Grexx offers the Grexx Platform — a unified low-code high-productivity application platform (hpaPaaS) with a modular architecture. The core platform consists of Grexx Studio (the visual development environment), MyGrexx (centralized application lifecycle management), Grexx Connect (out-of-the-box integrations), the Grexx Marketplace (reusable component exchange), and XXID (built-in SSO with MFA support). AI capabilities are delivered through a dedicated AI Agents studio, with Grexxie (AI assistant) embedded in Grexx Studio since 2024. The platform supports integration with multiple AI models (ChatGPT, Gemini, Deepseek, Claude, Gemma, Llama) and custom models. Grexx Enabled (bundled coaching), Grexx Academy (certified training), and whitepapers provide onboarding support. Sector-specific SaaS products built on the platform include GRC-Boxx (Governance, Risk & Compliance), EnergyBoxx (energy management with AI predictions), Gemboxx (government municipalities), Flowerboxx (florist industry), and Jobliebe (employment matching).

Differentiator

Problem solved

Functional benefit

Brands

• GRC-Boxx: All-in-one integrated process-driven solution for Governance, Risk & Compliance needs.
• Flowerboxx
• Jobliebe
• Gemboxx
• EnergyBoxx
• Grexx Academy
• Grexx Enabled
• Grexx Connect
• Grexx Studio
• MyGrexx
• Grexxie
• Xelfer
• Offerteboxx

Products and services

• Grexx Platform A high-productivity application platform as a service (hpaPaaS) that enables organizations to build, reuse, and integrate custom business applications with minimal coding, built on proprietary case-based architecture for complex processes.
• GRC-Boxx An integrated process-driven SaaS solution for Governance, Risk & Compliance management, enabling organizations to map, document, manage, and implement processes related to GRC; built on the Grexx Platform.
• EnergyBoxx A sector-specific SaaS application supporting local energy initiatives with governance, risk management, compliance, AI-powered energy monitoring and forecasting, and automated device control.
• Gemboxx A platform for (government) organizations covering all 355 Dutch municipalities, facilitating digital business, user, management, and security processes based on security, privacy, compliance, functionality, and governance by design.
• Flowerboxx An online toolbox for flower shops to improve performance, including modules for fresher flower procurement, online shop promotion, and margin optimization.
• Jobliebe A job matching platform connecting job seekers and employers through advanced matching technology to deliver talent to companies and find candidates the right job.
• Grexx Academy An online training platform with e-learning modules at various skill levels, supporting users from beginner to advanced, with certification programs including Grexx Certified Developer and Grexx Certified Expert.
• Grexx Enabled (Coaching & Consultancy) A coaching and onboarding service bundled with all Grexx subscriptions, providing 1-on-1 coaching, weekly Q&A sessions, training, and consultancy support to help users become productive on the platform quickly.

Quantifiable outcome

• Over 500 organizations have used the Grexx Platform (milestone reached in 2020)
• +3 more outcomes

Named customers13 records

Segments8 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration11 records

AI capability7 records

Feature11 records

Partnerships

Three partnerships are on record, tiered minor and core.

• North American PartnersminorChannel Partner/ Reseller/ Distributor · 1 January 2024Grexx announced new steps into North America in 2024, establishing partnerships to expand the Grexx Partner Network internationally.
• Grexx Partner NetworkcoreChannel Partner/ Reseller/ Distributor · 1 January 2012Established in 2012, the Grexx Partner Network enables resellers and implementation partners to deliver Grexx-based solutions to end customers across industries and geographies.
• LeasewebcoreTechnology or Integration · 1 January 2006Leaseweb is Grexx's Dutch hosting provider, ISO 27001 and NEN 7510 certified. Each customer has their own database, separated from other customers, on fully self-managed servers. Backups stored within the Netherlands. This partnership is critical to Grexx's data sovereignty and compliance posture.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• ServiceNow App Engine: ServiceNow bundles the Now Platform's low-code App Engine with native ITSM, employee workflows, and integrated GRC/IRM modules — a broad incumbent that competes with Grexx's Grexx Connect, GRC-Boxx, and MyGrexx capabilities across European enterprises.
• Microsoft Power Apps: Power Apps is the broad incumbent low-code platform bundled into Microsoft 365, Dataverse, and Teams — frequently the default shortlist competitor against Grexx in European enterprise RFPs, especially where Microsoft estate lock-in matters.
• Salesforce Platform: Salesforce's Lightning Platform and Einstein Bots/Agentforce are part of a broad CRM-centric low-code and AI-agent stack; they're a recurring incumbent on Grexx's enterprise shortlists where customers already standardize on the Salesforce ecosystem.

Direct peers

• Thinkwise: Thinkwise is a Dutch low-code platform with deep manufacturing/ERP-application heritage, often competing with Grexx for Dutch mid-market enterprise application builds and ERP-adjacent modernization work.
• Mendix: Mendix is the most direct low-code application platform competitor to Grexx — Netherlands-origin hpaPaaS vendor (now part of Siemens) serving European enterprise digital transformation with similar case/model-driven application building and integration-centric architecture.
• OutSystems: OutSystems is a global leader in low-code application platforms with deep enterprise presence and a strong European installed base, competing head-to-head with Grexx for mid-market and enterprise application modernization budgets.
• Appian: Appian combines low-code application development, BPM/workflow automation, and native GRC process mining — making it a direct Grexx competitor for the GRC-Boxx and broader regulated-process workloads Grexx targets in NL/DACH.
• Pega: Pega is a long-standing low-code BPM and GRC/case-management platform with strong enterprise adoption; its case-based roots are conceptually adjacent to Grexx's case-based architecture, and both target regulated, complex-process buyers.
• Bonitasoft: Bonitasoft is an open-source BPM and low-code application platform with strong European (French) roots, directly overlapping Grexx's case/process automation capabilities and serving similar mid-market digital-transformation buyers.
• Betty Blocks: Betty Blocks is a Netherlands-origin low-code application platform (now part of Thoughtworks) — a fellow Dutch low-code vendor competing for the same NL public-sector and enterprise accounts as Grexx with a similar block-based building approach.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/grexx

Compliance6 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Subsidiaries4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Grexx