Phoenix Rising Yoga Therapy

What Phoenix Rising Yoga Therapy does

Phoenix Rising Yoga Therapy (legal name: Phoenix Rising Yoga Therapy Training; DBA: PRYT, Phoenix Rising School of Yoga Therapy) is a privately held wellness training organization founded in 1986 by Michael Lee and headquartered in Bristol, United States. The company develops and licenses the proprietary "Phoenix Rising Yoga Therapy Method," an integrative approach combining assisted yoga postures, invitational dialogue grounded in Rogerian unconditional positive regard, and principles drawn from Buddhism, psychology, and neuroscience. Its product mix includes a (currently paused) 2-year IAYT-accredited professional certification, 8-week online intensives ("Bridge from Body to Soul" and "Turn Stress into Bliss Facilitator Training"), a $37/month consumer subscription ("Let's Flourish"), private sessions with the founder, and couples retreats delivered through its partnership with Kripalu Center in Lenox, MA. Distribution runs through a Kajabi-based online learning platform, a global directory of 2,000+ certified practitioners across 14+ countries, and direct-to-consumer private sessions.

The organization serves two primary customer segments: (1) B2B professionals — yoga teachers seeking IAYT accreditation and Continuing Education credits, and mental health practitioners seeking body-based techniques to complement talk therapy — and (2) individual consumers seeking personal transformation, stress reduction, and couples work. An earlier documented use case showed a 55% reduction in self-reported stress symptoms after 8-week group programs, with applications extending to clinical populations including cancer survivors, PTSD support groups, and individuals with IBS. Phoenix Rising is a founding member of the International Association of Yoga Therapists (IAYT) and a registered Yoga Alliance school, providing the regulatory scaffolding for graduate credentialing.

The business model combines high-ticket professional training (multi-year or intensive 8-week programs), recurring subscription revenue (Let's Flourish), one-off private sessions with the founder, and venue-based retreat revenue through the Kripalu partnership. The company is bootstrapped, has 11-50 employees, no disclosed funding rounds, and no parent company; founder Michael Lee remains actively involved in teaching, writing, and program design alongside Lead Faculty Sarah Greco. Strategic emphasis appears to be on extending the method into adjacent professional and consumer use cases while the core 2-year certification is paused for reassessment.

Name

Phoenix Rising Yoga Therapy

Legal name

Phoenix Rising Yoga Therapy Training

Website

https://pryt.com

Company type

Private

Founded year

1986

Operating status

Operating

Headcount range

11–50 employees

Short description

Phoenix Rising Yoga Therapy is a privately held yoga therapy training organization that delivers the proprietary PRYT Method through professional certification programs, online workshops, retreats, and a $37/month subscription, serving yoga professionals, mental health practitioners, and individual consumers.

Ownership category

akta.pro rank

Product category

Yoga Therapy Training

NAICS

Professional and Management Development Training (61143), Educational Support Services (61171)

SIC

Services-Educational Services (8200), Services-Health Services (8000)

akta.pro primary industry

Holistic & Integrative Wellness Education (Ayurveda, Traditional Practices) (EDAAAHAH)

akta.pro secondary industry

Therapeutic/Adaptive Yoga & Clinical Pilates (HSADACAE)

Keywords

• Yoga therapy training
• Professional certification programs
• Mindfulness workshops
• Yoga therapy accreditation
• Somatic wellness education

Headquarters

HQ city

Bristol

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Others

Revenue model

1. Professional Training Programs: Multi-year professional certification programs including the IAYT-accredited 2-year Yoga Therapy Training Program, professional workshops like 'Bridge from Body to Soul' and 'Turn Stress into Bliss Facilitator Training', and continuing education courses for graduates.
2. Subscription-based Community: The 'Let's Flourish' subscription program provides ongoing access to content based on Harvard's human flourishing research combined with Phoenix Rising methodology. Offered at $37 per month.
3. Private Sessions: One-on-one and couples sessions with founder Michael Lee for personal or professional mentoring, career guidance, and transformative coaching using the Phoenix Rising Method.
4. Retreats and Workshops: In-person retreats including couples programs held at partner venues like Kripalu Center in Lenox, MA.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels8 records

Core offering

Phoenix Rising Yoga Therapy is a private wellness training organization founded in 1986 by Michael Lee that delivers IAYT-accredited yoga therapy certification programs, professional workshops, and in-person retreats built on the proprietary Phoenix Rising Method (an integrative approach combining yoga, Buddhism, psychology, and neuroscience through assisted asana and invitational therapeutic dialogue). It also sells the Let's Flourish subscription-based community program (starting at $37/month) and private one-on-one/couples sessions with the founder to individual consumers. Revenue is generated primarily through multi-month professional training tuition, workshop fees, retreat registrations, and recurring subscription memberships.

Differentiator

Problem solved

Functional benefit

Products and services

• Bridge from Body to Soul: Applying the Phoenix Rising Yoga Therapy Method for Yoga and Mental Health Professionals An 8-week 100% online home-study intensive training program that teaches yoga professionals and mental health clinicians (therapists, counselors, psychologists) how to integrate the Phoenix Rising Yoga Therapy Method into their existing practice. Learners earn a Certificate in Phoenix Rising Yoga Therapy Fundamentals plus continuing-education credits.
• Turn Stress into Bliss Facilitator Training A live online professional-level facilitator training program that teaches graduates how to guide clients through an 8-step embodied transformational process grounded in mindfulness, somatic awareness, and therapeutic inquiry using the Phoenix Rising Method.
• Deepening Your Relationship: a couples retreat An in-person couples retreat at Kripalu Center in Lenox, MA, using embodied partner work and yogic and contemplative practices to help couples bypass endless negotiation and processing. Designed for couples seeking relationship renewal.
• Let's Flourish subscription program An online subscription-based community and program (starting at $37/month) that combines Harvard's human flourishing research with the Phoenix Rising Yoga Therapy methodology to guide participants toward a fulfilling and meaningful life. Targeted at individual consumers seeking personal transformation.
• Private Sessions with Michael Lee (individual, couples, and group) One-on-one, couples, and group private sessions with founder Michael Lee for Personal or Professional Mentoring, career guidance, and transformative coaching using the Phoenix Rising Method. Leverages his deep listening skills and four decades of accumulated wisdom in yoga and mindfulness.
• IAYT Accredited PRYT Yoga Therapy Training Program Flagship 2-year professional training program in yoga therapy accredited by the International Association of Yoga Therapists and registered as a Yoga Alliance school. Currently on temporary pause pending assessment and enhancement of the program's direction; recommended substitute is the Bridge from Body to Soul professional training.
• PRYT Certified Professional Directory A web-based global directory of over 2,000 Phoenix Rising Yoga Therapy certified practitioners across the United States, Canada, Australia, Japan, Germany, France, Italy, UK, UAE, Taiwan, Iceland, Venezuela, Barbados, and other countries, enabling consumers to find local Phoenix Rising therapists.

Quantifiable outcome

• 55% reduction in stress-related symptoms reported by participants after 8-week group programs

Named customers6 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Three partnerships are on record, tiered core and minor.

• Kripalu Center for Yoga and HealthcoreStrategic or Co-development PartnerKripalu Center in Lenox, MA serves as the primary venue for in-person retreats and intensives including the 'Deepening Your Relationship' couples retreat led by Michael Lee and Sarah Greco. The partnership provides physical facilities and programming collaboration for immersive training experiences.
• International Association of Yoga Therapists (IAYT)coreOthersPhoenix Rising is a founding member organization of IAYT. The organization's training program holds IAYT accreditation, and graduates are supported in IAYT grandparenting processes. Founder Michael Lee is a founding member of IAYT.
• Yoga AllianceminorOthersPhoenix Rising is a registered school with Yoga Alliance, allowing graduates to receive RYT credentials. The relationship provides credentialing pathway for yoga teacher graduates.

Scale indicators2 records

Recent moves6 records

Expansion highlights6 records

Emerging players

• Alo Moves: Premium online yoga, fitness, and mindfulness platform with subscription content. Comparable in offering subscription-based online wellness content, though serving a broader and more consumer/athletic audience than Phoenix Rising's therapeutic focus.
• Sounds True: Multimedia publisher and online learning platform for spiritual, wellness, and personal development content with a subscription tier. Comparable in bundling holistic wellness content with subscription-based online programs.
• Mindful Schools: Online mindfulness education organization offering training and certification for educators and professionals. Comparable as a digital-first professional training platform in the broader mind-body wellness education space, though with a K-12 focus.
• Gaia (formerly Gaiam TV): Subscription streaming platform for yoga, meditation, and holistic wellness content. Comparable in monetizing holistic wellness video content via recurring subscriptions, though at a much larger consumer scale.

Others

• Yoga Alliance: National credentialing organization for yoga teachers and schools. Phoenix Rising is a registered school, and Yoga Alliance credentials are a complementary credentialing pathway for its graduates.
• International Association of Yoga Therapists (IAYT): The professional association of which Phoenix Rising is a founding member. Relevant ecosystem participant as the credentialing body that governs yoga therapy accreditation, on which Phoenix Rising's training programs depend.

Direct peers

• Omega Institute for Holistic Studies: Holistic education and retreat center offering professional workshops and personal development programs in mind-body wellness, comparable to Phoenix Rising's workshop and retreat offerings.
• Kripalu Center for Yoga and Health: Strategic partner and comparable yoga/holistic wellness education and retreat organization. Both offer professional training, retreats, and therapeutic yoga programming, and Kripalu is referenced as a venue and a former training ground for Phoenix Rising's founder.
• Integrative Yoga Therapy: Direct peer offering multi-level yoga therapy training and certification programs for healthcare and yoga professionals. Both organizations target the same B2B segment (yoga teachers, therapists, healthcare providers) seeking IAYT-aligned professional credentials.
• Spirit Rock Meditation Center: Nonprofit offering meditation and mindfulness teacher training, retreats, and continuing education. Comparable in delivering professional training and certification in contemplative practice to consumer and clinical populations.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCNmtJ3kX-Meu5zuubIsN5tg
• Facebookfacebook.com/PhoenixRisingYogaTherapy
• Instagraminstagram.com/phoenixrisingyogatherapy
• LinkedInlinkedin.com/company/phoenix-rising-yoga-therapy

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Phoenix Rising Yoga Therapy