City of Midland, Texas

What City of Midland, Texas does

The City of Midland, Texas is a home-rule municipal government incorporated in 1906 and headquartered at 300 N Loraine, Midland, TX, serving approximately 147,000 residents inside city limits (May 2026 Census estimate) plus a broader countywide fire/EMS catchment in the Permian Basin of West Texas. It delivers the full stack of municipal services — public safety (Midland Police Department and Midland Fire Department), utilities (water, wastewater, solid waste), sanitation and recycling, parks and recreation (Beal Park, Hogan Park golf, aquatic centers), animal services, health services, public transit via the Midland-Odessa EZ-Rider district, and airport operations at Midland International Air & Space Port — to residents, businesses, developers, energy-industry partners, and visitors.

The City's technology stack centers on a CivicPlus-hosted website tying together a portfolio of named citizen-service products: SeeClickFix for 311-style non-emergency reporting (15,000+ tickets since inception, 98% user satisfaction in May 2026), AskJacky (upgraded to "Jacky 2.0" in February 2026) as a generative-AI chatbot front door, PermitMidland for online permitting (launched June 17, 2025), the Vision Midland StoryMap built on Esri ArcGIS StoryMaps (April 2025), Alert Midland paired with the FEMA IPAWS public-warning system, plus hosted payment portals for water utility billing and municipal court citations, and a Parks & Recreation reservation system. Backed by these digital tools, the City collects, integrates, and publishes monthly operational performance data across departments.

Revenue is generated primarily through ad valorem property tax (FY2026 adopted rate of $0.347999 per $100 of taxable value, with a no-new-revenue rate of $0.336458), local sales tax (record 2025 collections, ~31% above prior-year pace through 8 months of FY2026), recurring utility billing (water/wastewater/solid waste, with a new CRMWD agreement projected to save the city $100M over 30 years), airport operations and parking ($5.78M YTD as of May 2026), permits/development fees, hotel-motel tax, municipal court fines, mineral-rights royalties, and competitive federal and state grants ($4M FAA, $8.6M U.S. DOT Vision Zero, $150K Texas Spay/Neuter). The City is governed by an elected Mayor (Lori Blong, sworn in January 2026) and Council, with operations administered by City Manager Tommy Gonzalez.

Name

City of Midland, Texas

Legal name

City of Midland, Texas

Website

https://midlandtexas.gov

Company type

Private

Founded year

1906

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

The City of Midland, Texas is a home-rule municipal government serving 147,000+ Permian Basin residents and businesses with public safety, utilities, sanitation, parks, transit, and airport services, funded by property and sales taxes and supported by a CivicPlus digital stack including SeeClickFix, AskJacky AI chatbot, and PermitMidland.

Ownership category

akta.pro rank

Product category

Municipal Government Services

NAICS

Water, Sewage and Other Systems (2213), Solid Waste Landfill (562212), Utilities (22)

SIC

Refuse Systems (4953), Electric, Gas & Sanitary Services (4900), Water Supply (4941)

akta.pro primary industry

Public Works & Municipal Infrastructure (Streets, Stormwater, Facilities) (BPAIACAF)

akta.pro secondary industries

Street & Public Space Litter Collection (Municipal Cleaning) (BPALAAAE), Municipal Electric Utilities (Munis) (EUADABAB), Street & Public-Space Litter Collection (Bins, Parks, Transit) (EUAIAAAG)

Keywords

• Municipal government services
• Public safety administration
• Water utility services
• Solid waste management
• Parks recreation services

Headquarters

HQ city

Midland

HQ country

United States

HQ region

North America

Offices8 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Supply Chain, Others

Revenue model

1. Property tax (M&O and I&S): Ad valorem property tax is the primary revenue source for general fund maintenance and operations (M&O) and debt service (I&S). For FY2026 the adopted tax rate is $0.347999 per $100 of taxable value (down from $0.348662 in FY2025); the M&O rate will effectively be raised by 1.08% versus the prior year, raising taxes on a $100,000 home by approximately -$6.77.
2. Sales tax: Local share of state-collected sales tax; February 2026 set a record for any month (breaking the prior $6.84 million mark), sales tax through first 8 months of FY2026 was 31% higher than prior year, and City broke its all-time yearly sales tax record in 2025.
3. Utility billing (water, wastewater, solid waste): Recurring customer billing through water.midlandtexas.gov and the City Utility Billing office; includes the CRMWD water agreement projected to save the city $100M over 30 years and the West Collection Center recycling/collection operations.
4. Airport operations and parking: Midland International Air & Space Port (MAF) generates airline-passenger volume, parking revenue ($776,872 in May 2026; $5.78M fiscal YTD), and is targeted for mineral-rights royalty redirection; ongoing terminal expansion and modernization project.
5. Permits, licenses, and development fees: One Stop Shop (Permit Techs), Building Official, Planning & Zoning, and Development Services collect fees for building permits, planning reviews, and inspections, processed through PermitMidland.
6. Hotel/Motel occupancy tax and other outside-agency funding: Hotel-Motel tax and outside-agency funding application process (open enrollment period) for the 2026-2027 fiscal year.
7. Municipal court fines and citations: Tickets, citations, and online court payments through the Municipal Online Payments portal.
8. Mineral-rights royalties (airport): Oil-and-gas mineral royalties from city-owned airport land; city is seeking local-control legislation to direct royalties to citywide infrastructure use.
9. Federal and state grants: Competitive grants such as the $4M FAA Airport Improvement grant (May 2026), $8.6M U.S. DOT Vision Zero funding (Sept 2024), $150,000 Texas Spay/Neuter grant for Animal Services, and others.
10. Golf and recreation fees (The Courses at Hogan Park): Municipal golf facilities; Quail Course groundbreaking Nov 2025 with renovations including new irrigation, drainage grading, and greens turf.

Pricing tiers

Go-to-market motion3 records

Distribution channels7 records

Marketing channels7 records

Core offering

The City of Midland, Texas is a municipal government that delivers essential public services to its residents and businesses, including public safety (police, fire, EMS), water and wastewater utilities, solid waste and recycling, parks and recreation, permitting and inspections, animal services, public health, the Midland International Air & Space Port (MAF), and municipal court operations. Its services are supported by a digital citizen engagement layer including SeeClickFix for issue reporting, AskJacky AI chatbot, PermitMidland for online permitting, online water billing, and Alert Midland for emergency notifications.

Product overview

The City of Midland, Texas delivers municipal services through a combination of in-house operations and named digital citizen-service tools rather than a single commercial product. Its digital layer centers on a CivicPlus-hosted website (midlandtexas.gov) that ties together several standalone citizen-facing products: SeeClickFix for 311-style non-emergency reporting, AskJacky (upgraded to 'Jacky 2.0') as the AI chatbot front door, PermitMidland for online permitting, the Vision Midland Story Map for strategic planning engagement, Alert Midland paired with the City/County IPAWS public warning system for emergency notifications, an online water billing portal at water.midlandtexas.gov, a Municipal Court online payments portal, and a Parks & Recreation facility booking system. These digital tools wrap the City's traditional service lines — utilities, sanitation, animal services, police, fire, transit (EZ-Rider), and the municipal airport (Midland International Air & Space Port).

Differentiator

Problem solved

Functional benefit

Brands

• PermitMidland: City of Midland's online permitting platform, unveiled June 17, 2025 to streamline the permitting process for residents and businesses.
• Midland International Air & Space Port (MAF)
• The Courses at Hogan Park
• EZ-Rider
• Midland Animal Services (MAS)
• Midland Health Services
• AskJacky
• Alert Midland
• SeeClickFix
• Midland's Merry Lights

Products and services

• SeeClickFix Non-emergency citizen service request and issue-reporting platform used by the City of Midland to route resident tickets (potholes, code issues, etc.) to the correct department; the City reports 98% of surveyed users would use it again.
• AskJacky (Jacky 2.0) AI-powered chatbot on the City of Midland website that helps residents find online city information by answering natural-language questions; upgraded to Jacky 2.0 in February 2026 to improve response quality.
• PermitMidland Online permitting portal launched June 17, 2025 that lets residents and businesses submit and track permit applications with the City of Midland's Development Services / Permits and Inspections division.
• Vision Midland Story Map Interactive ArcGIS StoryMaps-based platform visualizing the City of Midland's long-range strategic vision, allowing residents to explore and provide input on the city's strategic plan.
• Alert Midland City-managed public alert and notification system that pushes emergency and important information to residents who subscribe; paired with the City/County IPAWS public warning system.
• Online Water Utility Billing Hosted payment portal at water.midlandtexas.gov where City of Midland water customers can view bills and pay water bills online.
• The Courses at Hogan Park City-owned golf facility undergoing renovation (Quail Course overhaul with new irrigation, grading to address drainage, new greens turf) to improve playability and drainage.
• Midland International Air & Space Port (MAF) City-operated commercial airport served by Southwest, United, American Eagle and Delta with non-stop service to Dallas, Houston, Austin, Las Vegas, Denver, and Phoenix; undergoing terminal expansion and modernization with FAA Airport Improvement Program funding.
• Midland-Odessa EZ-Rider Transit Public bus and paratransit service operated by the Midland-Odessa Urban Transit District with annual City of Midland funding; reports fixed-route and paratransit ridership with 14.3% paratransit growth in May 2026.
• Midland Animal Services Municipal animal shelter and animal control function of the City of Midland, providing adoptions, transfers to rescue partners (Fix West Texas, Whiskers and Tails, Midland Humane Coalition, Sassy's Dog Rescue, Grand Companions, Dog Rescue R Us, MASA, A to Z), and lost-pet recovery via Petco Love Lost; achieved 78% live-release rate YTD 2026.
• Midland Health Services City-operated public health department providing vaccines, inspections, clinical services, and epidemiology reporting; Health Services logged 2,628 appointments and 181 patient referrals through May 2026.
• Municipal Court Online Payments Third-party-hosted online payment portal that allows residents to pay or search for municipal court tickets and citations issued by the City of Midland.
• Parks & Recreation Facility Booking System Online booking platform for Parks & Recreation facilities, programs, camps, and memberships, launched December 8, 2025 and expanded to camps in February 2026.

Quantifiable outcome

• Sales tax collection 31% higher than prior year pace through first 8 months of FY2026
• +5 more outcomes

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

AI capability4 records

Feature7 records

Partnerships

20 partnerships are on record, tiered core, major, moderate and minor.

• TSA / IDEMIAcoreStrategic or Co-development Partner · 15 June 2026MAF and IDEMIA are hosting a TSA PreCheck enrollment event July 21-24 at Midland International Air & Space Port (9506 La Force Blvd). The City promotes and provides the venue while IDEMIA runs the enrollment process and TSA administers the background check. $76.75 enrollment fee covers 5 years; flyers emphasize dedicated screening lanes and family-friendly tag-along policy for kids 17 and under.
• ExxonMobilmajorStrategic or Co-development Partner · 29 October 2025ExxonMobil soccer complex and playground coming to Beal Park (announced December 2024); February 12, 2025 groundbreaking for new soccer complex in SW Midland held; the company is a flagship energy-sector partner.
• Texas Department of Transportation (TxDOT)coreStrategic or Co-development Partner · 4 September 2025The City of Midland and TxDOT are working on creating new and improved intersections across Midland (September 4, 2025). Earlier in 2025 the MDC board approved more than $3.7M that will help with city infrastructure projects, including MDC investment to speed up improvements at Todd Drive-Loop 250 (May 20, 2025).
• Colorado River Municipal Water District (CRMWD)coreStrategic or Co-development Partner · 23 July 2025The next agreement with CRMWD could save the city $100M over 30 years and strengthens long-term water planning (July 23, 2025).
• Occidental (Oxy)majorStrategic or Co-development Partner · 11 February 2025Oxy donated land to the city for a future fire station (February 11, 2025); on September 22, 2025 the City and County celebrated completion of the Occidental Parkway extension connecting SH 349 (Big Spring Street) to North County Road.
• Warren CATmoderateStrategic or Co-development Partner · 27 January 2025Warren CAT made a donation to the Beal Park Renovation Project (January 27, 2026); one of multiple community partners supporting the Beal Park transformation.
• Diamondback Energy & ConocoPhillipsmajorGTM or Marketing Partner · 23 January 2025Diamondback and ConocoPhillips partnered with the City on the Legislative Summit (January 23, 2025); Diamondback also previously partnered with Midland Animal Services (October 8, 2024 - 'Destination transformation in Midland just starts with Costco').
• Midland CountycoreStrategic or Co-development Partner · 22 September 2024Joint City-County partnership for the Occidental Parkway extension, Hazard Mitigation Action Plan, IPAWS public alert warning system test (April 30, 2025), and Vision Zero roadway improvements.
• SLB (formerly Schlumberger)moderateStrategic or Co-development Partner · 26 January 2024City celebrated a $150,000 donation from SLB for parks (January 26, 2024).
• Texas Anti-Gang Center (TAG) - Permian BasinmajorStrategic or Co-development PartnerMidland Police Department serves on the TAG Advisory Board; Q3 FY2026 results included 49 new gang-member confirmations, 205 felony arrests, 75 misdemeanor arrests, 38 search warrants, and significant narcotics/firearm seizures. Earlier operation seized 4.67 kg fentanyl, 48.13 kg methamphetamine, and 71 firearms.
• HSI (Homeland Security Investigations), TDLR, Midland Code EnforcementcoreStrategic or Co-development PartnerMulti-agency partnership led by MPD Sgt. G. Mitchell targeting prostitution, sex trafficking, and Child Sexual Abuse Material (CSAM). Past 6 months produced 9 Illicit Massage Business closures, 14 prostitution arrests, and 7 CSAM arrests; triggered 14 more ongoing investigations.
• Texas Rangers and Big Spring Police DepartmentcoreStrategic or Co-development PartnerMulti-agency cold-case investigation using Forensic Genetic Genealogy led to April 2, 2026 arrest of James Lee Woodard for the 1997 sexual assault at Midland Park Mall; the Midland District Attorney's Office presented the case to the 142nd District Court Grand Jury.
• Texas Department of Public Safety (DPS)moderateStrategic or Co-development PartnerMPD-DPS partnership increases traffic enforcement over 71% during holiday campaigns (Safe Passage) and joint public awareness on holiday scams.
• Midland Soup KitchenmoderateStrategic or Co-development PartnerCity partnered with Midland Soup Kitchen to host a Canned Food Drive Competition (September 30, 2025).
• Fix West Texas, Whiskers and Tails, Midland Humane Coalition, Sassy's Dog Rescue, Grand Companions, Dog Rescue R Us, MASA, A to ZcoreStrategic or Co-development PartnerLocal animal rescue partners that take transferred dogs and cats from Midland Animal Services; in May 2026 alone, 135 transfers (Fix West Texas 96, Whiskers and Tails 26, Midland Humane Coalition 4, Sassy's Dog Rescue 3, Grand Companions 3, Dog Rescue R Us 1, MASA 1, A to Z 1); YTD 2026 = 601 transfers supporting 78% live-release rate.
• Petco Love (formerly Petco Foundation)moderateStrategic or Co-development PartnerMidland Animal Services announced partnership with Petco on May 30, 2024 to support shelter outcomes.
• AT&T and CompudoptminorGTM or Marketing PartnerAT&T and Compudopt held a laptop giveaway at the MLK Center (July 31, 2024).
• Basin Beautification Project (with City of Odessa and Energy Transfer)moderateStrategic or Co-development PartnerCity of Midland joined the Basin Beautification initiative on September 25, 2025; joint regional spring clean-up event scheduled April 11, 2026 (Basin Beautification Day) and first Basin Action Day November 15, 2025.
• Texas Workforce Commission (TWC) / Bureau of Labor Statistics (BLS)moderateStrategic or Co-development PartnerSource of official unemployment-rate and labor-force statistics for the Midland MSA; TWC reported Midland's unemployment lowest in Texas in multiple months of 2024-2026 and BLS reported non-farm payrolls reached 127,000 in September 2025.
• State of Texas / Governor Greg AbbottmajorStrategic or Co-development PartnerGovernor Abbott selected Midland as a 2026 Governor's Small Business Summit host city (January 16, 2026); previously appointed City Manager Tommy Gonzalez to a state board (April 28, 2024).

Scale indicators15 records

Recent moves14 records

Expansion highlights6 records

Direct peers

• City of Tyler, Texas: East Texas mid-size city of similar population and economic profile, with comparable municipal utilities and an active capital-improvement program.
• City of San Angelo, Texas: West Texas city of similar population scale (around 100K) with comparable climate, water-supply challenges, and municipal-service footprint including a regional airport.
• City of Abilene, Texas: West Texas mid-size city with similar population size, Taylor County location, Dyess Air Force Base, and a comparable set of municipal services (water, sanitation, airport, parks).
• City of Odessa, Texas: Adjacent Permian Basin city sharing the Midland-Odessa Urban Transit District (EZ-Rider) and a near-identical oil-and-gas economic base. Most directly comparable peer because of geography, demographics, and revenue mix.
• City of Lubbock, Texas: Comparable mid-size Texas home-rule city with its own airport, utilities, and a similar mix of property-tax and sales-tax funding. Similar scale of operating budget and capital programs.
• City of Waco, Texas: Growing Central Texas city of comparable population with a similar municipal service mix (airport, water, parks, permitting). Often compared to Midland on Milken and similar performance rankings.
• City of Amarillo, Texas: Texas Panhandle mid-size city with a population of roughly 200K, its own airport, and a similar service portfolio (water, sanitation, parks, animal services). Useful peer for budget and capex benchmarking.
• City of Denton, Texas: North Texas mid-size city with comparable home-rule structure, a municipal-owned utility (DME), and a similar digital-services posture (online permitting, AI chatbot, citizen request platform).
• City of College Station, Texas: Texas mid-size city (Brazos County) with a similar population, university-anchored economy, and municipal utilities, parks, and airport operations. Comparable digital-engagement footprint.

Regional players

• City of Lafayette, Louisiana: Oil-and-gas-anchored mid-size city in a different state but with very similar economic structure (energy-sector employers, parish-wide EMS, regional airport). Useful peer for energy-cycle revenue sensitivity benchmarking.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/cityofmidland
• YouTubeyoutube.com/user/cityofmidland
• Facebookfacebook.com/CityofMidlandTX
• LinkedInlinkedin.com/company/city-of-midland
• Instagraminstagram.com/cityofmidland

Revenue estimate

Valuation estimate

Number of profiles

Profiles16 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about City of Midland, Texas