BMA Media Group

What BMA Media Group does

BMA Media Group is a full-service marketing, communications, multimedia, public relations, and special events agency founded in 1991 and headquartered at 4091 Erie Street, Willoughby, Ohio (legal entity: Bortini Management Associates, Inc.). The firm operates as a 100% union signatory shop — with signatory status in IBEW Local 673, IUPAT District Council 6, SDAT Local 639, and SAG-AFTRA, and affiliate membership in the Cleveland Chapter of NECA — and serves labor union building trades organizations as its primary vertical, alongside secondary work in broadcast television, healthcare, manufacturing and distribution, professional services, and sports and entertainment. Named clients include Insulators Local 50, IBEW Locals 5, 47, 103, 104, 108, 143, 196, 212, 613, and the IBEW International/9th District, the United Association National Pension Fund (UA NPF), Boilermakers Local 154, the Electrical Workers Minority Caucus (EWMC), the Mechanical and Plumbing Industry Council (MAPIC), the Mechanical Insulators LMCT, the Insulation Industry Apprenticeship and Training Fund (IIIATF), UA Veterans in Piping (UA VIP), the Fresno Area JATC, and major Northeast Ohio hospital systems.

The company's core technology is a 7,500-square-foot in-house production facility in the Cleveland area housing three video edit suites, an audio and podcast recording studio, and a green-screen shoot studio, enabling end-to-end production without external dependencies. Flagship media assets include the America's Work Force Union Podcast (the nation's longest-running daily union radio program, originally launched in 1993, converted from terrestrial radio to podcast in May 2020, and ranked in the top 1% of U.S. podcast content as of 2024); The Labor Citizen statewide union newspaper for the Cleveland Building and Construction Trades Council (produced since 2013); an Emmy Award-winning video department (Emmy awarded in 2019 by the Great Lakes Chapter of NATAS for 'Links to the Game'); and a 15+ year broadcast-television co-production partnership with Tee It Up Productions whose content has aired to 80+ million households on Bally's Sports, Altitude, Root Sports, AT&T, NESN, and YES Network.

BMA's revenue model is project-based professional services paired with multi-year retainers, with custom quote-based pricing across marketing campaigns, turnkey event production, video and podcast/radio production, website design and maintenance, branding, and communications services. The go-to-market motion is relationship-driven direct sales to union business managers, executive boards, and leadership at local, intermediate, and international levels — supplemented by in-person event participation and referral flow from the deep union-building-trades ecosystem — with no publicly disclosed revenue, no external funding, and no parent-company structure identified.

Name

BMA Media Group

Legal name

Bortini Management Associates, Inc.

Website

https://bmamedia.com

Company type

Private

Founded year

1991

Operating status

Operating

Headcount range

11–50 employees

Short description

BMA Media Group is a Willoughby, Ohio-based full-service marketing, communications, and event production agency serving union building trades organizations, operating in-house video, podcast, and web studios and producing the top-1% ranked America's Work Force Union Podcast.

Ownership category

akta.pro rank

Product category

Marketing and Advertising Services

NAICS

Advertising Agencies (541810), Public Relations Agencies (54182), Advertising, Public Relations, and Related Services (5418), Motion Picture and Video Production (51211)

SIC

Services-Advertising Agencies (7311), Services-Motion Picture & Video Tape Production (7812)

akta.pro primary industry

B2B/ABM Creative Agencies (MPAAAAAI)

akta.pro secondary industries

Product & Brand PR (Consumer & B2B) (BPAFADAH), B2B Demand Generation & Lead Nurture Agencies (BPAFAKAA), Full-Service Media Planning & Buying (MPAAABAA)

Keywords

• Union marketing services
• Event management agency
• Video production services
• Podcast production services
• Branding and communications

Headquarters

HQ city

Willoughby

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Marketing Campaign Services: Comprehensive marketing campaigns for union organizations including digital and traditional advertising, social media management, print materials, and brand strategy. Revenue generated through project-based contracts and retainers.
2. Event Planning & Management: Turn-key event production services for union milestone celebrations, conferences, and conventions. Includes venue selection, catering, entertainment, invitations, RSVP tracking, speaker coordination, and merchandise. Revenue from event management contracts.
3. Video Production: Award-winning video content production including recruitment videos, promotional content, television programming, and documentary-style pieces. Revenue from video production project fees.
4. Website Design & Maintenance: Website design, development, and ongoing maintenance services for union organizations. Includes SEO optimization, mobile-friendly design, and content management. Revenue from design projects and recurring maintenance retainers.
5. Podcast & Radio Production: Podcast production services ranging from consultation to complete production and promotion. Flagship America's Work Force Union Podcast serves as both a client service and revenue-generating platform.

Pricing tiers

Go-to-market motion2 records

Distribution channels1 record

Marketing channels6 records

Core offering

BMA Media Group is a full-service marketing, communications, multimedia, public relations, and special events agency that primarily serves union building trades organizations. The company delivers union marketing campaigns, turnkey event production, video and podcast production, website design and maintenance, branding, and union communication tools. It operates from a 7,500-square-foot facility housing in-house video edit suites, audio/podcast recording studio, and green screen shoot studio.

Product overview

BMA Media Group is a full-service marketing communications agency and events management company specializing in serving labor unions and building trades organizations. The company operates as a union-signatory shop providing a comprehensive suite of services including Union Marketing Campaigns, Union Events & Celebrations, Podcast Network & Radio Production (featuring America's Work Force Union Podcast), Union Communication Tools, Union Video Production, Website Design & Maintenance, Broadcast Television Production, Branding Services, and Union Merchandise. Additional products include The Labor Citizen newspaper and the Transform Your Life, Transform Your World recruitment campaign. The company also produces broadcast television content through partnership with Tee It Up Productions, airing across major sports networks. Services are delivered through coordinated agency teams offering brand identity, marketing strategy, print and web design, video & audio production, podcasting, communications strategy, public relations, creative copywriting, union histories, and labor event management.

Differentiator

Problem solved

Functional benefit

Brands

• America's Work Force Union Podcast: The nation's longest-running daily union radio program, produced by BMA Media Group since 1993, converted to podcast in May 2020. Currently ranks in top 1% of all U.S. podcast content and regularly ranks in Top 250 Career podcasts on Apple Podcasts.

Products and services

• Union Marketing Campaigns Comprehensive marketing campaigns designed to transform union image through digital and traditional channels, including social media management, print advertising, and recruitment campaigns, for union organizations.
• Union Events & Celebrations
• America's Work Force Union Podcast Daily union-focused podcast providing a platform for union leaders to discuss issues and share stories, ranking in the top 1% of U.S. podcasts and regularly in the Top 250 Career podcasts on Apple Podcasts, listened to in all 50 states, 9 Canadian provinces, and 60 countries.
• Podcast Network & Radio Production
• Union Communication Tools
• Union Video Production
• Website Design & Maintenance
• The Labor Citizen Statewide union building trades newspaper produced by BMA Media Group for the Cleveland Building and Construction Trades Council, providing articles on industry news, political issues, and member communications.
• Broadcast Television Production
• Branding Services
• Union Merchandise

Quantifiable outcome

• Membership increased by nearly 20% in less than six months for Insulators Local 50
• +3 more outcomes

Named customers15 records

Segments6 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Five partnerships are on record, tiered core.

• IBEW Local 673coreOthersInternational Brotherhood of Electrical Workers Local 673 - BMA is a signatory union shop with this local, providing team members with solidarity with union clients and positioning BMA as an advocate for labor rights.
• IUPAT District Council 6 / SDAT Local 639coreOthersInternational Union of Painters & Allied Trades District Council 6 and Sign & Display and Allied Trades Local 639 - BMA is signatory with this union organization, reinforcing their union identity and labor solidarity.
• SAG-AFTRAcoreOthersScreen Actors Guild - American Federation of Television and Radio Artists - BMA maintains signatory status with SAG-AFTRA, enabling them to work with professional talent for video and audio productions.
• Cleveland Chapter of NECAcoreOthersNational Electrical Contractors Association Cleveland Chapter - BMA is an affiliate member, creating relationships with both labor and management sides of the electrical industry.
• Tee It Up ProductionscoreStrategic or Co-development PartnerLong-standing production partnership spanning 15+ years. Together they produce broadcast television content that has aired to 80+ million households on networks including Bally's Sports, Altitude, Root Sports, AT&T, NESN, and YES Network. Partnership produced Emmy Award-winning content.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• BerlinRosen: A full-service communications and marketing agency serving mission-driven organizations, advocacy groups, and labor/union clients. Comparable in scope of services (PR, creative, content) and in serving cause-driven institutional clients similar to BMA's union focus.
• M+R: A nonprofit marketing and fundraising agency working with advocacy, labor, and political organizations. Closely matches BMA's niche positioning in serving unions and progressive institutions with multi-channel campaigns, digital, and content production.
• Walker Sands: A B2B marketing agency offering PR, creative, content, and video production services to professional services and industrial clients. Comparable mid-size full-service agency model and bundled service approach.
• Godfrey: A B2B marketing agency serving industrial, manufacturing, and professional services clients with brand, content, video, and digital services. Comparable in vertical focus on trades/industrial clients and integrated production capabilities.
• INK Communications: A PR and integrated communications agency serving B2B technology, professional services, and association clients. Comparable mid-size agency model delivering PR, content, and creative campaigns.
• Swanson Russell: A B2B marketing agency with strong experience serving associations and agricultural/trade organizations. Comparable in serving member-based organizations and producing multi-channel campaigns with in-house creative capabilities.
• PAN Communications: A B2B communications and marketing firm serving technology and professional services clients with PR, content, and creative services. Comparable in mid-size integrated agency model and B2B focus.
• The Reis Group: A healthcare-focused strategic communications and marketing agency. Comparable as a niche-vertical agency providing marketing, communications, and content services to a defined institutional client base, akin to BMA's union specialization.

Broad incumbents

• Edelman: The world's largest PR firm and a broad incumbent in communications. Represents the scale competitor BMA could face when labor and association clients seek global, multi-office capabilities beyond BMA's regional footprint.
• Cramer-Krasselt: A full-service creative and media agency with broad reach across consumer and B2B. Comparable as a multi-decade agency with integrated creative, media, and production capabilities, though typically at larger scale and more generalist clients.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xtwitter.com/bmamediagroup
• YouTubeyoutube.com/user/bmamediagroup1
• Facebookfacebook.com/BMAmediagroup
• LinkedInlinkedin.com/company/the-bma-media-group

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about BMA Media Group