CerconeBrownCompany
CerconeBrownCompany is a privately held strategic communications agency founded in 2001, headquartered in Natick, Massachusetts with offices in Boston and New York. It provides media relations, influencer relations, events, crisis communications, AI visibility, and strategic counsel to enterprise consumer brands primarily in food and beverage, health and wellness, and clean beauty.
- Company typePrivate
- Founded2001
- HeadquartersBoston, United States
- Headcount101–250
- GTM typeB2B
- OfferingServices
What CerconeBrownCompany does
CerconeBrownCompany (CBC), legally Cercone Brown & Company, LLC, is a privately held strategic communications agency founded in 2001 and headquartered at 14 Eastleigh Lane in Natick, Massachusetts, with additional offices in Boston and New York. The firm employs 101–250 people and serves enterprise consumer brand marketers primarily in food and beverage, with secondary presence in clean beauty, health and wellness, parenting, lifestyle, and sustainability-focused verticals. Named customers include Vital Farms, Starkist, Cabot, Stonewall Kitchen, Bachan's, Milo's Sweet Tea, Pipette, MegaFood, Garnet Hill, and others.
The agency's service portfolio is structured around six core offerings — Media Relations, Influencer Relations, Events & Experiences, AI Visibility, Crisis Communications, and Strategic Counsel — supplemented by Digital Marketing and two proprietary "House Programs" (Media House Program and Influencer Program) that provide exclusive media placement and creator access. The core technology premise of the AI Visibility service is to build earned media presence that makes client brands discoverable and cited when consumers query AI platforms on purchase-driving questions, though the firm does not disclose proprietary AI models or technical infrastructure. Operations are supported by SharpSpring as CRM and marketing automation, and LinkedIn Lead Gen Forms for paid demand capture.
The revenue model is professional services fees generated through consultative, sales-led engagements initiated via the firm's website (consultation booking) and direct outreach. Pricing is quote-based and not publicly disclosed. The firm holds Stevie Award recognition and operates with no disclosed parent company, institutional investors, funding history, or M&A activity. Geographic operations are confined to the United States, with no claimed international footprint.
CerconeBrownCompany firmographics
Firmographics- Name
- CerconeBrownCompany
- Legal name
- Cercone Brown & Company, LLC
- Website
- https://cerconebrown.com
- Company type
- Private
- Founded year
- 2001
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- CerconeBrownCompany is a privately held strategic communications agency founded in 2001, headquartered in Natick, Massachusetts with offices in Boston and New York. It provides media relations, influencer relations, events, crisis communications, AI visibility, and strategic counsel to enterprise consumer brands primarily in food and beverage, health and wellness, and clean beauty.
- Ownership category
- akta.pro rank
CerconeBrownCompany industry classification
Industry- Product category
- Public Relations Services
- NAICS
- Public Relations Agencies (54182), Public Relations Agencies (541820), Media Representatives (54184)
- akta.pro primary industry
- Creator Partnerships & Sponsorship Sales (Brand Partnerships) (MPAAAHAK)
- akta.pro secondary industry
- Nonprofit & Cause Communications (BPAFADAK)
Keywords
Where CerconeBrownCompany is headquartered
LocationHeadquarters
- HQ city
- Boston
- HQ country
- United States
- HQ region
- North America
Offices3 records
Markets served
CerconeBrownCompany business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D
Revenue model
- Strategic Communications Services: CBC provides strategic communication programs including media relations, influencer relations, events and experiences, AI visibility, crisis communications, and strategic counsel. Revenue is generated through professional services fees for these agency services.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels3 records
CerconeBrownCompany product offering
Product offeringCore offering
CerconeBrownCompany (CBC) is a strategic communications agency that delivers integrated marketing services to consumer brands, including media relations, influencer relations, events and experiences, AI visibility, crisis communications, and strategic counsel. The agency combines media access, AI-powered insight, and creative storytelling to build earned media presence and drive brand affinity, action, and adoption. It also operates proprietary Media House and Influencer Programs offering exclusive media placement and creator partnership opportunities.
Product overview
CerconeBrownCompany (CBC) is a strategic communications agency offering a portfolio of integrated marketing services. The core offerings include Media Relations, Influencer Relations, Events & Experiences, AI Visibility, Crisis Communications, and Strategic Counsel. The agency also operates proprietary house programs including the Media House Program and Influencer Program. The company serves consumer brands in food, health, wellness, parenting, lifestyle, and clean beauty sectors, combining strategic communication programs with AI-powered insight and creative storytelling to drive affinity, action, and adoption.
Differentiator
Problem solved
Functional benefit
Products and services
- Media Relations Strategic media outreach and relationship management to secure earned media coverage across relevant publications and platforms, designed for brand marketers in consumer verticals.
- Influencer Relations
- Events & Experiences
- AI Visibility
- Crisis Communications
- Strategic Counsel
- Media House Program
- Influencer Program
- Digital Marketing
Companies that use CerconeBrownCompany
Customer profileNamed customers15 records
Segments4 records
Ideal customer profiles2 records
CerconeBrownCompany technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
AI capability1 record
Feature1 record
CerconeBrownCompany partnerships and signals
Strategic signalScale indicators1 record
Recent moves6 records
Expansion highlights5 records
CerconeBrownCompany competitors and assessment
Company assessmentDirect peers
- Zeno Group: Mid-to-large integrated communications agency offering PR, influencer, and content marketing to consumer brands — directly comparable integrated-services operating model with similar F&B/consumer positioning.
- PAN Communications: Independent B2B and consumer PR agency with strong influencer, content, and media-relations practices serving technology and consumer brands — comparable mid-size agency model and consultative pricing approach.
- Finn Partners: Independent global communications firm with deep consumer/lifestyle practice delivering media relations, influencer, content, and social campaigns to CPG and consumer-tech brands — comparable integrated service model and agency-of-record work.
- M Booth: Independent U.S. communications agency offering media relations, influencer, brand purpose, and creative campaigns for consumer brands — directly comparable service mix to CBC with overlapping F&B and lifestyle verticals.
- 5W Public Relations: Mid-sized independent PR agency headquartered in New York with strong consumer/lifestyle and influencer practices serving CPG and DTC brands — direct peer on service mix, vertical exposure, and consultative sales model.
- Walker Sands: Mid-size integrated B2B and consumer PR agency offering media relations, content, and influencer services to growing brands — comparable independent agency structure and consultative enterprise sales motion.
- Hunter: Mid-sized consumer PR and influencer agency with strong CPG, food, lifestyle, and wellness verticals — directly comparable service mix and target client base to CBC.
- RH Strategic: Mid-sized strategic communications agency offering media relations, content marketing, and digital campaigns to consumer and enterprise brands — comparable integrated service structure and mid-tier scale.
Broad incumbents
- Edelman: Largest global independent PR firm offering full communications services including consumer marketing, influencer, crisis, and digital — competes for the same enterprise CPG brand budgets as CBC but at global holding scale.
- Weber Shandwick: Top-tier global communications network with deep consumer marketing, influencer, and health/wellness practices — competes with CBC for enterprise F&B, wellness, and lifestyle accounts at a larger global scale.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
CerconeBrownCompany social profiles
Digital presenceCerconeBrownCompany financial estimates
Financial estimateRevenue estimate
Valuation estimate
CerconeBrownCompany leadership team
Management profileNumber of profiles
CerconeBrownCompany funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
CerconeBrownCompany M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about CerconeBrownCompany
What does CerconeBrownCompany do?
CerconeBrownCompany (CBC) is a strategic communications agency that delivers integrated marketing services to consumer brands, including media relations, influencer relations, events and experiences, AI visibility, crisis communications, and strategic counsel. The agency combines media access, AI-powered insight, and creative storytelling to build earned media presence and drive brand affinity, action, and adoption. It also operates proprietary Media House and Influencer Programs offering exclusive media placement and creator partnership opportunities.
Is CerconeBrownCompany a public or private company?
CerconeBrownCompany is a private company. It is classified as unknown and is currently operating.
When was CerconeBrownCompany founded?
CerconeBrownCompany was founded in 2001. It employs 101 to 250 people.
Where is CerconeBrownCompany based?
CerconeBrownCompany is headquartered in Boston, United States, in the North America region.
How does CerconeBrownCompany make money?
One revenue line is on record: strategic Communications Services.
Who are CerconeBrownCompany's main competitors?
Direct peers on record are Zeno Group, PAN Communications, Finn Partners, M Booth, 5W Public Relations, Walker Sands, Hunter and RH Strategic. Broad incumbents are Edelman and Weber Shandwick.
Does CerconeBrownCompany have an API?
No public API is recorded for CerconeBrownCompany.
What industry is CerconeBrownCompany in?
CerconeBrownCompany's product category is Public Relations Services. Its primary akta.pro industry code is MPAAAHAK, Creator Partnerships & Sponsorship Sales (Brand Partnerships), with a secondary code of BPAFADAK, Nonprofit & Cause Communications. Its NAICS code is 54182.