Brybelly Holdings
Brybelly Holdings is a private U.S. e-commerce retailer and wholesaler, founded 2005, that sells closeout and overstock products across gaming, sports, toys, and home goods via a Shopify storefront and B2B wholesale channel, serving hobbyists, small businesses, and consumers.
- Company typePrivate
- Founded2005
- HeadquartersGreenfield, United States
- Headcount11–50
- GTM typeB2B and B2C
- OfferingDigital Commerce or Content
What Brybelly Holdings does
Brybelly Holdings is a private e-commerce retailer and wholesaler founded in 2005 and headquartered in Greenfield, United States. The company operates a Shopify-powered online storefront (brybelly.com) and a parallel B2B wholesale channel, distributing closeout, overstock, and discounted products across five top-level verticals: Poker & Casino, Sports & Outdoors, Toys & Education, Games & RPG, and Home & Business. The catalog spans approximately 712 SKUs across 50+ brands, combining pure resale inventory with a growing portfolio of owned sub-brands including Wiz Dice (polyhedral dice), Claysmith Gaming (real clay poker chips), Royal Bingo Supplies, Imagination Generation and Conductor Carl (wooden toys), Stratagem (tabletop gaming accessories), and Hauntlook and Pudgy Pedro's (Halloween/party supplies).
The product mix is anchored in hobbyist and game-room categories — poker chips, playing cards, casino accessories, polyhedral dice, tabletop RPG supplies, bingo sets, board games, and game-room equipment — and extends into adjacent categories such as track-and-field equipment, gym/fitness gear, educational supplies (flashcards, lab supplies, classroom posters), kitchen and barware, business signage, and seasonal party goods. Brybelly's core differentiator is its closeout positioning: the "All Closeout" collection spans every vertical, emphasizing steep discounts on discontinued inventory as the primary traffic and conversion mechanism.
The business monetizes through two revenue streams: direct-to-consumer retail sales via the Shopify storefront and B2B wholesale distribution to merchants, small businesses, and resellers via merchant login and catalog-based bulk ordering. Pricing is per-unit with no subscription model, with individual SKUs ranging from under $1 (cut cards) to over $100 (professional bingo sets). The company maintains an active social media presence across Facebook, Twitter, Instagram, and YouTube for consumer marketing, with a headcount of 11–50 employees and no disclosed funding rounds, indicating a bootstrapped or self-funded operating posture.
Brybelly Holdings firmographics
Firmographics- Name
- Brybelly Holdings
- Website
- https://brybelly.com
- Company type
- Private
- Founded year
- 2005
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Brybelly Holdings is a private U.S. e-commerce retailer and wholesaler, founded 2005, that sells closeout and overstock products across gaming, sports, toys, and home goods via a Shopify storefront and B2B wholesale channel, serving hobbyists, small businesses, and consumers.
- Ownership category
- akta.pro rank
Brybelly Holdings industry classification
Industry- Product category
- Discount Gaming & Recreation Retail
- NAICS
- Hobby, Toy, and Game Retailers (459120), Toy and Hobby Goods and Supplies Merchant Wholesalers (423920), Sporting Goods, Hobby, Musical Instrument, Book, and Miscellaneous Retailers (459)
- SIC
- Retail-Hobby, Toy & Game Shops (5945), Retail-Misc General Merchandise Stores (5399), Retail-Miscellaneous Shopping Goods Stores (5940)
- akta.pro primary industry
- Closeout Toys, Sporting Goods & Outdoor Retail (CRAEAFAO)
- akta.pro secondary industries
- Closeout / Liquidation Variety Stores (CRAGAJAD), Bankruptcy, Store-Closing & Going-Out-of-Business (GOB) Sales Retail (CRAEAFAD)
Keywords
Where Brybelly Holdings is headquartered
LocationHeadquarters
- HQ city
- Greenfield
- HQ country
- United States
- HQ region
- North America
Markets served
Brybelly Holdings business model
Business model- GTM type
- B2B and B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- E-commerce Retail Sales: Direct-to-consumer sales through their Shopify-powered online storefront at brybelly.com, selling closeout, overstock, and discounted products across multiple categories including poker/casino, sports equipment, toys, games, and home goods.
- Wholesale/B2B Sales: B2B wholesale distribution to small businesses, retailers, and merchants. The website mentions 'Merchant Login' and 'Catalog Resources' indicating a separate wholesale channel with catalog-based ordering.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Consumer retail pricing for individual purchases |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels3 records
Brybelly Holdings product offering
Product offeringCore offering
Brybelly Holdings is an internet retailer and wholesaler that sources closeout, overstock, and discounted inventory and resells it through its Shopify-powered e-commerce storefront brybelly.com across categories including poker and casino supplies, polyhedral dice, board games, wooden toys, sports and gym equipment, educational supplies, kitchen and barware, game room equipment, signage, and seasonal party products. It serves both individual consumers directly and small businesses/merchants through a separate login-based wholesale catalog channel, and it carries 50+ brands alongside several proprietary private-label brands such as Wiz Dice, Claysmith Gaming, and Imagination Generation.
Product overview
Brybelly Holdings operates as a design-driven retail and wholesale company offering an extensive portfolio of closeout and discounted products across gaming, toys, sports, and home goods categories. The core offering centers on poker and casino supplies (playing cards, poker chips from brands like Claysmith Gaming and Copag, casino accessories), tabletop gaming products (polyhedral dice under Wiz Dice brand, board games, tabletop RPG supplies, bingo sets), and wooden toys (Imagination Generation, Conductor Carl train sets). Additional categories include sports equipment (Crown Sporting Goods), education supplies, game room equipment, kitchen and barware, business signage, and seasonal Halloween/party products (Hauntlook brand). The business model emphasizes closeout inventory and discontinued items at competitive prices, serving both retail and wholesale customers through a Shopify-based e-commerce platform.
Differentiator
Problem solved
Functional benefit
Products and services
- Poker, Cards & Casino supplies Complete line of poker and casino gaming products including standard and specialty playing cards, poker chips in various weights (8g to 40g) and materials (clay composite, ceramic, real clay), casino games (blackjack, roulette, craps), dealer accessories, table felt, and chip storage cases, sold to individual consumers and gaming venues.
- Sports & Outdoors equipment Broad sports and outdoor recreation assortment covering track & field (IAAF certified hammers, shot puts, discuses), coaching supplies, baseball, basketball, football, golf, soccer, yoga, camping, hiking, and yard games, sold to schools, coaches, and consumers.
- http://brybelly.com/cdn/shop/files/sticky-ichor.jpg?v=1716408407&width=2560 Extensive collection of polyhedral dice for tabletop gaming, including standard dice sets, bulk value bags, specialty dice, Wiz Dice branded sets (Series I, II, III) with themed designs, Titan 25mm giant dice, and mini dice sets.
- http://brybelly.com/cdn/shop/files/GRPG-162_Alt-01.jpg?v=1705581075&width=2000 Tabletop role-playing game accessories including player aids, GM supplies (spell cards for Warlock, Wizard, Druid classes), wargaming components, fantasy coins (The King's Coffers, The Dragon's Hoard), customizable DM screens (The Master's Tome), life counters, and game mats.
- http://brybelly.com/cdn/shop/files/GGAM-501_alt-01.jpg?v=1705580756&width=500 Traditional and specialty board games including Giant 3-in-1 Checkers, Mega Tic Tac Toe, Hexus, Farkle, Chinese Checkers, Crokinole, Chess, Derby Day Horse Racing, Yut Nori (Korean game), and card games like Royal Rummy and Tabletop Cribbage.
- http://brybelly.com/cdn/shop/files/GBIN-104_Alt-01.jpg?v=1705579820&width=2500 Complete bingo product line including professional bingo sets (Bingo Royale Bundle, Showstopper 19-inch XL, Jumbo 9-inch), calling boards, ink daubers, magnetic bingo chips, wands, Shutter Master boards, and calling cards in various sizes.
- http://brybelly.com/cdn/shop/files/GPLA-576_alt-01.jpg?v=1705580961&width=1000 Trading card and collectible supplies including binders, pages, card sleeves, deck boxes (blank, double-wide, specialty themed), top-load pages, display cases, comic book bags, and record sleeves.
- http://brybelly.com/cdn/shop/files/TCDG-059_alt-01.jpg?v=1705583132&width=1000 Wooden toy collection including Conductor Carl train sets, wooden puzzles (Professor Poplar's series), pretend food sets (Baker's Mart, Pizza Playset, Espresso Express), wooden vehicles, Blockbeard's Balance Boat, and educational toys.
- http://brybelly.com/cdn/shop/files/EFLC-201_alt-01.jpg?v=1705579701&width=1000 Classroom and educational materials including flashcards (ASL, Math, Sight Words, States & Capitals), manipulatives, classroom posters, lab supplies (glass beakers, Erlenmeyer flasks, graduated cylinders), and calendars.
- http://brybelly.com/cdn/shop/files/BBAR-011_Alt-01.jpg?v=1705578311&width=2000 Commercial and home kitchen supplies including barware (Cocktailor brand), garnishment stations, jiggers, muddlers, wine aerators, commercial kitchen items (cafeteria trays, serving tongs, ramekins), and home kitchen equipment.
- http://brybelly.com/cdn/shop/files/GAIR-001_alt-01_8121ac46-2feb-4c4f-be5b-0f43d832a7bd.jpg?v=1716490170&width=500 Game room products including air hockey (pucks, paddles), billiards (cue chalks, gloves, table covers), foosball figures, table tennis paddles, and wall games like Big Kahuna Hook and Ring.
- http://brybelly.com/cdn/shop/files/SWGT-806_alt-01_4d0d8c35-966e-4646-9bc3-7949966c73e9.jpg?v=1716395235&width=1000 Fitness and training equipment including strength training (Vinyl Hex Dumbbells, Neoprene Dumbbells, Olympic iron weight plates), agility training, battle ropes, exercise resistance bands, and yoga mats.
- http://brybelly.com/cdn/shop/files/MACC-009_ALT-01.jpg?v=1705581641&width=2000 Seasonal and event products including Halloween decorations, costumes (SWAT Strikeforce, Witch, Lion), party supplies, costume accessories, vuvuzelas, organza bags, and carnival prizes.
- http://brybelly.com/cdn/shop/files/ISGN-101_Alt-01.jpg?v=1705581299&width=2000 Commercial and retail signage including 3D fire extinguisher signs, aluminum signs (No Smoking, Restricted Area, Employees Only), adhesive decals, floor signs, and safety indicators.
- http://brybelly.com/cdn/shop/files/GPAD-101_alt-01.jpg?v=1705580827&width=1000 Extended mousepads and desk surfaces including Moon Phases XL, Lunar Landing XL, Golden Seas XL, Control Zone Gaming Colossus, and Gravitas 5mm Ultrathick varieties.
- http://brybelly.com/cdn/shop/files/CPGR-ALL.jpg?v=1714061244&width=750 Deeply discounted discontinued inventory across all categories including poker, toys, games, sports equipment, and party supplies offered at steep savings with limited availability.
Companies that use Brybelly Holdings
Customer profileSegments5 records
Ideal customer profiles4 records
Brybelly Holdings technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Brybelly Holdings partnerships and signals
Strategic signalScale indicators3 records
Recent moves5 records
Expansion highlights5 records
Brybelly Holdings competitors and assessment
Company assessmentEmerging players
- Wish: Wish is a discount online marketplace focused on low-priced general merchandise, toys, and hobby items. It competes with Brybelly in the value e-commerce segment targeting price-sensitive consumers across similar categories.
Broad incumbents
- Five Below: Five Below is an established extreme-value specialty retailer carrying toys, games, sports, and party supplies at low price points. It competes with Brybelly in the value toy and hobby segments but with significantly broader scale and physical footprint.
- Amazon: Amazon is the dominant online general merchandise marketplace and a major seller of hobby, toy, sports, and home goods. It competes with Brybelly across essentially every product category on price, selection, and logistics.
- Dollar Tree: Dollar Tree is a large multi-category discount and closeout retailer carrying party supplies, toys, games, and household goods. It overlaps with Brybelly's value assortment but operates at far greater scale and as a physical-store chain.
- Wayfair: Wayfair is a major online general merchandise and home goods retailer carrying broad assortments across kitchen, barware, game room, and outdoor categories that overlap with several of Brybelly's home and sports offerings.
Others
- B&H Photo Video: B&H is a large online retailer known for deep product assortment across multiple consumer categories. While its core focus is electronics and photo, its multi-category e-commerce structure and B2B operations provide a comparable retail platform model.
Direct peers
- Overstock.com: Overstock.com is a discount e-commerce retailer built on liquidating overstock and closeout inventory across home goods, sports, and toys. Its category mix and value pricing overlap directly with Brybelly's broad, closeout-driven catalog.
- Oriental Trading Company: Oriental Trading is a long-standing direct-to-consumer and wholesale closeout retailer of party supplies, toys, games, and novelties. It mirrors Brybelly's value-oriented, broad assortment, dual-channel model across many of the same hobby and party verticals.
- Hollar: Hollar is an online closeout and overstock retailer selling deeply discounted toys, games, home, and party merchandise. Its business model and category mix closely align with Brybelly's closeout DTC approach.
- Dollar Days: Dollar Days is a closeout and overstock wholesaler selling discounted toys, games, party supplies, and general merchandise to retailers and organizations. It competes directly with Brybelly's wholesale and closeout value proposition for small business buyers.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Brybelly Holdings social profiles
Digital presenceBrybelly Holdings financial estimates
Financial estimateRevenue estimate
Valuation estimate
Brybelly Holdings leadership team
Management profileNumber of profiles
Brybelly Holdings funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Brybelly Holdings M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Brybelly Holdings
What does Brybelly Holdings do?
Brybelly Holdings is an internet retailer and wholesaler that sources closeout, overstock, and discounted inventory and resells it through its Shopify-powered e-commerce storefront brybelly.com across categories including poker and casino supplies, polyhedral dice, board games, wooden toys, sports and gym equipment, educational supplies, kitchen and barware, game room equipment, signage, and seasonal party products. It serves both individual consumers directly and small businesses/merchants through a separate login-based wholesale catalog channel, and it carries 50+ brands alongside several proprietary private-label brands such as Wiz Dice, Claysmith Gaming, and Imagination Generation.
Is Brybelly Holdings a public or private company?
Brybelly Holdings is a private company. It is classified as unknown and is currently operating.
When was Brybelly Holdings founded?
Brybelly Holdings was founded in 2005. It employs 11 to 50 people.
Where is Brybelly Holdings based?
Brybelly Holdings is headquartered in Greenfield, United States, in the North America region.
How does Brybelly Holdings make money?
Two revenue lines are on record. E-commerce Retail Sales are the primary driver. The others are wholesale/B2B Sales.
Who are Brybelly Holdings's main competitors?
Wish is listed as an emerging player. Broad incumbents are Five Below, Amazon, Dollar Tree and Wayfair. B&H Photo Video is listed as an others. Direct peers are Overstock.com, Oriental Trading Company, Hollar and Dollar Days.
Does Brybelly Holdings have an API?
No public API is recorded for Brybelly Holdings.
What industry is Brybelly Holdings in?
Brybelly Holdings's product category is Discount Gaming & Recreation Retail. Its primary akta.pro industry code is CRAEAFAO, Closeout Toys, Sporting Goods & Outdoor Retail, with a secondary code of CRAGAJAD, Closeout / Liquidation Variety Stores. Its NAICS code is 459120 and its SIC code is 5945.