BitesWeLove
BitesWeLove is an Amsterdam-based, privately held snack company that designs, formulates, and sells high-protein, high-fibre, plant-based snack bars, cookies, puffs, and crunchy snacks direct-to-consumers in 20+ countries, via Jumbo supermarkets, and through a B2B office-snacking channel.
- Company typePrivate
- Founded2019
- HeadquartersAmsterdam, Netherlands
- Headcount1–10
- GTM typeB2B and B2C
- OfferingHardware or Manufacturing
What BitesWeLove does
BitesWeLove is a privately held, Amsterdam-based snack company that develops and sells healthier-for-you snack products across sweet and savoury formats, including Protein Bars (Cinnamon Roll, Cookies & Cream, Caramel Fudge), Protein Cookie Bars, Chewy Oat Bars, Protein Puffs, Crunchy Peas, Crunchy Corn, and Nut Mixes. Products are formulated to deliver high plant-based protein (14–15g per 50g bar), high fibre (up to 13g per serving), under 190 kcal per protein bar, with no artificial sweeteners, and are positioned as vegan and free from major allergens (gluten, peanuts, nuts, lactose depending on SKU). The technical foundation of the bars relies on pea protein crisps and soy protein crisps combined with tapioca and chicory root fibre to achieve a light, crispy texture that the company explicitly contrasts with traditional dry or chalky protein bars.
The company operates a multi-channel go-to-market. Its primary channel is a Shopify-powered DTC e-commerce storefront (biteswelove.com and biteswelove.nl) configured for 20+ countries with multi-currency and multi-language support, supported by Klaviyo email marketing, a 10% first-order newsletter incentive, and organic social media on Instagram (37K+), TikTok (11.6K+), and YouTube (6.7K+). Secondary channels include physical retail distribution through Dutch supermarket chain Jumbo, a dedicated B2B/office snacking portal at zakelijk.biteswelove.nl with unit pricing from €0.59 and branded-presentation options, and wholesaler routing. The company holds B Corp certification since 2023, Nutri-Score A and non-HFSS classifications, has measured and compensated Scope 1/2/3 CO₂e since 2021, and participates in Dutch public-health initiatives including JOGG and the NAPV working group.
BitesWeLove is led by a founder team that includes Marleen Basart, Liesbeth Gouwens, Peter Paul Menken, and Robert Menken (the latter two described as "Nuts Experts"). The business is independently owned, with no disclosed venture capital or private equity investment, and operates with a headcount of 1–10 employees, indicating a lean operating model that has nonetheless achieved international DTC reach and a major Dutch retail partnership.
BitesWeLove firmographics
Firmographics- Name
- BitesWeLove
- Legal name
- BitesWeLove
- Website
- https://biteswelove.nl
- Company type
- Private
- Founded year
- 2019
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- BitesWeLove is an Amsterdam-based, privately held snack company that designs, formulates, and sells high-protein, high-fibre, plant-based snack bars, cookies, puffs, and crunchy snacks direct-to-consumers in 20+ countries, via Jumbo supermarkets, and through a B2B office-snacking channel.
- Ownership category
- akta.pro rank
BitesWeLove industry classification
Industry- Product category
- Healthy Snacks
- NAICS
- Snack Food Manufacturing (31191), Other Snack Food Manufacturing (311919)
- SIC
- Food And Kindred Products (2000), Bakery Products (2050)
- akta.pro primary industry
- Functional Snacks & Bars Manufacturing (High-Protein, High-Fiber, Probiotic Snacks) (AFAKAJAG)
- akta.pro secondary industries
- Health/Protein Snack Bars Manufacturing (AFAKAIAN), Better-for-You / Functional Snacks (Low Sugar, Keto, Probiotic, Fortified) (CRADABAM)
Keywords
Where BitesWeLove is headquartered
LocationHeadquarters
- HQ city
- Amsterdam
- HQ country
- Netherlands
- HQ region
- Europe
Offices2 records
Markets served
BitesWeLove business model
Business model- GTM type
- B2B and B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Marketing or Sales, Personnel, Infrastructure, Technology or R&D
Revenue model
- Direct E-commerce Product Sales: Revenue generated from selling snack products directly to consumers through biteswelove.com and biteswelove.nl Shopify storefronts. Products include Protein Bars (€2.59–€2.69/unit, display boxes from €31.10), Chewy Oat Bars (from €1.25/unit), Protein Puffs, Crunchy Corn, Crunchy Peas, and Nut Mixes. Bundles are offered at discounted multi-SKU prices.
- B2B / Office Snacking: Corporate and office snacking orders placed via zakelijk.biteswelove.nl or through wholesalers at business rates from €0.59 per unit, with lower minimum order quantities, less packaging options, and branded presentation available. B2B orders are excluded from standard consumer return policies.
- Retail / Wholesale Distribution: Products sold through physical retail partners (e.g., Jumbo supermarket chain in the Netherlands) and wholesale distributors. Revenue derived from bulk purchase orders from retail buyers at negotiated wholesale pricing.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Single Protein Bars (50g) |
| Unit Pricing | Pay-as-you-go | Chewy Oat Bars (4x30g) |
| Unit Pricing | Pay-as-you-go | Crunchy Peas (6x100g) |
| Unit Pricing | Pay-as-you-go | Protein Bundles |
| Unit Pricing | Pay-as-you-go | B2B / Office Snacking |
| Freemium | Pay-as-you-go | Newsletter First Order Discount |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels7 records
BitesWeLove product offering
Product offeringCore offering
BitesWeLove manufactures and sells a portfolio of healthier-for-you snack products — Protein Bars, Protein Cookie Bars, Chewy Oat Bars, Protein Puffs, Crunchy Peas, Crunchy Corn, and Nut Mixes — formulated with high fibre (13g/serving) and plant-based protein (14–15g/bar) without artificial sweeteners. Products are sold via a Shopify D2C storefront serving 20+ countries, a dedicated B2B office-snacking portal, and physical retail partners such as Jumbo.
Product overview
BitesWeLove is a direct-to-consumer snack company operating as a Shopify-hosted e-commerce platform offering a portfolio of healthier-for-you snack products. The product range includes Protein Bars in three flavours (Cinnamon Roll, Cookies & Cream, Caramel Fudge), Protein Cookie Bars, Chewy Oat Bars, Protein Puffs, Crunchy Peas, Crunchy Corn, and Nut Mixes. These products are sold both individually and through bundled offerings such as the Fibre Bundle, Protein Bar Bundle, and various Duo Bundles. The company positions itself around high protein and high fibre content with claims of great taste, targeting office snacking, everyday cravings, and B2B bulk orders.
Differentiator
Problem solved
Functional benefit
Quantifiable outcome
- Average Dutch person gets only ~18g fibre/day vs. 25–30g recommended — BitesWeLove snacks provide up to 13g fibre per serving to help close this gap
- +2 more outcomes
Companies that use BitesWeLove
Customer profileNamed customers1 record
Segments2 records
Ideal customer profiles3 records
BitesWeLove technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
BitesWeLove partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core and minor.
- JOGG (Jongeren op Gezond Gewicht)coreBitesWeLove has been actively involved with JOGG for more than five years. JOGG works to make environments around children and young people healthier. BitesWeLove contributes by joining conversations, attending events, and proactively developing products that fit the ambitions behind healthier schools, canteens, and everyday snack environments. This partnership aligns with BitesWeLove's belief that better choices should be easier to make in everyday life.
- NAPV (Nationale Aanpak Productverbetering)coreBitesWeLove participates in the NAPV working group for grain, muesli and energy bars. NAPV is an initiative from the Dutch Ministry of Health, Welfare and Sport focused on improving the food offer in the Netherlands — reducing salt, sugar, and saturated fat while increasing fibre. BitesWeLove contributes alongside RIVM, supermarkets, and industry organisations to concrete agreements for product improvement within the category.
- AmplifyHerminorAmplifyHer is an initiative that connects female entrepreneurs and professionals and gives them a platform. BitesWeLove supports AmplifyHer for several years, reflecting the company's founding story (BitesWeLove was founded by a woman) and its belief that more diverse voices lead to better outcomes in business and leadership.
- ShopifycoreShopify provides the e-commerce platform powering biteswelove.com and biteswelove.nl, enabling multi-country/multi-currency storefronts, inventory management, checkout, and order processing. The site's terms of service explicitly states 'Our store is hosted by Shopify Inc.' Shopify processes customer payment data on behalf of BitesWeLove.
- JumbocoreJumbo is a major Dutch supermarket chain that stocks BitesWeLove products in physical retail stores. The brand's Instagram feed references products as 'now available in our webshop and at Jumbo!', indicating an active retail distribution partnership.
Scale indicators7 records
Recent moves6 records
Expansion highlights7 records
BitesWeLove competitors and assessment
Company assessmentDirect peers
- Natural Balance Foods (Nakd, TREK): UK-based maker of Nakd fruit/nut bars and TREK plant-based protein bars sold across European grocery and DTC. Closest direct peer — same better-for-you, vegan, allergen-friendly positioning, similar 'natural wholefood' ingredient ethos, overlapping retail and e-commerce distribution.
- Eat Natural: UK manufacturer of snack bars, cereal bars and protein-to-go products with strong UK supermarket presence. Directly comparable in better-for-you bar format, ingredient philosophy (no artificial additives), and supermarket distribution model — competitor for the same shelf space and consumer occasion.
- Barebells Functional Foods: Swedish-headquartered brand specializing in high-protein bars and snacks, now operating across Europe and beyond. Direct overlap in high-protein bar category, similar premium-but-accessible positioning, comparable retail and DTC footprint in European markets where BitesWeLove also competes.
- Fulfil Nutrition: Irish-headquartered protein bar brand with strong European retail and DTC presence. Directly comparable on high-protein, low-sugar bar positioning, multi-country European distribution strategy, and price-point band (premium functional bar segment).
- Grenade: UK protein bar and sport nutrition brand with significant European and global reach. Directly comparable in high-protein bar format targeting health- and fitness-conscious consumers, with overlapping retail distribution in supermarkets and health-food channels.
Broad incumbents
- KIND Snacks: US-headquartered Mars-owned better-for-you snack bar brand with broad global distribution. Comparable better-for-you positioning and DTC/retail model, but significantly larger scale, broader product portfolio, and deeper retail penetration — a benchmark for premium bar mass-market ambitions.
- RXBAR (Kellogg's / Kellanova): US protein bar brand owned by Kellanova (formerly Kellogg's), distributed via major US retailers and increasingly internationally. Comparable clean-ingredient, high-protein positioning with much larger parent-company distribution muscle — incumbent competitor in the same product category.
Regional players
- Tony's Chocolonely: Dutch better-for-you/ethical CPG brand (chocolate) with similar mission-driven, B Corp-aligned positioning and strong Dutch/European consumer recognition. Comparable on purpose-led brand building, Dutch origin, and premium CPG grocery distribution — useful proxy for Dutch mission-driven CPG scaling patterns.
Emerging players
- Bounce Foods: UK-based protein ball and energy ball brand sold in health-food and mainstream channels. Comparable on protein-dense, better-for-you bite-sized snacking format, multi-SKU portfolio, and similar mid-sized brand scaling trajectory in European grocery.
- Plenish (Britvic): UK plant-based functional beverage and snack brand, now part of Britvic. Comparable on clean-label, plant-based, functional nutrition positioning and UK/European health-conscious consumer targeting — partial overlap with BitesWeLove's functional-snack sweet spot.
Market position
Strengths5 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
BitesWeLove social profiles
Digital presenceBitesWeLove compliance and trust
Trust signalCompliance1 record
BitesWeLove financial estimates
Financial estimateRevenue estimate
Valuation estimate
BitesWeLove leadership team
Management profileNumber of profiles
Profiles4 records
BitesWeLove funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
BitesWeLove M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about BitesWeLove
What does BitesWeLove do?
BitesWeLove manufactures and sells a portfolio of healthier-for-you snack products — Protein Bars, Protein Cookie Bars, Chewy Oat Bars, Protein Puffs, Crunchy Peas, Crunchy Corn, and Nut Mixes — formulated with high fibre (13g/serving) and plant-based protein (14–15g/bar) without artificial sweeteners. Products are sold via a Shopify D2C storefront serving 20+ countries, a dedicated B2B office-snacking portal, and physical retail partners such as Jumbo.
Is BitesWeLove a public or private company?
BitesWeLove is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was BitesWeLove founded?
BitesWeLove was founded in 2019. It employs 1 to 10 people.
Where is BitesWeLove based?
BitesWeLove is headquartered in Amsterdam, Netherlands, in the Europe region.
How does BitesWeLove make money?
Three revenue lines are on record. Direct E-commerce Product Sales are the primary driver. The others are B2B / Office Snacking and retail / Wholesale Distribution.
Who are BitesWeLove's main competitors?
Direct peers on record are Natural Balance Foods (Nakd, TREK), Eat Natural, Barebells Functional Foods, Fulfil Nutrition and Grenade. Broad incumbents are KIND Snacks and RXBAR (Kellogg's / Kellanova). Tony's Chocolonely is listed as a regional player. Emerging players are Bounce Foods and Plenish (Britvic).
Does BitesWeLove have an API?
No public API is recorded for BitesWeLove.
What industry is BitesWeLove in?
BitesWeLove's product category is Healthy Snacks. Its primary akta.pro industry code is AFAKAJAG, Functional Snacks & Bars Manufacturing (High-Protein, High-Fiber, Probiotic Snacks), with a secondary code of AFAKAIAN, Health/Protein Snack Bars Manufacturing. Its NAICS code is 31191 and its SIC code is 2000.