Smile Dental Care

What Smile Dental Care does

Smile Dental Care (legal entity: Smile Care 24 Limited, incorporated in England and Wales) is a UK-owned multi-practice dental group operating 35+ clinics across England, Scotland and the Isle of Man, with concentrations in Cornwall, Hampshire, Dorset, Devon, North Yorkshire, Lancashire, Norfolk, Berkshire, Kent, Bristol, Wiltshire, Greater Manchester, Eastbourne, Tower Hamlets, Aberdeen and Ramsey (Isle of Man). The group delivers general, specialist and cosmetic dentistry under the Smile Dental Care brand, including NHS treatments, private examinations, hygiene, fillings, extractions, dental implants, endodontics, periodontics, prosthodontics, oral surgery, sedation, full mouth rehabilitation, paediatric specialist care, teeth whitening, composite bonding, clear aligners, facial aesthetics, smile makeovers and gummy smile treatment. Technology deployed across the network includes digital 3D scanners, low-radiation digital X-rays, 3D planning software for guided implant surgery, and a Digital Smile Preview visualisation tool.

Revenue is generated through four streams: NHS banding fees (Band 1 £27.90, Band 2 £76.60, Band 3 £332.10), fee-for-service private treatments at published unit prices (e.g., implants from £1,575–£2,100, aligners £1,950–£3,900, veneers £735/unit, whitening £350–£650), monthly Smile Plan subscription memberships (from 36p/day to £29.50/month), and patient financing via Chrysalis Finance on treatments above £500 at 0% APR for 6/10/12 month terms. Go-to-market is sales-led, multi-channel and direct-to-consumer: patients book via an online portal or by phone, referrals come from external dentists for specialist work, marketing runs across Instagram, Facebook, TikTok, LinkedIn and an educational blog, and recruitment leverages a Refer-a-Friend scheme offering up to £1,500 per dentist hired. Customer segments span NHS patients, private self-pay patients, children/families, anxious patients, complex restorative cases and referring dentists, with consultative sedation and finance infrastructure supporting high-ticket private conversion.

The company is privately held with no disclosed parent, external investors, funding rounds, or M&A activity in the source data. Accreditations include BDA Good Practice, Investors in People, Association of Dental Groups membership, DINA 2025, CDA 2024, Dentistry Awards, Aesthetic Dentistry Award 2018, Scotland Business Awards nomination (2023), Dental Awards finalist (2022), GIRFT and Green Impact Dentistry. Headquarters are listed in London; product operations are delivered through the owned practice network.

Name

Smile Dental Care

Legal name

Smile Care 24 Limited

Website

https://smile-dentalcare.co.uk

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

11–50 employees

Short description

Smile Dental Care is a UK-owned, multi-practice dental group operating 35+ clinics across England, Scotland and the Isle of Man, delivering NHS, private and cosmetic dentistry to consumer patients via owned practices, subscription membership plans, and third-party patient financing.

Ownership category

akta.pro rank

Product category

Dental Services

NAICS

Offices of Dentists (6212)

akta.pro primary industry

General Dentistry Group Practices (HLABAKAB)

Keywords

• General dental services
• Cosmetic dentistry
• Dental implants
• NHS dental care
• Specialist dentistry

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices38 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Supply Chain

Revenue model

1. NHS Dental Services: Government-funded dental care under NHS banding system covering routine examinations, fillings, extractions, and more complex treatments
2. Private Dental Treatments: Comprehensive private cosmetic and specialist treatments including implants, orthodontics, whitening, and smile makeovers
3. Membership Plans: Monthly subscription plans (Smile Plan) offering routine care, X-rays, hygiene appointments, and discounts on additional treatments
4. Finance Plans: Interest-free and financed payment options through Chrysalis Finance for treatments over £500, enabling patient payment flexibility

Pricing tiers

Go-to-market motion1 record

Distribution channels6 records

Marketing channels8 records

Core offering

Smile Dental Care operates a multi-location dental practice group across 35+ UK sites providing general, specialist, and cosmetic dentistry under both NHS and private payment models. The group delivers routine check-ups, emergency care, dental implants, orthodontics, teeth whitening, clear aligners, endodontics, periodontics, prosthodontics, and oral surgery, supported by monthly membership plans and interest-free finance through Chrysalis Finance.

Product overview

Smile Dental Care is a UK dental practice offering a comprehensive range of dental services organized into three main categories: General Dentistry (routine check-ups, emergency care, hygiene, children's dentistry, fillings, extractions), Specialist Dentistry (dental implants, endodontics, periodontics, prosthodontics, oral surgery, sedation, full mouth rehabilitation, paediatric care), and Cosmetic Dentistry (teeth whitening, composite bonding, clear aligners, facial aesthetics, smile makeovers, gummy smile treatment, tooth recontouring). The practice also offers NHS treatments and private membership plans (Smile Plan) with monthly payment options and finance arrangements through Chrysalis Finance.

Differentiator

Problem solved

Functional benefit

Products and services

• General Dentistry Routine and preventive dental care for NHS and private patients, including check-ups, hygiene visits, fillings, fissure sealants, extractions, and emergency appointments.
• Specialist Dentistry Advanced specialist dental treatments delivered by in-house specialists, including implants, endodontics, periodontics, prosthodontics, oral surgery, sedation, full mouth rehabilitation, and paediatric specialist care.
• Cosmetic Dentistry Aesthetic dental treatments for adult private patients, including teeth whitening (Zoom and Enlighten), composite bonding, clear aligners, facial aesthetics, gummy smile treatment, tooth recontouring, and full smile makeovers.
• Dental Implants Surgical placement of titanium implant posts into the jawbone to support replacement teeth, using 3D guided surgery planning for precise positioning; offered to adults with missing teeth seeking long-lasting natural-looking restoration.
• Clear Aligners Custom-made removable clear aligner trays for discreet teeth straightening, planned using digital 3D scanning technology; aimed at adults seeking orthodontic treatment without fixed braces.
• Teeth Whitening Professional whitening treatments including in-clinic Zoom Whitening and take-home Enlighten Whitening, supervised by dental professionals and aimed at adult patients seeking brighter smiles.
• Composite Bonding Cosmetic treatment using tooth-coloured resin to reshape teeth, repair chips and cracks, and close small gaps without drilling or injections; aimed at adults seeking minimally invasive aesthetic improvements.
• Smile Makeover Personalised combination of cosmetic treatments including bonding, whitening, and aligners designed to transform a patient's smile, planned using digital scans and digital smile preview technology.
• Prosthodontics (Crowns, Bridges & Dentures) Restorative prosthodontic treatments including custom crowns, dental bridges, and removable or fixed dentures to replace missing or damaged teeth for adult patients.
• Endodontics (Specialist Root Canal) Specialist root canal treatment to save infected or inflamed teeth, using advanced techniques and technology to deliver pain-free, long-term outcomes.
• Periodontics (Advanced Gum Treatments) Specialist gum disease treatments including deep cleaning, root planing, and laser-assisted therapy to protect gum and bone health in patients with periodontal disease.
• Full Mouth Rehabilitation Comprehensive customised treatment plan that rebuilds or restores all teeth, combining crowns, implants, bridges, veneers, and digital design for patients with multiple complex dental issues.
• Paediatric Specialist Dentistry Specialist dental care for children and teenagers delivered in a warm, welcoming environment with preventive treatments and additional support for anxious young patients.
• Sedation Dentistry Safe intravenous and oral sedation options for anxious patients or complex dental procedures, providing stress-free treatment experiences.
• Wisdom Tooth Removal / Oral Surgery Wisdom tooth extraction and oral surgery using modern anaesthesia and gentle techniques aimed at minimal discomfort and faster recovery.
• Emergency Dental Care Same-day emergency appointments for severe toothache, swelling, broken teeth, and infections, with rapid assessment and pain relief.
• Facial Aesthetics Non-surgical skin treatments performed by qualified dental professionals, including wrinkle reduction and dermal fillers designed to deliver natural-looking results.
• Gummy Smile Treatment Treatment to reduce excessive gum display when smiling, using muscle relaxant injections or cosmetic recontouring techniques.
• Tooth Recontouring / Shaping Minimally invasive cosmetic treatment that smooths minor imperfections such as uneven edges, chips, or slight overlaps by gently reshaping outer enamel.
• Smile Plan Membership Monthly subscription membership for private patients offering routine dental exams, X-rays, hygiene appointments, and exclusive discounts on additional treatments, priced from £19.50 to £29.50 per month (plus hygiene-only options from 36p/day).
• Dental Finance Options Interest-free patient finance offered via Chrysalis Finance Limited for treatments over £500, with 0% APR options over 6, 10, or 12 month terms, enabling patients to spread the cost of higher-value private treatment.

Quantifiable outcome

• 30+ years of trusted experience serving thousands of patients
• +2 more outcomes

Named customers5 records

Segments6 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Genix Healthcare: UK dental group operating NHS and private practices across multiple regions, including cosmetic and specialist treatments. Comparable multi-site DSO competing for similar patient demographics and clinician pool.
• Portman Dental Care: UK-focused dental group with a heavier weighting toward private and specialist treatments (implants, orthodontics, cosmetic). Closely comparable on the private/membership side of Smile Dental Care's offering.
• Together Dental: UK dental group combining NHS and private services across multiple regional clusters. Closely comparable mid-market DSO peer competing in similar patient segments and geographies.
• Riverdale Healthcare: UK-focused dental group with NHS and private offerings across regional clusters. Direct comparable as another growth-oriented multi-site DSO competing for the same patient and clinician pool.
• Dentex Health: UK dental partnership group focused on quality private and specialist care across regional clusters. Comparable mid-market DSO peer pursuing a similar partnership/acquisition strategy in the UK.
• Dental Beauty Partners: UK dental group with NHS and private services, particularly active in cosmetic and orthodontic treatments. Comparable mid-market peer with similar service mix including whitening, aligners, and implants.
• Rodericks Dental Partners: PE-backed UK dental group with a multi-site NHS and private portfolio. Competes head-to-head for clinician talent, NHS contracts, and acquisition targets across the same UK regions.
• Colosseum Dental Group: Pan-European dental group with a significant UK practice footprint offering NHS and private treatments. Competes directly for both patients and acquisition targets in the UK DSO consolidation wave.
• Mydentist: The largest dental services organisation in the UK, operating 600+ practices delivering NHS and private dentistry. Direct competitor for both patient acquisition and clinician recruitment across the regions where Smile Dental Care operates.

Broad incumbents

• Bupa Dental Care: UK dental arm of Bupa, one of the largest operators of dental practices in the country. Broad incumbent with significant scale advantages; overlaps with Smile Dental Care on both NHS and private services but as part of a much larger healthcare portfolio.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/smiledentalcareuk
• LinkedInlinkedin.com/company/smile-dental-care-uk
• Instagraminstagram.com/smiledentalcareuk
• TikToktiktok.com/@smiledentalcareuk
• Xx.com/dentalsmiles247

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Smile Dental Care