What Danielle Nicole does

Danielle Nicole, Inc. is a US-based designer handbag and fashion accessories brand founded in 2006 and headquartered at 1 East 33rd Street, 8th Floor, New York. The company designs and sells luxury designer handbags, travel accessories, and fashion-forward pieces priced between $59.99 and $69.99, manufactured primarily from polyurethane and polyester. It is operated under the holding company USPA Accessories LLC dba Concept One Accessories, which also runs the related FUL Bags brand.

The company runs a direct-to-consumer e-commerce model through a Shopify storefront (danielle-nicole.com) with US-only fulfillment via UPS at a flat $9.95 shipping fee, accepting major card networks plus Apple Pay, Google Pay, Shop Pay, and Amazon Pay. Its current product mix is anchored by licensed collaborations with Peanuts Worldwide (Snoopy/Woodstock) and Miffy (Dick Bruna IP), with a previously held Marvel license. Marketing relies on organic social (Facebook, Instagram, TikTok, X, Pinterest) plus Kmail email campaigns and earned media in Vogue, Elle, Harper's Bazaar, Forbes, Vanity Fair, WWD, and InStyle. The business also operates a wholesale inquiry channel and historically distributed through premier luxury retailers including Bergdorf Goodman (the brand's 2006 launch partner), Neiman Marcus, Saks Fifth Avenue, Holt Renfrew, and Nordstrom.

Danielle Nicole monetizes exclusively through one-time unit sales, with no subscription, licensing-out, or recurring revenue streams identified. The company is privately held with no disclosed venture capital or private equity funding, and no headcount, revenue, or ownership figures are available in the input data.

Name

Danielle Nicole

Legal name

Danielle Nicole, Inc.

Website

https://danielle-nicole.com

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

11–50 employees

Short description

Danielle Nicole, Inc. is a US-based designer handbag and fashion accessories brand founded in 2006, operating direct-to-consumer via Shopify with licensed collaborations featuring Peanuts, Miffy, and Marvel characters and historical wholesale through premier luxury department stores.

Ownership category

akta.pro rank

Product category

Designer Handbags

NAICS

Luggage and Leather Goods Retailers (458320), Clothing and Clothing Accessories Retailers (458110), Apparel Accessories and Other Apparel Manufacturing (3159)

SIC

Retail-Apparel & Accessory Stores (5600), Wholesale-Apparel, Piece Goods & Notions (5130)

akta.pro primary industry

Handbags & Purses (CRAAAJAA)

akta.pro secondary industries

Luxury Handbags & Leather Goods (CRAAAFAD), Luxury Leather Goods & Handbags (CRAKAFAB)

Keywords

• Designer handbags
• Fashion accessories
• Licensed character bags
• Luxury tote bags
• Shoulder bags

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D, Infrastructure, Others

Revenue model

1. Product Sales: Direct retail sales of handbags, travel accessories, and fashion pieces through the company's e-commerce website. Customers purchase individual items at set prices with one-time transactions.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

Danielle Nicole designs and sells luxury designer handbags, travel accessories, and fashion-forward pieces, including officially licensed character collections such as the PEANUTS™ Collection (Snoopy and Woodstock designs) and the Miffy Collection (quilted PU shoulder bags with charms). Products are manufactured from polyurethane and polyester materials, priced between $59.99 and $69.99, and sold primarily direct-to-consumer through a Shopify-powered e-commerce website with US-only shipping, alongside historical and ongoing wholesale distribution through premier luxury department stores.

Product overview

Danielle Nicole is a handbag and fashion accessories brand offering a curated collection of luxury designer handbags, travel accessories, and fashion-forward pieces. The product portfolio includes a variety of designs from sleek totes to versatile crossbody bags. Currently, the brand operates with three main product lines: the PEANUTS™ Collection featuring officially licensed Peanuts character bags including Snoopy and Woodstock designs, the Miffy Collection with quilted shoulder bags adorned with Miffy charms, and a general Shop All collection. Products are priced between $59.99 and $69.99 and are manufactured using polyurethane and polyester materials. The company sells directly to consumers through its Shopify-powered e-commerce platform and ships exclusively within the United States via UPS.

Differentiator

Problem solved

Functional benefit

Products and services

• Danielle Nicole Peanuts Snoopy Minimal Black Tote Bag with Doghouse Cardholder An officially licensed Peanuts x Danielle Nicole tote bag priced at $69.99, featuring an embossed Snoopy graphic with printed Woodstock and a detachable red doghouse-shaped cardholder. Dimensions 10.25H X 17W X 6D; made from 45% Polyurethane, 40% Polyester, 15% Calcium Carbonate. Targeted at fashion-conscious consumers and gift buyers who appreciate designer handbags with distinctive licensed character designs.
• Danielle Nicole Miffy Quilted PU Shoulder Bag with Charm in Black A quilted PU shoulder bag priced at $59.99 in black, featuring an all-over embossed Miffy design with silver hardware, zip closure, a spacious zippered compartment, and an attached Miffy PU charm. Dimensions 6.5H X 10.5W X 2.75D; made from 45% Polyurethane, 40% Polyester, 15% Calcium Carbonate. Targeted at fashion-conscious consumers and gift buyers seeking playful-yet-luxury designer accessories.
• Danielle Nicole Miffy Quilted PU Shoulder Bag with Charm in White A quilted PU shoulder bag priced at $59.99 in white, featuring an all-over embossed Miffy design with silver hardware, zip closure, a spacious zippered compartment, and an attached Miffy PU charm. Dimensions 6.5H X 10.5W X 2.75D; made from 45% Polyurethane, 40% Polyester, 15% Calcium Carbonate. Targeted at fashion-conscious consumers and gift buyers seeking playful-yet-luxury designer accessories.
• PEANUTS™ Collection An officially licensed Peanuts Worldwide collaboration collection of designer handbags featuring Snoopy and Woodstock character designs, including totes with embossed graphics and detachable character-themed accessories. Targeted at fashion-conscious consumers, gift buyers, and licensed-character enthusiasts seeking designer handbags with playful charm.
• Miffy Collection An officially licensed collaboration collection of quilted designer shoulder bags featuring the Dick Bruna character Miffy, with embossed all-over designs, silver hardware, zip closures, and attached Miffy PU charms in white and black colorways. Targeted at fashion-conscious consumers and gift buyers seeking playful, charm-adorned designer accessories.

Named customers5 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration12 records

Partnerships

Nine partnerships are on record, tiered minor and core.

• Ronald McDonald House New YorkminorOthersDanielle Nicole actively supports philanthropic initiatives through partnerships with organizations like Ronald McDonald House New York, aligning with causes that reflect its values and vision of community support.
• National Retail Federation FoundationminorOthersDanielle Nicole supports the National Retail Federation Foundation as part of their community engagement and charitable initiatives.
• ShopifycoreTechnology or IntegrationDanielle Nicole's online store is powered by Shopify, which provides the e-commerce platform enabling online sales, payment processing, and order management.
• Google AnalyticscoreTechnology or IntegrationDanielle Nicole uses Google Analytics to understand how customers use their website, tracking browsing behavior and analyzing marketing campaign effectiveness.
• USPA Accessories LLC dba Concept One AccessoriescoreStrategic or Co-development PartnerDanielle Nicole, Inc. is operated under USPA Accessories LLC dba Concept One Accessories. This appears to be the parent/operating company for the Danielle Nicole brand. The company is located at 1 East 33rd Street, 8th Floor, New York, NY 10016.
• FUL BagsminorStrategic or Co-development PartnerFUL Bags (ful.com) is a linked brand under the same company umbrella, featured alongside Danielle Nicole on their website navigation.
• Peanuts WorldwidecoreOEM/ Whitelabel/ Licensing PartnerDanielle Nicole holds a licensed partnership with Peanuts Worldwide for officially licensed Peanuts x Danielle Nicole designs, including Snoopy and Woodstock themed handbags and accessories.
• Miffy (Dick Bruna)coreOEM/ Whitelabel/ Licensing PartnerDanielle Nicole holds licensed rights for officially licensed Danielle Nicole x Miffy designs featuring the beloved Dick Bruna character in quilted shoulder bags with charms.
• Marvel EntertainmentcoreOEM/ Whitelabel/ Licensing PartnerDanielle Nicole held a licensed partnership with Marvel for officially licensed designs including Marvel Spiderman themed products, as evidenced by press coverage.

Scale indicators4 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Kate Spade: Established American designer handbag and accessories brand owned by Tapestry. Competes for the same luxury-department-store and DTC consumer base as Danielle Nicole, but at significantly greater scale and assortment breadth.
• Coach: Tapestry-owned heritage leather goods and handbag brand. Directly comparable product category (designer handbags sold through department stores and DTC), though Coach operates at a much larger scale and broader price range than Danielle Nicole.
• Michael Kors: Capri Holdings-owned accessible-luxury handbag and accessories brand. Competes in the same US department store channel and targets a similar fashion-conscious consumer, with much broader global distribution.
• Tory Burch: US-based accessible-luxury brand with a strong handbag and accessories business sold through Bergdorf Goodman, Neiman Marcus, Saks, and Holt Renfrew — the same premier retailers that carry Danielle Nicole.
• Steve Madden: US-based accessories and handbag brand with strong department-store and DTC presence. Comparable accessible price band and fashion-forward positioning, though operates at meaningfully larger scale.
• Fossil Group: Multi-brand accessories company producing handbags, small leather goods, and watches. Operates licensing partnerships (e.g., Disney, Marvel) and supplies department-store channels — directly comparable operating model to Danielle Nicole's parent USPA/Concept One Accessories.

Direct peers

• Betsey Johnson: US designer accessories and handbag brand known for playful, statement-making designs at accessible price points. Highly comparable aesthetic positioning to Danielle Nicole's licensed novelty collections.
• Loungefly: Specialist in licensed-pop-culture handbags, wallets, and small leather goods (Disney, Marvel, Star Wars, etc.). Direct competitor in the licensed IP novelty bag category Danielle Nicole targets with Peanuts and Marvel partnerships.
• Judith Leiber: Heritage US designer brand specializing in novelty and evening handbags with character/figural designs (including licensed IPs). Closely comparable product aesthetic and luxury-department-store distribution model.

Emerging players

• Skinnydip: UK-based licensed-IP accessories brand featuring characters like Miffy, Disney, and friends. Direct head-to-head overlap with Danielle Nicole's Miffy collection and similar licensed novelty positioning.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/dnhandbags
• Facebookfacebook.com/daniellenicolebags
• Instagraminstagram.com/daniellenicolehandbags
• TikToktiktok.com/@dnhandbags
• Pinterestuk.pinterest.com/dnhandbags
• LinkedInlinkedin.com/company/danielle-nicole

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Danielle Nicole