Realting

What Realting does

Realting (operating as Realting.com) is a privately held international real estate marketplace founded in 2018 that connects cross-border property buyers with licensed real estate agencies and brokers. The platform lists more than 315,037 properties across 80+ countries, broken into 248,474 residential, 24,121 commercial, 18,037 rentals, and 8,871 new buildings, and supports 13 currencies and 6 languages (English, Russian, German, Spanish, Polish, French). Its core technology combines a multi-language property search portal, an MLS-based affiliate sales system that enables agencies in different jurisdictions to co-broker transactions, a CRM for agency lead management, and mobile apps on iOS and Android plus a Telegram notification bot. The legal entity is LLC 'REALTING', registered in Warsaw, Poland, and the company maintains a subsidiary, Realting Travel, for integrated air ticket and travel booking services.

The business model is a B2B2C marketplace monetized through five streams: recurring subscription/listing fees from contracted agencies, transaction commissions on cross-border affiliate sales, banner advertising and sponsored content for agencies and developers, paid webinars for real estate professionals, and a 5 EUR consumer-facing Superlike feature (1 superlike equals 10 standard likes). The customer base is split between international property buyers (investors, expatriates, immigration-linked purchasers) as the demand side and a long tail of licensed agencies (including branded networks such as Keller Williams Poland and Duna House) as the supply side. The company is founder/management-controlled with no disclosed institutional funding, headquartered operationally in Minsk, Belarus, with its registered office in Warsaw, Poland, and was named Platform No. 1 in International Real Estate at the MIPIF Global Forum 2025 and admitted as the first international member of the Association of Realtors of St. Petersburg and Leningrad Region.

Name

Realting

Legal name

LLC 'REALTING'

Website

https://realting.com

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

11–50 employees

Short description

Realting.com is a privately held international real estate marketplace, founded in 2018, that connects cross-border property buyers with licensed agencies and brokers across 80+ countries via an MLS-based affiliate sales platform supporting 13 currencies and 6 languages.

Ownership category

akta.pro rank

Product category

International Real Estate Marketplace

NAICS

Offices of Real Estate Agents and Brokers (53121), Offices of Real Estate Agents and Brokers (5312), Offices of Real Estate Agents and Brokers (531210)

SIC

Real Estate Agents & Managers (For Others) (6531)

akta.pro primary industry

Residential Real Estate Brokerage (Buy/Sell) (FSAEAJAA)

akta.pro secondary industries

Commercial Real Estate Brokerage (Leasing & Sales) (FSAEAJAB), Seller Representation & Listing Services (BPAJAAAK), Real Estate Buyer Representation (FSAEAJAG)

Keywords

• International real estate marketplace
• Cross-border property listings
• Real estate affiliate sales
• MLS integration platform
• Global property search

Headquarters

HQ city

Minsk

HQ country

Belarus

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Digital Commerce or Content

Cost components

Technology or R&D, Marketing or Sales, Personnel, Operations, Infrastructure

Revenue model

1. Listing Fees / Subscription: Real estate agencies pay to list properties on the platform
2. Affiliate Sales Commission: Platform earns commission from successful cross-border property transactions through the affiliate sales system
3. Advertising Services: Banner advertising and promotional article writing services for agencies and developers
4. Webinar Services: Webinar hosting services for real estate professionals
5. Superlike Feature: Users can pay 5 EUR to superlike properties (1 superlike = 10 likes)

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Realting operates an international real estate marketplace platform connecting licensed real estate agencies and brokers with property buyers across 80+ countries. The platform aggregates 315,037+ property listings across residential, commercial, new-build, and rental categories, and enables cross-border transactions through an MLS-based affiliate sales system that lets partner agencies collaborate on deals. Revenue is generated from agencies via listing subscriptions, affiliate commissions, advertising, and webinars, supplemented by a 5 EUR Superlike micro-feature for end users.

Product overview

Realting.com is a comprehensive international real estate platform operating as a marketplace with multiple integrated services. The core product is the Realting.com Platform, a global property marketplace connecting buyers, sellers, and real estate professionals across 80+ countries. The platform encompasses Residential Property Listings (apartments, houses, villas, penthouses, townhouses, duplexes, mansions, bungalows, chalets, land), Commercial Property Listings (hotels, restaurants, offices, warehouses, manufacturing facilities, conference halls, revenue houses, shops, established businesses), a New Buildings Catalog (8,871+ developments), Rental Services (short-term daily rentals and long-term residential/commercial rentals), an Affiliate Sales System (MLS-based collaboration network for agencies and brokers), and the Immigration Programs module for residency and citizenship-by-investment guidance. Additional services include Realting Travel (air ticket booking) and Real Estate News & Analytics (market reports, expert interviews, investment guides). The platform features over 315,000 property listings and maintains partnerships with thousands of real estate agencies worldwide.

Differentiator

Problem solved

Functional benefit

Brands

• Realting Travel: Travel booking platform for air tickets and travel services related to property viewing and relocation.

Products and services

• Realting.com International Real Estate Marketplace Core two-sided marketplace aggregating 315,037+ property listings across 80+ countries from licensed real estate agencies and brokers. Serves both international property buyers (free self-serve search) and agencies (paid listings, leads, and affiliate transactions).
• Realting Travel

Quantifiable outcome

• 15x growth in search traffic from January 2019 to January 2020

Named customers7 records

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Eleven partnerships are on record, tiered minor and core.

• Duna HouseminorChannel Partner/ Reseller/ DistributorHungarian real estate franchise partner with successful experience selling properties to foreign clients (primarily from Russia, Belarus, Ukraine) through the Realting platform. Offers full services to complete deals without clients visiting Hungary.
• Keller Williams PolandminorChannel Partner/ Reseller/ DistributorInternational real estate franchise operating in Poland. Reports Realting as most effective portal in terms of quantity of received requests, receiving leads from both CIS countries and European markets.
• MD RealtyminorChannel Partner/ Reseller/ DistributorMontenegro-based real estate agency that expanded reach and attracted clients from Germany, Poland, Israel, and Serbia through listing on Realting.com.
• MontbelminorChannel Partner/ Reseller/ DistributorMontenegro real estate company (D.O.O. Montbel) providing search, legalization, and full-service support for Realting clients in Montenegro market.
• Geo EstateminorChannel Partner/ Reseller/ DistributorGeorgia-based real estate agency founder describes Realting as a tool for professional market participants with everything needed for productive work from lead generation to content marketing.
• PrestigeminorChannel Partner/ Reseller/ DistributorBelarus real estate agency that improved service quality through Realting portal access to world real estate in one place.
• Experto International GroupminorChannel Partner/ Reseller/ DistributorRussia-based international real estate company using Realting for latest IT technologies and affiliate sales worldwide.
• Crown ConsultingminorChannel Partner/ Reseller/ DistributorAustrian real estate consulting company satisfied with Realting support service, responsiveness, and collaborative client attraction.
• 7ya (Real Estate Centre)minorChannel Partner/ Reseller/ DistributorBelarus real estate center with experience in both foreign citizens buying in Belarus and Belarus citizens purchasing abroad, enhancing work through Realting.
• Association of Realtors of St. Petersburg and Leningrad Region (ARSP)coreStrategic or Co-development PartnerRealting became the first international member of the Association of Realtors of St. Petersburg and Leningrad Region, providing MLS and international sales system access.
• MLS Integration PartnerscoreTechnology or IntegrationIntegration with MLS (Multiple Listing Service) systems allowing submission of advertisements through MLS.REALT and affiliate sales system connectivity between agencies.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Juwai IQI: Global cross-border property network targeting Asian buyer demand for international real estate, with localized portals and MLS-style affiliate relationships — directly comparable for cross-border lead routing.
• Tranio: International real-estate marketplace focused on cross-border sales and investment properties across Europe, the US, and Asia — directly comparable to Realting in target audience and international brokerage model.
• Spot Blue International Property: Cross-border property portal connecting international buyers with agents in multiple countries, particularly active in emerging-market destinations — directly comparable for international buyer orientation.
• ListGlobally: International real-estate marketing network syndicating listings from agencies worldwide to multiple country-specific portals — directly comparable as a cross-border listing and lead-distribution platform.

Broad incumbents

• Rightmove: Largest UK and broader European real-estate portal with extensive agency relationships and listings — comparable as a listings-driven portal, but operating regionally rather than cross-border by design.
• Idealista: Leading real-estate portal in Spain, Italy, and Portugal offering residential and commercial listings with multi-country reach — comparable as a portal but with a primarily regional focus.
• Immobilienscout24: Germany's largest real-estate portal and a dominant Central European listings platform — comparable as a listings portal serving Europe, but with a national rather than cross-border orientation.
• Property Finder: MENA-region real-estate marketplace offering residential and commercial listings with multi-country expansion (UAE, Egypt, Saudi Arabia, etc.) — comparable as a regional listings marketplace at greater scale.
• PropertyGuru: Leading Southeast Asian real-estate marketplace covering Singapore, Malaysia, Thailand, Vietnam, and Indonesia — comparable as a multi-country listings portal with international investor focus.

Emerging players

• Lamudi: Online real-estate platform focused on emerging markets (Africa, Asia, LatAm) with international investor demand — comparable for cross-border emerging-market real-estate transactions.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/Realting11
• YouTubeyoutube.com/channel/UCdibRcAYXx-QPjxzpBb1W0w
• Facebookfacebook.com/Realting-Platform-104756424749883
• Instagraminstagram.com/realtingcom
• TikToktiktok.com/@realtingcom

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Realting