The Hawk Firm

What The Hawk Firm does

The Hawk Firm is a personal injury and criminal defense law firm founded in 1984 by Jacque D. Hawk and headquartered in Augusta, Georgia, with a second office on 7th Street in the same city. The firm serves individual consumers across the Central Savannah River Area (CSRA), throughout Georgia, and into South Carolina who require representation in matters arising from negligence, criminal charges, or workplace injury. Service lines span personal injury (auto, truck, motorcycle, bicycle, pedestrian, brain injury, construction accident, dog bite, drunk driving, premises liability, slip and fall, product liability, wrongful death), criminal defense (DUI through serious felonies), workers' compensation, and medical malpractice.

The firm operates on a contingency fee basis for personal injury matters, meaning clients pay no upfront fees and the firm receives a percentage of the settlement or verdict only upon successful recovery. This outcome-based pricing aligns firm economics with case outcomes. Free consultations, 24/7 phone availability, and a fully paperless practice using Lawmatics for structured client intake support a direct-to-consumer go-to-market motion. Marketing is conducted through the firm's website (thehawkfirm.com), active social media presence across Facebook, LinkedIn, Instagram, Twitter, and YouTube, content marketing via blog articles, and client testimonials. The firm employs three attorneys: founder Jacque D. Hawk (Death Penalty Certified, Million Dollar Advocates Forum member), Erin Hawk (son of founder, joined as licensed attorney in 2021), and Tyler Baum (Criminal Defense Attorney, former Public Defender).

The firm is privately held, founder-owned, with no venture capital, private equity, or external investment. It holds regional and industry recognition including Martindale-Hubbell Distinguished Rating, Avvo 10/10, Best of Georgia, and Cyber City Best Personal Injury Attorney (2024). The underlying technology stack is minimal and administrative rather than substantive: case management via Lawmatics, digital intake forms, and a paperless workflow. No AI, machine learning, or proprietary technology assets are present in the business.

Name

The Hawk Firm

Legal name

The Hawk Firm

Website

https://thehawkfirm.com

Company type

Private

Founded year

1984

Operating status

Operating

Headcount range

1–10 employees

Short description

The Hawk Firm is a personal injury and criminal defense law firm in Augusta, Georgia, serving individual consumers across the CSRA, Georgia, and South Carolina on a contingency fee basis with a bench of three attorneys.

Ownership category

akta.pro rank

Product category

Legal Services

NAICS

Legal Services (5411), Offices of Lawyers (541110)

SIC

Services-Legal Services (8111)

akta.pro primary industry

Personal Injury & Insurance Defense (BPAHAAAM)

Keywords

• Personal injury law
• Criminal defense
• Car accident attorney
• Workers compensation
• Wrongful death claims

Headquarters

HQ city

Augusta

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales

Revenue model

1. Contingency Fee Legal Services: The firm operates on a contingency fee basis for personal injury cases. Clients pay no upfront fees; the firm is compensated with a percentage of the settlement or verdict amount only if compensation is recovered. This aligns attorney incentives with client outcomes and ensures access to legal representation for injured victims regardless of financial situation.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

The Hawk Firm provides plaintiff-side personal injury and criminal defense legal representation to individuals in Augusta, the CSRA, and across Georgia and South Carolina. The firm operates on a contingency fee basis for personal injury matters, with clients paying no upfront fees and the firm compensated via a percentage of any settlement or verdict. It also handles workers' compensation claims and medical malpractice cases. Free case evaluations are offered to prospective clients.

Product overview

The Hawk Firm is a personal injury and criminal defense law firm based in Augusta, Georgia, offering a comprehensive suite of legal services. The firm provides core legal representation across multiple practice areas including Personal Injury Law (covering auto accidents, truck accidents, wrongful death, brain injuries, construction accidents, and premises liability), Criminal Defense, Workers' Compensation, and Medical Malpractice. The firm's service portfolio spans specialized practice areas such as Bicycle Accidents, Dog Bite, Drunk Driving Accidents, Motorcycle Accidents, Nursing Home Abuse, Pedestrian Accidents, Product Liability, Slip and Fall, and Workplace Accidents. The firm operates on a contingency fee basis for personal injury cases and offers free consultations. The practice has served clients since 1984, with founding attorney Jacque D. Hawk leading a team of trial lawyers.

Differentiator

Problem solved

Functional benefit

Products and services

• Personal Injury Legal Services Legal representation for individuals injured due to the negligence or intentional harm of others, covering cases such as auto accidents, premises liability, and wrongful death. Intended for injured plaintiffs in Georgia and South Carolina seeking compensation for medical bills, lost wages, pain and suffering, and related damages.
• Car Accident Legal Services

Quantifiable outcome

• Multiple federal case dismissals and directed verdicts of acquittal achieved by founding attorney
• +2 more outcomes

Named customers5 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• James B. Monroe, P.C. Augusta, Georgia personal injury and workers' compensation law firm led by James B. Monroe, directly competing with The Hawk Firm in the same CSRA market with a similar plaintiff-side practice and contingency fee model.
• Rowsey & Stewart: Augusta-based law firm handling personal injury, workers' compensation, and criminal defense cases, directly competing with The Hawk Firm in the same regional CSRA market.
• N. Brian Hercules, Attorney at Law: Augusta, Georgia personal injury attorney with a contingency-based practice handling auto, truck, and motorcycle accidents, directly overlapping with The Hawk Firm's core service offering in the same geographic market.

Regional players

• John Foy & Associates: Atlanta-based personal injury law firm with strong Georgia presence, regional marketing footprint, and contingency fee model targeting the same Plaintiff-side PI cases across Georgia as The Hawk Firm.
• Bowen Painter Injury Lawyers: Georgia personal injury firm with multiple offices handling auto accidents, wrongful death, and catastrophic injury cases, competing for the same pool of PI plaintiffs across Georgia.
• Ken Nugent, P.C. Georgia-based personal injury firm with heavy advertising presence and contingency fee model, competing for the same caseload of auto and slip-and-fall accidents as The Hawk Firm throughout Georgia.
• Pope & Howard, P.C. Atlanta-based catastrophic injury and personal injury law firm with trial-tested attorneys, competing for high-value PI cases in Georgia with overlapping practices on trucking and wrongful death.
• The Eichholz Law Firm: Georgia personal injury firm with offices including nearby Savannah, pursuing the same auto accident, wrongful death, and premises liability cases as The Hawk Firm across the region.
• Butler Law Firm: Georgia-based law firm handling personal injury, wrongful death, and nursing home abuse cases, with similar practice areas to The Hawk Firm and overlapping target plaintiffs across the state.

Broad incumbents

• Morgan & Morgan: National personal injury law firm with offices across the Southeast including Georgia, offering broadly comparable PI services at scale with substantially larger marketing budgets, representing the upper-bound competitive threat to regional firms like The Hawk Firm.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key highlights6 records

Customer concentration

• Xx.com/thehawkfirm
• YouTubeyoutube.com/c/TheHawkFirmAugusta/featured
• Facebookfacebook.com/thehawkfirm
• LinkedInlinkedin.com/company/the-hawk-firm
• Instagraminstagram.com/the_hawkfirm

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Hawk Firm