Magnolia Brush

What Magnolia Brush does

Magnolia Brush Manufacturers, Ltd. is a privately held U.S. manufacturer of professional-grade brooms, brushes, squeegees, mops, handles, and related janitorial and construction tools, founded in 1907 and operating continuously for over 117 years. The company produces more than 500 SKUs from a 100,000+ square foot vertically integrated facility in Clarksville, Texas, combining automated staple-set brush manufacturing with hand-crafted production across natural fiber (Tampico, Broomcorn, horsehair) and engineered filament inputs. In-house handle fabrication covers wood, metal, fiberglass, polypropylene, and nylon variants, and global sourcing is used to round out the catalog with imported complementary products.

The company sells exclusively through a wholesale distributor network targeting jobbers and wholesalers, with a stated policy of refusing end-user and reseller accounts; it does not maintain a direct-to-consumer e-commerce channel. Distribution spans all 50 U.S. states and select foreign markets, with shipping handled F.O.B. from Clarksville, TX. Marketing is conducted via trade shows (World of Concrete, National Hardware Show, ISSA, STAFDA) and buying-group relationships (Allpro, Evergreen Marketing Group, Sphere 1, NetPlus Alliance). Pricing is quote-based, not publicly disclosed, and supported by a first-quality guarantee with defective-product replacement and a 10% restocking charge on resalable returns.

The legal entity is a Texas limited partnership owned and overseen by Kenneth W. Backus, who acquired the business in 1995 after joining it in 1966. The customer base is a long-tail mix of professional tradesmen and industrial/commercial end users (cleaning, construction, concrete finishing, pavement maintenance, roofing, janitorial services, industrial manufacturing) reached indirectly through hundreds of small distributors, with no named enterprise anchors or disclosed end-customer logos. California Proposition 65 compliance was implemented in 2018 across catalog and e-commerce channels for affected SKUs.

Name

Magnolia Brush

Legal name

Magnolia Brush Manufacturers, LTD.

Website

https://magnoliabrush.com

Company type

Private

Founded year

1907

Operating status

Operating

Headcount range

51–100 employees

Short description

Magnolia Brush Manufacturers, Ltd. is a 117-year-old U.S. maker of 500+ professional brooms, brushes, squeegees, mops, and handles, producing from a 100,000+ sq ft facility in Clarksville, TX and selling exclusively through a wholesale distributor network covering all 50 U.S. states.

Ownership category

akta.pro rank

Product category

Industrial Brushes and Brooms

NAICS

Broom, Brush, and Mop Manufacturing (339994)

akta.pro primary industry

Brooms, Brushes & Dustpans (CRAJAIAA)

Keywords

• Brush manufacturing
• Broom manufacturing
• Janitorial products
• Industrial cleaning supplies
• Professional painting brushes

Headquarters

HQ city

Clarksville

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales

Revenue model

1. Brush and Broom Products: Magnolia Brush generates revenue through manufacturing and selling quality brooms and brushes to professional tradesmen via wholesale distributors. The company produces over 500 different items including staple set brushes, paint brushes, squeegees, handles, and accessories. Sales are made F.O.B. Clarksville, TX with freight prepaid on orders meeting minimum Net Invoice values.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels1 record

Core offering

Magnolia Brush manufactures and sells over 500 professional-grade brushes, brooms, mops, squeegees, paint brushes and handles at its Clarksville, Texas facility. Products are produced using staple set brush technologies combining hand-crafted and automated processes, with natural fibers (Tampico, Broomcorn, horsehair) and engineered filament materials. Sales are made exclusively to wholesale distributors and buying groups serving industrial, janitorial, construction, and painting end markets across the U.S. and select foreign countries.

Product overview

Magnolia Brush Manufacturers Ltd. is a traditional brush and broom manufacturing company offering over 500 different items primarily for professional tradesmen and industrial/commercial cleaning applications. The product portfolio centers on hand-crafted and automated staple set brush technologies, including brooms (warehouse, janitor, household, contractor grades), push brooms, paint brushes and rollers, cotton mops, squeegees, specialty brushes, and various handles and accessories. The company manufactures products using natural materials (Tampico, Broomcorn, horsehair) and engineered filament technologies, while also sourcing complementary imported brushes to enhance their offering.

Differentiator

Problem solved

Functional benefit

Products and services

• Brooms (Warehouse, Janitor, Household, Contractor)

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

Four partnerships are on record, tiered core and minor.

• Allpro Buying GroupcoreChannel Partner/ Reseller/ Distributor · 1 January 2018Magnolia Brush exhibits at Allpro Buying Group events, reaching member distributors in the janitorial, sanitation, and industrial supply sectors.
• Evergreen Marketing GroupminorChannel Partner/ Reseller/ Distributor · 1 January 2018Magnolia Brush attends Evergreen Marketing Group events to connect with distributor network members.
• Sphere 1minorChannel Partner/ Reseller/ Distributor · 1 January 2018Magnolia Brush attends Sphere 1 cooperative purchasing events as a vendor participant.
• NetPlus AllianceminorChannel Partner/ Reseller/ Distributor · 1 January 2018Magnolia Brush participates in NetPlus Alliance purchasing cooperative events.

Scale indicators5 records

Recent moves8 records

Expansion highlights4 records

Direct peers

• Empire Brush: Empire Brush manufactures industrial, household, and contractor brushes including paint, utility, and specialty brushes. Direct peer in professional and consumer brush categories with similar U.S. manufacturing base.
• O-Cedar Commercial: O-Cedar (part of Freudenberg Household Products) manufactures commercial brooms, mops, and floor-care tools. Directly comparable product categories targeting janitorial and industrial cleaning customers with similar wholesale distribution model.
• Gordon Brush: Gordon Brush is a specialty industrial brush manufacturer serving industrial, medical, and electronics end markets. Comparable in manufacturing technology and custom/specialty brush capabilities, though serving more technical niches.
• Weiler Corporation: Weiler is a U.S. manufacturer of industrial brushes including scratch, utility, paint, and power brushes. Directly comparable in brush manufacturing technology (staple-set, handcrafted) and serves overlapping industrial/contractor end markets.
• Libman Company: Libman is a U.S.-based family-owned manufacturer of brooms, mops, brushes, and cleaning tools sold through retail and janitorial channels. Closest direct competitor with similar product breadth and channel focus on cleaning tools for professional and consumer use.
• Laitner Brush Company: Laitner Brush is a small U.S. manufacturer of industrial and maintenance brushes. Comparable in scale, manufacturing approach, and target end markets (industrial, janitorial, contractor), serving as a like-sized private competitor.

Broad incumbents

• Rubbermaid Commercial Products: Rubbermaid Commercial Products (a Newell Brands business) is a major manufacturer of commercial cleaning tools including mops, brooms, squeegees, and handles. Larger incumbent competing across the same janitorial and industrial end markets, with broader product portfolio and brand scale.
• Carlisle FoodService Products: Carlisle manufactures janitorial, sanitation, and food-service supplies including brushes, squeegees, and handles. A larger established player with overlapping product lines and channel relationships with industrial and janitorial distributors.
• Boardwalk / Lagasse Bros: Boardwalk (Lagasse Bros.) distributes janitorial supplies including brooms, brushes, mops, and squeegees. Competes in the same wholesale channel serving janitorial and facility-maintenance end users, overlapping in product categories.

Emerging players

• Spartan Chemical: Spartan Chemical manufactures janitorial and industrial cleaning chemicals with a complementary line of cleaning tools. Adjacent competitor serving the same janitorial distributor channel with overlapping end customers in facility maintenance.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/110224295987482
• LinkedInlinkedin.com/company/magnolia-brush-mfrs-inc

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Magnolia Brush