Health+Commerce

What Health+Commerce does

Health+Commerce is a healthcare-focused communications and digital marketing agency providing corporate and product communications, crisis communications, media relations, brand strategy, digital marketing, social media marketing, and content marketing services to medtech, biotech, and digital health companies across the U.S. Founded in Silicon Valley in 2017 by Nicole Osmer, the firm was structured as a boutique professional services agency with headquarters in Eagle, Idaho and a distributed team across the San Francisco Bay Area, Southern California, Pacific Northwest, Midwest, and East Coast. The firm's core delivery model is senior-led, with each client assigned a dedicated senior team leader carrying a minimum of ten years of healthcare experience, many of whom previously held in-house communications roles within healthcare organizations.

The firm generates revenue through retainer-based service agreements and project-based engagements rather than product sales, and does not develop proprietary technology products or platforms. Pricing is not publicly disclosed and is negotiated on a per-engagement basis. In addition to its core service portfolio (Communications, Strategy, Branding, Digital Marketing, and Content Marketing), Health+Commerce publishes the weekly Insights+Innovation newsletter and maintains an embedded partnership with MedTech Innovator, the largest medtech accelerator. Its stated customer base spans early-stage startups to large public medtech and biotech enterprises including Abbott, Adaptimmune, AnHeart Therapeutics, argenx, Corcept Therapeutics, Enovis, Nevro, NeuroPace, Shockwave Medical, and Stoke Therapeutics.

In December 2025, Health+Commerce was acquired by Supreme Group (Life Sciences Marketing Investment, Inc.), a private equity-backed platform consolidated by Trinity Hunt Partners that completed nine deals in 18 months. Health+Commerce was combined with Amendola Communications to form Supreme Communications, a unified full-service healthcare, health tech, and life-sciences PR agency; Health+Commerce now operates as a division of Supreme Communications with expanded capabilities and access to AI-driven insights from the Supreme Group platform.

Name

Health+Commerce

Legal name

Health+Commerce, Inc.

Website

https://healthandcommerce.com

Company type

Private

Founded year

2017

Operating status

Acquired

Headcount range

11–50 employees

Short description

Health+Commerce is a healthcare-focused communications and digital marketing agency serving medtech, biotech, and digital health companies with PR, media relations, brand strategy, social media, and content marketing services, staffed by senior consultants with a minimum of ten years of healthcare experience.

Ownership category

akta.pro rank

Product category

Healthcare Marketing & Communications Services

NAICS

Advertising, Public Relations, and Related Services (5418)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

Healthcare & Life Sciences PR (BPAFADAJ)

akta.pro secondary industries

Healthcare & Life Sciences PR (MPAAADAD), Healthcare/Pharma Creative Agencies (MPAAAAAJ)

Keywords

• Healthcare public relations
• Healthcare digital marketing
• Medical communications
• Medtech marketing
• Biotech communications

Headquarters

HQ city

Eagle

HQ country

United States

HQ region

North America

Offices6 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Others

Revenue model

1. Healthcare PR and Communications Services: Health+Commerce generates revenue through professional services engagements including corporate and product communications, crisis communications, media relations, internal communications, brand strategy, digital marketing, social media marketing, and content marketing. Revenue is derived from retainer-based service agreements and project-based engagements with healthcare, medtech, biotech, and digital health companies.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Health+Commerce is a healthcare digital marketing and communications agency that delivers public relations, media relations, branding, digital and social media marketing, content marketing, and strategic communications services to medtech, biotech, and digital health companies. Services span corporate and product communications, crisis communications, launch strategy, brand identity and activation, paid media campaigns, clinical trial recruitment support, and thought leadership content creation.

Product overview

Health+Commerce is a healthcare digital marketing and communications agency founded in Silicon Valley in 2017, offering a portfolio of integrated service modules spanning Communications (corporate/product communications, crisis communications, media relations, internal communications), Strategy (launch, brand, and communications strategy), Branding (identity and activation), Digital Marketing (B2B/B2C campaigns, paid media, clinical trial recruitment, social media), and Content Marketing (multi-channel content creation, thought leadership, sales enablement). The agency also offers a weekly Insights+Innovation newsletter. All services are focused on medtech, biotech, and digital health companies. As of December 2025, Health+Commerce has been unified with Amendola Communications under the Supreme Communications brand, expanding capabilities with AI-driven insights from the Supreme Group platform.

Differentiator

Problem solved

Functional benefit

Products and services

• Communications Services Corporate and product communications including clinical milestones, data announcements, regulatory approvals, and issues management; crisis communications with scenario and response planning, executive prep, and media relations; media relations spanning local, national, and international outlets; and internal communications including change management, employee engagement programs and events, multi-channel content development, and intranet design and development. Targeted at medtech, biotech, and digital health companies.
• Strategy Services Launch strategy for emerging companies and new products, financings, and stealth-to-market transitions; brand strategy with data-driven positioning, brand architecture, and company and product naming; and product and corporate communications strategy development. Designed for healthcare startups and established innovators in medtech, biotech, and digital health.
• Branding Services Brand identity development including verbal and visual identity, product messaging, and internal and external style guides; plus brand activation through marketing collateral, web design and development, and integrated marketing campaign development and execution. Serves healthcare companies establishing or refreshing their brand presence.
• Digital Marketing Services B2B and B2C campaign management, paid media planning and execution, clinical trial recruitment, social media marketing with channel set-up and strategy, content development, paid amplification, community management, and analytics. Built for medtech, biotech, and digital health companies seeking to reach healthcare professionals, patients, and other stakeholders.
• Content Marketing

Named customers25 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered core.

• Supreme GroupcoreOthers · 10 December 2025Health+Commerce was combined with Amendola Communications by Supreme Group to form Supreme Communications, a new full-service PR and communications agency focused on healthcare, health tech, and life sciences sectors. Health+Commerce now operates as part of Supreme Communications with expanded capabilities, AI-driven insights, and integrated services from across the Supreme Group platform. Nicole Beckstrand was promoted from within Health+Commerce to help lead the new agency.
• Amendola CommunicationscoreStrategic or Co-development Partner · 10 December 2025Amendola Communications was combined with Health+Commerce to form Supreme Communications. Both agencies were acquired during an 18-month acquisition spree and unified to create a full-service PR and communications agency focused on healthcare, health tech, and life sciences.
• MedTech InnovatorcoreGTM or Marketing PartnerHealth+Commerce supports MedTech Innovator's accelerator program and portfolio companies with strategic thinking and media relations. The partnership involves supporting the annual cohort of startups selected from thousands of applicants, providing communications services at major industry conferences including The MedTech Conference in Boston and the MedTech Strategist Innovation Summit in San Diego.

Scale indicators2 records

Recent moves8 records

Expansion highlights5 records

Direct peers

• Amendola Communications: A healthcare/life-sciences PR agency that was unified with Health+Commerce under Supreme Group in December 2025; offers the most directly comparable service mix (PR, content, integrated marketing) and overlapping medtech/biotech client base.
• PAN Communications: Mid-sized B2B tech and healthcare PR agency with deep technology and healthcare practices; competes for the same mid-market medtech, biotech, and digital health accounts and operates a senior-led service model.
• Lazar Partners: A specialized healthcare and life-sciences communications agency serving medtech and pharma clients with PR and investor relations—an archetypal boutique competitor in Health+Commerce's positioning.
• Canale Communications: A healthcare-focused PR and marketing agency specializing in life sciences, genomics, and digital health—competing head-to-head with Health+Commerce for early-stage and growth-stage health innovator engagements.
• JPA Health: A woman-owned healthcare communications agency offering PR, patient advocacy, and creative services to pharma, biotech, and medtech clients—a closely comparable mid-sized specialist.
• Elixir Communications (formerly Racepoint Global): A healthcare and technology PR agency with strong medtech and digital health practices serving similar mid-market and enterprise clients as Health+Commerce.

Broad incumbents

• Finn Partners (Healthcare Practice): Large independent PR firm with a substantial healthcare and health-technology practice—competes for the same enterprise clients as Health+Commerce but with significantly broader global scale and service range.
• Edelman (Health Practice): Global communications holding company with a leading healthcare and life-sciences practice; competes for enterprise medtech, biotech, and digital health accounts with substantially greater resources and geographic reach.
• Syneos Health Communications: The communications arm of Syneos Health (a major CRO); offers integrated communications across commercial, clinical, and medical affairs—a more scaled and clinical-trial-adjacent alternative for biotech clients.

Others

• Supreme Group: The PE-backed parent platform consolidating health-focused marketing and communications agencies including Health+Commerce; relevant as the strategic acquirer/corporate parent rather than a direct competitor.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/health_commerce

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Health+Commerce