CerconeBrownCompany

What CerconeBrownCompany does

CerconeBrownCompany (CBC), legally Cercone Brown & Company, LLC, is a privately held strategic communications agency founded in 2001 and headquartered at 14 Eastleigh Lane in Natick, Massachusetts, with additional offices in Boston and New York. The firm employs 101–250 people and serves enterprise consumer brand marketers primarily in food and beverage, with secondary presence in clean beauty, health and wellness, parenting, lifestyle, and sustainability-focused verticals. Named customers include Vital Farms, Starkist, Cabot, Stonewall Kitchen, Bachan's, Milo's Sweet Tea, Pipette, MegaFood, Garnet Hill, and others.

The agency's service portfolio is structured around six core offerings — Media Relations, Influencer Relations, Events & Experiences, AI Visibility, Crisis Communications, and Strategic Counsel — supplemented by Digital Marketing and two proprietary "House Programs" (Media House Program and Influencer Program) that provide exclusive media placement and creator access. The core technology premise of the AI Visibility service is to build earned media presence that makes client brands discoverable and cited when consumers query AI platforms on purchase-driving questions, though the firm does not disclose proprietary AI models or technical infrastructure. Operations are supported by SharpSpring as CRM and marketing automation, and LinkedIn Lead Gen Forms for paid demand capture.

The revenue model is professional services fees generated through consultative, sales-led engagements initiated via the firm's website (consultation booking) and direct outreach. Pricing is quote-based and not publicly disclosed. The firm holds Stevie Award recognition and operates with no disclosed parent company, institutional investors, funding history, or M&A activity. Geographic operations are confined to the United States, with no claimed international footprint.

Name

CerconeBrownCompany

Legal name

Cercone Brown & Company, LLC

Website

https://cerconebrown.com

Company type

Private

Founded year

2001

Operating status

Operating

Headcount range

101–250 employees

Short description

CerconeBrownCompany is a privately held strategic communications agency founded in 2001, headquartered in Natick, Massachusetts with offices in Boston and New York. It provides media relations, influencer relations, events, crisis communications, AI visibility, and strategic counsel to enterprise consumer brands primarily in food and beverage, health and wellness, and clean beauty.

Ownership category

akta.pro rank

Product category

Public Relations Services

NAICS

Public Relations Agencies (54182), Public Relations Agencies (541820), Media Representatives (54184)

akta.pro primary industry

Creator Partnerships & Sponsorship Sales (Brand Partnerships) (MPAAAHAK)

akta.pro secondary industry

Nonprofit & Cause Communications (BPAFADAK)

Keywords

• Strategic communications
• Media relations services
• Influencer marketing
• Crisis communications
• Brand public relations

Headquarters

HQ city

Boston

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Strategic Communications Services: CBC provides strategic communication programs including media relations, influencer relations, events and experiences, AI visibility, crisis communications, and strategic counsel. Revenue is generated through professional services fees for these agency services.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

CerconeBrownCompany (CBC) is a strategic communications agency that delivers integrated marketing services to consumer brands, including media relations, influencer relations, events and experiences, AI visibility, crisis communications, and strategic counsel. The agency combines media access, AI-powered insight, and creative storytelling to build earned media presence and drive brand affinity, action, and adoption. It also operates proprietary Media House and Influencer Programs offering exclusive media placement and creator partnership opportunities.

Product overview

CerconeBrownCompany (CBC) is a strategic communications agency offering a portfolio of integrated marketing services. The core offerings include Media Relations, Influencer Relations, Events & Experiences, AI Visibility, Crisis Communications, and Strategic Counsel. The agency also operates proprietary house programs including the Media House Program and Influencer Program. The company serves consumer brands in food, health, wellness, parenting, lifestyle, and clean beauty sectors, combining strategic communication programs with AI-powered insight and creative storytelling to drive affinity, action, and adoption.

Differentiator

Problem solved

Functional benefit

Products and services

• Media Relations Strategic media outreach and relationship management to secure earned media coverage across relevant publications and platforms, designed for brand marketers in consumer verticals.
• Influencer Relations
• Events & Experiences
• AI Visibility
• Crisis Communications
• Strategic Counsel
• Media House Program
• Influencer Program
• Digital Marketing

Named customers15 records

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

AI capability1 record

Feature1 record

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Direct peers

• Zeno Group: Mid-to-large integrated communications agency offering PR, influencer, and content marketing to consumer brands — directly comparable integrated-services operating model with similar F&B/consumer positioning.
• PAN Communications: Independent B2B and consumer PR agency with strong influencer, content, and media-relations practices serving technology and consumer brands — comparable mid-size agency model and consultative pricing approach.
• Finn Partners: Independent global communications firm with deep consumer/lifestyle practice delivering media relations, influencer, content, and social campaigns to CPG and consumer-tech brands — comparable integrated service model and agency-of-record work.
• M Booth: Independent U.S. communications agency offering media relations, influencer, brand purpose, and creative campaigns for consumer brands — directly comparable service mix to CBC with overlapping F&B and lifestyle verticals.
• 5W Public Relations: Mid-sized independent PR agency headquartered in New York with strong consumer/lifestyle and influencer practices serving CPG and DTC brands — direct peer on service mix, vertical exposure, and consultative sales model.
• Walker Sands: Mid-size integrated B2B and consumer PR agency offering media relations, content, and influencer services to growing brands — comparable independent agency structure and consultative enterprise sales motion.
• Hunter: Mid-sized consumer PR and influencer agency with strong CPG, food, lifestyle, and wellness verticals — directly comparable service mix and target client base to CBC.
• RH Strategic: Mid-sized strategic communications agency offering media relations, content marketing, and digital campaigns to consumer and enterprise brands — comparable integrated service structure and mid-tier scale.

Broad incumbents

• Edelman: Largest global independent PR firm offering full communications services including consumer marketing, influencer, crisis, and digital — competes for the same enterprise CPG brand budgets as CBC but at global holding scale.
• Weber Shandwick: Top-tier global communications network with deep consumer marketing, influencer, and health/wellness practices — competes with CBC for enterprise F&B, wellness, and lifestyle accounts at a larger global scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/cerconebrown
• Facebookfacebook.com/cerconebrown
• LinkedInlinkedin.com/company/cerconebrowncompany

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about CerconeBrownCompany