Emulso

Name

Emulso

Legal name

Emulso

Website

https://emulso.com

Company type

Private

Founded year

1912

Operating status

Operating

Headcount range

11–50 employees

Short description

Emulso is a 1912-founded, privately held manufacturer of industrial cleaning chemicals headquartered in Tonawanda, NY, producing 100+ specialized products across 500+ proprietary formulations for food service, janitorial, transportation, industrial, and construction verticals via a distributor network and private-label/contract packaging services.

Ownership category

akta.pro rank

Product category

Industrial Cleaning Chemicals

NAICS

Soap, Cleaning Compound, and Toilet Preparation Manufacturing (3256), Soap and Cleaning Compound Manufacturing (32561), Polish and Other Sanitation Good Manufacturing (325612), Other Chemical Product and Preparation Manufacturing (3259)

SIC

Soap, Detergents, Cleang Preparations, Perfumes, Cosmetics (2840), Specialty Cleaning, Polishing And Sanitation Preparations (2842), Chemicals & Allied Products (2800)

akta.pro primary industry

Hard Surface & Multi-Purpose Cleaners (All-purpose, Floor, Bathroom, Kitchen) (CRADAKAG)

akta.pro secondary industries

Alkaline Cleaners & Heavy-Duty Degreasers (Caustic/Soda Ash) (CRAJAKAE), Kitchen All-Purpose Cleaners & Degreasers (CRAJAMAC), Acids & Descalers (Muriatic, Phosphoric, Sulfamic) (CRAJAKAD), Oxidizers & Oxygen Bleach (Hydrogen Peroxide, Percarbonate) (CRAJAKAF)

Keywords

• Industrial cleaning chemicals
• Private label manufacturing
• Contract packaging services
• EPA-registered disinfectants
• Food service cleaners

Headquarters

HQ city

Tonawanda

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Cleaning Chemical Products: Sale of industrial cleaning products including degreasers, disinfectants, floor cleaners, laundry chemicals, food service cleaners, and specialty products across 18 product categories.
2. Private Labeling Services: Emulso offers private labeling with over 500 proprietary formulations, producing liquid, gel, and powder products in container sizes from 6 OZ to 275 GL. Targets businesses looking to expand product offerings without manufacturing investment.
3. Contract Packaging Services: Contract manufacturing and packaging of third-party chemical products. Emulso packages liquids, gels, and powders for household, institutional, industrial, and transportation industries.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Emulso manufactures and supplies a comprehensive line of industrial and commercial cleaning chemical products across 18 categories, including degreasers, EPA-registered disinfectants, floor care and finishing products, food service detergents and sanitizers, laundry chemicals, vehicle cleaners, concrete and asphalt care solutions, and personal care products. The company packages these products under its own brand, offers private labeling using more than 500 proprietary formulations, and performs contract chemical packaging for third-party customers in containers ranging from 6 OZ to 275 GL.

Product overview

Emulso is an industrial cleaning products company that offers a comprehensive portfolio of over 100 specialized cleaning products and solutions, with over 500 proprietary formulations available through private labeling. The product line spans multiple categories including asphalt/concrete care products (Glenzoil 20 Plus, AR-92, Slip'N'Slide, Solvall, Crete Clean), degreasers (All-Purpose Purple, Formula 75, Grease Gobbler, Grease Gobbler Xtreme, Mean Orange), disinfectants and sanitizers (Hexzene No. 2, Hexzene Plus, Multi-San DS, NDC-64, Sani-Kleen, Spray 77), floor care products (Floor Restore, Glaze, Resilience, Sure Step, Ultra Finish Premium, Glenzene, Mop & Go), food service cleaners (Delta, All Temperature Detergent/Rinse/Sani, Bar Pro, CIP Cleaner Plus, Grease Buster), laundry products (Break Out, Color Safe Bleach), personal care products (Magic Hand Soap, Fresh & Clean Body Wash, Hardy Hands), vehicle cleaners (EZ Wash, Aluminate, Glisten, Buzz Off), and metal polishes (AOK, Liquid Sunshine). The company also offers private labeling services with over 500 formulations and contract packaging services for liquids, gels, and powders in sizes from 6 OZ to 275 GL.

Differentiator

Problem solved

Functional benefit

Brands

• CleanTech: An Emulso brand specializing in solid pot and pan detergent products for commercial dishwashing applications.

Products and services

• All Clean Restroom cleaner that effectively removes dirt, soap scum, and hard water deposits, leaving surfaces clean and fresh. Targeted at janitorial/sanitation operations and commercial restrooms.
• All Temperature Detergent Concentrated, non-chlorinated/non-foaming dish machine detergent that removes food debris and improves rinsability in commercial dishwashing operations. Targeted at restaurants, commercial kitchens, and food service operators.
• All Temperature Rinse High-performance controlled-foam rinse additive that prevents water spotting and improves rinse capabilities in dish machines. For commercial kitchens and food service operations.
• All Temperature Sani High-performance chlorine-based sanitizer for cleaning and sanitizing hard, nonporous surfaces and low-temperature dish machines. For commercial food service and food processing operations.
• All-Purpose Purple Concentrated, high-performance water-based cleaner and degreaser that prevents soil build-up and removes dirt and grease from engines, equipment, floors, vehicles, and walls. Targeted at industrial and transportation maintenance operations.
• Aluminate Trailer brightener that cleans and brightens non-polished metal exterior surfaces by removing oxidation and corrosion. For fleet, transportation, and vehicle service operations.
• Aluminum Brightener Concentrated, non-hazardous/non-corrosive acid-free formula that cleans and brightens aluminum, restoring finish luster. For transportation, fleet, and aluminum component cleaning.
• AOK Metal Polish Metal polish that removes tarnish and restores luster on chrome, aluminum, brass, stainless steel, gold, and silver. For commercial polishing and surface-finishing applications.
• AR-92 Asphalt Release Agent NTPEP-evaluated asphalt release agent that prevents asphalt from adhering to vehicles, machinery, and equipment. For paving contractors and construction/paving operations.
• Auto Truck & Trailer Wash Solvent-free vehicle and equipment cleaner that removes grime, road film, and exhaust deposits. For fleet, trucking, and transportation cleaning operations.
• Bar Pro Low-foam bar glass cleaner that removes stubborn residue and prevents water spots in manual or electric glass washing. For bars, restaurants, and hospitality operations.
• Bio Buster Enzyme-based drain maintainer that naturally eliminates grease and waste, unclogs drain lines, grease traps, and septic tanks. For food service and commercial facility drain maintenance.
• Block Brite Ready-to-use cutting board cleaner and destainer for food cutting and preparation surfaces such as plastic cutting boards and chopping blocks. Targeted at commercial kitchens and food processing.
• Blue Bandit Low-acid toilet bowl cleaner that eliminates stubborn rust, mineral deposits, and scale build-up in toilets and urinals. For commercial restroom and janitorial use.
• Break Out Highly concentrated liquid laundry builder that aggressively removes stubborn stains and soil from linen in commercial laundry applications. For commercial laundries, hotels, and healthcare facilities.
• Carbon Strip Diesel fuel system cleaner that cleans the entire fuel system, improves fuel economy, increases cetane, and reduces DPF regeneration. For diesel fleet operators and transportation operations.
• Cherry Crush Hand Cleaner Cherry hand cleaner containing pumice stone and emollients that removes tough dirt and grease without drying skin; can reduce soap use by up to 50%. For industrial and food service workforce hand cleaning.
• CIP Cleaner Plus Non-chlorinated, non-foaming alkaline detergent for clean-in-place operations, automatic floor scrubbers, pressure washers, and aluminum/zinc/galvanized metals. For industrial cleaning and food processing.
• Color Safe Bleach Peroxide-based powdered oxygen bleach that removes stains and brightens fabrics during the laundry wash cycle. For commercial laundry operations.
• Concrete Remover Acid-free concrete deposit remover that outperforms most traditional acids without being corrosive to skin or DOT-regulated. For construction, paving, and industrial operations.
• Crete Clean High-performance powdered floor cleaner that penetrates and removes dirt, oil, and heavy set-in stains from floors, walls, and machinery. For industrial and janitorial use.
• Formula 75 Alkaline-based heavy duty degreaser and deodorizer that removes grease and grime while neutralizing odors with a fresh pine aroma. For industrial and commercial degreasing.
• Glenzoil 20 Plus Biodegradable, non-toxic crack sealant barrier material that protects fresh hot-melt sealant repairs from tire pick-ups and tracking without affecting sealant composition. For paving contractors, transportation authorities, and construction operations.
• Hardy Hands Hand Cleaner Hand cleaner with walnut shell scrubbers that removes tough dirt and grime; contains six lotions, super-concentrated and solvent-free, can reduce hand cleaner use by up to 75%. For industrial workforce hand cleaning.
• Hexzene No. 2 EPA-registered concentrated cleaner and disinfectant (EPA Reg 1839-79-19) that kills 99.9% of viruses and bacteria including Human Coronavirus. For healthcare, janitorial, and commercial disinfection.
• Hexzene Plus EPA-registered phosphate-free detergent/disinfectant (EPA Reg 1839-95-19) that cleans, deodorizes, and disinfects hard surfaces. For healthcare, food processing, janitorial, and commercial disinfection.
• Multi-San DS EPA-registered sanitizer and disinfectant for surfaces, utensils, and equipment in food processing plants and restaurants. Targeted at food processing and food service sanitation.
• NDC-64 EPA-registered no-rinse disinfectant/deodorizer that disinfects, cleans, and deodorizes hard, non-porous surfaces in one step. For janitorial, healthcare, and commercial use.
• Sani-Kleen EPA-registered ready-to-use contact surface sanitizer that sanitizes food contact surfaces and eliminates odor. For food service and food processing operations.
• Spray 77 EPA-registered ready-to-use cleaner and disinfectant that kills 99.9% of viruses and bacteria including Human Coronavirus in one minute. For janitorial, healthcare, and commercial disinfection.
• Glaze Floor Finish High solid acrylic-based floor finish that quickly seals floors with high shine finish and minimal maintenance required. For commercial and janitorial floor care.
• Delta Pot and Pan Detergent Premium ultra-concentrated pot and pan detergent that penetrates and removes stubborn encrusted food soil including grease and cooking oils. For restaurant and commercial kitchen dishwashing.
• Magic Hand Soap Hand cleaner with walnut shell scrubbers that removes tough dirt and grime; contains six lotions, super-concentrated and solvent-free. For industrial and commercial workforce hand cleaning.
• Slip'N'Slide Asphalt Release Agent Water-soluble asphalt release agent that provides fast and easy removal of asphalt from truck beds. For paving contractors, construction, and asphalt maintenance.
• EZ Wash Vehicle wash that removes road film, diesel smoke, oil, and grease from vehicle and equipment exteriors. For fleet operations, trucking, and transportation cleaning.
• Liquid Sunshine Furniture Polish Furniture polish and the oldest product in Emulso's portfolio, dating back to 1912; a true emulsion that remains a staple in the polish line. For commercial and institutional furniture polishing.
• Maximum (CleanTech Sub-Brand) Solid highly-concentrated pot and pan detergent by CleanTech (an Emulso brand) designed for automatic dispensing equipment in commercial dishwashing. For food service operations.
• Private Labeling Service White-label chemical manufacturing service that lets brand owners launch cleaning product lines using Emulso's 500+ proprietary formulations in liquid, gel, and powder formats across container sizes from 6 OZ to 275 GL. For businesses seeking to expand product offerings without capital investment in chemical manufacturing.
• Contract Packaging Service Chemical contract packaging service with ability to produce and package liquids, gels, and powders for household, institutional, industrial, and transportation industries. For third-party brand owners and manufacturers seeking custom chemical packaging capacity.
• CleanTech Sub-Brand (Solid Detergents) CleanTech is an Emulso sub-brand focused on solid pot and pan detergent products for commercial dishwashing applications including Maximum and Quick Silver products.

Quantifiable outcome

• Glenzoil 20 Plus reduces roadway downtime by 50%
• +3 more outcomes

Segments7 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Diversey Holdings: Provider of hygiene, cleaning, and sanitation chemicals and equipment across food service, hospitality, healthcare, and building care. Overlaps directly with Emulso's food-service, janitorial, and laundry product lines at a much larger global scale.
• SC Johnson Professional: B2B unit of SC Johnson supplying cleaning, hygiene, and floor-care solutions to industrial and institutional buyers. Overlaps with Emulso's janitorial, food-service, and personal-care segments at significantly larger scale.
• Ecolab: Global leader in water, hygiene, and infection-prevention solutions serving food service, hospitality, industrial, and healthcare. Highly comparable to Emulso across most of Emulso's eight verticals but vastly larger scale and direct-sales model.
• Clorox Professional Products: Professional division of The Clorox Company offering EPA-registered disinfectants, cleaners, and sanitizers for commercial facilities. Directly comparable to Emulso's Hexzene/All-Temperature Sani lines but with national brand pull and broader retail reach.

Direct peers

• Zep Inc. Manufacturer of cleaning and maintenance products for industrial, institutional, and retail customers. Directly comparable to Emulso in janitorial/sanitation, transportation, and food-service chemistries with overlapping private-label capabilities.
• Spartan Chemical Company: U.S.-based manufacturer of industrial and institutional cleaning chemicals including degreasers, disinfectants, floor care, and laundry products. Closest direct competitor in product mix, channel (distributor-based), and mid-market customer base.
• Betco Corporation: Mid-market manufacturer of facility maintenance and cleaning chemistries including floor care, disinfectants, and degreasers. Closely comparable to Emulso in product breadth and distribution model targeting commercial cleaning contractors.
• National Chemical Laboratories: U.S. manufacturer of janitorial and sanitation chemicals serving building service contractors and distributors. Comparable product portfolio (degreasers, disinfectants, floor care) and similar distributor-led GTM to Emulso.
• State Industrial Products: Manufacturer of industrial and institutional cleaning and maintenance chemicals with focus on degreasers, lubricants, and facility care. Comparable to Emulso's industrial and transportation verticals with similar mid-market orientation.

Emerging players

• Birsch Industries: Specialty chemical formulator offering custom blending, private-label, and contract manufacturing for cleaning and maintenance products. Directly comparable to Emulso's private-labeling and contract-packaging services line at similar subscale size.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Emulso