Hello Bio
Hello Bio is a privately held, bootstrapped life science reagents company founded in 2014 that manufactures and supplies 5,000+ research-grade biochemicals, antibodies, fluorescent tools, and proprietary chemogenetic and stem cell reagents to academic, government, and pharmaceutical researchers in 19+ countries via direct e-commerce and regional distributors.
- Company typePrivate
- Founded2014
- HeadquartersPrinceton, United States
- Headcount51–100
- GTM typeB2B and B2C
- OfferingHardware or Manufacturing
What Hello Bio does
Hello Bio is a privately held life science reagents company founded in 2014 and headquartered near Bristol, UK, with regional operations in Dunshaughlin, Ireland (EU) and Princeton, New Jersey (USA). It manufactures and supplies a catalog of more than 5,000 research-grade biochemicals, small molecules, antibodies, fluorescent tools and stains, proteins and peptides, gene-editing reagents, ion channel modulators, cell signaling reagents, caged compounds, and stem cell reagents. Its core go-to-market is a direct e-commerce storefront (hellobio.com) with multi-currency store views (USD, EUR, GBP), supplemented by a distributor network spanning 15+ countries and a custom synthesis / bulk-order service for larger and pharmaceutical buyers.
The company's competitive position rests on a "Low Price Pledge" — products priced up to 50% below comparable suppliers — combined with a small set of proprietary, exclusive products that competitors cannot easily replicate. These include the ValidAbs™ line of highly-validated data-rich antibodies developed through a Knowledge Transfer Partnership with the University of Bristol; water-soluble DREADD chemogenetic ligands (DCZ, CNO, Compound 21) licensed from the NIH; a forthcoming stable small-molecule FGF2 alternative (TCB range) for stem cell culture; and novel adenosine receptor probes. The company holds dual ISO 9001 and ISO 14001 certifications at its UK manufacturing site and has been repeatedly recognized in the CiteAb "Researchers' Choice" awards (highly commended 2019 and 2021; winner 2023).
Hello Bio is bootstrapped and founder-led, with no institutional funding rounds, acquisitions, or public listing disclosed. Revenue is generated primarily through one-time catalog reagent sales at tiered pack-size pricing, with secondary revenue from bespoke custom synthesis and bulk biochemical orders. Its customer base is horizontal across academic and government life science researchers, research institutes, and pharmaceutical/biotech drug discovery teams, with global shipping executed from three regional facilities.
Hello Bio firmographics
Firmographics- Name
- Hello Bio
- Legal name
- Hello Bio Ltd
- Website
- https://hellobio.com
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Hello Bio is a privately held, bootstrapped life science reagents company founded in 2014 that manufactures and supplies 5,000+ research-grade biochemicals, antibodies, fluorescent tools, and proprietary chemogenetic and stem cell reagents to academic, government, and pharmaceutical researchers in 19+ countries via direct e-commerce and regional distributors.
- Ownership category
- akta.pro rank
Hello Bio industry classification
Industry- Product category
- Life Science Research Reagents
- NAICS
- Medicinal and Botanical Manufacturing (325411), Research and Development in Biotechnology (except Nanobiotechnology) (541714)
- SIC
- Medicinal Chemicals & Botanical Products (2833), Services-Commercial Physical & Biological Research (8731)
- akta.pro primary industry
- Reagents, Chemicals & Assay Kits (Buffers, Antibodies, ELISA, Enzymes) (HLAGAIAI)
Keywords
Where Hello Bio is headquartered
LocationHeadquarters
- HQ city
- Princeton
- HQ country
- United States
- HQ region
- North America
Offices3 records
Markets served
Hello Bio business model
Business model- GTM type
- B2B and B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure
Revenue model
- Research Reagent Sales: Sale of biochemicals, agonists, antagonists, inhibitors, antibodies, fluorescent tools, peptides and other life science research reagents. Products are sold in various pack sizes with pricing varying by quantity. This is the primary revenue stream.
- Custom Synthesis Services: Bespoke chemical synthesis services for producing products or pack sizes not available on the standard catalog. Targeted at researchers requiring specialist tools or bulk quantities.
- Bulk & Bespoke Biochemicals: Supply of bulk quantities of standard and custom biochemicals for larger research operations
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Standard catalog products with tiered pricing by pack size |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels8 records
Hello Bio product offering
Product offeringCore offering
Hello Bio manufactures and supplies a comprehensive catalog of high-quality life science research reagents, including biochemicals, small molecules, validated antibodies, DREADD ligands, fluorescent imaging dyes, gene editing reagents, peptides, and stem cell tools. Products are sold at up to 50% lower prices than competing suppliers, with custom synthesis and bulk ordering available for specialty research needs.
Product overview
Hello Bio is a life science reagents company offering a comprehensive catalog of biochemicals, antibodies, and research tools at prices up to 50% lower than competitors. The product portfolio centers on core research reagents including Biochemicals & Small Molecules (agonists, antagonists, enzyme modulators), Antibodies (ValidAbs™ validated antibody line), DREADD Ligands & Chemogenetics Tools, Imaging Dyes & Stains (including Thioflavin X and Janelia Fluor® conjugates), Gene Editing & CRISPR Reagents, and Stem Cell Reagents (TCB compounds as FGF2 alternatives). Supporting services include Custom Synthesis for bespoke biochemicals and bulk ordering. Additional tools include online Molarity and Dilution calculators for laboratory use. The company ships from facilities in the UK, EU, and USA to researchers worldwide.
Differentiator
Problem solved
Functional benefit
Brands
- ValidAbs: A unique highly-validated range of data-rich antibodies featuring rigorous validation and detailed protocols for reliable results.
Products and services
- Biochemicals & Small Molecules Wide range of biochemical compounds including agonists, antagonists, enzyme inhibitors and activators for life science research in neuroscience, cell biology, and cancer research.
- ValidAbs™ Antibodies Highly-validated primary antibodies, loading controls, and neural markers featuring rigorous validation and detailed protocols for reliable results. Includes antibodies for GFP, NeuN, NF-L, MAP2, GAPDH, β III tubulin and more.
- DREADD Ligands & Chemogenetics Tools Unique range of high-quality chemogenetic and DREADD research tools including water-soluble DREADD ligands such as DCZ, CNO, Compound 21, and other novel compounds for GPCR and DREADD signaling research.
- Imaging, Dyes, Labels & Stains Cost-effective dyes, labels, and stains for tissue and cell imaging including Phalloidins, DAPI, Hoechst 33342, Thioflavin X, Janelia Fluor® Streptavidin conjugates for Super Resolution Microscopy, and AntiFade Mounting Media.
- Gene Editing & CRISPR Reagents Reagents for gene editing research including 4-OHT and other small molecules used in CRISPR workflows.
- Proteins & Peptides Recombinant proteins, peptides, and growth factors for cell biology and stem cell research applications.
- Stem Cell Reagents (TCB Compounds) First-in-class small molecule alternatives to FGF2 (TCB compounds) designed to reduce weekend feeding, signaling variability and cell culture costs. Stable FGF2 alternatives for consistent stem cell culture.
- Ion Channel Modulators Reagents for ion channel research including agonists, antagonists, allosteric modulators, and blockers for ligand-gated ion channels and other ion channel types.
- GPCR Research Tools Comprehensive range of G protein-coupled receptor reagents including agonists, antagonists, and tools for studying GPCR signaling and desensitisation.
- Reagents & Buffers Laboratory reagents, solutions, and buffers including electrophysiology solutions and aCSF instant powder packets for patch clamp experiments.
- Cell Signaling Reagents
- Antibiotics for Cell Culture Antibiotics for cell culture and selection applications in life science research.
- Ion Indicators & Ionophores Calcium and membrane potential dyes, ion indicators, and ionophores for electrophysiology and cell biology research.
- Caged Compounds Photolabile molecules and caged compounds for optogenetics and light-controlled experiments in neuroscience research.
- Custom Synthesis Services Custom chemistry and synthesis services for producing biochemicals, ligands, and specialty compounds not available in the standard catalog, including bespoke pack sizes and formats.
- Bulk & Bespoke Biochemical Services Custom pack sizes and formats for bulk biochemical orders to meet specific research requirements.
- MDCPG (mGlu8 Selective Antagonist) Novel mGlu8 selective antagonist for neuroscience research into epilepsy, anxiety, and Alzheimer's Disease.
- Cmpd101 (GRK2/3 Inhibitor) Novel, potent and selective G-protein coupled receptor kinase 2 and 3 (GRK2/3) inhibitor for studying GPCR desensitisation.
- Cesium Gluconate Ready-made cesium gluconate for electrophysiologists to prepare internal (intracellular) solutions for patch clamp experiments.
- Thioflavin X (Thx) Next generation cell-permeable fluorescent amyloid stain with superior photophysical properties compared to Thioflavin T.
Quantifiable outcome
- Up to 50% cost savings compared to other reagent suppliers
- +1 more outcomes
Companies that use Hello Bio
Customer profileNamed customers3 records
Segments3 records
Ideal customer profiles2 records
Hello Bio technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Hello Bio partnerships and signals
Strategic signalPartnerships
15 partnerships are on record, tiered core and minor.
- University of BristolcoreKnowledge Transfer Partnership (KTP) collaboration resulting in the development and launch of ValidAbs™ - a unique highly-validated range of data-rich antibodies. The partnership won the Business Impact and Transformation Award at Innovate UK KTP Awards 2024.
- British Neuroscience Association (BNA)minorSponsorship of BNA Scholars Programme 2022 to support early-career neuroscience researchers
- National Institutes of Health (NIH)coreLicensing agreement for novel water-soluble, highly potent DREADD ligands (hM3Dq and hM4Di). This partnership enables Hello Bio to offer exclusive products not available from other suppliers.
- British Pharmacology Society (BPS)minorSilver sponsor of Pharmacology 2015 and 2014 conferences at QEII conference centre, London. Exhibitor at Pharmacology conferences to engage with pharmacology researchers.
- FEBS (Federation of European Biochemical Societies)minorExhibited at 40th FEBS Congress in Berlin, supporting European biochemists and molecular biologists
- University of Bristol Dorothy Hodgkin BuildingminorSponsored Bristol University's Dorothy Hodgkin Building 10th Anniversary Symposium featuring Nobel prize winner Prof John O'Keefe
- mGlu glutamate conferenceminorSupported autism research at the 8th International Conference on Metabotropic Glutamate Receptors in Taormina
- CedarLane (Canada)minorCanadian distributor for Hello Bio products
- Biozol (Germany)minorGerman distributor for Hello Bio products
- Funakoshi (Japan)minorJapanese distributor for Hello Bio products
- Genetimes ExCell (Hong Kong)minorHong Kong distributor for Hello Bio products
- Biogenuix Medsystems (India)minorIndian distributor for Hello Bio products
- Vector Biomed Pte Ltd (Singapore)minorSingapore distributor for Hello Bio products
- Yashen Bioscience (China)minorChinese distributor for Hello Bio products
- Proquinorte (Spain)minorSpanish distributor for Hello Bio products
Scale indicators3 records
Recent moves8 records
Expansion highlights6 records
Hello Bio competitors and assessment
Company assessmentDirect peers
- Tocris Bioscience (Bio-Techne): Direct competitor to Hello Bio in neuroscience-focused research reagents, including DREADD ligands, GPCR tools, ion channel modulators, and cell biology chemicals. Both serve academic and pharma researchers with similar specialty biochemical catalogs.
- Abcam: Leading global supplier of research-grade antibodies and life science reagents serving academic and pharmaceutical researchers. Hello Bio's ValidAbs™ antibody line competes directly in the validated primary antibody category where Abcam is a dominant incumbent.
- Cayman Chemical: Supplier of biochemicals, antibodies, and assay kits for life science research, with a similar focus on supplying specialized research tools to academic and pharma customers. Competes with Hello Bio across biochemicals, GPCR ligands, and custom synthesis services.
- Cell Signaling Technology (CST): Specialist supplier of antibodies and reagents focused on cell signaling research. Overlaps with Hello Bio's antibody portfolio and cell signaling reagents category, particularly for pharma and academic research customers.
- Santa Cruz Biotechnology: Supplier of antibodies, biochemicals, and reagents for life science research, including stem cell and neuroscience tools. Competes with Hello Bio in primary antibodies and research reagents for academic and pharma customers.
- Enzo Life Sciences: Manufacturer and supplier of life science reagents including assay kits, antibodies, biochemicals, and peptides. Targets overlapping academic and pharma research segments with comparable catalog breadth and pricing positioning.
Broad incumbents
- Sigma-Aldrich (Merck KGaA): Global incumbent in life science reagents with a vastly broader catalog of biochemicals, antibodies, and analytical tools. Hello Bio competes against Sigma-Aldrich on price across overlapping research reagent categories, though Merck offers far greater scale and brand recognition.
- Bio-Techne: Parent of Tocris and other life science reagent brands (R&D Systems, ProteinSimple). Provides broad portfolio of reagents, proteins, antibodies, and cell biology tools that overlaps significantly with Hello Bio's catalog across neuroscience, cell biology, and stem cell research.
Emerging players
- Synaptic Systems: Specialist supplier of high-quality antibodies and research tools focused on neuroscience and synaptic biology. Comparable niche focus to Hello Bio in neuroscience research reagents, serving overlapping academic customers.
- StressMarq Biosciences: Supplier of antibodies, proteins, and small molecules for life science research, with overlapping offerings in neuroscience, cell stress, and stem cell research. Competes with Hello Bio in specialty antibodies and biochemicals.
Market position
Strengths1 record
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Hello Bio social profiles
Digital presenceHello Bio compliance and trust
Trust signalCompliance2 records
Hello Bio financial estimates
Financial estimateRevenue estimate
Valuation estimate
Hello Bio leadership team
Management profileNumber of profiles
Profiles3 records
Hello Bio funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Hello Bio M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Hello Bio
What does Hello Bio do?
Hello Bio manufactures and supplies a comprehensive catalog of high-quality life science research reagents, including biochemicals, small molecules, validated antibodies, DREADD ligands, fluorescent imaging dyes, gene editing reagents, peptides, and stem cell tools. Products are sold at up to 50% lower prices than competing suppliers, with custom synthesis and bulk ordering available for specialty research needs.
Is Hello Bio a public or private company?
Hello Bio is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Hello Bio founded?
Hello Bio was founded in 2014. It employs 51 to 100 people.
Where is Hello Bio based?
Hello Bio is headquartered in Princeton, United States, in the North America region.
How does Hello Bio make money?
Three revenue lines are on record. Research Reagent Sales are the primary driver. The others are custom Synthesis Services and bulk & Bespoke Biochemicals.
Who are Hello Bio's main competitors?
Direct peers on record are Tocris Bioscience (Bio-Techne), Abcam, Cayman Chemical, Cell Signaling Technology (CST), Santa Cruz Biotechnology and Enzo Life Sciences. Broad incumbents are Sigma-Aldrich (Merck KGaA) and Bio-Techne. Emerging players are Synaptic Systems and StressMarq Biosciences.
Does Hello Bio have an API?
No public API is recorded for Hello Bio.
What industry is Hello Bio in?
Hello Bio's product category is Life Science Research Reagents. Its primary akta.pro industry code is HLAGAIAI, Reagents, Chemicals & Assay Kits (Buffers, Antibodies, ELISA, Enzymes). Its NAICS code is 325411 and its SIC code is 2833.