EYTYS
- Company typePrivate
- Founded2013
- HeadquartersStockholm, Sweden
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
EYTYS firmographics
Firmographics- Name
- EYTYS
- Legal name
- EYTYS STHLM AB
- Website
- https://eytys.com
- Company type
- Private
- Founded year
- 2013
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
EYTYS industry classification
Industry- Product category
- Premium Footwear
- NAICS
- Shoe Retailers (45821), Footwear Manufacturing (3162)
- SIC
- Retail-Shoe Stores (5661), Footwear, (No Rubber) (3140)
- akta.pro primary industry
- Casual & Lifestyle Footwear (CRAAACAB)
- akta.pro secondary industry
- Athletic Footwear Manufacturing (Running/Training/Court) (IMAOAIAA)
Keywords
Where EYTYS is headquartered
LocationHeadquarters
- HQ city
- Stockholm
- HQ country
- Sweden
- HQ region
- Europe
Offices2 records
Markets served
EYTYS business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales
Revenue model
- Direct Product Sales: One-time product sales through owned e-commerce platform and retail store. Premium footwear pricing ranging from $290 for canvas sneakers to $650 for leather boots. No subscription or recurring revenue model.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Sneakers - Canvas and Leather |
| Unit Pricing | Pay-as-you-go | Dress Shoes |
| Unit Pricing | Pay-as-you-go | Boots |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels3 records
EYTYS product offering
Product offeringCore offering
EYTYS designs, manufactures, and retails premium unisex footwear — sneakers, dress shoes, boots, and loafers — characterised by Scandinavian minimalist aesthetics and bold proportions. Products are sold direct-to-consumer via the company's own e-commerce store (eytys.com) and a flagship Stockholm Gallery Store, with global shipping to 49 countries. The brand also offers shoe-care accessories such as replacement insoles.
Product overview
EYTYS is a Stockholm-based footwear company founded in 2013 that specializes in designing and selling contemporary footwear with bold proportions. The product portfolio centers on four main categories: Sneakers (Stereo, Anthem, Balestra, Doja, Trophy, Aria, Eden), Dress Shoes (Victory, Savant), Boots (Rari, Piston, Poem, Tesoro, Dodge, Savoy, Ortega, Raven, Tempest, Angel), and Loafers (Savant). The company also operates a flagship Stockholm Gallery Store that combines retail with an espresso bar and bookshop. As of 2025, EYTYS returned to its core footwear business, discontinuing ready-to-wear. Products are manufactured in Portugal and China, with a focus on traditional quality and craftsmanship combined with contemporary design aesthetics. The Fall/Winter 2026 collection emphasizes minimalist plimsolls, sporty dress shoes, and architectural boots.
Differentiator
Problem solved
Functional benefit
Products and services
- Stereo Sneaker Minimal canvas sneaker on a flexible vulcanised rubber sole with certified anti-slip tread, featuring moisture-wicking cork insole on thick foam and vent eyelets for airflow. Upper made of cotton canvas. Targeted at consumers seeking elevated everyday sneakers.
- Anthem Sneaker Canvas sneaker inspired by the original EYTYS plimsoll Mother, featuring a flexible vulcanised rubber sole with certified anti-slip tread, double insole for cushioning, strong nylon laces, and a narrow stripe accentuating the wrapped sidewall. Targeted at consumers seeking a heritage plimsoll silhouette.
- Balestra Sneaker Unlined barefoot sneaker with bold toe on a soft, sharp-edged natural rubber cupsole with EYTYS tread for grip. Features long-laced full-grain leather upper with silky suede accents and metal eyelets. Made in Portugal. Targeted at consumers seeking a leather barefoot-style sneaker.
Companies that use EYTYS
Customer profileNamed customers1 record
Segments1 record
Ideal customer profiles1 record
EYTYS technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration14 records
Feature3 records
EYTYS partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered minor.
- Lilla Espresso BarminorPartnership with Lilla Espresso Bar in Södermalm, Stockholm. The Stockholm Gallery Store hosts a Neapolitan espresso bar operated by Lilla Espresso Bar, serving classic Italian coffee and pralines in-store or to go.
- Nora Arrhenius Hagdahl / Mezzanine BookshopminorBookshop curation by Nora Arrhenius Hagdahl, art critic, writer, and co-founder of Stockholm cultural publication Nuda. Features selection of contemporary titles from independent publishers such as IDEA, Steidl, and Apartamento.
- Le DoyennéminorFeatured establishment where staff wear EYTYS plimsoll shoes. Le Doyenné is a celebrated farm-to-table restaurant and guesthouse at Château de Saint-Vrain south of Paris, led by chef James Henry.
Scale indicators2 records
Recent moves5 records
Expansion highlights4 records
EYTYS competitors and assessment
Company assessmentBroad incumbents
- Allbirds: Public DTC sustainable footwear brand at $100-$200 price points with global e-commerce. Comparable DTC-first model and design-led storytelling, but at lower price points and broader casual category.
- Norse Projects: Copenhagen-based Scandinavian contemporary menswear and footwear brand. Comparable Scandinavian minimalist aesthetic, premium positioning, and DTC plus select retail model, though broader category scope.
- On Running: Swiss premium athletic-lifestyle footwear brand with global DTC and retail footprint. Comparable Scandinavian-adjacent design DNA and premium pricing, though at far larger scale and with broader product breadth.
Direct peers
- KOIO: DTC premium sneaker brand at $200-$400 price points with handmade Italian production. Comparable in DTC-led distribution, premium materials, and design-forward minimalism.
- Axel Arigato: Swedish contemporary footwear brand selling premium sneakers at $200-$400 with strong DTC and global reach. Closest direct peer given shared Scandinavian origin, premium pricing, sneaker-led assortment, and DTC-first model.
- Hender Scheme: Japanese handmade leather footwear and sneaker brand with $300-$700 pricing and global DTC. Directly comparable in craftsmanship-led positioning, premium leather, and Japan/Asia DTC reach.
- VEJA: French sustainable premium sneaker brand with $150-$250 price range, DTC plus wholesale in concept stores globally. Comparable in DTC-first model, design-led storytelling, and premium positioning, though at a lower price band.
- Common Projects: New York minimalist premium sneaker brand with $400-$600 price points. Directly comparable premium-leather minimalist positioning, unisex styling, and global DTC distribution.
- Greats Royale: US DTC premium sneaker brand at $150-$300 price points with Italian production. Comparable in DTC-led premium positioning and minimalist sneaker design, though smaller scale.
- Oliver Cabell: US-based DTC premium sneaker brand ($200-$400) with handmade Italian craftsmanship. Comparable DTC-first model, premium-leather positioning, and minimalist aesthetic.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
EYTYS social profiles
Digital presenceEYTYS financial estimates
Financial estimateRevenue estimate
Valuation estimate
EYTYS leadership team
Management profileNumber of profiles
Profiles1 record
EYTYS funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
EYTYS M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about EYTYS
What does EYTYS do?
EYTYS designs, manufactures, and retails premium unisex footwear — sneakers, dress shoes, boots, and loafers — characterised by Scandinavian minimalist aesthetics and bold proportions. Products are sold direct-to-consumer via the company's own e-commerce store (eytys.com) and a flagship Stockholm Gallery Store, with global shipping to 49 countries. The brand also offers shoe-care accessories such as replacement insoles.
Is EYTYS a public or private company?
EYTYS is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was EYTYS founded?
EYTYS was founded in 2013. It employs 11 to 50 people.
Where is EYTYS based?
EYTYS is headquartered in Stockholm, Sweden, in the Europe region.
How does EYTYS make money?
One revenue line is on record: direct Product Sales.
Who are EYTYS's main competitors?
Broad incumbents on record are Allbirds, Norse Projects and On Running. Direct peers are KOIO, Axel Arigato, Hender Scheme, VEJA, Common Projects, Greats Royale and Oliver Cabell.
Does EYTYS have an API?
No public API is recorded for EYTYS.
What industry is EYTYS in?
EYTYS's product category is Premium Footwear. Its primary akta.pro industry code is CRAAACAB, Casual & Lifestyle Footwear, with a secondary code of IMAOAIAA, Athletic Footwear Manufacturing (Running/Training/Court). Its NAICS code is 45821 and its SIC code is 5661.