Keller Williams Poland

What Keller Williams Poland does

Keller Williams Poland is a franchise operation of the U.S.-based Keller Williams real estate brokerage brand, active in Poland since 2017 and headquartered in Poznań under the legal entity United Trust Sp. z o.o. The company operates a network of regional Market Center offices — KW Partners (Poznań), KW Quality (Wrocław), KW Silesia (Katowice), KW KWIDZYN (Kwidzyn), and KW Warsaw — delivered through independently incorporated Polish entities (Real Estate Partners Sp. z o.o., Real Estate Quality Sp. z o.o., RP Silesia Real Estate Sp. z o.o.) plus an adjacent KW Development subsidiary. Its offering covers residential properties (apartments, houses, plots), commercial properties (warehouses, office spaces, retail), and rental services across both primary and secondary Polish markets, supported by an online property listing platform, agent search, and coworking spaces branded as "KW Coffe & Co-Work." Wojciech Lisiecki serves as CEO and Operational Director.

The underlying technology is a standard real estate brokerage stack: a property listing portal with filtering by location, type, size, and price (ranging from ~65,000 PLN to >9 million PLN), CRM and agent management tools, plus Google Maps business profiles. No proprietary technology or AI capabilities are disclosed. The GTM motion is enterprise-field-sales style at the network level — individual agents and franchisees execute transactions — combined with content marketing via the corporate website, YouTube, LinkedIn, and Facebook, plus MLS.org.pl listing-sharing partnerships.

Keller Williams Poland generates revenue through transaction commissions on property sales and rentals, a percentage-of-deal fee model typical of brokerage franchises. Its customers are individual residential buyers/sellers/renters, commercial property clients, and the agent-recruitment segment. The company leverages the parent brand's global scale — 59 countries, 1,000+ offices, 190,000+ agents — including a 2011 #1 ranking in real estate franchising by Entrepreneur magazine, but disclosure of Polish-level financials, agent counts, and growth metrics is limited.

Name

Keller Williams Poland

Legal name

United Trust Sp. z o.o.

Website

https://kwpoland.com

Company type

Private

Founded year

1983

Operating status

Operating

Headcount range

11–50 employees

Short description

Keller Williams Poland is a Poznań-headquartered real estate brokerage franchise operating Market Center offices in five Polish cities (Poznań, Wrocław, Katowice, Kwidzyn, Warsaw), serving residential and commercial property buyers, sellers, and renters via commission-based agent services.

Ownership category

akta.pro rank

Product category

Real Estate Brokerage

NAICS

Offices of Real Estate Agents and Brokers (53121), Offices of Real Estate Agents and Brokers (531210), Offices of Real Estate Agents and Brokers (5312)

SIC

Real Estate Agents & Managers (For Others) (6531)

akta.pro primary industry

Traditional Residential Brokerage (Existing Homes) (BPAJAAAA)

akta.pro secondary industries

Retail Brokerage (BPAJABAB), Commercial Real Estate Brokerage (Leasing & Sales) (FSAEAJAB)

Keywords

• Real estate brokerage
• Residential property sales
• Commercial property leasing
• Property listing platform
• Franchise real estate

Headquarters

HQ city

Poznań

HQ country

Poland

HQ region

Europe

Offices5 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Real Estate Brokerage Commissions: Keller Williams Poland generates revenue through real estate transaction commissions from property sales and rentals. Agents facilitate transactions between buyers/sellers and renters/landlords, earning commissions typically calculated as a percentage of the transaction value. The company operates under a franchise model where individual offices (Market Centers) and agents conduct transactions.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Keller Williams Poland operates a real estate brokerage franchise providing buying, selling, and rental services for residential properties (apartments, houses, plots) and commercial properties (warehouses, office spaces, retail). Services are delivered through a network of Market Center offices across Polish cities, supported by an online property listing platform with search and filtering functionality. Agents facilitate transactions on both primary (new construction) and secondary (resale) markets, earning commissions on completed deals.

Product overview

Keller Williams Poland is a real estate brokerage network operating as a franchise of the global Keller Williams brand. The company provides real estate buy, sell, and rent services through a network of Market Center offices (KW Quality in Wrocław, KW KWIDZYN in Kwidzyn, KW Silesia in Katowice, KW Partners in Poznań, and KW Warsaw in Warsaw). The offering includes residential properties (apartments, houses), commercial properties (warehouses, office spaces), and land/plots. Services are delivered through an online property listing platform with search functionality for primary and secondary markets, supplemented by agent-facilitated brokerage services and the KW Coffe & Co-Work coworking spaces for career discussions and property consultations.

Differentiator

Problem solved

Functional benefit

Products and services

• Residential Property Brokerage Services

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Emerging players

• OLX Nieruchomości: Major classifieds platform in Poland with a real estate vertical that enables direct peer-to-peer property transactions, putting pressure on traditional agent commissions.
• Otodom: Leading Polish online real estate listing platform; competes for buyer/seller attention and increasingly disintermediates traditional agents like KW Poland through direct-matching tools and advertising products.
• Gratka: Long-standing Polish real estate classifieds portal competing for listing inventory; relevant because KW Poland depends on digital channels to drive buyer/seller leads.

Direct peers

• RE/MAX Poland: Polish arm of global RE/MAX franchise network; directly competes with KW Poland for agents and clients in the same residential and commercial brokerage categories across major Polish cities.
• Century 21 Poland: Century 21 franchise in Poland offering nearly identical real estate brokerage services (buy/sell/rent, residential and commercial) through a comparable agent-franchise model.
• Sotheby's International Realty Poland: Luxury-focused global franchise with Polish operations; competes for high-end residential listings and commercial mandates using an agent-franchise structure similar to KW Poland.
• Engel & Völkers Poland: Global real estate brand active in Poland focused on premium residential and commercial brokerage; comparable franchise model and overlapping customer base in major cities like Warsaw and Wrocław.
• Coldwell Banker Poland: Global real estate franchise operating in Poland with residential and commercial brokerage offerings; competes for agents and listings in the same primary Polish metros.

Regional players

• Metrohouse: Established Polish-domestic real estate brokerage network (no global franchise), offering comparable residential brokerage services across multiple Polish cities; competes directly for local agents and clients.

Others

• PFR Nieruchomości: Polish state-owned real estate asset manager; comparable as a market participant in commercial real estate transactions but operating as a principal rather than a brokerage.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@kellerwilliamspoland
• Facebookfacebook.com/kwpoland
• LinkedInlinkedin.com/company/kw-poland

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Keller Williams Poland