BRAUMS
BRAUMS is an Australian ITS designer and manufacturer supplying government road authorities with traffic signals, SCATS-compatible controllers, radar sensors, VMS, field cabinets, and EV charging solutions, operating nationally with offices in every state plus Singapore.
- Company typePrivate
- Founded2014
- HeadquartersRydalmere, Australia
- Headcount51–100
- GTM typeB2B
- OfferingHardware or Manufacturing
What BRAUMS does
BRAUMS Pty Ltd is a privately held Australian designer and manufacturer of Intelligent Transportation Systems (ITS), headquartered in Rydalmere, NSW with regional offices across every Australian state and a Singapore sales office. Its product portfolio spans LED traffic signal lanterns (including the proprietary HPSM Central Light Source technology with 380,000+ units deployed since 2013 and the award-winning PX Luminaire), Dim-By-Wire ELV lanterns, Touch-Less pedestrian push buttons, Variable Message Signs (via long-standing partnership with Swarco Futurit), radar sensors (under exclusive Australian distribution of smartmicro), SCATS-compatible traffic controllers (Hadron and VC6, inherited via the 2026 acquisition of QTC Traffic Solutions), Australian-designed field and UPS cabinets, and EV charging infrastructure under the BRAUMS evCHARGE and BRAUMS EV OS brands (software powered by Noodoe).
The company monetises primarily through project-based B2B sales of hardware and integrated solutions to government road authorities, transport agencies, and councils in Australia, supplemented by professional services (installation, RMA, training) and software/licensing revenue via its QTC subsidiary (an authorised SCATS distributor for TfNSW, one of only three globally). Customer logos include Transport for NSW, Sydney Metro, Sydney Airport, DPTI South Australia, Sydney and Newcastle Light Rail, Waka Kotahi NZ, and DM Roads, with quote-based pricing on multi-year contracts.
BRAUMS has executed a clear roll-up strategy, acquiring Aldridge Traffic Systems (ATS) assets, Quick Turn Circuits (QTC) Traffic Solutions, and Charge Boss in or around 2026, while expanding internationally through QTC's sub-distributor network across 14+ countries and a Singapore regional hub. The company remains founder/management-owned, with Andrew Bull serving as Managing Director across both BRAUMS and QTC.
BRAUMS firmographics
Firmographics- Name
- BRAUMS
- Legal name
- BRAUMS Pty Ltd
- Website
- https://braums.com.au
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- BRAUMS is an Australian ITS designer and manufacturer supplying government road authorities with traffic signals, SCATS-compatible controllers, radar sensors, VMS, field cabinets, and EV charging solutions, operating nationally with offices in every state plus Singapore.
- Ownership category
- akta.pro rank
BRAUMS industry classification
Industry- Product category
- Intelligent Transportation Systems
- NAICS
- Relay and Industrial Control Manufacturing (335314), Navigational, Measuring, Electromedical, and Control Instruments Manufacturing (33451), Electrical Equipment, Appliance, and Component Manufacturing (335)
- SIC
- Switchgear & Switchboard Apparatus (3613), Electronic & Other Electrical Equipment (No Computer Equip) (3600), Industrial Instruments For Measurement, Display, And Control (3823)
- akta.pro primary industry
- Centralized Traffic Management Platforms (ATMS/TMC Software) (TLAJACAB)
- akta.pro secondary industries
- V2X Roadside Units (RSUs) & Edge Infrastructure (TLAJAHAA), Automotive Charging Hardware Manufacturing (On-board Chargers, Charge Inlets, DC-DC) (IMACAJAK)
Keywords
Where BRAUMS is headquartered
LocationHeadquarters
- HQ city
- Rydalmere
- HQ country
- Australia
- HQ region
- Oceania
Offices6 records
Markets served
BRAUMS business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- ITS Hardware Sales: Sale of traffic signals, lanterns, traffic controllers, VMS, sensors, cabinets, and road lighting products to government and commercial customers for infrastructure projects.
- EV Charging Solutions: Combined EV charger hardware and BRAUMS EV OS software platform for Charge Point Operator (CPO) services, supporting charger network design, installation, maintenance and operation across Australia.
- Professional Services: Installation, repair, training, and specialist ITS services including SCATS system deployment and commissioning.
- Software/Technology Licensing: Distribution of SCATS traffic management system and related software through QTC TS subsidiary; authorised SCATS distributor for TfNSW selling TSC4 controllers globally.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | B2B enterprise pricing for ITS infrastructure |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels5 records
BRAUMS product offering
Product offeringCore offering
BRAUMS designs and manufactures Intelligent Transportation Systems (ITS) equipment in Australia, including LED traffic signal lanterns, traffic controllers (Hadron, VC6), variable message signs (VMS), traffic radar sensors, field cabinets, roadway lighting, and smart city technology solutions. The company also delivers EV charging hardware combined with its BRAUMS EV OS cloud software platform, serving as a full-service Charge Point Operator.
Product overview
BRAUMS is a designer and manufacturer of Intelligent Transportation Systems (ITS) products based in Australia. The company offers a comprehensive portfolio of ITS solutions organized into several product lines: Traffic Signals (including lanterns, countdown timers, warning flashers, and touch-less pedestrian call systems); Sensors and Detection (smartmicro radar technology under exclusive partnership, plus BRAUMS R2X); Traffic Controllers (Hadron and VC6 controllers under the acquired QTC brand, SCATS-compatible); Field Cabinets (Australian-designed roadside, metering, and UPS cabinets); Variable Message Signs (SWARCO-based technology); Lighting (PX Luminaire for roadway lighting plus Ragni agency products); and EV Charging Solutions (evCHARGE hardware combined with BRAUMS EV OS software platform, powered by Noodoe). Recent acquisitions include Quick Turn Circuits (QTC) Traffic Solutions for traffic controller manufacturing and Charge Boss for EV charging infrastructure expansion.
Differentiator
Problem solved
Functional benefit
Brands
- BRAUMS evCHARGE: EV charger hardware combined with access to 100+ pre-certified EV chargers and software for EV charger network management platform
- BRAUMS EV OS
- BRAUMS SENSE
- BRAUMS R2X
- BRAUMS BISCIT
- BRAUMS AddInsight
- QTC TS
Products and services
- Traffic Signal Lantern
Quantifiable outcome
- Over 380,000 HPSM CLS traffic lanterns deployed across Australia
- +4 more outcomes
Companies that use BRAUMS
Customer profileNamed customers9 records
Segments4 records
Ideal customer profiles4 records
BRAUMS technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
Feature8 records
BRAUMS partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered core and minor.
- Quick Turn Circuits (QTC) Traffic SolutionscoreBRAUMS acquired Quick Turn Circuits (QTC) Traffic Solutions, establishing BRAUMS as sole shareholder. QTC is an authorised SCATS distributor (one of only three globally) and manufacturer of Hadron and VC6 traffic controllers. Andrew Bull (BRAUMS MD) also became MD of QTC.
- Charge BosscoreBRAUMS acquired Charge Boss, marking a major milestone reinforcing BRAUMS's position as a Charge Point Operator (CPO) and EV charging solutions provider. This acquisition accelerates BRAUMS's EV charging business growth.
- NoodoecoreBRAUMS EV OS is powered by Noodoe's cloud-based EV charging software platform. Noodoe provides the backend technology for BRAUMS's EV charger network management platform supporting SCAN-PAY-CHARGE functionality and OCPP interoperability.
- smartmicrocoreExclusive distribution partnership for smartmicro traffic radar sensors in Australia. smartmicro has over 25 years of experience in traffic management radar technology with 80,000+ sensors deployed globally. BRAUMS provides sales, support, and integration services for smartmicro products including UMRR-11 and UMRR-12 radar sensors for traffic counting, classification, and smart city applications.
- RagniminorBRAUMS is officially an agent for Ragni (French lighting company established 1927) products in Australia. Ragni designs and manufactures street lighting fixtures, poles, and traffic bollards with 4 production sites in France. Partnership brings premium lighting solutions to Australian councils and city planners.
- KARI FoundationminorBRAUMS partnered with KARI Foundation (Indigenous Australian organization established 1999) ahead of NAIDOC Week 2020. Partnership aims to foster success and development of Indigenous Australians in BRAUMS team and community.
- Acacia EAPminorBRAUMS enlisted Acacia EAP (Employee Assistance Program) for confidential counselling and workplace support services available 24/7 to all BRAUMS employees for work or personal matters.
- Swarco FuturitcoreLong-standing partnership with Swarco Group (Austria) for traffic signal technology. BRAUMS introduced HPSM Central Light Source technology to Australia in 2013, with over 380,000 units deployed. Swarco provides VMS technology for Northern Connector and other major projects.
- Aldridge Traffic Systems (ATS)coreBRAUMS recently acquired the assets of Aldridge Traffic Systems (ATS), strengthening BRAUMS's position in the ITS global landscape alongside the QTC acquisition.
Scale indicators6 records
Recent moves8 records
Expansion highlights6 records
BRAUMS competitors and assessment
Company assessmentDirect peers
- Swarco: Austrian-based global ITS company and BRAUMS's primary technology partner for traffic signal lanterns (HPSM CLS) and VMS. Swarco competes in the same product categories—traffic signals, controllers, VMS—and serves overlapping government road authority customers globally.
- Q-Free ASA: Norwegian ITS company with overlapping portfolio in traffic signals, controllers, VMS, sensors, and tolling. Targets similar government transportation authorities and offers both hardware and software traffic management solutions.
- Iteris: US-based ITS and smart mobility infrastructure company offering traffic detection sensors, signal controllers, and transportation analytics. Comparable mid-size ITS hardware and software peer to BRAUMS.
- Chargefox: Australia's largest EV charging network operator, directly comparable to BRAUMS's newly acquired Charge Boss CPO business. Competes for the same CPO contracts and end-customer charging demand.
- Evie Networks: Australian EV charging network operator deploying fast chargers across highway corridors. Directly competes with BRAUMS's Charge Boss CPO operations for site acquisition, hardware partnerships, and end-customer charging subscriptions.
Broad incumbents
- Kapsch TrafficCom: Austrian global ITS incumbent with broad portfolio spanning tolling, traffic management, connected vehicles, and smart urban mobility. Comparable to BRAUMS at the portfolio level but materially larger and operating across more geographies and product lines.
- Yunex Traffic: Global ITS company (formerly Siemens Intelligent Traffic Systems) offering traffic management platforms, controllers, and connected vehicle solutions. Significantly larger than BRAUMS but operates in the same adaptive traffic control and urban mobility space.
- Cubic Transportation Systems: Division of Cubic Corporation providing urban transportation technology including traffic management, fare collection, and real-time passenger information. Larger scale incumbent competing in adjacent smart city mobility segments.
- Tritium: Australian-listed (now private) EV DC fast charger manufacturer. Comparable to BRAUMS's evCHARGE hardware business but focused exclusively on DC fast charging hardware, with a much larger global footprint.
Others
- smartmicro: German radar sensor manufacturer and BRAUMS's exclusive distribution partner in Australia. Functions as both a technology supplier and a partial competitor in the global traffic detection sensor market.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key highlights7 records
Customer concentration
BRAUMS social profiles
Digital presenceBRAUMS compliance and trust
Trust signalCompliance1 record
BRAUMS financial estimates
Financial estimateRevenue estimate
Valuation estimate
BRAUMS leadership team
Management profileNumber of profiles
Profiles11 records
BRAUMS subsidiaries and ownership
Company hierarchySubsidiaries3 records
BRAUMS funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
BRAUMS M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about BRAUMS
What does BRAUMS do?
BRAUMS designs and manufactures Intelligent Transportation Systems (ITS) equipment in Australia, including LED traffic signal lanterns, traffic controllers (Hadron, VC6), variable message signs (VMS), traffic radar sensors, field cabinets, roadway lighting, and smart city technology solutions. The company also delivers EV charging hardware combined with its BRAUMS EV OS cloud software platform, serving as a full-service Charge Point Operator.
Is BRAUMS a public or private company?
BRAUMS is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was BRAUMS founded?
BRAUMS was founded in 2014. It employs 51 to 100 people.
Where is BRAUMS based?
BRAUMS is headquartered in Rydalmere, Australia, in the Oceania region.
How does BRAUMS make money?
Four revenue lines are on record. ITS Hardware Sales are the primary driver. The others are EV Charging Solutions, professional Services and software/Technology Licensing.
Who are BRAUMS's main competitors?
Direct peers on record are Swarco, Q-Free ASA, Iteris, Chargefox and Evie Networks. Broad incumbents are Kapsch TrafficCom, Yunex Traffic, Cubic Transportation Systems and Tritium. smartmicro is listed as an others.
Does BRAUMS have an API?
No public API is recorded for BRAUMS.
What industry is BRAUMS in?
BRAUMS's product category is Intelligent Transportation Systems. Its primary akta.pro industry code is TLAJACAB, Centralized Traffic Management Platforms (ATMS/TMC Software), with a secondary code of TLAJAHAA, V2X Roadside Units (RSUs) & Edge Infrastructure. Its NAICS code is 335314 and its SIC code is 3613.