Heritage Bank and Trust

What Heritage Bank and Trust does

Heritage Bank and Trust is a privately held community bank founded in March 2006 and headquartered in Columbia, Tennessee. The bank operates four full-service branches across Southern Middle Tennessee — Columbia (headquarters), Lawrenceburg, Centerville, and Mt. Pleasant — serving Hickman, Lawrence, and Maury Counties. It provides a comprehensive suite of personal and business banking products, including interest-bearing checking (most prominently the "Great Rate Checking" paying 5.20% APY), savings accounts, CDs, IRAs, mortgage loans, HELOCs, auto and recreational loans, business checking and savings, commercial lending, agricultural loans, and a specialized veterinary lending program. The bank's go-to-market is sales-led through its physical branch network with local loan decision-making authority at each location.

The bank operates standard community-bank technology infrastructure: a third-party online banking platform, native iOS and Android mobile banking applications supporting mobile deposit, bill pay, card controls, and Zelle person-to-person payments, plus a telephone banking channel. Treasury management services include ACH origination, positive pay fraud protection, remote deposit capture, and merchant card processing, delivered in partnership with TCM Bank (credit card issuance) and BancCard (merchant acquiring). Financial planning is offered through a referral partnership with Bloom Financial Planning, and the bank launched a wholly owned subsidiary, Heritage Tax Services, LLC, in March 2026. AI/ML capabilities are not present in the disclosed technology footprint.

Revenue is generated primarily through net interest income on the loan portfolio (mortgages, commercial, agricultural, veterinary, consumer) net of deposit interest expense, supplemented by transaction-based fee income (overdraft fees, service charges, wire and analysis fees), debit and credit card interchange, and affiliate referral fees from the Bloom Financial Planning partnership. The bank targets five customer segments: individual consumers, small-to-mid-size businesses, nonprofits and community organizations, agricultural operations, and veterinary practices. Its 20-year operating history, four-branch footprint, and 11-50 employee headcount place it firmly in the small community bank tier, with no disclosed external funding rounds and no public ownership structure.

Name

Heritage Bank and Trust

Legal name

Heritage Bank & Trust

Website

https://heritagebankandtrust.com

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

11–50 employees

Short description

Heritage Bank and Trust is a privately held community bank founded in 2006, operating four branches across Southern Middle Tennessee to deliver personal, small business, agricultural, and specialized veterinary lending services with local loan decision-making authority.

Ownership category

akta.pro rank

Headquarters

HQ city

Columbia

HQ country

United States

HQ region

North America

Offices4 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales

Revenue model

1. Interest Income: Primary revenue stream from interest earned on loan portfolio including mortgages, commercial loans, agricultural loans, veterinary practice loans, auto loans, HELOCs, and personal loans. Interest rates vary by product type and customer qualification.
2. Deposit Interest Paid: Interest expense on customer deposits including checking, savings, money market, and CD accounts. The bank offers competitive rates including 5.20% APY on Great Rate Checking.
3. Fee Income: Various banking fees including overdraft fees ($38 NSF fee), overdraft protection transfer fees ($9.95), monthly service charges, and ATM fees. Also includes wire transfer fees and analysis fees for commercial accounts.
4. Interchange Income: Revenue from debit and credit card transaction processing on both personal and business credit cards issued in partnership with TCM Bank, N.A.
5. Referral Fees - Financial Planning: Partnership with Bloom Financial Planning for referral of investment and financial planning services, connecting customers with independent advisors for retirement planning and wealth management.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels6 records

Core offering

Heritage Bank and Trust is a Tennessee-based community bank providing personal and business banking products, including checking and savings accounts, certificates of deposit, IRAs, mortgage and consumer loans, commercial and agricultural loans, and veterinary practice lending. The bank also offers digital banking channels (online and mobile), treasury management for businesses, and wealth-related services through partnerships and a tax services subsidiary.

Product overview

Heritage Bank & Trust is a community bank offering a comprehensive suite of personal and business banking products and services. The bank operates as a single-platform banking institution with multiple product lines rather than a modular platform architecture. Personal banking includes checking accounts (Great Rate Checking with 5.20% APY), savings accounts (Regular, New Generation, Great Rate Saver, Heritage Money Market, Christmas Club), CDs and IRAs, mortgage loans, HELOCs, home equity loans, auto loans, recreational loans, and personal loans. Business banking encompasses various checking accounts (Basic Business, Business, Commercial Analyzed, Heritage Heart for nonprofits), business savings, Business CDs, business loans, lines of credit, commercial mortgages, agricultural loans, and veterinary lending. Treasury Management Solutions provide ACH origination, fraud protection, remote deposit capture, and merchant card services. Credit cards include personal Visa Platinum variants and business credit cards issued through TCM Bank. Digital banking channels include online banking, mobile banking, Bill Pay, Zelle for P2P payments, and overdraft protection services. Financial planning is offered through a partnership with Bloom Financial Planning, and tax services are provided through Heritage Tax Services, LLC.

Differentiator

Problem solved

Functional benefit

Brands

• Heritage Tax Services, LLC: Tax preparation services for personal and small business clients.
• Heritage Hub

Products and services

• Great Rate Checking Personal interest-bearing checking account for individual consumers with competitive tiered rates.
• Great Rate Saver Personal savings product linked to checking relationships for individual consumers.
• Regular Savings Account Standard personal savings account for individual consumers.
• New Generation Savings Account Personal savings account designed for younger/new banking customers.
• Heritage Money Market Tiered personal money market deposit account for individual consumers seeking higher yields.
• Christmas Club Account Seasonal-purpose personal savings account for individual consumers.
• Certificates of Deposit (CDs) Term deposit product offering fixed interest rates over specified maturities for personal customers.
• Individual Retirement Accounts (IRAs) Retirement savings products for individual consumers with tax-advantaged status.
• Mortgage Loans Residential real estate financing for personal homebuyers and refinancers.
• Home Equity Loan and HELOC Equity-based consumer credit products secured by primary residence.
• Auto Loans Consumer vehicle financing for personal use.
• Recreational Loans Consumer financing for recreational vehicles and personal-use equipment.
• Personal Loans Unsecured consumer credit products for individual borrowers.
• Basic Business Checking Entry-level business checking account for small businesses and nonprofits with low transaction volumes.
• Business Checking Standard business checking account with bundled transactions and digital banking access.
• Commercial Analyzed Account Analysis-based business checking account with earnings credit for higher-volume commercial customers.
• Heritage Heart Checking Specialty business checking product tied to community/charitable giving programs for local organizations.
• Business Savings Account Interest-bearing deposit account for operating balances of small businesses and nonprofits.
• Presidential Business Money Market Tiered business money market deposit account for commercial customers.
• Business Certificates of Deposit Term deposit product offering fixed rates over specified maturities for business customers.
• Business Loans Term lending products for small and mid-size business financing needs.
• Business Lines of Credit Revolving credit facilities providing flexible working capital access for businesses.
• Business Mortgage Commercial real estate financing for owner-occupied and investment properties.
• Agricultural Loans Specialized farm and agribusiness financing for crop, livestock, and equipment needs.
• Veterinary Lending Specialty practice financing and banking services for veterinary practices, including practice acquisition, buy-in/buy-out, real estate, and refinancing.
• Treasury Management Solutions Cash management, ACH origination, wire transfers, remote deposit capture, positive pay, and fraud protection services for businesses.
• Personal Visa Credit Cards Personal Visa credit card products for individual cardholders.
• Business Credit Cards Business-purpose Visa credit card products for commercial cardholders.
• Online and Mobile Banking Digital banking platform with web and iOS/Android applications for personal and business customers.
• Bill Pay and Zelle Payments Online bill payment service and person-to-person Zelle transfer functionality for personal customers.
• Financial Planning Services Personal financial planning, retirement, investment, and insurance services provided through a partner firm, Bloom Financial Planning.
• Heritage Tax Services, LLC Tax preparation and planning services offered through a bank subsidiary for individuals and small businesses.

Quantifiable outcome

• 5.20% APY available on Great Rate Checking accounts (balances up to $50,000)
• +3 more outcomes

Named customers4 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature3 records

Partnerships

Five partnerships are on record, tiered core and minor.

• Bloom Financial PlanningcoreStrategic or Co-development PartnerPartnership with Bloom Financial Planning for personalized, independent financial planning services. Berrie Coble, founder and advisor, offers retirement planning, investment management, and comprehensive financial planning to Heritage customers. Services offered through Cambridge Investment Research Advisors, Inc. Securities provided through Cambridge Investment Research, Inc., member FINRA/SIPC.
• TCM Bank, N.A.coreChannel Partner/ Reseller/ DistributorTCM Bank, N.A. issues Visa business and personal credit cards distributed through Heritage Bank & Trust branches and website. Cards include Visa Platinum Business, Small Business Rewards, and Small Business Edition cards with no annual fees and comprehensive fraud monitoring.
• BancCardcoreChannel Partner/ Reseller/ DistributorPartnership with BancCard for merchant credit card processing services. Enables Heritage business customers to accept Visa, MasterCard, Discover, and American Express payments. Includes features such as gift cards, check verification, and online processing.
• Early Warning Services, LLC (Zelle)coreTechnology or IntegrationPartnership with Zelle (operated by Early Warning Services, LLC) provides fast, safe, fee-free person-to-person money transfers integrated into Heritage online and mobile banking. Users can send and receive money using email addresses or U.S. mobile numbers.
• 4-For-Life Preferred PetCare, LLCminorOthersVeterinary consulting company formed by Dr. Kent Pardon, Heritage Bank & Trust Board Chairman. Founded in 2001 to provide business consulting and support services to veterinary practices, complementing the bank's specialized veterinary lending services.

Scale indicators7 records

Recent moves11 records

Expansion highlights5 records

Direct peers

• TruPoint Bank: TruPoint Bank is a small Tennessee community bank providing personal and business banking products — comparable size and product set to Heritage Bank & Trust, targeting similar rural and small-business customer segments.
• Citizens Bank of Tennessee: Citizens Bank is a small Tennessee-based community bank offering retail and commercial banking products — similar size and community-bank focus as Heritage Bank & Trust.
• CB&S Bank: CB&S Bank is a community-focused regional bank serving Tennessee and surrounding states with personal, agricultural, and commercial lending — comparable to Heritage's blend of community banking and agricultural lending expertise.
• FirstBank (Tennessee): FirstBank is a Tennessee-based community bank offering personal and business banking, mortgages, and commercial lending across multiple branches — closely comparable to Heritage's community-bank operating model and Tennessee geographic footprint.
• Ascend Federal Credit Union: Ascend Federal Credit Union is a Tennessee-based member-owned depository institution offering checking, lending, and treasury services — competes directly with Heritage for retail and small-business deposit and loan relationships across Middle Tennessee.
• Wilson Bank & Trust: Wilson Bank & Trust is a Tennessee community bank with a multi-branch footprint serving individuals and small businesses with checking, mortgage, and commercial lending — a direct head-to-head competitor in Heritage's community-banking niche.
• Franklin Synergy Bank: Franklin Synergy Bank is a Tennessee community bank serving individuals, professionals, and small businesses with full retail and commercial products — comparable community banking model within the Tennessee market.

Broad incumbents

• Regions Bank (Tennessee): Regions Bank operates a large retail and commercial network across Tennessee and the Southeast, directly competing with Heritage for consumer deposits, mortgages, and small-business banking in Middle Tennessee.
• Pinnacle Financial Partners: Pinnacle Financial Partners is a large Tennessee-headquartered bank offering full commercial, retail, and wealth services statewide — a broader incumbent that overlaps with Heritage's deposit and commercial lending markets across Tennessee.
• First Horizon Bank: First Horizon is a major Tennessee-headquartered regional bank providing retail, commercial, and wealth banking across the Southeast — a broad incumbent whose Tennessee branches compete with Heritage for the same small-business and consumer customers.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/heritagebt
• YouTubeyoutube.com/channel/UCrjQYjpMs0GTUE-bf1-Vi2A
• Facebookfacebook.com/HeritageBankandTrust
• LinkedInlinkedin.com/company/heritage-bank-and-trust
• Instagraminstagram.com/heritagebankandtrust

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Heritage Bank and Trust