Johnsen Graphic Solutions

What Johnsen Graphic Solutions does

Johnsen Graphic Solutions, operating as Johnsen Print & Digital Media A/S, is a family-owned Danish graphic house founded in 1951 in Grenaa by P.S. Johnsen as a wholesale paper goods business. The company has grown into one of Denmark's leading full-service graphic enterprises, offering offset and digital printing, point-of-sale materials, book and catalog production, flags and flag garlands, warehousing and distribution, branded merchandise, consulting, and an in-house advertising agency. It now operates four wholly-owned subsidiaries—Bureauet A/S (creative agency, Aarhus), CS Grafisk A/S (print production, Hadsten), Grafisk Finish A/S (packaging and POS finishing, Randers), and Boostly ApS (interactive magazines)—with over 100 employees across locations in Grenaa, Hadsten, Randers, and Aarhus.

The company's underlying technology combines offset and digital printing capabilities with complete prepress (CTP, preflight) to postpress (lamination, embossing, partial varnish, die-cutting, folding, bookbinding) workflows. A proprietary Marketing Portal serves as a centralized ordering platform handling 1,200+ product numbers and powering self-service ordering, inventory management, and print-on-demand for 3,000 shops, 133 dealers, and 440 hot dog wagons. The GreenPrint by Johnsen sub-brand, the company's sustainability differentiator, holds Cradle to Cradle Certified Bronze (only the 11th printer worldwide), Nordic Swan Ecolabel, FSC, ISO 14001, ClimateCalc, and UN Global Compact certifications, with 90%+ of paper FSC-certified and 100% renewable electricity.

Johnsen's business model combines transactional printing revenue (POS materials, books, flags, merchandise) with recurring/managed-service revenue streams from the Marketing Portal subscription, warehousing/distribution services, and 360° marketing engagements anchored by a one-point-of-contact sales model. The enterprise field sales motion serves major retail chains (Coop, EL-Salg with 160+ stores, Nykredit), while the portal drives SMB and franchise volume. Pricing is quote-based and not publicly disclosed. The company is led by CEO Steen Johnsen, a descendant of founder P.S. Johnsen, and remains privately held with no external institutional investment identified.

Name

Johnsen Graphic Solutions

Legal name

Johnsen Print & Digital Media A/S

Website

https://johnsen.dk

Company type

Private

Founded year

1951

Operating status

Operating

Headcount range

101–250 employees

Short description

Johnsen Print & Digital Media is a Danish family-owned full-service graphic house founded in 1951, offering printing, POS materials, books, flags, warehousing, distribution, and a self-service Marketing Portal. It serves retail chains, food companies, and publishers across Denmark and Northern Europe.

Ownership category

akta.pro rank

Product category

Commercial Printing Services

NAICS

Commercial Printing (except Screen and Books) (323111), Support Activities for Printing (32312), Direct Mail Advertising (541860), Graphic Design Services (541430)

SIC

Services-Direct Mail Advertising Services (7331), Books: Publishing Or Publishing & Printing (2731), Service Industries For The Printing Trade (2790), Services-Mailing, Reproduction, Commercial Art & Photography (7330)

akta.pro primary industry

Mailing, Inserting & Distribution Services (Addressing, Direct Mail, Kitting) (MPAJALAH)

akta.pro secondary industry

Finishing & Post-Press Services (Cutting, Folding, Collating, Laminating, Foil, Emboss) (MPAJALAF)

Keywords

• Commercial printing services
• POS materials production
• Flag and banner manufacturing
• Book and catalog printing
• Marketing portal platform

Headquarters

HQ city

Grenaa

HQ country

Denmark

HQ region

Europe

Offices5 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Printed Matter / Commercial Printing: Offset and digital printing services for various printed materials including letterhead, flyers, brochures, catalogs, posters, postcards, business cards, blocks. Both offset and digital printing capabilities with complete prepress to postpress services.
2. POS Materials: Point of Sale materials including A-signs, alarm covers, banners, beach flags, displays, table tents, backlit posters, ellipses, labels, floor stickers, roll-ups, stamp cards, wobblers, cubes, exhibition stands, pallet wraps, podiums, mailboxes, re-board constructions, signs, wall systems, window banners, and window stickers. Strategic POS materials that strengthen marketing and increase store sales.
3. Flags and Flag Garlands: One of Northern Europe's largest producers of paper flags on sticks and flag garlands. Offers advertising flags, national flags, and flag garlands with FSC-certified paper options and various pole materials.
4. Book and Magazine Production: Complete book publishing services from concept development to layout, printing, and binding. Offers softcover and hardcover options, different paper types, lamination, embossing, and die-cutting. Includes bookbinding services like perfect binding, flex binding, and specialty bindings.
5. Marketing Portal Services: Online marketing portal subscription/access for ordering marketing materials. Provides print-on-demand, online inventory portal, storage and distribution. Used by 3,000 shops, 133 dealers, and 440 hot dog wagons.
6. Warehouse, Storage and Distribution: Storage services (warehouse hotel), packaging solutions (custom campaign packages, standard packages), and distribution logistics. Dedicated storage capacity with 34 pallet positions for major customers.
7. 360° Marketing Services: Full-service marketing concept combining print, online/offline marketing, POS, packaging, distribution, and warehousing under one contact. One-point-of-contact approach covering everything from single roll-ups to complete campaigns for entire retail chains.
8. Consulting Services: Advisory services covering design, setup, paper selection, finishing effects, biodegradable inks, binding types, folding, printing and die-cutting. Environmental consulting for green initiatives.
9. Advertising Agency Services: Bureauet A/S provides concept development, graphic design, copywriting, websites, SEO, social media, Google Ads, and strategy services.
10. Merchandise: Promotional merchandise and giveaways including T-shirts, keyhangers, cups, pens, water bottles, candies, and retail store design items.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels7 records

Core offering

Johnsen Graphic Solutions is a full-service Danish graphic house producing commercial printing (offset and digital), point-of-sale (POS) materials, books and catalogs, flags and flag garlands, branded merchandise, and warehousing/distribution services. The company operates an online marketing portal for self-service ordering and offers integrated 360° marketing campaign management with a single point of contact. Services span prepress to postpress, supported by Cradle to Cradle, FSC, and Nordic Swan Ecolabel certifications.

Product overview

Johnsen Graphic Solutions (Johnsen Print & Digital Media A/S) operates as a unified full-service graphic house offering multiple interconnected products and services organized around printing, marketing, and distribution. The core portfolio consists of POS Materials (point of sale displays, banners, signs), Printed Matter (offset and digital printing services), Books (publishing with binding options), Flags (production of paper flags and garlands), 360° Marketing (full-service campaign management), Warehouse & Distribution (logistics), Marketing Portals (online ordering platform), Merchandise, Consulting Services, and the in-house Advertising Agency 'Bureauet'. The company also owns subsidiaries CS Grafisk A/S (printing), Grafisk Finish A/S (packaging/displays), and Boostly ApS (digital magazines). The GreenPrint by Johnsen sub-brand offers Cradle to Cradle Certified® Bronze certified sustainable printed products. Services are designed to work together under a one-point-of-contact model, with the marketing portal serving as the central hub for ordering.

Differentiator

Problem solved

Functional benefit

Brands

• GreenPrint by Johnsen: Product line of printed materials including brochures, flags, postcards and flyers that have achieved Cradle to Cradle Certified® Bronze certification.

Products and services

• POS Materials (Point of Sale) Strategic point-of-sale materials including displays, banners, signs, A-signs, roll-ups, beach flags, table displays, labels, floor stickers, and exhibition stands designed to strengthen retail marketing and increase store sales.
• Printed Matter (Commercial Printing) Offset and digital printing services producing letterhead, flyers, brochures, catalogs, posters, postcards, business cards, and blocks on FSC-certified paper using vegetable-based inks.
• Books and Magazine Production Complete book publishing services from concept development to layout, printing, and binding, offering softcover, hardcover, flex binding, perfect binding, and specialty bindings with various paper types and finishing options.
• Flags and Flag Garlands One of Northern Europe's largest producers of paper flags on sticks and flag garlands including advertising flags, national flags, cake flags, and flag garlands with FSC-certified paper options and various pole materials.
• 360° Marketing Service Full-service marketing concept combining print, online/offline marketing, POS, packaging, distribution, and warehousing under a single point of contact, covering everything from single roll-ups to complete nationwide retail campaigns.
• Warehouse and Distribution Service Complete logistics solution including storage (warehouse hotel), custom campaign packaging, standard packaging, and direct distribution to retail chains with dedicated pallet positions (34 for EL-Salg) and nationwide daily delivery.
• Marketing Portal Platform Online ordering and inventory management platform with over 1,200 product numbers enabling retail shops, dealers, and hot dog wagons to order POS materials, print-on-demand products, and manage marketing inventory with same-day shipping.
• Branded Merchandise Promotional merchandise and giveaways including T-shirts, keyhangers, cups, pens, water bottles, candies, and retail store design items for campaigns and events.
• Consulting Services Expert advisory services covering design, setup, paper selection, finishing effects, biodegradable inks, binding types, folding, printing, die-cutting, and environmental consulting for green initiatives.
• Bureauet Advertising Agency In-house advertising agency providing concept development, graphic design, copywriting, websites, SEO, social media, Google Ads, and strategy services for integrated marketing campaigns.
• GreenPrint by Johnsen Cradle to Cradle Certified Bronze product line featuring flag garlands, postcards, flyers, brochures, and other printed materials with documented safe materials, circular economy approach, and social responsibility in production.

Quantifiable outcome

• 90%+ of paper is FSC-certified
• +4 more outcomes

Named customers16 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Seven partnerships are on record, tiered minor and core.

• UngeLøftetminorStrategic or Co-development Partner · 1 January 2024Partnership for youth development and training programs, providing internship and job trial opportunities.
• Boostly ApScoreStrategic or Co-development Partner · 1 October 2023Interactive and physical magazine specialists, part of Johnsen family since October 2023. Offers help with exposure of magazines on various digital platforms.
• Grafisk Finish A/ScoreStrategic or Co-development Partner · 1 January 2023Became part of Johnsen Family in 2023. Expert in packaging, POS displays and finishing of printed materials. Located in Randers.
• CS Grafisk A/ScoreStrategic or Co-development Partner · 1 January 2022Became part of Johnsen Family in 2022, serving as extended arm of print production. Delivers books, posters, catalogs and more. Located in Hadsten.
• Bureauet A/ScoreGTM or Marketing Partner · 1 January 2017Advertising agency subsidiary started as 'Johnsen Creative Agency' in 2017, registered as 'Bureauet' in 2022. Provides concept development, graphic design, copywriting, websites, SEO, social media, Google Ads, and strategy services. Located in Aarhus.
• GRAKOMminorStrategic or Co-development Partner · 1 January 2015Employer association membership ensuring compliance with collective agreements and supporting proper working conditions and fair wages.
• EWIIcoreTechnology or Integration · 1 January 2013Energy company providing renewable energy certification. EWII's wind energy purchase certificate ensures 100% of company's electricity comes from wind, solar, and hydropower. Facilities in Grenaa certified since 2013, with solar added in 2024.

Scale indicators10 records

Recent moves8 records

Expansion highlights6 records

Direct peers

• Trykkeriet (trykkeriet.dk): Danish commercial printing and POS materials provider serving retail and enterprise customers. Directly comparable on offset/digital print, POS displays, and Danish retail customer base, though with a smaller product breadth than Johnsen.
• Schultz Grafisk: Danish printing group offering commercial print, direct mail, packaging, and logistics. Closely comparable on integrated print + distribution + warehousing model for the Danish retail market.
• Grafik A/S: Danish commercial printer offering offset and digital print, POS materials, and finishing. Direct peer on production capabilities and customer segments within Denmark.
• PP Møbler Tryk / Polaris Tryk: Danish commercial printing house focused on offset and digital print, catalogs, and direct mail. Comparable mid-sized Danish competitor with similar customer profiles.
• Bording Danmark: Danish printing and direct marketing company with capabilities across commercial print, direct mail, and data-driven marketing. Comparable on integrated marketing-services-plus-print positioning and Danish enterprise customers.

Broad incumbents

• Storyhouse (formerly Aller Media Denmark): Larger Danish publishing and media group with magazine and content operations; overlaps with Johnsen on book, magazine, and catalog printing produced for third-party publishers and direct-to-consumer marketing.
• Egmont Publishing: Major Scandinavian media group with significant print, magazine, and book operations. Overlaps with Johnsen on commercial book/magazine production but at much larger scale and as part of a broader media portfolio.
• Strålfors (PostNord Strålfors): Nordic-wide communications services provider under PostNord offering print, direct mail, distribution, and digital document solutions. Overlaps with Johnsen on direct mail production and multi-channel distribution but at vastly larger Nordic scale.
• Berlingske Media / tryk division: Danish media group historically associated with large-scale commercial and newspaper printing. Overlaps with Johnsen on commercial and publication printing capacity.

Emerging players

• Trykportalen / Onlineprinters: European online print marketplace offering standardized commercial print with self-service ordering. Comparable to Johnsen's marketing portal concept but as a digital-first entrant rather than a full-service provider.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/johnsengraphicsolutions
• LinkedInlinkedin.com/company/johnsen-offset-a-s

Compliance7 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Subsidiaries4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Johnsen Graphic Solutions