The Finder
The Finder is a Singapore-based lifestyle content brand founded in 1993, serving expatriates living in Singapore with editorial content on local lifestyle, services, and relocation topics. It operates as a niche digital media business with 11-50 employees.
- Company typePrivate
- Founded1993
- HeadquartersSingapore, Singapore
- Headcount11–50
- GTM typeB2C
- OfferingDigital Commerce or Content
The Finder firmographics
Firmographics- Name
- The Finder
- Website
- https://thefinder.life
- Company type
- Private
- Founded year
- 1993
- Headcount range
- 11–50 employees
- Short description
- The Finder is a Singapore-based lifestyle content brand founded in 1993, serving expatriates living in Singapore with editorial content on local lifestyle, services, and relocation topics. It operates as a niche digital media business with 11-50 employees.
- Ownership category
- akta.pro rank
The Finder industry classification
Industry- Product category
- Expatriate Lifestyle Media
- akta.pro primary industry
- Local Search & Business Directories (BPAMAAAE)
Keywords
Where The Finder is headquartered
LocationHeadquarters
- HQ city
- Singapore
- HQ country
- Singapore
- HQ region
- Asia
Markets served
The Finder business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Marketing or Sales, Operations
The Finder product offering
Product offeringCore offering
The Finder is the longest-running lifestyle content brand for expatriates in Singapore, operating since 1993. It publishes lifestyle guides, articles, and curated information aimed at helping expatriates navigate daily life, services, and culture in Singapore. The offering is delivered as a digital content brand accessible via its website thefinder.life.
Differentiator
Problem solved
Functional benefit
Products and services
- The Finder Lifestyle Content Brand A digital lifestyle content brand publishing guides, articles, and curated information targeted at expatriates living in Singapore, delivered via the website thefinder.life.
Companies that use The Finder
Customer profileIdeal customer profiles1 record
The Finder technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
The Finder competitors and assessment
Company assessmentEmerging players
- SingaporeMotherhood: SingaporeMotherhood is a popular online community and content site for mothers in Singapore, with a sizable expat following. It overlaps with The Finder on family-oriented expat content (schools, kids activities, healthcare).
- InterNations: InterNations is a global expat community platform with local chapters in Singapore, offering networking events, forums, and guides. It competes with The Finder for expat mindshare on local discovery and community content.
Direct peers
- Expatica: Expatica is a multi-country expat information platform providing practical guides, news, and relocation content. While it covers multiple geographies, its core proposition (practical lifestyle guides for expatriates) directly mirrors The Finder's value proposition.
- The Local: The Local is a network of English-language news and lifestyle sites aimed at expatriates across multiple European countries. It shares The Finder's model of curated expat-focused editorial content, though geographically focused on Europe rather than Asia.
- Honeycombers: Honeycombers is a well-known Singapore lifestyle and city guide publishing local content on dining, events, kids, and wellness. It overlaps with The Finder on Singapore lifestyle content for residents (including expats) and competes for similar advertisers.
- Expat Living Singapore: Expat Living is a Singapore-based lifestyle magazine and website targeting the same expatriate audience as The Finder, covering schools, property, dining, and family services. It is a direct head-to-head competitor for advertiser spend in the same niche.
Broad incumbents
- Time Out Singapore: Time Out Singapore is the local edition of a global lifestyle media brand, covering dining, events, and things to do for both locals and expats. It is a broader, well-funded incumbent operating in the same Singapore lifestyle content category.
Market position
Customer concentration
The Finder social profiles
Digital presenceThe Finder financial estimates
Financial estimateRevenue estimate
Valuation estimate
The Finder leadership team
Management profileNumber of profiles
The Finder funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
The Finder M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about The Finder
What does The Finder do?
The Finder is the longest-running lifestyle content brand for expatriates in Singapore, operating since 1993. It publishes lifestyle guides, articles, and curated information aimed at helping expatriates navigate daily life, services, and culture in Singapore. The offering is delivered as a digital content brand accessible via its website thefinder.life.
When was The Finder founded?
The Finder was founded in 1993. It employs 11 to 50 people.
Where is The Finder based?
The Finder is headquartered in Singapore, Singapore, in the Asia region.
Who are The Finder's main competitors?
Emerging players on record are SingaporeMotherhood and InterNations. Direct peers are Expatica, The Local, Honeycombers and Expat Living Singapore. Time Out Singapore is listed as a broad incumbent.
Does The Finder have an API?
No public API is recorded for The Finder.
What industry is The Finder in?
The Finder's product category is Expatriate Lifestyle Media. Its primary akta.pro industry code is BPAMAAAE, Local Search & Business Directories.