Marketeers
Marketeers is an Indonesian business media company (Jakarta, est. 2012) operating a multi-platform network of digital content, print magazine, premium subscription, flagship events, and industry awards serving marketing professionals, business leaders, entrepreneurs, and students.
- Company typePrivate
- Founded2012
- HeadquartersLisbon, Portugal
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Marketeers does
Marketeers is an Indonesian business media company headquartered in Jakarta and operating since 2012, organized as a platform-plus-events business serving marketing professionals, business leaders, entrepreneurs, and students. The core platform is marketeers.com, a digital content hub covering news, trends, opinion, campaigns, and market insights, supplemented by a print magazine and the eMagz digital edition, plus a premium subscription tier called MarketeersMax. The company extends its media footprint through three flagship annual events: Tech for Business (TFB, now in its 5th year and attended by over 650 participants), Marketeers Hangout (an immersive marketing professionals gathering), and XFest (a full-day virtual event for approximately 3,000 campus students). Marketeers also operates the MClub learning community in partnership with MarkPlus Institute, the Kelas Marketeers masterclass series, the Indonesia Marketing Festival, and four award franchises (OMNI Brands of the Year, Youth Choice, SME Enablers, and Editor's Choice).
Marketeers firmographics
Firmographics- Name
- Marketeers
- Legal name
- Marketeers
- Website
- https://marketeers.com
- Company type
- Private
- Founded year
- 2012
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Marketeers is an Indonesian business media company (Jakarta, est. 2012) operating a multi-platform network of digital content, print magazine, premium subscription, flagship events, and industry awards serving marketing professionals, business leaders, entrepreneurs, and students.
- Ownership category
- akta.pro rank
Marketeers industry classification
Industry- Product category
- Business Media and Trade Publishing
- NAICS
- Newspaper, Periodical, Book, and Directory Publishers (5131), Convention and Trade Show Organizers (56192)
- SIC
- Periodicals: Publishing Or Publishing & Printing (2721)
- akta.pro primary industry
- Trade Shows & Industry Expos (B2B) (MPAGAHAB)
- akta.pro secondary industry
- Exhibition & Trade Show Management (Conference-Adjacent) (THAHACAF)
Keywords
Where Marketeers is headquartered
LocationHeadquarters
- HQ city
- Lisbon
- HQ country
- Portugal
- HQ region
- Europe
Offices1 record
Markets served
Marketeers business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Advertising: The website prominently features 'Advertise With Us' section indicating advertising is a primary revenue stream for brands wanting to reach their business audience
- Subscription/Magazine: Digital and print magazine subscriptions through emagz.marketeers.com and premium content access via MarketeersMax
- Events: Revenue from flagship conferences XFest, Hangout, and Tech for Business attended by thousands of participants
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Digital Magazine Subscription |
| Subscription | Monthly | MarketeersMax Premium Content |
Go-to-market motion1 record
Distribution channels5 records
Marketing channels8 records
Marketeers product offering
Product offeringCore offering
Marketeers is an Indonesian business media company that publishes digital and print content covering marketing, business, and entrepreneurship. It operates a website, a digital magazine subscription service, premium content subscriptions, flagship annual events (Tech for Business, Hangout, XFest), and industry award programs targeting marketing professionals and brands. Revenue is generated from advertising, subscriptions, event sponsorships, and event registrations.
Product overview
Marketeers operates as a next-generation business media company offering a platform-plus-events architecture. The core digital platform (marketeers.com) provides business, marketing, and entrepreneurship content, supported by premium subscription services MarketeersMax and eMagz. The company organizes three major annual conferences (Tech for Business, Hangout, and XFest), community program MClub, and the Indonesia Marketing Festival. Marketeers also administers four annual awards: Youth Choice Award, Omni-Brands of the Year, SME Enablers Award, and Editor's Choice Awards. The company also operates Marketeers Review as an opinion platform for marketing experts.
Differentiator
Problem solved
Functional benefit
Brands
- Tech for Business (TFB): Annual technology and business conference discussing digital transformation and AI in marketing
- Marketeers Hangout
- XFast
- MClub
- Indonesia Marketing Festival
- Marketeers Youth Choice Award
- Marketeers OMNI Brands of the Year
- Marketeers SME Enablers Award
- Marketeers Editor's Choice Awards
Products and services
- Marketeers.com Digital Media Platform Online business media platform publishing articles, news, trends, opinion pieces, and specialized content clusters (Marketing 7.0, AI Marketing, Global EM: Focus on China) for marketing professionals and business leaders in Indonesia.
- MarketeersMax Premium Subscription
- Marketeers eMagz Digital Magazine
- Tech for Business (TFB) Annual Conference
- Marketeers Hangout Annual Event
- Marketeers XFest Virtual Event
- Indonesia Marketing Festival
- MClub Community Learning Program
- Marketeers Review Opinion Platform
Quantifiable outcome
- TFB 2026 attended by over 650 industry professionals including C-level executives and marketing managers
- +1 more outcomes
Companies that use Marketeers
Customer profileNamed customers4 records
Segments4 records
Ideal customer profiles2 records
Marketeers technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Marketeers partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core and minor.
- MarkPlus InstitutecoreMarkPlus Institute collaborates with Marketeers on MClub programs, an exclusive learning community offering company visits and expert sessions. MClub provides educational experiences for marketing professionals through practical learning at various companies.
- HeykamaminorHeykama, a local eyewear brand founded in Bandung in 2020, hosted MClub members for company visit as part of learning program. This provided practical insights on customer-centric strategies for MClub participants.
Scale indicators7 records
Recent moves6 records
Expansion highlights5 records
Marketeers competitors and assessment
Company assessmentDirect peers
- The Drum: Global B2B marketing media brand publishing editorial content, awards (The Drum Awards), and events for marketing professionals. Closely mirrors Marketeers' multi-format platform-plus-events architecture.
- Marketing Week: Centaur-owned UK B2B marketing publication combining editorial, awards, and events for marketing professionals. Operates the same platform-plus-events architecture as Marketeers, focused on a single regional market.
- Campaign Asia: Haymarket-owned B2B marketing media brand for Asia, publishing editorial, awards (Agency of the Year), and events serving the same regional marketer and brand-owner audience as Marketeers. Closely comparable business model mixing content, events, and awards.
- Mumbrella Asia: Asia-focused B2B marketing, advertising, and media industry publisher with editorial, events (Mumbrella360), and awards covering the same marketer audience as Marketeers. Similar content-plus-events operating model.
- SWA Magazine: Long-established Indonesian business and marketing magazine publishing print and digital content for marketers and business leaders. Most direct local-language peer to Marketeers in Indonesia.
Broad incumbents
- Adweek: Large established U.S. B2B advertising and marketing media brand with editorial, events, and awards. Significantly broader and global in scale but covers the same marketer persona Marketeers targets.
- Kontan: Established Indonesian business and financial news publisher with digital and print operations. Targets the same Indonesian business professional audience as Marketeers, though heavier on financial news versus marketing-specific content.
- Forbes Indonesia: Indonesian edition of Forbes covering business, marketing, and entrepreneurship. Serves overlapping C-suite and marketer audience via content plus events, though broader in business scope than Marketeers.
Others
- MarkPlus, Inc. Indonesian marketing consulting and education firm (MarkPlus Institute) that is Marketeers' strategic partner on MClub. Operates in adjacent marketing services rather than directly competing for editorial audience.
Regional players
- A+M (Advertising + Marketing) Magazine: Regional B2B marketing magazine covering Southeast Asia, including Indonesia, with editorial content for marketing professionals. Comparable audience and category, though different geographic emphasis.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Marketeers social profiles
Digital presenceMarketeers financial estimates
Financial estimateRevenue estimate
Valuation estimate
Marketeers leadership team
Management profileNumber of profiles
Marketeers funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Marketeers M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Marketeers
What does Marketeers do?
Marketeers is an Indonesian business media company that publishes digital and print content covering marketing, business, and entrepreneurship. It operates a website, a digital magazine subscription service, premium content subscriptions, flagship annual events (Tech for Business, Hangout, XFest), and industry award programs targeting marketing professionals and brands. Revenue is generated from advertising, subscriptions, event sponsorships, and event registrations.
Is Marketeers a public or private company?
Marketeers is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Marketeers founded?
Marketeers was founded in 2012. It employs 11 to 50 people.
Where is Marketeers based?
Marketeers is headquartered in Lisbon, Portugal, in the Europe region.
How does Marketeers make money?
Three revenue lines are on record. Advertising is the primary driver. The others are subscription/Magazine and events.
Who are Marketeers's main competitors?
Direct peers on record are The Drum, Marketing Week, Campaign Asia, Mumbrella Asia and SWA Magazine. Broad incumbents are Adweek, Kontan and Forbes Indonesia. MarkPlus, Inc. is listed as an others. A+M (Advertising + Marketing) Magazine is listed as a regional player.
Does Marketeers have an API?
No public API is recorded for Marketeers.
What industry is Marketeers in?
Marketeers's product category is Business Media and Trade Publishing. Its primary akta.pro industry code is MPAGAHAB, Trade Shows & Industry Expos (B2B), with a secondary code of THAHACAF, Exhibition & Trade Show Management (Conference-Adjacent). Its NAICS code is 5131 and its SIC code is 2721.