What Sequent Planning does

Sequent Planning, LLC is a U.S. Registered Investment Adviser (RIA) headquartered at 8420 W Dodge Rd #110, Omaha, Nebraska. Founded in 2012 and operating under the DBA Futurity First Wealth Management, the firm provides personalized financial planning and investment advisory services to retail individuals across life stages (early-career, mid-career, and pre-retirement/retirement) and to small-business owners. Service lines include retirement income planning, investment management with tax-efficient strategies, asset protection, estate planning, generational wealth transfer, charitable giving, and — for businesses — retirement plan selection, succession planning, and employee benefits. The firm is registered with the SEC (CRD 160381) and authorized to operate as an RIA in all 50 states, and has been recognized on USA TODAY's Best Financial Advisory Firms 2026 list.

The business model is fee-based: Sequent generates revenue from investment advisory fees, structured around assets under management (AUM) or fee-based advisory arrangements on individual and small-business client portfolios. Distribution is delivered through a network of independent-contractor investment adviser representatives rather than W-2 employees, with client acquisition supported by a website-based advisory directory, a content/resource center (articles, calculators, videos), and direct advisor outreach. The firm does not develop proprietary technology; its digital presence is built on FMG Suite, a third-party marketing and content platform commonly used by independent advisor practices.

Sequent Planning operates as a wholly owned subsidiary of Senior Market Sales (SMS), which it joined in 2021. SMS also owns the sister company Futurity First Insurance Group (FFIG). This parent-subsidiary structure provides institutional backing, compliance infrastructure, and shared resources, while the RIA itself maintains a boutique, advisor-led client experience. The firm is privately held with no disclosed external investors, no funding rounds, and no disclosed revenue or AUM figures beyond the $500,000 AUM threshold required for the USA TODAY 2026 recognition.

Name

Sequent Planning

Legal name

Sequent Planning, LLC

Website

https://sequentplanning.com

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

1–10 employees

Short description

Sequent Planning is a SEC-registered investment adviser (RIA) in Omaha, Nebraska, providing financial planning, retirement, estate, and tax advisory services to retail individuals and small-business owners nationwide, operating under parent company Senior Market Sales.

Ownership category

akta.pro rank

Product category

Financial Advisory Services

NAICS

Portfolio Management and Investment Advice (523940)

SIC

Investment Advice (6282)

akta.pro primary industry

Financial Planning–Led RIAs (FSAAACAB)

akta.pro secondary industries

Investment Management Advisory (RIA) (FSAEAAAB), Corporate Retirement Plan Advisory RIAs (ERISA 401(k)/403(b)) (FSAAACAF), Comprehensive Financial Planning (FSAEAAAA)

Keywords

• Financial advisory services
• Investment management
• Retirement planning
• Wealth management
• Estate planning

Headquarters

HQ city

Omaha

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Investment Advisory Services: Sequent Planning generates revenue through investment advisory fees, likely based on assets under management (AUM) or fee-based arrangements. As a registered investment adviser, the firm provides financial planning and portfolio management services to individuals and small businesses. The website references Form ADV disclosure brochure which outlines the firm's fees and services.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

Sequent Planning is a Registered Investment Adviser (RIA) that delivers personalized financial planning and investment advisory services to individuals and small businesses. Services span retirement planning, investment management, tax-efficient investing, asset protection, estate and generational wealth planning, insurance guidance, and business succession planning. The firm operates under the trade name Futurity First Wealth Management (FFWM) and is a wholly owned subsidiary of Senior Market Sales (SMS).

Product overview

Sequent Planning is a financial advisory firm operating as a unified platform offering personalized financial planning services. The core offering includes Generational Planning & Executive Services, with specialized tracks for individual clients (retirement, investment, estate, insurance, tax planning) and business clients (retirement plans, succession planning). The firm supplements its advisory services with digital tools including a Financial Calculators Suite with retirement, investment, and tax calculators, an Educational Video Library, and an Articles & Insights Library. All services are backed by institutional resources from parent company Senior Market Sales while maintaining personalized client relationships.

Differentiator

Problem solved

Functional benefit

Products and services

• Generational Planning & Executive Services Comprehensive financial planning services focused on generational wealth transfer, retirement income planning, tax-efficient investing, and legacy planning for high-net-worth individuals and families.
• Services for Individuals Financial planning services for individual clients covering retirement planning, investment management, estate planning, insurance, and tax planning across different life stages.
• Services for Businesses Business-focused financial services including retirement plan selection, business succession planning, and employee benefit planning for small businesses.

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Sanctuary Wealth: Independent RIA platform partnering with high-achieving advisors to deliver wealth planning, investment management, and family-office services — closely comparable advisor-affiliation and HNW-segment focus.
• Carson Group: Omaha-headquartered RIA and advisor platform serving individuals and business owners with financial planning, investment, and wealth services — directly comparable geography, segment focus, and advisor-affiliation model to Sequent Planning.
• Mercer Advisors: National RIA delivering financial planning, investment management, tax, and estate services with a strong HNW and retirement-income focus. Comparable Generational Planning and pre-retirement service positioning.
• Mariner Wealth Advisors: National RIA providing financial planning, investment advisory, tax, estate, and retirement plan services to individuals and institutions. Comparable multi-segment service model and HNW Generational Planning emphasis.
• Commonwealth Financial Network: Independent advisor platform supporting RIAs and financial advisors with planning tools, compliance, and back-office infrastructure — a comparable advisor-affiliation model to Sequent's independent-contractor RIA structure.
• Creative Planning: Large national RIA offering comprehensive financial planning, investment management, and tax services to individuals and business owners. Closely comparable service breadth and target client segments to Sequent Planning.

Broad incumbents

• Fisher Investments: Large global investment management firm serving individuals, families, and institutions with portfolio management and financial planning. Overlapping investment-advisory and HNW client focus, though with a portfolio-management-centric model.
• LPL Financial: Largest independent broker-dealer and RIA custodian in the U.S., supporting thousands of independent financial advisors. Comparable independent-advisor affiliation model with substantially broader scale and tech investment.
• Cetera Financial Group: Large broker-dealer and RIA platform supporting independent financial advisors with planning, investment, and back-office services. Comparable independent-advisor distribution model, though operating at much greater scale.
• Edelman Financial Engines: Large national RIA providing financial planning, investment, and retirement plan services to individuals and through employer-sponsored programs. Comparable service breadth with substantially greater scale and brand.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sequent Planning