What Chipco does

Chipco, operating as Game On Chip Company, LLC (d/b/a CHIPCO), is a US-based manufacturer of custom ceramic and clay poker chips and related table-gaming products, headquartered in St. Petersburg, Florida. Founded in 1985 according to the company's brand-history materials and operating 30+ years in the category, Chipco runs a vertically integrated production stack — R&D, machining, tooling, injection molding, and finishing — all performed in its own US facilities, and claims to be the only gaming chip manufacturer with 100% Made-in-USA products. Its core product line includes custom ceramic poker chips, traditional clay composite chips, roulette chips, custom playing cards, table felts, and a five-tier branded series (CHIPCO Protech, PRESTIGE, SIGNATURE, Platinum, LEGACY) differentiated by material, finish, and security features such as invisible UV markings and RFID tag integration. The catalogue is extended by a full accessory ecosystem (heavy-duty chip racks/trays, dealer tools, craps and roulette accessories, card guards, buttons/lammers, chip carriers and displays) and specialty SKUs (drink tokens, wedding chips, challenge coins, golf ball markers, police fundraising tokens).

The company operates a hybrid go-to-market: a direct e-commerce storefront at chipco.com with an online custom-design platform, supplemented by a network of licensed partners and distributors that place Chipco products on casino floors across North America, Central America, the Caribbean, Europe, and Africa. Anchor enterprise customers include Borgata's Poker Room in New Jersey and the World Poker Tour (WPT), which use Chipco chips in tournament play. Pricing is quote-based, one-time/pay-as-you-go, and order quantities range from 500 chips for home-game buyers to multi-million-chip casino deployments — establishing a dual-track model that pairs high-touch B2B enterprise sales with a long-tail D2C and promotional channel (corporate events, breweries, golf courses, weddings, law enforcement fundraising). Marketing is primarily content-led via the PokerChips.com blog, SEO-optimized product pages, and Instagram, with periodic community event partnerships such as the 2024 iHeartRadio/$500 Freedom Poker Chip Drop collaboration in St. Petersburg.

Ownership is private under an LLC structure (Game On Chip Company, LLC) with no disclosed funding rounds, investors, or revenue figures. Headcount sits in the 11–50 range, consistent with a small-cap specialty manufacturer serving a niche but global customer base. The legal entity and brand were re-established under the Game On Chip Company umbrella circa 2019 based on copyright notice dating (2019–2026), though the underlying CHIPCO brand traces its manufacturing history to 1985. No patents are disclosed; trademarks (CHIPCO™, Protech™, Game On CHIPCO™) are registered, and no management team, board, or leadership roster is publicly provided.

Name

Chipco

Legal name

Game On Chip Company, LLC

Website

https://chipco.com

Company type

Private

Founded year

1985

Operating status

Operating

Headcount range

11–50 employees

Short description

Chipco (Game On Chip Company, LLC) is a US manufacturer of custom ceramic and clay poker chips, casino-grade security chips (CHIPCO Protech), playing cards, table felts, and gaming accessories, sold to casinos, poker rooms, home-game enthusiasts, and promotional buyers via direct e-commerce and a global licensed-partner distributor network.

Ownership category

akta.pro rank

Product category

Gaming Equipment Manufacturing

akta.pro primary industry

Gaming Chips, Plaques & Currency Handling (Chips, RFID, Drop Boxes, Cash Carts) (MPAEANAB)

akta.pro secondary industry

Casino Table Equipment & Layouts (Tables, Racks, Shufflers, Layout Felts) (MPAEANAA)

Keywords

• Custom poker chips
• Ceramic gaming chips
• Casino supplies
• Casino table felts
• Custom playing cards

Headquarters

HQ city

St. Petersburg

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Technology or R&D, Infrastructure, Marketing or Sales

Revenue model

1. Custom Gaming Chip Sales: Sale of custom ceramic and clay poker chips to casinos, poker rooms, and home game enthusiasts. Orders range from 500 chips to millions. Primary revenue stream from direct B2B and B2C sales through e-commerce and distributors.
2. Casino Supplies & Accessories: Sale of casino supplies including chip racks, trays, dealer accessories, roulette accessories, craps accessories, playing cards, and table felts
3. Licensed Partners & Distributors: Revenue generated through network of licensed partners and distributors who resell Chipco products globally to casinos in North America, Central America, Caribbean, Europe and Africa

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Chipco manufactures custom ceramic and clay poker chips, casino chips, roulette chips, table felts, and custom playing cards at its US-based facilities, covering R&D, machining, tooling, injection molding, and production. The company sells directly via its e-commerce website and through a global network of licensed partners and distributors to casinos, poker rooms, professional poker tours, home game enthusiasts, and promotional buyers. Order volumes range from 500 chips to several million units, with quote-based pricing and proprietary security features including invisible UV markings and RFID tag integration.

Product overview

Chipco (Game On Chip Company) is a manufacturing company specializing in premium gaming chips and casino supplies. The product portfolio centers on custom ceramic and clay poker/chips as the core offering, with five branded chip series (Protech, PRESTIGE, SIGNATURE, Platinum, LEGACY) spanning different material and security tiers. The offering extends to roulette chips, table felts, and custom playing cards as related gaming surface products. An accessories line includes chip racks/trays, dealer accessories, craps accessories, roulette accessories, card guards, buttons/lammers, chip carriers/cases, and chip displays. Chipco also serves specialty markets with drink tokens, poker chip business cards, golf ball markers, challenge coins, and wedding poker chips. All manufacturing, R&D, tooling, injection molding, and production are performed in-house at US facilities, making it the only gaming chip manufacturer with 100% US-made products.

Differentiator

Problem solved

Functional benefit

Products and services

• Custom Gaming Chips Premium ceramic and clay gaming chips manufactured 100% in the USA with high-security features including invisible UV security markings and RFID tag integration. Available in 20+ shapes and sizes with full-color printing and customizable designs for casinos, poker rooms, and home game enthusiasts. Offered across five branded series: CHIPCO Protech (high-security), PRESTIGE (full-color premium), SIGNATURE (customizable for casinos), Platinum (high-end finishes), and LEGACY (classic clay composite).
• Ceramic Poker Chips High-security ceramic poker chips as Chipco's original product line, featuring full-color printing and customizable designs. Targeted at casinos, poker rooms, and home game buyers seeking authentic casino-quality chips.
• Clay Poker Chips Premium clay poker chips offering traditional casino feel with custom design options for casinos, poker rooms, and home game buyers.
• Casino Chips Professional-grade casino chips designed for high-traffic casino environments, featuring built-in security features. Targeted at casino operators and gaming rooms.
• Roulette Chips Custom roulette chips with limitless colors, designs, and finishes, featuring high-definition printing and durability for casino roulette operations.
• Table Felts Premium American-made table felts designed for casinos, poker rooms, and home gaming with custom designs and spill-resistant coating.
• Custom Playing Cards Fully customizable playing cards for corporate events, casinos, and promotions with premium quality materials.
• Poker Chips Set Complete poker chip sets available in ceramic or clay materials with customizable options, targeted at home game buyers and event organizers.
• Casino Supplies and Accessories Heavy-duty, 100% Made in the USA casino supplies including chip racks and trays (designed to hold up to 100 gaming chips), craps accessories (dice, displays), roulette accessories (wheels, markers), dealer accessories, card guards, buttons and lammers, chip carriers and cases, and chip displays. Targeted at casinos, poker rooms, and home gaming operators needing storage and operational equipment.
• Drink Tokens Custom drink tokens for events, weddings, and bars with personalized branding, used by breweries and hospitality venues.
• Poker Chip Business Cards Custom poker chips designed as unique business cards for networking and promotional use.
• Golf Ball Markers Custom poker chips used as golf ball markers with personalization options, targeted at golf courses and individual golfers.
• Challenge Coins Custom challenge coins for military, corporate, and organizational use.
• Wedding Poker Chips Custom poker chips for wedding favors and casino-themed wedding events, targeted at engaged couples and wedding planners.

Named customers8 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

Three partnerships are on record, tiered minor and core.

• iHeartRadiominorGTM or Marketing Partner · 3 July 2024Collaboration with iHeartRadio for the $500 Freedom Poker Chip Drop community event in St. Petersburg. Supported by 95.3 WDAE radio station for promotional outreach and community engagement.
• Borgata's Poker Room (New Jersey)coreChannel Partner/ Reseller/ DistributorBorgata's Poker Room uses CHIPCO premium ceramic poker chips for their casino poker room operations. This partnership demonstrates CHIPCO's capability to serve major casino operators with high-quality, secure gaming chips.
• World Poker Tour (WPT)coreChannel Partner/ Reseller/ DistributorWorld Poker Tour uses CHIPCO gaming chips for their professional poker tournament events. This flagship partnership establishes CHIPCO as the preferred supplier for major poker tour operations worldwide.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Paulson Gaming Supplies: Long-standing manufacturer of high-end clay and ceramic casino poker chips and plaques. Directly comparable to Chipco as a competing manufacturer of premium casino-grade chips serving the same casino and poker-room buyers.
• Abbiati International: Italian manufacturer of casino chips, plaques, jetons, and gaming accessories with a long-standing global customer base. Directly comparable to Chipco as a competing manufacturer of custom casino chips with proprietary security features.
• Matsui Gaming Machines: Japanese manufacturer of ceramic poker chips and casino gaming equipment serving Asia-Pacific and international markets. Comparable to Chipco as a competing manufacturer of ceramic casino chips with global distribution.
• Gemaco: U.S.-based manufacturer of casino chips, dice, playing cards, and gaming accessories. Direct peer to Chipco, supplying similar casino and gaming-industry customers with complementary table-game products.
• Brybelly Holdings: Manufacturer and distributor of poker chips, casino supplies, and gaming accessories, focused heavily on the consumer/home-game market. Comparable to Chipco's DTC and home-game business at a more price-sensitive tier.
• Bourgogne et Grasset: French manufacturer of premium clay and ceramic casino chips and plaques. Direct peer to Chipco in the high-end casino chip segment with strong European casino relationships.

Broad incumbents

• Gaming Partners International (GPI): Global leader in casino currency, table game equipment, and casino chips (owns brands including Bud Jones and Bourgogne et Grasset). Competes with Chipco across casino chips but operates at much greater scale and broader product breadth.
• Cartamundi: Global playing card and casino game manufacturer producing cards, chips, and accessories. Overlaps with Chipco on custom playing cards and casino accessories as part of a much broader gaming products portfolio.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/pokerchips_com
• Xx.com/gameonchipco
• Facebookfacebook.com/GameOnChipCo
• LinkedInlinkedin.com/company/game-on-chip-company

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Chipco