Kromanti Rum

What Kromanti Rum does

Kromanti Rum, trading as Kromanti Ltd, is a privately held, family-run craft spirits company incorporated in the United Kingdom in 2020. The company produces and sells premium Caribbean rum bottled at 40% ABV in 70cl format, built on a base blend of Venezuelan and Dominican Republic rums and infused with Caribbean botanicals — notably just-ripe plantain and tamarind — according to family recipes passed down through generations. Two SKUs anchor the range: Kromanti Plantain Rum (smooth, grassy, delicately fruity, positioned for slow sipping) and Kromanti Tamarind Rum (a spiced rum with cinnamon, clove, nutmeg, and citrus notes designed for sipping or cocktails), with a bundle offering that combines both at a discount.

The business is operated by a father-and-daughter co-founding team — Cashain David (CEO & Co-Founder, former mental health professional and rum brand ambassador) and Danielle David (Co-Founder, formerly in the shipping industry for 12 years) — alongside a small team of 1-10 employees total. The mission is explicitly cultural: re-centering the rum narrative around the African diaspora and Maroon communities who shaped Caribbean rum-making traditions, rather than mass-market Caribbean-rum tropes. Brand and product storytelling (cultural heritage, LGBTQ+ inclusive positioning, blog content on Caribbean rum history) sit alongside the physical product as core assets, with The Guardian's 'Best Caribbean Rum' recognition used as the primary third-party endorsement.

Kromanti monetizes through direct-to-consumer e-commerce on a Shopify storefront (kromantirum.com) with free UK delivery, accepting Amex, Apple Pay, Klarna, PayPal, Shop Pay, and major cards. Unit pricing is approximately $55 for the 70cl Tamarind Rum, $59 for the 70cl Plantain Rum, and ~$102 (£75) for the two-bottle bundle. A complementary on-trade channel targets hospitality buyers via direct enterprise enquiries, and products are also distributed through third-party online retailers serving UK, Ireland, USA, and Canada. The company has no app, no API, and no disclosed external equity capital beyond a non-dilutive engagement with Distill Ventures (Diageo's drinks accelerator) in September 2022.

Name

Kromanti Rum

Legal name

Kromanti ltd.

Website

https://kromantirum.com

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

1–10 employees

Short description

Kromanti Rum is a UK-based, family-run craft spirits company founded in 2020 that produces and sells premium Caribbean rum — Plantain Rum and Tamarind Rum — directly to consumers via Shopify, with shipments to the UK, Ireland, USA, and Canada.

Ownership category

akta.pro rank

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices3 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Others

Revenue model

1. Direct E-commerce Product Sales: One-time purchase of rum bottles through their Shopify-powered online store. Products include Plantain Rum, Tamarind Rum, and bundle deals. Revenue generated from individual consumer transactions with pricing at $55-$102 per order.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels5 records

Core offering

Kromanti Rum is a family-run producer of premium Caribbean rums, blending golden Venezuelan and Dominican Republic rums and infusing them with Caribbean ingredients such as plantain and tamarind based on family recipes. The company sells two core 40% ABV, 70cl products - Plantain Rum and Tamarind Rum - plus a bundle deal, distributed via direct-to-consumer e-commerce, online retailers, and on-trade hospitality channels.

Product overview

Kromanti Rum is a family-run rum brand founded by father-and-daughter duo Cashain and Danielle David. The company specializes in botanically infused Caribbean rums, offering two distinct core products: Kromanti Plantain Rum (smooth, grassy, fruity rum infused with plantain from a blend of Venezuelan and Dominican rums) and Kromanti Tamarind Rum (a spiced rum infused with tamarind featuring warm spices of cinnamon, clove, and nutmeg). Both rums are 40% ABV, 70cl bottles. The company also offers a Bundle Deal combining both rums at a discounted price. Kromanti Rum has been named Best Caribbean Rum by The Guardian and is rooted in Caribbean tradition with a focus on the African diaspora heritage.

Differentiator

Problem solved

Functional benefit

Products and services

• Kromanti Plantain Rum A 40% ABV, 70cl premium rum infused with just-ripe plantain following a family recipe, built on a blend of golden Venezuelan and Dominican Republic rums. Tasting notes are grassy, delicately fruity with a smooth, rounded finish; intended for slow sipping.
• Kromanti Tamarind Rum A 40% ABV, 70cl spiced rum infused with tamarind and warm spices of cinnamon, clove, nutmeg, and a hint of citrus. Designed for slow sipping or use in cocktails, offering a bold, balanced, not-overly-sweet profile.
• Bundle Deal (Plantain + Tamarind) A discounted bundle combining both Kromanti Plantain Rum and Kromanti Tamarind Rum at £75 for two bottles, including free UK delivery. Targeted at trial, gifting, and cross-purchase.

Quantifiable outcome

• Named Best Caribbean Rum by The Guardian

Named customers1 record

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Two partnerships are on record, tiered core.

• ShopifycoreTechnology or IntegrationE-commerce platform provider powering the Kromanti Rum online store. Processes payments, manages inventory, and provides storefront infrastructure. Disclosure in privacy policy confirms Shopify as the primary e-commerce technology partner.
• HuboocoreImplementation/ SI/ Consulting PartnerFulfilment partner handling order fulfillment and shipping operations. Disclosed in privacy policy as the company's fulfillment partner alongside Shopify's payment processing.

Scale indicators1 record

Recent moves6 records

Expansion highlights4 records

Direct peers

• Equiano Rum: Premium rum brand co-founded with an explicit African diaspora heritage narrative, mirroring Kromanti's positioning. Both target discerning spirit drinkers seeking culturally authentic rum at premium price points and use storytelling-led DTC distribution.
• The Duppy Share: UK-based craft Caribbean rum brand sold direct-to-consumer at premium price points. Comparable in size, distribution model (DTC + selective retail), and target audience to Kromanti, with both brands targeting UK premium spirit consumers.
• Hampden Estate: Single-estate Jamaican rum with a cult following among premium rum enthusiasts. Comparable as a craft-flavored, authenticity-led rum brand that competes on heritage and flavor complexity rather than marketing scale.
• Chairman's Reserve: Premium St. Lucian rum brand with craft positioning and selective global distribution. Comparable as a small-batch Caribbean rum brand competing on authenticity and flavor profile in the same premium tier.
• Worthy Park Estate: Single-estate Jamaican rum producer with direct-to-consumer and craft distribution. Comparable as a heritage-driven, single-origin rum brand competing on provenance and quality in the premium sipping category.

Broad incumbents

• Diplomático Rum: Premium Venezuelan rum brand with global distribution and a portfolio of aged expressions. Comparable because Kromanti's base rum is sourced from Venezuela, sharing both raw material heritage and the premium positioning lane.
• Mount Gay Rum: One of the world's oldest rum brands (Barbados) with established premium positioning and global distribution. Comparable as a premium Caribbean rum competing for the same shelf space and on-trade accounts as Kromanti at a much larger scale.
• Appleton Estate: Premium Jamaican rum owned by Gruppo Campari with global distribution. Comparable as a heritage Caribbean rum brand occupying the premium sipping segment Kromanti targets, though at meaningfully larger scale.
• Planteray Rum (formerly Plantation): Premium Caribbean rum portfolio with global distribution, including aged and flavored expressions. Comparable as a premium-positioned rum brand competing in the same on-trade and specialty retail channels Kromanti pursues.

Regional players

• Rhum Clément: Premium agricole rhum from Martinique with strong French and European distribution. Comparable as a craft, terroir-driven Caribbean spirit brand at similar premium price points, though concentrated in French-speaking markets.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat2 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/KromantiRum
• YouTubeyoutube.com/@kromanti_rum
• Facebookfacebook.com/Kromantirum
• Instagraminstagram.com/kromanti_rum
• LinkedInlinkedin.com/company/kromanti-distillery-blending-house

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Kromanti Rum