What Aldridge Traffic Controllers does

Aldridge Traffic Controllers (ATC) is an Australian designer, manufacturer, and global distributor of SCATS-compliant traffic signal controllers and Intelligent Transportation Systems (ITS) products, headquartered in Rydalmere, NSW. The company's core product is the ATSC4 Traffic Signal Controller, a TSC/4 compliant controller capable of managing up to 32 signal group displays and 64 inputs from vehicles, pedestrians, bicycles, and emergency services. ATC operates as an authorized international distributor of the SCATS (Sydney Coordinated Adaptive Traffic System) platform, a registered trademark of Roads and Maritime Services NSW that is operational across 27 countries and 180 cities globally. ATC holds multiple regulatory Type Approvals (VicRoads, RMS NSW, China TSB) that gate entry into government infrastructure procurement, and maintains ISO 9001 quality endorsement across its approximately 50-staff manufacturing and R&D operations.

Name

Aldridge Traffic Controllers

Legal name

Aldridge Traffic Controllers Pty Ltd

Website

https://aldridgetrafficcontrollers.com.au

Company type

Private

Founded year

2001

Operating status

Operating

Headcount range

11–50 employees

Short description

Aldridge Traffic Controllers designs, manufactures, and distributes SCATS-compliant traffic signal controllers and ITS products globally, serving government road and transport authorities across 12+ countries with its flagship ATSC4 controller.

Ownership category

akta.pro rank

Product category

Traffic Signal Controllers and Intelligent Transportation Systems

NAICS

Computer Systems Design Services (541512), Custom Computer Programming Services (541511), Computer Terminal and Other Computer Peripheral Equipment Manufacturing (334118)

SIC

Industrial Instruments For Measurement, Display, And Control (3823), Services-Computer Integrated Systems Design (7373), Instruments For Meas & Testing Of Electricity & Elec Signals (3825)

akta.pro primary industry

Adaptive Traffic Signal Control (ATSC) (TLAJACAA)

akta.pro secondary industry

Traffic Control Center (TCC/TMC) Operations Tools (Video Wall, Operator Consoles, SOP Workflow) (TLAJACAM)

Keywords

• Traffic signal controllers
• Adaptive traffic management
• Intelligent transportation systems
• Urban traffic control
• SCATS traffic systems

Headquarters

HQ city

Rydalmere

HQ country

Australia

HQ region

Oceania

Offices2 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Personnel, Supply Chain, Operations, Technology or R&D, Marketing or Sales

Revenue model

1. Traffic Signal Controllers: Sale of hardware products including ATSC4 traffic signal controllers (up to 32 signal groups), Legacy Alpha16 controllers, and accessories. Controllers are sold with SCATS compatibility and various compliance certifications.
2. UPS-Based Controllers: Integrated and external UPS solutions for traffic signal controllers (ICUPS and ECUPS) providing operational continuity in event of power loss.
3. Advanced Warning Sign Controllers: Active Advanced Warning Sign Controller (AWSC4) including solar-powered versions for railway level crossings and remote sites.
4. SCATS Software Licenses: SCATS Urban Traffic Control software sold in configurations (Core 250, Core 100, Core 50) with SCATS Connect Fees for each traffic signal controller connected. Includes adaptive and fixed time modes.
5. SCATS Optional Software: Optional client and server software applications including Traffic Reporter, SCATS Alert, Alarm Analyzer, Communications Monitor, History Reader, Event Generator, SMS Server, Unusual Congestion Monitor, WinTRAFF simulation suite.
6. Managed Controller Installations: Outsourcing services for installation and commissioning of Traffic Signal Controllers Australia wide, including coordination, traffic management, and quality control.
7. Traffic Engineering Services: Intersection design, controller customisation, urban traffic control consultancy, personality generation, and SCATS practitioner training courses.
8. Spare Parts and Maintenance: Spare parts for legacy Alpha16 controllers and other products, RMA system for repairs.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

Aldridge Traffic Controllers (ATC) designs, manufactures, and distributes Intelligent Transportation Systems (ITS) products centred on the SCATS adaptive urban traffic control platform. Its core offering is the ATSC4 TSC/4-compliant Traffic Signal Controller, supported by UPS-integrated controllers (ICUPS, ECUPS), ramp metering systems, advanced warning sign controllers (AWSC4), video detection hardware from Traficon, Navtech radar stopped vehicle detection, and software including the ATSUI GUI, NGEN personality generator, and SCATS simulation suites. ATC serves as the authorized international distributor of the SCATS platform, which is operational in 27 countries and 180 cities.

Product overview

Aldridge Traffic Controllers (ATC) is a manufacturer and distributor of Intelligent Transportation Systems (ITS) products centred around the SCATS adaptive urban traffic control platform. The core product is the ATSC4 Traffic Signal Controller (TSC/4 compliant, managing up to 32 signal groups), which operates as part of the SCATS ecosystem. Supporting hardware products include UPS-based controllers (ICUPS/ECUPS) for power backup, Ramp Metering systems for motorway entrance control, and the AWSC4 Advanced Warning Sign Controller for railway level crossings. Video detection is provided through Traficon products (TrafiCAM, TrafiCAM Collect-R, X-Stream, VIP-T) distributed by ATC, while Navtech Radar provides stopped vehicle detection for freeways. Software offerings include ATSUI graphical user interface, NGEN personality generation software, SCATSSIM and WinTRAFF simulation suites, and distributed STREAMS Roadscape from Transmax. The company operates globally with offices in Sydney and Shanghai, serving approximately 4000 ATSC4 controllers deployed across regions including Shanghai and Guangzhou.

Differentiator

Problem solved

Functional benefit

Brands

• ATSC4: Traffic Signal Controller capable of managing up to 32 signal group displays and 64 inputs, compliant with Roads & Maritime Services TSC/4 specification and SCATS compatible.
• ATSUI
• ICUPS
• ECUPS
• AWSC4
• SCATS
• NGEN

Products and services

• ATSC4 Traffic Signal Controller TSC/4-compliant adaptive traffic signal controller managing up to 32 signal group displays and up to 64 inputs from vehicles, pedestrians, bicycles, or emergency services. Fully SCATS compatible with modular construction and distributed processors; supports isolated, SCATS-connected, or mains-frequency coordinated operation.
• ICUPS (Integrated Controller with UPS) Single cabinet UPS solution for small to medium intersections supporting up to 8 signal groups with 450VA maximum load and approximately 4 hours backup time. Uses high-grade GEL batteries with industrial temperature range operation and sophisticated battery charging algorithms.
• ECUPS (External Controller with UPS) Dual cabinet UPS solution for medium to large intersections supporting 12 to 24 signal groups with 1400VA load capacity and minimum 4 hours backup. Uses standard controller cabinet design for easy installation.
• Ramp Metering System Ramp metering system based on the ATSC4 controller that controls signals on motorway on-ramps to release vehicles based on traffic volume, avoiding motorway congestion. Requires SCATS Adaptive coordination for optimal operation.
• ATSUI Graphical User Interface Windows-based PC interface program for ATSC4 series controllers providing comprehensive colour display of live intersection status, communications monitors, lamp switching, detector inputs, and access to all operating/timing functions including fault reporting.
• AWSC4 Active Advanced Warning Sign Controller Active Advanced Warning Sign Controller for railway level crossings providing warning up to 200m prior to crossings. VicRoads Type Approved for rural high-speed roads; available in mains AC powered and solar-powered versions.
• TrafiCAM Video Detection All-in-one integrated camera and detection system from Traficon, serving as a direct replacement for in-ground induction loops covering up to 8 detection zones. Distributed by ATC in Australia.
• TrafiCAM Collect-R Video Detection Integrated camera and detection system from Traficon capable of vehicle detection on up to 4 lanes.
• X-Stream Video Detection

Quantifiable outcome

• Emergency response time reduction through vehicle priority systems
• +2 more outcomes

Named customers6 records

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

Feature6 records

Partnerships

Seven partnerships are on record, tiered major and core.

• Smartway AlliancemajorImplementation/ SI/ Consulting Partner · 1 January 2020ATC partnered with Smartway Alliance for Navtech Radar Stopped Vehicle Detection installation on Kwinana Freeway. Smartway Alliance performed installation while ATC provided Navtech Radars and Lattix posts/brackets. ATC engineers undertook remote training with Navtech and commissioning responsibilities due to travel restrictions.
• Cohda WirelesscoreTechnology or Integration · 1 January 2018Cohda Wireless and ATC I BRAUMS signed MOU at ITS World Congress Copenhagen to integrate Cohda's V2X communication platform with SCATS controllers. V2X-enhanced SCATS will provide detailed information on connected vehicle speed/direction and detect pedestrians/cyclists through smartphones. Enables vehicle prioritization for buses, freight, and emergency vehicles.
• TransmaxcoreChannel Partner/ Reseller/ Distributor · 19 February 2015Transmax and ATC signed a STREAMS Roadscape Reseller Agreement allowing ATC to distribute Transmax's STREAMS Roadscape software product globally outside Australia and New Zealand. STREAMS Roadscape is an integrated ITS software solution that adds value to SCATS installations with unified map-based interface for visualization and management of arterial networks.
• McCain FuttonmajorChannel Partner/ Reseller/ Distributor · 1 January 2013ATC and McCain Futton presented SCATS at China's Fifth International Road Traffic Safety Products Expo. McCain Futton is a distribution partner for SCATS and ATSC4 controllers in China, hosting ATC products at exhibition booth.
• TraficoncoreChannel Partner/ Reseller/ Distributor · 1 January 2009ATC appointed as Australian distributor for Traficon video detectors. Traficon is the global leader in video image processing for traffic analysis with over 60,000 sensors operational worldwide. Products include TrafiCAM, TrafiCAM Collect-R, X-Stream video detection, and pedestrian detectors (Safewalk, C-Walk).
• Yunex TrafficcoreStrategic or Co-development PartnerYunex Traffic is mentioned as a strategic partner in traffic management systems. ATC collaborated with Yunex Traffic at ITS World Congress Singapore 2019 and events. Yunex Traffic supports ATC events including Future Days Symposium.
• BRAUMS (Urban Mobility Solutions)coreStrategic or Co-development PartnerATC and BRAUMS are partners in delivery of traffic management systems (ATC I BRAUMS). Partnership covers global traffic infrastructure projects including China's 1,500+ ATC SCATS controllers installation. Achieved record growth in 2019. ATC I BRAUMS exhibits at ITS events together.

Scale indicators6 records

Recent moves8 records

Expansion highlights6 records

Broad incumbents

• SWARCO: Large European ITS group covering signals, VMS, road marking, and lighting. Broader portfolio than ATC but competes directly in adaptive signal controllers and traffic management software globally.
• Iteris: US-based smart mobility infrastructure provider offering intersection hardware, detection sensors, and ClearMobility platform. Comparable to ATC's traffic signal controllers plus video/radar detection portfolio.
• Q-Free ASA: Norwegian ITS company providing tolling, traffic management, and connected vehicle solutions. Overlaps with ATC in adaptive intersection control and government road authority sales.
• Kapsch TrafficCom: Global provider of intelligent transportation systems including tolling, traffic management, and connected vehicle solutions. Overlaps with ATC in adaptive urban traffic control and government road authority sales.
• Cubic Transportation Systems: Provides traffic management and transportation infrastructure solutions (including acquired Trafficware). Comparable to ATC for adaptive signal priority and urban traffic control deployments.

Emerging players

• Transmax: Australian developer of STREAMS traffic management platform and ATC's reseller partner for STREAMS Roadscape. Comparable as an SCATS ecosystem player offering complementary ITS software to ATC's hardware.

Direct peers

• Econolite: US-based manufacturer of traffic signal controllers, sensors, and ATMS software (Centracs). Directly comparable to ATC's ATSC4 controller + SCATS software stack, serving the same government road authority customer base.
• Peek Traffic: Manufacturer of traffic controllers, cabinets, and traffic management systems with strong presence in North America and Europe. Comparable to ATC in offering NTCIP/SCATS-compatible controllers and ATMS platforms to road authorities.
• McCain (SWARCO McCain): Manufacturer of traffic signal controllers and cabinets, now part of SWARCO. McCain Futton is ATC's distribution partner in China, indicating closely overlapping product lines targeting the same SCATS-adjacent controller market.
• Yunex Traffic: Global traffic management and intersection control provider offering adaptive signal controllers and urban traffic management platforms. Directly comparable to ATC as both deliver SCATS-compatible controller ecosystems and Yunex is also named as a strategic partner/collaborator of ATC.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/atctraffic
• LinkedInlinkedin.com/company/aldridge-traffic-controllers-pty-ltd

Compliance7 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Aldridge Traffic Controllers