Bounce Foods
Bounce Foods is a UK-based CPG company that develops gluten-free, high-protein filled energy balls, breakfast bars and bites under the Bounce brand, selling direct-to-consumer and via major UK retailers and Whole Foods Market in the US.
- Company typePrivate
- Founded2004
- HeadquartersErina, Australia
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
What Bounce Foods does
Bounce Foods is a UK-based consumer packaged goods (CPG) company that develops and markets healthy, high-protein, gluten-free snack products under the Bounce brand. Founded in 2004 by Paula and Andy Hannagan (a former personal trainer and life coach), the company operates through Bounce Brands Limited, a UK private limited company registered in England and Wales (company number 12029803, VAT GB326443902), with manufacturing carried out by the related group company Wholebake Limited at a dedicated gluten-free facility in Wrexham. The business is founder-led, with no external investors or funding rounds disclosed beyond a single $200,000 round in 2017, and 11–50 employees per firmographic data.
Bounce Foods firmographics
Firmographics- Name
- Bounce Foods
- Legal name
- Bounce Brands Limited
- Website
- https://bouncefoods.com
- Company type
- Private
- Founded year
- 2004
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Bounce Foods is a UK-based CPG company that develops gluten-free, high-protein filled energy balls, breakfast bars and bites under the Bounce brand, selling direct-to-consumer and via major UK retailers and Whole Foods Market in the US.
- Ownership category
- akta.pro rank
Bounce Foods industry classification
Industry- Product category
- Healthy Protein Snacks
- NAICS
- Food (Health) Supplement Retailers (456191)
- akta.pro primary industry
- Health/Protein Snack Bars Manufacturing (AFAKAIAN)
- akta.pro secondary industries
- Jerky & Meat Snacks (CRADABAK), Jerky & Meat Snacks Manufacturing (AFAKAIAH)
Keywords
Where Bounce Foods is headquartered
LocationHeadquarters
- HQ city
- Erina
- HQ country
- Australia
- HQ region
- Oceania
Offices3 records
Markets served
Bounce Foods business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D, Infrastructure
Revenue model
- Direct-to-consumer e-commerce: Online sales via uk.bouncefoods.com (Shopify-based storefront) with free UK mainland delivery and a 10% off first order email capture incentive. Includes mailing list discounts.
- Retail / grocery wholesale: Sale of finished snack products to major UK grocery and health retailers (Sainsbury's, Morrisons, Co-op, Waitrose, Holland & Barrett, Ocado, Whole Foods Market, Planet Organic and other independents).
- B2B / Trade wholesale: Wholesale accounts sold through Bounce Brands Limited to business customers (companies, partnerships, sole traders) with a £250 minimum order, 30-day credit terms, and invoiced in pounds sterling.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | One time/ perpetual license | Bounce Mixed 6 Pack |
| Unit Pricing | One time/ perpetual license | Bounce Protein Energy Bites Multi Pack (6) |
| Other | One time/ perpetual license | Newsletter signup discount |
| Other | Multi-year contract | Trade / wholesale pricing |
Go-to-market motion1 record
Distribution channels5 records
Marketing channels6 records
Bounce Foods product offering
Product offeringCore offering
Bounce Foods manufactures and sells a range of filled protein energy balls, protein energy bites and breakfast bars under the Bounce brand. The products are high in protein and fibre, contain 185 calories or less per ball, are palm-oil-free, gluten-free (produced in a dedicated gluten-free UK factory), and include vegan plant-protein SKUs. Distribution is via the company's own D2C website, leading UK grocery and health retailers (Sainsbury's, Morrisons, Co-op, Waitrose, Holland & Barrett, Ocado, Whole Foods Market, Planet Organic) and a B2B trade/wholesale channel.
Product overview
Bounce Foods is a single-brand consumer packaged goods company — there is no separate platform; the offering is a unified snack brand (Bounce) under Bounce Brands Limited / manufactured by Wholebake Limited. The portfolio is organised around a core Filled Protein Energy Balls range (sold as individual SKUs and as a Mix 'N Match Mixed 6 Pack), with adjacent formats including Protein Energy Bites (Multi Pack) and Breakfast Bars, plus branded lifestyle merchandise such as the Bounce KeepCup. The ball range spans non-vegan variants (Peanut, Salted Caramel) where the protein comes from whey, and a vegan plant-protein range (Maple Pecan Cashew, Hazelnut Praline, Choc Brownie, Millionaire, Cocoa Peanut) where the protein is sourced mainly from soya, with newer indulgent SKUs (Dark Chocolate, Dark Chocolate Raspberry). The website ties the portfolio together with free UK-mainland delivery, a mailing-list discount and a wholesale trade channel, and lists Sainsbury's, Morrisons, Co-op, Waitrose, Holland & Barrett and Ocado as UK stockists.
Differentiator
Problem solved
Functional benefit
Brands
- Bounce Breakfast Bars: High protein, high fibre breakfast bars sold as an extension of the Bounce protein energy ball range.
- Bounce Protein Energy Bites
- Bounce Protein Energy Balls
Products and services
- Bounce Filled Protein Energy Balls The flagship Bounce range of filled protein energy balls (soft outer protein/fibre ball with a squishy flavoured centre), positioned as a 'smart snacking choice' for pre/post-gym, mid-morning or mid-afternoon occasions. Balls are high in protein and fibre, contain 185 calories or less, are palm oil free, gluten free, and offer vegan options. Sold across UK grocery and health retailers, on the D2C website and via trade wholesale. Available in flavours including Maple Pecan Cashew, Salted Caramel, Peanut, Hazelnut Praline, Choc Brownie, Millionaire, Cocoa Peanut, Dark Chocolate Raspberry and Dark Chocolate.
- Bounce Breakfast Bars High-protein and high-fibre breakfast bars from Bounce, an adjacent bar-format extension of the core protein ball range. Initially promoted at the Bestival music festival where thousands of bars were handed out to campers.
- Bounce Protein Energy Bites Multi Pack (6) A 6-pack of Bounce Protein Energy Bites in three flavours, launched as a sharing and gifting format alongside the core ball range.
- Bounce Mixed 6 Pack A 'Mix 'N Match' 6-pack gift bundle of Bounce balls, priced at £9.99, positioned as a Christmas/Secret Santa gift option.
- Bounce KeepCup A branded reusable KeepCup sold by Bounce in two colours (Fiery Red and Cool Blue), priced at £7.99, positioned as a 'good energy on the move' lifestyle accessory.
Quantifiable outcome
- One ball sold every 1.9 seconds globally (homepage claim)
- +2 more outcomes
Companies that use Bounce Foods
Customer profileSegments5 records
Ideal customer profiles5 records
Bounce Foods technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration7 records
Feature3 records
Bounce Foods partnerships and signals
Strategic signalPartnerships
14 partnerships are on record, tiered flagship, core and minor.
- Wholebake LimitedflagshipWholebake Limited is a member of the Bounce Brands group and manufactures Bounce products. Personal information is shared with Wholebake to investigate technical issues and complaints. Manufacturing is registered with Denbighshire County Council and operates under SALSA food accreditation (membership 322).
- RunThroughcoreRunThrough is a UK running events company; Bounce is its official Protein Snack Partner, providing Bounce balls as the protein snack for participants at running events.
- BestivalcoreBounce partnered with Bestival festival to launch its Breakfast Bars and run a multi-day activation including an airstream sign-up, golf-buggy breakfast kit deliveries to campers (Bounce balls, bars, water, juice, fresh fruit) and core/vegan product sampling.
- CoppaFeelminorCollaboration with breast cancer awareness charity CoppaFeel featured via 'The Big Bounce Back with CoppaFeel' blog content, linking charity partnership to brand storytelling.
- Sainsbury'scoreListed UK stockist of Bounce protein energy balls on the brand's 'Where to find us' page.
- MorrisonscoreListed UK stockist of Bounce protein energy balls on the brand's 'Where to find us' page.
- Co-opcoreListed UK stockist of Bounce protein energy balls on the brand's 'Where to find us' page.
- WaitrosecoreListed UK stockist of Bounce protein energy balls on the brand's 'Where to find us' page.
- Holland & BarrettcoreListed UK stockist of Bounce protein energy balls on the brand's 'Where to find us' page.
- OcadocoreListed UK online grocery stockist of Bounce protein energy balls on the brand's 'Where to find us' page.
- Whole Foods MarketcorePremium US-headquartered health grocery chain stocking the vegan V Life Cacao Peanut ball as an exclusive launch product.
- Planet OrganiccoreUK organic/health grocery chain stocking Bounce products including the V Life Cacao Peanut ball.
- Royal College of Obstetricians and Gynaecologists (RCOG)coreRCOG officially recognises Bounce as a sustainable snacking solution for pregnancy, supporting daily fibre and vitamin E goals and satiety for mother and baby — used as endorsement content on Bounce's blog.
- Royal Mail and DPDminorDelivery service providers used to despatch online orders to customers from the Bounce website.
Scale indicators4 records
Recent moves6 records
Expansion highlights6 records
Bounce Foods competitors and assessment
Company assessmentDirect peers
- Pulsin: UK-based maker of protein balls, bars and snack bites — a near-direct format competitor to Bounce's filled protein balls with similar health-channel distribution (Holland & Barrett, independent health stores).
- Barebells: Swedish protein bar brand that has scaled aggressively into UK grocery and convenience — directly competing with Bounce for high-protein snack shelf space and gym-bag consumption occasions.
- Graze: UK healthy snacking brand offering portion-controlled snack boxes and on-the-go snacks, targeting similar health-conscious consumer occasions as Bounce with a subscription-led model.
- PhD Nutrition: UK sports nutrition brand with a protein bar and functional snack range positioned to gym-goers and active consumers — overlapping core customer segments and UK retail distribution with Bounce.
- Eat Real: UK healthy snack brand offering vegetable-based crisps and snack ranges positioned as better-for-you alternatives — competing for the same mid-afternoon snacking occasion and health-conscious consumer in UK grocers.
- Grenade: UK-founded protein bar and snack brand (Carb Killa) directly competing in the high-protein, low-sugar snacking aisle with Bounce, sold across UK grocers, health chains and global stockists.
- Näkd: UK natural snack bar brand (raw fruit-and-nut bars) competing for the same health-conscious, on-the-go snacking occasions as Bounce across mainstream UK grocery.
Broad incumbents
- Nature Valley: General Mills-owned granola and protein bar brand with deep UK grocery distribution — competes in the same better-for-you snacking fixture where Bounce is listed, with much larger marketing budgets.
- KIND Snacks: Mars-owned better-for-you snack brand (nuts and bars) sold across mainstream UK grocery — competes with Bounce for the health-conscious snacking occasion from a much larger marketing and distribution platform.
Emerging players
- No Cow: US-origin plant-protein bar brand expanding into UK health channels — overlaps with Bounce's vegan, high-protein positioning but with a narrower protein bar format rather than filled balls.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
Bounce Foods compliance and trust
Trust signalCompliance2 records
Bounce Foods financial estimates
Financial estimateRevenue estimate
Valuation estimate
Bounce Foods leadership team
Management profileNumber of profiles
Profiles3 records
Bounce Foods subsidiaries and ownership
Company hierarchySubsidiaries2 records
Bounce Foods funding detail
Funding detailFunding overview
Funding rounds1 record
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Bounce Foods M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Bounce Foods
What does Bounce Foods do?
Bounce Foods manufactures and sells a range of filled protein energy balls, protein energy bites and breakfast bars under the Bounce brand. The products are high in protein and fibre, contain 185 calories or less per ball, are palm-oil-free, gluten-free (produced in a dedicated gluten-free UK factory), and include vegan plant-protein SKUs. Distribution is via the company's own D2C website, leading UK grocery and health retailers (Sainsbury's, Morrisons, Co-op, Waitrose, Holland & Barrett, Ocado, Whole Foods Market, Planet Organic) and a B2B trade/wholesale channel.
Is Bounce Foods a public or private company?
Bounce Foods is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Bounce Foods founded?
Bounce Foods was founded in 2004. It employs 11 to 50 people.
Where is Bounce Foods based?
Bounce Foods is headquartered in Erina, Australia, in the Oceania region.
How does Bounce Foods make money?
Three revenue lines are on record. Direct-to-consumer e-commerce is the primary driver. The others are retail / grocery wholesale and B2B / Trade wholesale.
Who are Bounce Foods's main competitors?
Direct peers on record are Pulsin, Barebells, Graze, PhD Nutrition, Eat Real, Grenade and Näkd. Broad incumbents are Nature Valley and KIND Snacks. No Cow is listed as an emerging player.
Does Bounce Foods have an API?
No public API is recorded for Bounce Foods.
What industry is Bounce Foods in?
Bounce Foods's product category is Healthy Protein Snacks. Its primary akta.pro industry code is AFAKAIAN, Health/Protein Snack Bars Manufacturing, with a secondary code of CRADABAK, Jerky & Meat Snacks. Its NAICS code is 456191.