Hoop

What Hoop does

Hoop is a privately held cross-border trading and brand agency firm founded in 2016 and based in Pomona, California, with a headcount in the 11-50 range. Per its firmographic description, the company focuses on brand agency and operations, logistics storage, distribution, and marketing services for cross-border commerce — implying an intermediary role between overseas brands and the U.S. (or other) consumer markets.

The company's business model centers on agency representation of brands across borders, supplemented by operational services (warehousing, logistics, distribution) and marketing support. This is a service-oriented trading model rather than a technology platform; the input data contains no proprietary technology, patents, integrations, APIs, or AI/ML components, and the company's primary web property (hopehoop.com) is the only documented digital surface. A secondary URL (hooplife.com) resolves to a loader/verification page with no substantive content, and no products, services catalog, or pricing model is disclosed.

Financially, Hoop is opaque: no revenue, ARR, GMV, pricing model, or customer counts are disclosed. The only capital event on record is a 2019-06-01 funding entry with Ying Fund showing a disclosed value of $0 and no lead investor identified. There is no evidence of follow-on fundraising, M&A activity, leadership hires, partnerships, awards, regulatory actions, or product launches in the available data.

Name

Hoop

Website

https://hopehoop.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

11–50 employees

Short description

Hoop is a Pomona, California-based cross-border trading and brand agency firm (founded 2016) offering brand representation, logistics, storage, distribution, and marketing services to overseas brands entering the U.S. market.

Ownership category

akta.pro rank

Product category

Cross-Border Trade Services

NAICS

Wholesale Trade Agents and Brokers (42512), Sporting and Recreational Goods and Supplies Merchant Wholesalers (42391)

akta.pro primary industry

Basketball Footwear & Apparel Retail (CRAMACAB)

akta.pro secondary industry

Basketball Equipment Retail (CRAMAEAB)

Keywords

• Cross-border trading
• Brand agency services
• Logistics and distribution
• Marketing services
• International trade

Headquarters

HQ city

Pomona

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure

Core offering

Hoop is a cross-border trading company that provides brand agency, brand operation, logistics storage, distribution, and marketing services to brands seeking to enter or expand in international markets. The company integrates brand management with downstream logistics, warehousing, and channel distribution capabilities, offering clients an end-to-end cross-border trade solution.

Differentiator

Problem solved

Functional benefit

Products and services

• Brand Agency Services
• Logistics and Storage Services
• Distribution Services
• Marketing Services

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Recent moves2 records

Expansion highlights2 records

Broad incumbents

• Li & Fung: Global trading and sourcing powerhouse offering supply chain management, logistics, and distribution for consumer brands. A broad incumbent analog for any cross-border brand agency operator.
• Shopify: Dominant global commerce platform whose cross-border tooling and agency partner network competes for the same brand-enablement wallet Hoop targets. A broad incumbent in cross-border brand enablement.
• Tmall Global / Alibaba: Operates Tmall Global, the leading cross-border channel for international brands in China. Alibaba itself and its partner agencies are the primary competitive context for any US-China brand distributor.

Direct peers

• BorderX Lab: US-headquartered cross-border e-commerce platform helping international brands reach Chinese consumers. Directly comparable to Hoop's brand-agency-plus-distribution model across the US-China corridor.
• Azoya International: Cross-border e-commerce solutions provider offering brand enablement, marketing, and distribution services to international brands selling into China — overlapping directly with Hoop's stated service mix.
• WPIC Marketing + Commerce: Agency and technology provider enabling international brands to sell and market in China via cross-border channels. Comparable end-to-end offering to Hoop's brand + operations + marketing stack.
• Pattern (Pattern Accelerate): Global brand accelerator providing ecommerce strategy, marketplace management, logistics, and creative services for brands. Highly comparable integrated service stack to Hoop's offering.

Emerging players

• Bold Commerce: Commerce technology and agency services company focused on DTC brand enablement. Partial overlap with Hoop's brand-agency and marketing service lines for cross-border brand clients.

Regional players

• SiCepat: Southeast Asia-focused logistics and last-mile distributor serving cross-border commerce flows. Comparable as a regional logistics/distribution layer that Hoop's services would complement or compete with.

Others

• EasyPost: Shipping API and logistics infrastructure provider enabling cross-border fulfillment workflows. Relevant as adjacent infrastructure that Hoop's logistics/warehousing service would either leverage or compete with.

Market position

Strengths3 records

Weaknesses4 records

Competitive moat1 record

Key risks5 records

Key highlights4 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hoop