What Lazar Partners does

Lazar Partners is a healthcare-dedicated communications consultancy founded in 2001 by Fern Lazar and headquartered in New York City. The firm delivers an integrated portfolio of eleven services — including public relations, investor relations, marketing communications, corporate communications, key opinion leader (KOL) relations, patient-to-patient engagement, stakeholder mapping, IPO advisory, clinical trial awareness, capital markets strategy, and employee engagement — targeted exclusively at healthcare, biotech, medical device, and pharmaceutical clients ranging from early-stage companies to industry leaders. Named clients span biotechnology (AGTC), specialty pharmaceuticals (VIVUS, Agile Therapeutics), medical devices (Itamar Medical, Xtant Medical, Monteris Medical, Medigus, Check-Cap, Luminex, Cianna Medical), reflecting deep vertical specialization rather than horizontal breadth.

The underlying delivery model is human-services-led rather than technology-platform-led: engagements are executed by senior advisors with backgrounds across agency, corporate life sciences, journalism, and finance, supported by a "Catalyze Connections®" methodology for stakeholder engagement. There is no proprietary technology stack, software product, or AI component disclosed; the firm operates as a traditional professional services boutique with offices in New York, Los Angeles, North Carolina, and Seattle, plus partner coverage in Europe, Australia, and Washington D.C.

Revenue is generated through project-based and retainer professional services fees, with no publicly disclosed pricing. In September 2019, Lazar Partners was acquired by Finn Partners, a global marketing and communications firm; founder Fern Lazar joined as a managing partner and the Lazar team became the core of FINN's Global Health Practice, which exceeded $30 million in combined revenues and 150 colleagues globally post-deal. Lazar Partners Ltd. no longer operates as an independent entity.

Name

Lazar Partners

Legal name

Lazar Partners Ltd.

Website

https://lazarpartners.com

Company type

Private

Founded year

2001

Operating status

Acquired

Headcount range

11–50 employees

Short description

Lazar Partners is a New York-based healthcare communications consultancy offering public relations, investor relations, marketing communications, IPO advisory, and stakeholder engagement services to biotech, pharma, medical device, and digital health clients. The firm was acquired by Finn Partners in September 2019.

Ownership category

akta.pro rank

Product category

Healthcare Public Relations and Communications Consulting

NAICS

Public Relations Agencies (541820), Advertising, Public Relations, and Related Services (5418), Marketing Consulting Services (541613)

SIC

Services-Management Consulting Services (8742)

akta.pro primary industry

Healthcare & Life Sciences PR (MPAAADAD)

akta.pro secondary industries

PR, Reputation Management & Earned Media Platforms (BPAMALAO), Customer, Marketing & Sales Consulting (BPAHACAG)

Keywords

• Healthcare public relations
• Investor relations advisory
• Marketing communications
• Biopharma communications
• IPO advisory services

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices4 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Professional Communications Services: Lazar Partners generates revenue by providing specialized communications consulting services to healthcare companies. Services include investor relations, public relations, marketing communications, corporate communications, key opinion leader relations, patient engagement, stakeholder mapping, IPO advisory, clinical trial awareness, capital markets strategy, and employee engagement programs.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Lazar Partners is a health-dedicated communications consultancy that provides strategic public relations, investor relations, marketing communications, corporate communications, key opinion leader engagement, patient engagement, stakeholder mapping, IPO advisory, clinical trial awareness, capital markets strategy, and employee engagement services to healthcare, biotechnology, medical device, and pharmaceutical clients. Services are delivered by senior advisors with agency, corporate life science, journalism, and financial experience on a project-based, quote-driven basis.

Product overview

Lazar Partners is a health communications consultancy that offers a comprehensive suite of integrated communications services for the healthcare and life sciences industry. The company operates as a unified service offering rather than a platform-plus-modules architecture. Their core portfolio includes Public Relations, Investor Relations, Marketing Communications, Corporate Communications, Key Opinion Leader Relations, Patient-to-Patient Engagement, Stakeholder Mapping and Engagement, IPO Advisory, Clinical Trial Awareness, Capital Markets Strategy, and Employee Engagement services. These services are delivered by a team of senior advisors with agency, corporate life science, journalism, and financial experience, providing personalized, results-oriented solutions for clients from early-stage companies to industry leaders.

Differentiator

Problem solved

Functional benefit

Products and services

• Public Relations Strategic public relations services for healthcare, biotech, medical device, and pharmaceutical companies, helping clients achieve media coverage and manage their public image.
• Investor Relations Financial communications and investor relations services helping life science companies communicate with shareholders, analysts, and the investment community.
• Marketing Communications Marketing communications services including message development, content creation, and multi-channel marketing strategies for healthcare companies.
• Corporate Communications Corporate communications strategy and execution including internal communications, executive positioning, and corporate brand management.
• Key Opinion Leader Relations Key Opinion Leader (KOL) relationship management services including identification, engagement, and advocacy development for thought leaders in healthcare.
• Patient-to-Patient Engagement Patient advocacy and engagement programs that connect patients and facilitate dialogue about treatments and healthcare decisions.
• Stakeholder Mapping and Engagement Strategic stakeholder analysis and engagement planning to identify key audiences and develop targeted communication strategies.
• IPO Advisory Advisory services for companies preparing for initial public offerings, including investor targeting, message development, and pre-IPO positioning.
• Clinical Trial Awareness Communications support for clinical trials including patient recruitment messaging and awareness campaigns.
• Capital Markets Strategy Capital markets communications strategy including financial media relations, analyst engagement, and investor day support.
• Employee Engagement Internal communications and employee engagement programs designed to empower employees as brand ambassadors and build organizational culture.

Named customers10 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Finn PartnersflagshipOthers · 4 September 2019In September 2019, Finn Partners, a global marketing and communications firm, acquired Lazar Partners. Fern Lazar, Founder and CEO of Lazar Partners, joined FINN as a managing partner and became part of the agency's Global Health Practice leadership team. This acquisition expanded FINN's capabilities in patient communications, clinical trial recruitment, scientific writing, employee communications, marketing, and public and investor relations, ranking FINN among the largest independent health agencies with over $30 million in revenues.

Scale indicators4 records

Recent moves6 records

Expansion highlights2 records

Direct peers

• Real Chemistry: Real Chemistry (formerly W2O Group) is one of the largest independent health-focused communications and data firms, comparable to Lazar in its deep specialization in healthcare/biopharma clients across PR, IR, and marketing communications.
• Canale Communications: Boutique health communications agency serving biotech, pharma, and digital health clients with PR, IR, and corporate communications — directly comparable to Lazar's healthcare-only specialist positioning.
• ICR (Healthcare): ICR is a healthcare-focused communications and advisory firm offering PR, IR, and capital markets services to life sciences clients — overlapping closely with Lazar's IPO advisory and IR offerings.
• Westwicke Partners: Healthcare-dedicated IR consulting firm serving small and mid-cap life sciences companies; a direct peer given Lazar's IR, capital markets strategy, and IPO advisory practice among biotech clients.
• Tiberend Strategic Advisors: Life sciences-focused investor relations and corporate communications agency working with biotech, pharma, and medtech issuers — directly comparable on IR-focused mandates.
• Health+Commerce: Healthcare PR and marketing communications agency serving pharma, biotech, medical device, and digital health clients; closely comparable boutique-style health communications offering.
• LifeSci Communications: Specialist healthcare communications agency supporting biotech, pharma, and medtech clients with PR and corporate communications — comparable vertical specialization to Lazar.
• Rx Communications: Healthcare-focused PR and communications agency serving pharma, biotech, and medical device clients; comparable in vertical focus and boutique delivery model.

Broad incumbents

• Edelman (Health Practice): Edelman runs a global health communications practice at massive scale, offering overlapping PR, IR, and marketing communications to healthcare clients — competes for the same enterprise healthcare budgets, but with far broader portfolio.
• Ogilvy Health: Global healthcare communications network within Ogilvy/WPP offering PR, medical education, and marketing to pharma and consumer health clients; comparable healthcare communications scope but at significantly larger scale than Lazar.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/lazarpartners
• LinkedInlinkedin.com/company/lazar-partners

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Lazar Partners