Dental Health Products, Inc

What Dental Health Products, Inc does

Dental Health Products, Inc. (DHP) is a privately held, family-owned dental supply and equipment distributor founded in 1990 and headquartered in New Franken, Wisconsin. The company operates as a B2B procurement partner to thousands of dental practices across the United States, offering a catalog spanning more than 40 product categories that includes consumable supplies, small and large equipment, and digital dentistry solutions such as CAD/CAM systems. Manufacturer partnerships with 3M, DMG, and PacDent anchor the assortment, while adjacent services — handpiece repair, on-site equipment service through Service Partners+, office design, and free continuing education — extend DHP beyond pure distribution into practice operations support.

The company's commercial and operational backbone is a B2B e-commerce platform built on S2K Commerce, complemented by field sales and inside phone sales motions that allow practices to order across catalog categories through a single account relationship. Value-added offerings are layered onto the procurement workflow: a Level Up Loyalty Program and Smart Email Deals drive repeat purchasing, a Stearns Bank partnership provides embedded equipment financing, and a Clerri integration offers a patient membership platform. The combined offering positions DHP as a multi-product distribution plus services platform rather than a commodity supply house.

Revenue is generated through unit-based sales of distributed dental supplies and equipment, with margins reflecting a typical dental distribution model. The customer base is a long tail of small and mid-sized dental practices, and the only named end customer in available material is Dallas Design Smiles. DHP employs between 101 and 250 people, has no disclosed funding rounds, M&A activity, or leadership changes on record, and operates exclusively in the United States.

Name

Dental Health Products, Inc

Legal name

Dental Health Products, Inc.

Website

https://dhpionline.com

Company type

Private

Founded year

1990

Operating status

Operating

Headcount range

101–250 employees

Short description

Dental Health Products, Inc. is a privately held, family-owned dental supply and equipment distributor founded in 1990, serving thousands of U.S. dental practices with a 40+ category catalog, e-commerce platform, and value-added services.

Ownership category

akta.pro rank

Product category

Dental Supplies Distribution

NAICS

Medical, Dental, and Hospital Equipment and Supplies Merchant Wholesalers (423450)

SIC

Dental Equipment & Supplies (3843), Wholesale-Medical, Dental & Hospital Equipment & Supplies (5047)

akta.pro primary industry

Medical Supplies & Consumables Wholesale (Non-Device) (CRAOAHAE)

akta.pro secondary industries

Oral Care Distribution (CRAOAEAJ), Medical & Healthcare Hygiene Disposables (Patient Wipes, Underpads) (IMAMAGAF)

Keywords

• Dental supplies distribution
• Dental equipment sales
• Dental practice solutions
• Handpiece repair services
• Dental consumables

Headquarters

HQ city

New Franken

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Dental Supplies Distribution: DHP generates revenue through the distribution and sale of dental supplies, equipment, and practice solutions to dental practices and clinics. They offer products across categories including anesthetics, CAD/CAM equipment, cements, disposables, instruments, and more from various manufacturers.
2. Equipment Sales and Service: Sale of dental equipment including imaging systems, operatory chairs, sterilizers, as well as on-site service, repair, and handpiece repair services.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Dental Health Products, Inc. distributes a comprehensive catalog of more than 40 categories of dental consumable supplies (anesthetics, burs, cements, disposables, endodontics, infection control, instruments, orthodontics, preventives, restoratives, surgical) and dental equipment (CAD/CAM 3D printers and scanners, X-ray imaging, sterilizers, operatory chairs, delivery units, lights, compressors, vacuums) sourced from multiple manufacturers, sold to dental practices and clinics nationwide. Complementing distribution, DHP provides value-added services including handpiece repair, on-site equipment service and repair, office design consultation, equipment financing via Stearns Bank, and practice solutions such as inventory management software and the Clerri patient membership platform.

Product overview

Dental Health Products, Inc (DHP) is a family-owned dental supplies and equipment distributor operating an e-commerce platform built on S2K Commerce technology. The company offers a comprehensive portfolio organized around its core B2B e-commerce platform, which integrates with a loyalty program, financing options (via Stearns Bank), and practice management services. DHP's main product lines span over 40 categories including dental consumables (anesthetics, cements, composites, disposables, infection control), equipment (dental chairs, delivery systems, X-ray, CAD/CAM), instruments, laboratory supplies, orthodontics, pharmaceuticals, preventives, and surgical products. Service offerings include handpiece repair, on-site equipment service, inventory management software, and the Clerri membership platform for patient retention. The company also offers office design consultation and distributes through major manufacturer brands including 3M, Vista, Palmero, and others.

Differentiator

Problem solved

Functional benefit

Products and services

• DHP E-Commerce Platform S2K Commerce-based online platform enabling dental practices to browse, search, and purchase dental supplies and equipment from a comprehensive catalog with account management, order tracking, and promotional deals.
• Dental Equipment Full line of dental equipment including CAD/CAM 3D printers, desktop scanners, extraoral and intraoral scanners, furnaces, milling machines, handheld X-rays, intraoral cameras, sensors, panoramic X-rays, sterilizers, operatory chairs, delivery units, lights, stools, nitrous flowmeters, compressors, and vacuums.
• CAD/CAM Digital Dentistry Solutions Complete CAD/CAM system components including desktop scanners, extraoral scanners, intraoral scanners (IOS), scanner tips, 3D printers, resin materials, ceramics, furnaces, ovens, milling blocks, milling discs, milling machines, post production equipment, shade guides, stains, and glazes.
• Dental Supplies Catalog Over 40 major product categories including anesthetics, burs, cements, crowns, curing lights, disposables, endodontics, evacuation, finishing/polishing, handpieces, impression materials, infection control, instruments, laboratory, lasers, office supplies, orthodontics, pharmaceuticals, preventives, restoratives, surgical products, and X-ray/digital imaging supplies.
• Handpiece Repair Services Professional repair services for dental handpieces, offering turnaround and maintenance support for dental practice equipment.
• On-Site Equipment Service and Repair Field service technicians provide on-site maintenance, repair, and support for dental equipment including delivery systems, chairs, stools, lights, sterilizers, and utility equipment.
• Office Design Consultation Consultation services for dental practice office design and layout planning.
• Level Up Loyalty Program Customer loyalty rewards program offering exclusive discounts, promo codes, free products, and special offers to registered account holders.
• Clerri Patient Membership Platform Patient membership program platform enabling dental practices to create subscription-based care plans, fill schedules with loyal cash-paying patients, and reduce insurance reliance through membership-based practice management.
• Inventory Management Software Software solutions helping dental practices manage and track their dental supply inventory.

Quantifiable outcome

• Thousands of dental practices served nationwide

Named customers2 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Five partnerships are on record, tiered minor and core.

• ClerriminorGTM or Marketing PartnerClerri is a patient care membership platform partner integrated into DHP's offerings. DHP promotes Clerri to dental practices as a solution to grow practice revenue by filling schedules with loyal, cash-paying patients and reducing reliance on insurance through membership programs.
• Service Partners+coreImplementation/ SI/ Consulting PartnerService Partners+ is a network of service partners providing on-site equipment service, repair, and maintenance support for dental equipment sold through DHP. This extends DHP's service capabilities beyond their direct offerings.
• 3McoreChannel Partner/ Reseller/ DistributorDHP distributes 3M dental products including Attest Super Rapid Readout Biological Indicators, Filtek restoratives, and other 3M dental supplies as a reseller/distributor.
• DMG (Dentaid)minorChannel Partner/ Reseller/ DistributorDHP distributes DMG dental products including Icon Caries Infiltration products, promotional items, and other DMG dental materials.
• PacDentminorChannel Partner/ Reseller/ DistributorDHP distributes PacDent products including X-ray Collimator Positioning Systems and related dental imaging accessories.

Scale indicators2 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Henry Schein: Henry Schein is the largest publicly traded dental supply distributor in the US, serving dental practices and DSOs with supplies, equipment, and practice solutions. It is the dominant direct competitor to DHP in mid-market and enterprise dental accounts.
• Patterson Companies: Patterson Dental is a major publicly traded distributor of dental supplies, equipment, and technology solutions. It competes directly with DHP across supplies, equipment sales, and digital dentistry offerings to dental practices nationwide.

Direct peers

• Benco Dental: Benco Dental is the largest privately held dental supply distributor in the US, offering a comparable multi-channel distribution model with supplies, equipment, and practice services. Closely aligned with DHP as a family-style private competitor in the mid-market.
• Burkhart Dental: Burkhart Dental is a privately held dental supply distributor serving practices across the western and central US with supplies, equipment, and practice consulting. Comparable to DHP as a similarly sized private competitor focused on relationship-driven service.
• Pearson Dental Supply: Pearson Dental Supply is a mid-size dental supply distributor offering consumables, equipment, and small equipment to practices nationwide. Comparable to DHP in catalog breadth and SMB customer focus.
• Goetze Dental: Goetze Dental is a regional dental supply distributor serving the Midwest and beyond with supplies, equipment, and service. Comparable to DHP in scale and product breadth, with overlap in the Midwest regional market.

Regional players

• Atlanta Dental Supply: Atlanta Dental Supply is a regional dental distributor focused on the Southeast US, offering supplies and equipment to dental practices. Comparable to DHP in product mix but limited geographic overlap.
• Safco Dental Supply: Safco Dental Supply is a mid-size dental distributor serving practices primarily in the Midwest. Comparable to DHP as a similarly scaled distributor with overlapping Midwest presence.
• Midwest Dental Equipment & Supply: Midwest Dental is a regional dental supply distributor offering supplies, equipment, and service to practices in the upper Midwest. Comparable to DHP in product mix and overlapping Midwest geography.

Emerging players

• Net32: Net32 is an online dental supply marketplace that enables practices to compare prices across multiple distributors. Comparable to DHP in product catalog and e-commerce focus, but as a price-aggregation model rather than direct distribution.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/dentalhealthproducts
• LinkedInlinkedin.com/company/dental-health-products-inc.
• Instagraminstagram.com/dhpsupply
• Xx.com/dhpi1991

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Dental Health Products, Inc