Black Garlic

What Black Garlic does

BlackGarlic.ID is an Indonesian online content portal, founded in 2018 per company history (with a contradicting 2015 founding date in firmographic data), that publishes Indonesian-language articles, promotional copy examples, and downloadable business proposal templates targeted at Indonesian entrepreneurs and small business owners (UMKM). The site's primary value proposition is a curated library of free articles and DOC/PDF business proposal templates spanning 60+ business types — including food, beverages, fashion, services, online businesses, cultivation, stores, and crafts — alongside salary information (Gaji Karyawan, Info UMR) used by job seekers. Its audience is horizontal: Indonesian-speaking aspiring and active entrepreneurs searching for ready-made templates and promotional copy rather than enterprise software buyers.

The platform runs on a standard web content management system with no proprietary technology, no mobile application, no API surface, and no disclosed integrations. Content categories — Bisnis (Business), Promosi (Promotion), Info UMR (Minimum Wage), Gaji Karyawan (Employee Salary), and Proposal Usaha (Business Proposal) — drive organic SEO traffic and social sharing. The editorial team is documented as small (2 named members per the About Us page, including Anisah Lia, Ahsan, and Arief Yahya), which conflicts with a firmographic employee band of 11-50. Some proposal pages credit the site as "created by Aqil Media." A separately listed leadership set (Michael Saputra as CEO & founder, Olivia Wongso as CPO & founder, Scott Kim as founder) does not appear elsewhere in the source material and is inconsistent with the editorial-team narrative; the firm's own material is treated as primary.

The business model is advertising-based: the site offers promotional content services, including sponsored article placements and banner advertising, to businesses seeking to reach Indonesian UMKM readers. Pricing for advertising services is not publicly disclosed, there is no commerce layer, no SaaS offering, and no enterprise sales motion. No funding rounds, parent entities, partnerships, certifications, or strategic alliances are documented in the source material beyond a single attributed 2016 funding entry (dated pre-founding, with a stated $0 raise), and the source explicitly describes the entity as a content portal "not a revenue-generating company."

Name

Black Garlic

Legal name

BlackGarlic.ID

Website

https://blackgarlic.id

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

11–50 employees

Short description

BlackGarlic.ID is an Indonesian-language online content portal that publishes business proposal templates, promotional copy examples, salary data, and UMKM business opportunity articles for Indonesian entrepreneurs and small business owners, monetized via undisclosed advertising services.

Ownership category

akta.pro rank

Product category

Online Business Content Publishing

NAICS

Web Search Portals and All Other Information Services (51929)

SIC

Services-Advertising (7310)

akta.pro primary industry

SEO Content Strategy & Production (Topic Research, Editorial Planning) (BPAFAJAH)

Keywords

• Business proposal templates
• UMKM content portal
• Promotional copy examples
• Indonesian MSME resources
• Entrepreneurship article publishing

Headquarters

HQ city

Jakarta

HQ country

Indonesia

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Advertising and promotional content services: BlackGarlic.ID offers promotional content services including article placements and banner advertising for businesses looking to reach entrepreneurs and small business owners. Services include product promotion articles, advertising banners, and business-related promotional content.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

BlackGarlic.ID publishes a free Indonesian-language editorial portal offering SEO-optimized articles, downloadable business proposal templates (DOC/PDF) covering 60+ business types, promotional copy examples, salary/wage references, and UMKM/entrepreneurship guides targeting Indonesian small business owners and aspiring entrepreneurs. The site's commercial offering is advertising and promotional content services — including banner ads and article placements — sold to businesses seeking to reach the Indonesian UMKM audience.

Product overview

BlackGarlic.ID is an Indonesian online content portal that publishes informational articles about business opportunities, UMKM (small and medium enterprises), salary information, and downloadable business proposal templates. The site functions as an editorial content platform rather than a software product company, offering free articles and document downloads as its primary offerings. No distinct branded products, modules, or software services are offered.

Differentiator

Problem solved

Functional benefit

Products and services

• Advertising and promotional content services Sold to businesses seeking to reach Indonesian entrepreneurs and small business owners, this offering covers article placements, banner advertising, and business-related promotional content on BlackGarlic.ID. Pricing is not publicly disclosed.
• Downloadable business proposal templates (DOC/PDF) Free DOC and PDF business proposal templates covering 60+ business types (food, beverages, fashion, services, online, cultivation, stores, crafts), provided to Indonesian UMKM founders needing ready-to-use proposal documents for investors or lenders.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Recent moves4 records

Expansion highlights2 records

Direct peers

• DailySocial.id: Indonesia-based digital/business content publication monetized through advertising and content marketing services to enterprise and SMB clients, mirroring BlackGarlic.ID's content-led play for an Indonesian business audience.
• Marketeers: Indonesian content portal publishing marketing, branding, and SMB-focused articles with display and sponsored advertising — analogous SEO-driven content model targeting the same Indonesian business-owner audience.

Broad incumbents

• CNBC Indonesia: Major Indonesian business news portal serving UMKM, SME finance, and salary information — competes for the same Indonesian entrepreneur audience with an established ad-supported model.
• Bisnis.com: Major Indonesian business-news portal serving entrepreneurs and SMB readers. Comparable in audience and Indonesia-language editorial monetization, though professionally staffed and broader in scope.
• Kumparan: Indonesian digital-content platform with strong SEO presence and advertising monetization across multiple verticals including business/SMB content — analogue in ad-supported content business but broader editorial scope.
• IDN Times: Large Indonesian youth and SMB content platform monetized through display and programmatic ads — overlapping ad-supported content business but at vastly greater scale.
• Tech in Asia: Regional content portal covering startups, SMEs, and digital business in Southeast Asia with an Indonesian edition — overlaps on audience (founders, SMBs) and ad-supported content model, but at a larger regional scale.
• Kontan: Indonesian financial and business-news portal reaching UMKM and salary-information readers — overlaps on the salary-information and SMB-utility category, with an established ad-supported content model.

Emerging players

• HubSpot (Blog / Marketing Hub): While not Indonesia-specific, HubSpot's blog and free-tool ecosystem targets global SMB/marketer audiences with SEO content and downloadable templates — structurally parallel as content-led SMB acquisition funnel that monetizes through downstream product.

Regional players

• Sribulancer: Indonesian marketplace and SMB-services platform that uses Indonesian-language educational content to reach UMKM business owners — comparable content-to-product (services marketplace) funnel for the same audience.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat2 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/blackgarlicid
• Facebookfacebook.com/blackgarlicid
• LinkedInlinkedin.com/company/black-garlic-indonesia-

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds1 record

Investors2 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Black Garlic