HBKS Wealth Advisors
HBKS Wealth Advisors, the SEC-registered wealth management arm of HBK Sorce Advisory LLC, delivers investment advisory, financial planning, retirement, estate, insurance, and employer plan services to high-net-worth individuals, business owners, and plan sponsors across the Mid-Atlantic and Southeast U.S.
- Company typePrivate
- Founded1995
- HeadquartersErie, United States
- Headcount101–250
- GTM typeB2B and B2C
- OfferingServices
What HBKS Wealth Advisors does
HBKS Wealth Advisors is the wealth management brand of HBK Sorce Advisory LLC, a privately held SEC-registered investment adviser headquartered in Erie, Pennsylvania. Founded in 1995 as The Sorce Financial Group and merged with the financial services affiliate of HBK CPAs & Consultants (a Top 100 CPA firm), the firm provides investment management, financial planning, retirement planning, estate planning, insurance, business succession, and employer-sponsored retirement plan services to high-net-worth individuals, families, business owners, and corporate plan sponsors across the Mid-Atlantic and Southeast U.S.
The firm's product surface spans eight core service lines (financial planning, portfolio management, retirement planning, estate planning, insurance, business succession, employer-sponsored retirement plans, and affiliated accounting/tax/audit/advisory services) delivered through a network of seven offices in Pennsylvania, Florida, and Ohio. HBKS leverages the HBK affiliate ecosystem to deliver an integrated offering that combines investment advisory with accounting, tax, insurance (HBK Sorce Insurance LLC), and securities brokerage (through Purshe Kaplan Sterling Investments, Member FINRA/SIPC). The technology layer is positioned as 'innovative financial technology' supporting human advisors rather than automating them, with no disclosed proprietary AI capabilities.
The business model is fee-based and recurring, with three primary revenue streams: investment advisory fees (HBK Sorce Advisory LLC), insurance commissions and fees (HBK Sorce Insurance LLC), and securities transaction-based compensation. Go-to-market is sales-led through certified financial planners (CFP, CPA, CRPS, AIFA, AEP designations) engaging clients via direct advisor relationships, phone, email, CPA firm referrals, and content marketing. The firm employs over 400 financial professionals, has been named to Accounting Today's 2026 Wealth Magnets Top 10, Financial Planning's 60 Best RIAs to Work For, and NAPA's Top 100 Advisor Allies, and reports client satisfaction scores above 90% across responsiveness, service quality, and needs understanding.
HBKS Wealth Advisors firmographics
Firmographics- Name
- HBKS Wealth Advisors
- Legal name
- HBK Sorce Advisory LLC
- Website
- https://hbkswealth.com
- Company type
- Private
- Founded year
- 1995
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- HBKS Wealth Advisors, the SEC-registered wealth management arm of HBK Sorce Advisory LLC, delivers investment advisory, financial planning, retirement, estate, insurance, and employer plan services to high-net-worth individuals, business owners, and plan sponsors across the Mid-Atlantic and Southeast U.S.
- Ownership category
- akta.pro rank
HBKS Wealth Advisors industry classification
Industry- Product category
- Wealth Management
- NAICS
- Portfolio Management and Investment Advice (523940), Pension Funds (52511), Trust, Fiduciary, and Custody Activities (523991), Trusts, Estates, and Agency Accounts (52592)
- SIC
- Investment Advice (6282), Security Brokers, Dealers & Flotation Companies (6211)
- akta.pro primary industry
- Private Client/High-Net-Worth Advisory (FSAEAAAN)
- akta.pro secondary industries
- Advisory Portfolio Management (Non-Discretionary) (FSAAABAD), Retirement Plan Participant Advice & Managed Accounts (FSAEABAF), Trust & Fiduciary Advisory for HNW/UHNW (Trust Structuring & Trustee Oversight) (FSAAABAF), Broker-Dealer Affiliated Wealth Advisory (FSAEABAB)
Keywords
Where HBKS Wealth Advisors is headquartered
LocationHeadquarters
- HQ city
- Erie
- HQ country
- United States
- HQ region
- North America
Offices7 records
Markets served
HBKS Wealth Advisors business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Investment Advisory Services: Fee-based investment advisory services through HBK Sorce Advisory LLC, offering personalized financial planning and portfolio management to individuals and businesses.
- Insurance Products: Insurance products offered through HBK Sorce Insurance LLC, including life, long-term care, disability, and annuity products as part of comprehensive financial plans.
- Securities Brokerage: Securities offered through Purshe Kaplan Sterling Investments, Member FINRA/SIPC
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Fee-based advisory services with transparent pricing |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
HBKS Wealth Advisors product offering
Product offeringCore offering
HBKS Wealth Advisors is a fee-based, fiduciary SEC-registered investment adviser that delivers comprehensive wealth management services. Core offerings include financial planning, investment portfolio management, retirement planning, estate planning, insurance products, business succession planning, and employer-sponsored retirement plan services (401(k), 403(b), etc.). Services are delivered by certified financial planners (CFP, CPA, CRPS, AIFA) and integrated with accounting, tax, and advisory services from affiliate HBK CPAs & Consultants.
Product overview
HBKS Wealth Advisors is a wealth management firm offering a comprehensive range of financial services through a unified advisory platform. The core offerings include Financial Planning, Portfolio Management, Retirement Planning, Estate Planning, Insurance, Business Succession Planning, and Employer Sponsored Retirement Plans. These services are complemented by affiliated Accounting, Tax, Audit, and Advisory Services from HBK CPAs & Consultants, enabling holistic financial plans that address personal, business, and tax needs. The firm operates as an SEC-registered investment adviser and fiduciary, providing unbiased recommendations across all service areas.
Differentiator
Problem solved
Functional benefit
Products and services
- Financial Planning Comprehensive financial planning services addressing personal needs and circumstances, including goal setting, cash flow analysis, and holistic financial strategies. Delivered by certified financial planners for individuals and families.
- Portfolio Management Investment management services providing unbiased, fiduciary recommendations through tailored portfolio construction aligned with individual client goals, risk tolerance, and circumstances.
- Retirement Planning Retirement planning services helping individual clients prepare for retirement, including income replacement strategies, distribution planning, and tax-efficient retirement savings strategies.
- Estate Planning Estate planning services addressing distribution of assets upon death, including wills, trusts, beneficiary designations, spousal lifetime access trusts (SLATs), and strategies to minimize estate exposure to taxes.
- Insurance Insurance products and analysis including life, long-term care, disability, key man, and buy-sell protection, provided through HBK Sorce Insurance LLC.
- Business Succession Planning Planning services for business owners addressing continuation of business, including buy-sell agreements, transition strategies, and exit planning.
- Employer-Sponsored Retirement Plans Comprehensive retirement plan services for employer plan sponsors including 401(k), 403(b), SIMPLE IRA, SEP IRA, cash balance plans, safe harbor contributions, plan design consulting, investment due diligence, fiduciary process support, plan benchmarking, and compliance support for corporate, nonprofit, and municipal plans.
- Accounting, Tax, Audit, and Advisory Services Accounting, tax, audit, and advisory services provided through affiliate HBK CPAs & Consultants (a Top 100 CPA firm), enabling integrated wealth plans that address personal, business, and tax needs.
Quantifiable outcome
- 95.7% of clients report the team is 'always' responsive to inquiries and concerns
- +2 more outcomes
Companies that use HBKS Wealth Advisors
Customer profileNamed customers4 records
Segments3 records
Ideal customer profiles3 records
HBKS Wealth Advisors technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
HBKS Wealth Advisors partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core and minor.
- HBK CPAs & ConsultantscoreHBKS Wealth Advisors is affiliated with HBK CPAs & Consultants, a Top 100 CPA firm. This partnership enables the firm to provide integrated accounting, tax, and advisory services alongside financial planning, offering clients comprehensive financial solutions under one umbrella.
- HBK Sorce Advisory LLCcoreOperating entity for HBKS Wealth Advisors advisory services; SEC registered investment adviser headquartered in Erie, Pennsylvania.
- Purshe Kaplan Sterling InvestmentscoreSecurities are offered through Purshe Kaplan Sterling Investments, Member FINRA/SIPC, headquartered at 80 State Street, Albany, NY 12207. Purshe Kaplan Sterling Investments and HBKS Wealth Advisors are not affiliated companies.
- M2B Retirement Plan Consulting, LLCminorM2B Retirement Plan Consulting, LLC serves as a national third-party retirement plan administrator, partnering with HBKS on retirement plan webinars and educational content for plan sponsors.
- HBK Sorce Insurance LLCcoreInsurance products are offered through HBK Sorce Insurance LLC as part of the integrated financial services offering.
Scale indicators5 records
Recent moves6 records
Expansion highlights6 records
HBKS Wealth Advisors competitors and assessment
Company assessmentDirect peers
- Carson Group: Carson Group is one of the largest CPA-affiliated wealth advisory firms in the U.S., combining investment advisory, tax, and retirement services under a single brand. It is HBKS's most directly comparable peer given the parallel CPA-plus-wealth integration model.
- Cetera Financial Group: Cetera is a leading broker-dealer affiliated wealth advisory network that supports independent advisors with investment, brokerage, and insurance solutions. HBKS's reliance on Purshe Kaplan Sterling for securities execution mirrors Cetera's advisor-affiliation model.
- Commonwealth Financial Network: Commonwealth is an independent broker-dealer/RIA hybrid serving mid-market financial advisors with practice management, technology, and compliance support. Closely comparable to HBKS in offering fee-based advisory through affiliated broker-dealer and RIA infrastructure.
- Cambridge Investment Research: Cambridge is one of the largest independent broker-dealers serving thousands of financial advisors with custody, brokerage, and RIA support. Compares directly to HBKS's structural reliance on Purshe Kaplan Sterling for securities execution and clearing.
- Sanctuary Wealth: Sanctuary Wealth is a national wealth advisory platform serving HNW clients through an advisor-owned partner-firm model. Comparable in size, HNW focus, and combined advisory/wealth services orientation, and competes for advisor talent transitioning from independent firms.
Broad incumbents
- Creative Planning: Creative Planning is one of the largest independent RIAs, providing fee-based wealth management, tax, and estate planning to HNW/UHNW clients nationwide. Comparable to HBKS in fee-based advisory scope and fiduciary model, but at materially larger scale.
- Mariner Wealth Advisors: Mariner is a large national RIA providing comprehensive wealth advisory to HNW/UHNW clients and actively acquiring smaller firms. Competes with HBKS in the HNW advisory segment and embodies the consolidator vector pressuring mid-tier firms.
- LPL Financial: LPL is the largest independent broker-dealer in the U.S., supporting tens of thousands of advisors with custody, brokerage, and RIA infrastructure. Functions as the broad incumbent comparable to the broker-dealer arm HBKS accesses via Purshe Kaplan Sterling.
- Focus Financial Partners: Focus is the largest aggregator of independent RIAs and wealth advisory firms, with hundreds of partner firms and significant aggregate AUM. Represents the most active consolidator competing for advisor talent and inorganic growth at HBKS's size band.
- Hightower Advisors: Hightower is a national RIA rollup serving HNW/UHNW clients through corporate M&A, advisor transitions, and back-office support. Comparable to HBKS in HNW focus but at materially greater scale and broader geographic footprint.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
HBKS Wealth Advisors social profiles
Digital presenceHBKS Wealth Advisors financial estimates
Financial estimateRevenue estimate
Valuation estimate
HBKS Wealth Advisors leadership team
Management profileNumber of profiles
Profiles11 records
HBKS Wealth Advisors subsidiaries and ownership
Company hierarchySubsidiaries19 records
HBKS Wealth Advisors funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
HBKS Wealth Advisors M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about HBKS Wealth Advisors
What does HBKS Wealth Advisors do?
HBKS Wealth Advisors is a fee-based, fiduciary SEC-registered investment adviser that delivers comprehensive wealth management services. Core offerings include financial planning, investment portfolio management, retirement planning, estate planning, insurance products, business succession planning, and employer-sponsored retirement plan services (401(k), 403(b), etc.). Services are delivered by certified financial planners (CFP, CPA, CRPS, AIFA) and integrated with accounting, tax, and advisory services from affiliate HBK CPAs & Consultants.
Is HBKS Wealth Advisors a public or private company?
HBKS Wealth Advisors is a private company. It is classified as management employee owned and is currently operating.
When was HBKS Wealth Advisors founded?
HBKS Wealth Advisors was founded in 1995. It employs 101 to 250 people.
Where is HBKS Wealth Advisors based?
HBKS Wealth Advisors is headquartered in Erie, United States, in the North America region.
How does HBKS Wealth Advisors make money?
Three revenue lines are on record. Investment Advisory Services are the primary driver. The others are insurance Products and securities Brokerage.
Who are HBKS Wealth Advisors's main competitors?
Direct peers on record are Carson Group, Cetera Financial Group, Commonwealth Financial Network, Cambridge Investment Research and Sanctuary Wealth. Broad incumbents are Creative Planning, Mariner Wealth Advisors, LPL Financial, Focus Financial Partners and Hightower Advisors.
Does HBKS Wealth Advisors have an API?
No public API is recorded for HBKS Wealth Advisors.
What industry is HBKS Wealth Advisors in?
HBKS Wealth Advisors's product category is Wealth Management. Its primary akta.pro industry code is FSAEAAAN, Private Client/High-Net-Worth Advisory, with a secondary code of FSAAABAD, Advisory Portfolio Management (Non-Discretionary). Its NAICS code is 523940 and its SIC code is 6282.