Grakom

What Grakom does

Grakom is the Danish trade and employer association for the communication, design, and media industries, founded in 1875 and headquartered in Odense. It operates as a private, member-governed organization structured across two legal entities: GRAKOM (CVR 36661151) for industry representation, and GRAKOM Arbejdsgivere (CVR 15108533) for employer-side collective agreement negotiations with HK Privat and 3F. The organization serves 445+ members organized into four branch communities — Grafisk Branche (graphic production, 235 members), Creative Club (agencies, 108 members), FESPA Denmark (sign and textile, 74 members), and Dansk Promotion (promotional products, 28 members) — plus EmballageForum for packaging. It delivers consulting on employment law, environmental and climate compliance, training, and ESG, and it maintains a 17-partner member benefits program covering insurance, fuel, shipping, recycling, payroll, and training services.

Grakom's productized assets include ClimateCalc, a carbon-footprint calculation tool for printing companies co-developed with European federation Intergraf and aligned with the GHG Protocol, ISO 16759, and ISO 14064-1; the 'Trykt i Danmark' quality mark for domestically printed matter; the Grafisk ESG kodeks 2.0 and Bureauernes ESG-kodeks sector-specific ESG frameworks; and the GRAKOM Barselsfond (maternity leave fund). It also publishes regulatory-guidance content and hosts webinars and events covering topics such as EUDR, PFAS under PPWR, marketing law, and AI-content labeling. Distribution is sales-led and direct: companies join through grakom.dk, with membership binding annually and included in community sub-fees.

Grakom is a membership-fee organization (subscription/recurring revenue) with a secondary revenue stream from events, courses, and certifications. The primary customers are SMB and mid-market companies across the Danish graphic, agency, promotional, and sign/textile verticals. There is no external parent, no disclosed investor base, and no public revenue disclosure; the organization is member-governed and operates as a not-for-distribution trade body.

Name

Grakom

Legal name

GRAKOM

Website

https://grakom.dk

Company type

Private

Founded year

1875

Operating status

Operating

Headcount range

11–50 employees

Short description

Grakom is the Danish trade and employer association for the communication, design, and media industries, serving 445+ members across graphic production, agencies, sign/textile, and promotional products with advisory, collective-bargaining, and certification services.

Ownership category

akta.pro rank

Product category

Trade Association / Industry Organization

NAICS

Business Associations (813910)

SIC

Services-Membership Organizations (8600)

akta.pro primary industry

Sustainability & ESG Consulting (BPAHACAK)

Keywords

• Trade association services
• Industry membership organization
• Collective labor agreements
• Sustainability certification tools
• Branch community networking

Headquarters

HQ city

Odense

HQ country

Denmark

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Membership Fees: GRAKOM generates revenue primarily through annual membership fees from companies in the communication industry. Membership includes access to branch-specific communities, advice, events, and benefits.
2. Event and Course Revenue: Revenue generated from hosting industry events, webinars, seminars, and professional courses for members and non-members.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Grakom is the Danish industry organization (erhvervsorganisation) for the communication industry, representing graphic production companies, agencies, promotional product firms, and sign/textile printers. It sells annual memberships that bundle access to four branch communities (Grafisk Branche, Creative Club, Dansk Promotion, FESPA Denmark) plus EmballageForum, collective agreement negotiation through GRAKOM Arbejdsgivere, ESG and environmental consulting, training/events, a ClimateCalc carbon-footprint tool, and a member benefits program with 17 supplier agreements.

Product overview

GRAKOM is the industry organization for the communication industry in Denmark, not a unified software product company but rather an industry association offering member services. The organization provides ClimateCalc (a carbon footprint calculation tool for printing companies), manages four branch communities (Grafisk Branche with 235 members, Creative Club with 108 members, Dansk Promotion with 28 members, and FESPA Denmark with 74 members), operates EmballageForum for packaging professionals, offers a member benefits program with 17 partner agreements, provides the 'Trykt i Danmark' quality mark, administers collective agreements, and delivers ESG and environmental consulting services including the Grafisk ESG kodeks 2.0 and Bureauernes ESG-kodeks industry standards.

Differentiator

Problem solved

Functional benefit

Brands

• ClimateCalc: A calculation tool for climate impact developed by European graphic organizations including GRAKOM, used for carbon footprint calculations for printing companies and products.

Products and services

• ClimateCalc
• Grafisk Branche branch community Branch community within GRAKOM for graphic production companies including printing houses, label producers, and suppliers/subcontractors to graphic companies. Provides a professional community with 235 members.
• Creative Club branch community
• Dansk Promotion branch community
• FESPA Denmark branch community
• EmballageForum
• Trykt i Danmark (Printed in Denmark) quality mark
• GRAKOM Barselsfond (Maternity Leave Fund)
• Grafisk ESG kodeks 2.0
• Bureauernes ESG-kodeks
• Overenskomster (Collective Agreements)
• Fordelsprogram (Member Benefits Program)

Quantifiable outcome

• Europes leading environmental and climate experts for the graphic industry
• +1 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

18 partnerships are on record, tiered core and minor.

• FESPAcoreStrategic or Co-development PartnerFESPA is a global federation for the sign and textile printing industry. GRAKOM is a member and FESPA Denmark is a branch community under GRAKOM, providing members with international networking, trade shows, VIP benefits at FESPA events, and access to FESPA Census reports.
• IntergrafcoreStrategic or Co-development PartnerIntergraf is the European federation for the graphic industry. GRAKOM is a member and has collaborated with Intergraf on EUDR regulations, ClimateCalc tool development, and various industry initiatives.
• Stena RecyclingminorGTM or Marketing PartnerBranch agreement for recycling services including paper, cardboard, plastic, offset plates, and hazardous waste. GRAKOM members receive discounted rates on material disposal and rental.
• Q8minorGTM or Marketing PartnerFuel and charging agreement offering GRAKOM members discounts on petrol, diesel, charging, and car wash at Q8, F24, Shell and Shell Express stations.
• DataLøn BrancheminorGTM or Marketing PartnerPayroll system agreement tailored to GRAKOMs collective agreements. Members receive 20% discount for 12 months, free setup, and 2 months free payroll processing.
• Codan (Alm Brand Group)minorGTM or Marketing PartnerInsurance partnership with Codan offering competitive insurance packages for the graphic industry covering print machines, production equipment, and branch-specific solutions.
• Topdanmark (If Skadeforsikring)minorGTM or Marketing PartnerWork injury insurance partnership. Since 1/1/2021, Topdanmark has been the insurance provider offering competitive premiums for GRAKOM members.
• DAHL AdvokatpartnerselskabminorImplementation/ SI/ Consulting PartnerWhistleblower scheme partnership offering GRAKOM member companies efficient, secure, and cost-effective establishment of internal whistleblower schemes.
• ZoiosminorGTM or Marketing PartnerEmployee well-being measurement platform partnership. GRAKOM members receive 15% discount, free strategic advisory session, and access to free plan for APV surveys.
• SoftworldminorGTM or Marketing PartnerSoftware training courses covering AI services, Adobe programs, Figma and 100+ services. GRAKOM members receive 25% discount on open courses.
• KursusfabrikkenminorGTM or Marketing PartnerCourse provider offering training in online marketing, graphic design, office, AI, social media. GRAKOM members receive 25% discount on open day courses.
• GLSminorGTM or Marketing PartnerPackage shipping agreement with minimum 25% savings compared to Post-Nord and regular GLS prices for Danish shipments. Minimum 500 packages per year required.
• UPSminorGTM or Marketing PartnerInternational courier services agreement covering 200+ countries with two discount structures for shipments to and from Denmark.
• Danske Inkasso ApSminorGTM or Marketing PartnerDebt collection agreement with web-based tool for easy case creation. GRAKOM members receive significant discount on annual subscription.
• VellivminorGTM or Marketing PartnerPension agreement for GRAKOM members offering attractive prices on company pension schemes including disability, invalidity, death, critical illness coverage.
• Hopp & PartnersminorImplementation/ SI/ Consulting PartnerLaw firm that collaborated with GRAKOM on guidance for labeling AI-generated content.
• HortenDahl AdvokatpartnerselskabminorImplementation/ SI/ Consulting PartnerLaw firm providing webinar on influencer marketing and bureau responsibility for Creative Club members.
• BisnodeminorGTM or Marketing PartnerBusiness information agreement providing access to key information about Danish companies for segmentation, campaigns, market monitoring, and financial insights.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Printing United Alliance: Major US-based trade association for the printing and graphic arts industry, formed from the merger of PRINTING United and Idealliance. Broad incumbent offering member benefits, education, certification, and advocacy for commercial printing, packaging, and in-plant graphics segments that overlap with Grakom's constituencies.
• Dansk Industri (DI): Confederation of Danish Industry, a large employer and industry association offering HR, collective bargaining, and policy advocacy. Broad incumbent covering manufacturing and service industries with significant overlap in employment-law and CSR advisory services.
• Dansk Erhverv: Danish Chamber of Commerce representing a broad spectrum of service, trade, and industry companies. Broad incumbent that overlaps with Grakom on HR/labor, compliance, and ESG advisory services, though it covers many industries rather than specializing in graphic/communications.

Direct peers

• Bundesverband Druck und Medien (BVDM): German print and media industry employers' association. Direct peer operating the same employer-association model as GRAKOM Arbejdsgivere: negotiating collective agreements and providing member services for a neighboring national printing industry.
• FESPA: Global federation for the sign, digital, and textile printing industries. Direct peer as FESPA Denmark is one of Grakom's four branch communities, and FESPA provides members with international trade shows, VIP benefits, and Census reports.
• FINAT: European association for the self-adhesive label and narrow-web converting industry. Direct peer as it serves label producers — a key segment of Grakom's Grafisk Branche community — with technical guidance, sustainability support, and industry networking across Europe.
• Intergraf: European federation for the graphic and printing industry, headquartered in Brussels. Direct peer as both are industry associations serving the graphic/printing sector; Grakom is a national member and has co-developed ClimateCalc with Intergraf.

Regional players

• Sveriges Grafiska Företagare (SGF): Swedish employers' association for the graphic industry, equivalent in function to GRAKOM Arbejdsgivere. Regional peer covering the same sector but in Sweden rather than Denmark; useful proxy for Nordic comparison of collective-agreement scope and member services.
• Danske Medier: Danish trade association for media companies, adjacent to Grakom's communication-industry remit. Regional peer providing similar industry-association services but with primary focus on news/media publishers rather than printing, agencies, and promotional products.

Emerging players

• Two Sides: Independent not-for-profit promoting the sustainability of print and paper, active in Europe, North America, Latin America, Africa, and Australasia. Emerging peer with overlapping sustainability advocacy mission for the graphic and paper-based industries that Grakom serves through ClimateCalc and ESG codes.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/bfgrakom
• Xx.com/grakom

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Grakom