Rübezahl

What Rübezahl does

Rübezahl Schokoladen GmbH is a German confectionery manufacturer headquartered in Dettingen/Teck, founded in 1949, and operating as part of the Rübezahl-Riegelein-Unternehmensgruppe within the broader Gubor-Gruppe. The company's core activity is the production of chocolate products according to proprietary recipes developed since 1949, with stated manufacturing specialties in puffed rice chocolate (Puffreisschokolade), hollow chocolate figures (Hohlkörperfiguren), Advent calendars, and gummy bananas (Geleebananen). Within the group structure, Rübezahl is positioned as the Private Label development and manufacturing arm, while sister brand Riegelein Confiserie handles branded articles; the wider corporate portfolio also includes the Sun Rice, Friedel, Gubor, and Eichetti confectionery brands.

The business model is primarily B2B private label manufacturing for retailers and retail private label programs, augmented by a direct-to-consumer channel consisting of eight factory outlet shops distributed across Germany (Dettingen/Teck, Gremsdorf, Münstertal, Nussloch, Wadgassen, Wernigerode, Weseke/Borken, and Werneck via Eichetti). Pricing is not publicly disclosed and the company operates as a privately held GmbH under German law with no public listing, no disclosed institutional investors, and no PE ownership indicated. The operating geography is exclusively Germany, with global_footprint_claim set to false in the source data.

The technology stack is conventional for a mid-sized German manufacturer: the corporate site is built on the Jimdo CMS (hosted in Hamburg) with Fastly CDN distribution, Jotform-backed complaint handling (EU-Frankfurt data residency), Fouita widgets for document delivery, and a Whistleblower Software/Eticor compliance reporting system. Sustainability and supply chain governance are evidenced through a published Policy Statement on Sustainable Corporate Governance, a Supplier Code of Conduct in German and English, and a Hinweisgebersystem whistleblower channel, indicating alignment with German LkSG-style compliance obligations relevant to retail private label supplier status.

Name

Rübezahl

Legal name

Rübezahl Schokoladen GmbH

Website

https://rk-schoko.de

Company type

Private

Founded year

1949

Operating status

Operating

Headcount range

251–500 employees

Short description

Rübezahl Schokoladen GmbH is a German confectionery manufacturer founded in 1949, specializing in private label chocolate products within the Rübezahl-Riegelein-Unternehmensgruppe. It serves retail private label programs with proprietary recipes and operates eight factory outlets across Germany.

Ownership category

akta.pro rank

Product category

Confectionery Manufacturing

NAICS

Chocolate and Confectionery Manufacturing (31135), Confectionery Manufacturing from Purchased Chocolate (311352)

SIC

Sugar & Confectionery Products (2060), Food And Kindred Products (2000)

akta.pro primary industry

Confectionery Manufacturing (Chocolate, Candy, Gum) (AFAKAAAD)

akta.pro secondary industries

Chocolate & Chocolate Confectionery (CRADABAA), Chocolate & Candy Snacks Manufacturing (AFAKAIAM)

Keywords

• Private label chocolate
• Confectionery manufacturing
• Chocolate products
• Hollow chocolate figures
• Chocolate advent calendars

Headquarters

HQ city

Dettingen Unter Teck

HQ country

Germany

HQ region

Europe

Offices8 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Private Label chocolate products: Rübezahl specializes in developing and manufacturing Private Label chocolate products for retailers and other businesses within the Gubor-Gruppe

Distribution channels1 record

Marketing channels2 records

Core offering

Rübezahl Schokoladen GmbH manufactures chocolate products according to proprietary recipes established since 1949. Within the Gubor-Gruppe, the company specializes in the development and production of Private Label chocolate products for retail partners and brand owners, including specialized formats such as puffed rice chocolate, hollow chocolate figures, chocolate Advent calendars, and gummy bananas. The company also operates factory outlet shops across Germany for direct consumer sales.

Product overview

Rübezahl Schokoladen GmbH is a medium-sized confectionery company that has manufactured chocolate products according to proprietary recipes since 1949. The company operates within the Rübezahl-Riegelein-Unternehmensgruppe (corporate group) and, within the Gubor-Group, specializes in Private Label product development and manufacturing for retail partners. The company's manufacturing specialties include Puffreis Schokolade (puffed rice chocolate), Hohlkörperfiguren (hollow chocolate figures), Adventskalender (Advent calendars), and Geleebananen (gummy bananas). The corporate group manages several branded product lines including RIEGELEIN, SUN RICE, FRIEDEL, GUBOR, and EICHETTI. Rübezahl operates multiple factory outlet stores across Germany.

Differentiator

Problem solved

Functional benefit

Brands

• Riegelein: Brand article of the Rübezahl-Riegelein-Unternehmensgruppe, dedicated to branded confectionery.
• Sun Rice
• Friedel
• GUBOR
• EICHETTI

Products and services

• Private Label Chocolate Products Custom-developed chocolate products manufactured under retailer and brand-owner labels within the Gubor-Gruppe, covering recipe formulation, production, and packaging to client specifications. Targeted at retailers and businesses seeking their own branded confectionery lines.
• Puffed Rice Chocolate (Puffreisschokolade) Specialty chocolate products based on a puffed rice inclusion, manufactured in-house as a dedicated production line.
• Hollow Chocolate Figures (Hohlkörperfiguren) Decorative and seasonal hollow chocolate figures manufactured as a specialized production format, often used for promotional and festive applications.
• Chocolate Advent Calendars (Adventskalender) Seasonal chocolate Advent calendars manufactured for the Christmas period, available as Private Label and group-branded products.
• Gummy Bananas (Geleebananen) Gummy banana jelly confectionery produced in-house as a specialized line complementing the chocolate portfolio.
• Factory Outlet Shops (Werksverkauf) Direct-to-consumer retail through eight factory outlet locations across Germany (Dettingen/Teck, Gremsdorf, Münstertal, Nussloch, Wadgassen, Wernigerode, Weseke/Borken, Werneck) selling group-branded and seasonal confectionery.
• Riegelein Confiserie Brand Products Branded confectionery articles produced by sister brand Riegelein Confiserie within the Rübezahl-Riegelein-Unternehmensgruppe, focused on group-branded products complementary to Rübezahl's Private Label focus.

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Five partnerships are on record, tiered minor and core.

• Whistleblower Software ApSminorOthersProvides the whistleblowing/reporting system for compliance purposes. Technical implementation done by Eticor GmbH. Enables anonymous communication for reporting compliance violations.
• Eticor GmbHminorImplementation/ SI/ Consulting PartnerResponsible for technical implementation of the whistleblowing protection system provided by Whistleblower Software ApS.
• Riegelein ConfiseriecoreOthersPart of the Rübezahl-Riegelein-Unternehmensgruppe. Handles the branded/artisanal products of the company group.
• GuborcoreOthersRübezahl operates within the Gubor-Gruppe. Gubor is a key brand within the group portfolio.
• RiegeleincoreOthersWithin the group structure, Riegelein focuses on branded products while Rübezahl focuses on private label products.

Scale indicators1 record

Recent moves5 records

Expansion highlights5 records

Direct peers

• Hachez: Bremen-based premium chocolate manufacturer with similar heritage (founded 1890) and product range; directly comparable in terms of German mid-market positioning, specialty formats, and private-label capability.
• Feodora: Hanover-based chocolate manufacturer with comparable scale, German retail presence, and seasonal confectionery (including chocolate figures and advent-style products); a like-for-like Mittelstand peer.
• Zentis: Established German confectionery manufacturer with a broad product portfolio including chocolate and fruit preparations; comparable mid-sized Mittelstand profile and B2B/private-label exposure to German retailers.
• Alfred Ritter (Ritter Sport): Mid-sized German family-owned chocolate manufacturer with strong brand presence, comparable scale and product mix; competes for the same retailer-shelf and private-label mindshare as Rübezahl in Germany.
• Wergona Schokoladen: Linked directly from Rübezahl's corporate website as a group partner; a German chocolate manufacturer with overlapping product range and customer base, indicating very close operational comparability.
• Trumpf Schokolade: German branded chocolate manufacturer of comparable Mittelstand scale; competes for the same domestic retail and seasonal confectionery demand that Rübezahl addresses.
• Riegelein Confiserie: Sister company within the Rübezahl-Riegelein-Unternehmensgruppe; focuses on branded confectionery articles of the group, sharing manufacturing infrastructure and group-level customers with Rübezahl's private-label operation.
• Gubor: The parent entity under which Rübezahl operates its Private Label business; a German confectionery brand with comparable product mix, channels, and customer set, serving as both a sister operation and a sub-brand of Rübezahl.

Broad incumbents

• Lindt & Sprüngli: Global premium chocolate incumbent with strong German presence (Lindt factory in Aachen); competes for premium and seasonal chocolate demand and serves as the upper bound benchmark for German chocolate pricing power.
• Storck: Major German family-owned confectionery group (Werther's Original, Toffifee, Knoppers); overlaps with Rübezahl across chocolate, seasonal, and private-label categories but at much larger scale and broader geographic reach.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Rübezahl