ERA First Advantage Realty
ERA First Advantage Realty is a private, independently owned ERA franchise brokerage serving home buyers, sellers, and relocators across Southern Indiana and Western Kentucky, using a MoxiWorks-powered website and local agent network, with affiliated title and insurance services.
- Company typePrivate
- Founded1995
- HeadquartersNewburgh, United States
- Headcount101–250
- GTM typeB2C
- OfferingServices
What ERA First Advantage Realty does
ERA First Advantage Realty, Inc. is a private residential real estate brokerage headquartered in Newburgh, Indiana, operating as an independently owned franchise of ERA Real Estate (a brand under Anywhere Real Estate). Founded in 1995 and employing 101-250 people, the company serves home buyers, sellers, and relocating individuals across Southern Indiana and Western Kentucky, with active market coverage spanning Vanderburgh, Warrick, Posey, Spencer, and Dubois counties in Indiana and Henderson County in Kentucky.
The company delivers services through a distributed agent network supported by a MoxiWorks-powered technology platform that provides map-based property search, virtual tours, financial calculators, and a neighborhood news email subscription. Its website (erafirst.com) functions as a self-serve property search portal while driving leads into a sales-led agent model. Core products include Buying & Selling Services, Relocation Services, and Market Insights content, complemented by affiliated offerings through First Advantage Title (title insurance and settlement) and First Advantage Insurance (property and ancillary insurance products).
The business model is commission-based revenue from residential real estate transactions, supplemented by affiliate referral income from title and insurance services. GTM is hybrid: direct-to-consumer via the property search website and content marketing, combined with sales-led engagement through local agents recruited and supported by an in-house career development team. The brokerage was recognized with the 2022 ERA Circle of Light Award for Community Leadership, reflecting its local relationship-driven positioning.
ERA First Advantage Realty firmographics
Firmographics- Name
- ERA First Advantage Realty
- Legal name
- ERA First Advantage Realty, Inc.
- Website
- https://erafirst.com
- Company type
- Private
- Founded year
- 1995
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- ERA First Advantage Realty is a private, independently owned ERA franchise brokerage serving home buyers, sellers, and relocators across Southern Indiana and Western Kentucky, using a MoxiWorks-powered website and local agent network, with affiliated title and insurance services.
- Ownership category
- akta.pro rank
ERA First Advantage Realty industry classification
Industry- Product category
- Residential Real Estate Brokerage
- NAICS
- Offices of Real Estate Agents and Brokers (53121)
- SIC
- Real Estate Agents & Managers (For Others) (6531)
- akta.pro primary industry
- Residential Real Estate Brokerage (Buy/Sell) (FSAEAJAA)
- akta.pro secondary industry
- Affordable Housing & First-Time Buyer Brokerage (BPAJAAAD)
Keywords
Where ERA First Advantage Realty is headquartered
LocationHeadquarters
- HQ city
- Newburgh
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
ERA First Advantage Realty business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D
Revenue model
- Real Estate Commission: Traditional real estate commission-based revenue from residential property sales and purchases. Agents earn commissions on completed transactions.
Go-to-market motion2 records
Distribution channels3 records
Marketing channels6 records
ERA First Advantage Realty product offering
Product offeringCore offering
ERA First Advantage Realty is a residential real estate brokerage serving Southern Indiana and Western Kentucky. The company provides property search tools, agent-led home buying and selling services, relocation assistance, financial calculators, and neighborhood news subscriptions. It operates as an independently owned and operated franchise of ERA Real Estate, with affiliated title and insurance services available through First Advantage Title and First Advantage Insurance.
Product overview
ERA First Advantage Realty is a real estate brokerage operating as part of the ERA franchise system, powered by MoxiWorks technology platform. The company offers a unified website platform providing property search, buying and selling services, agent directory, relocation support, and market insights for the Southern Indiana and Western Kentucky markets. Key products include the Property Search tool, Buying & Selling Services, Financial Calculators, Market Insights, Neighborhood News subscription, and Relocation Services. The company is affiliated with First Advantage Title and First Advantage Insurance for ancillary real estate services.
Differentiator
Problem solved
Functional benefit
Companies that use ERA First Advantage Realty
Customer profileNamed customers8 records
Segments3 records
Ideal customer profiles3 records
ERA First Advantage Realty technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
ERA First Advantage Realty partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core and minor.
- ERA Real EstatecoreERA First Advantage Realty operates as an independently owned and operated franchise of ERA Real Estate. The franchise provides brand identity, technology platform, training programs, marketing support, and access to the broader ERA network of agents and resources.
- First Advantage TitleminorAffiliate company providing title insurance services, integrated into the real estate transaction process for ERA First Advantage clients.
- First Advantage InsuranceminorAffiliate company providing insurance products, offering property and other insurance services to ERA First Advantage customers as part of the full-service real estate experience.
- MoxiWorkscoreTechnology platform provider powering the ERA First Advantage website with property search functionality, agent websites, CRM capabilities, and the MoxiWorks real estate technology ecosystem.
- INDIANA REGIONAL MLS, INCcoreMultiple Listing Service providing property listing data, MLS numbers, and real estate transaction data for listings in the Indiana market.
Scale indicators1 record
Recent moves1 record
Expansion highlights3 records
ERA First Advantage Realty competitors and assessment
Company assessmentMarket position
Strengths4 records
Competitive moat3 records
Key risks1 record
Key highlights7 records
Customer concentration
ERA First Advantage Realty social profiles
Digital presenceERA First Advantage Realty financial estimates
Financial estimateRevenue estimate
Valuation estimate
ERA First Advantage Realty leadership team
Management profileNumber of profiles
Profiles1 record
ERA First Advantage Realty funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
ERA First Advantage Realty M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about ERA First Advantage Realty
What does ERA First Advantage Realty do?
ERA First Advantage Realty is a residential real estate brokerage serving Southern Indiana and Western Kentucky. The company provides property search tools, agent-led home buying and selling services, relocation assistance, financial calculators, and neighborhood news subscriptions. It operates as an independently owned and operated franchise of ERA Real Estate, with affiliated title and insurance services available through First Advantage Title and First Advantage Insurance.
Is ERA First Advantage Realty a public or private company?
ERA First Advantage Realty is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was ERA First Advantage Realty founded?
ERA First Advantage Realty was founded in 1995. It employs 101 to 250 people.
Where is ERA First Advantage Realty based?
ERA First Advantage Realty is headquartered in Newburgh, United States, in the North America region.
How does ERA First Advantage Realty make money?
One revenue line is on record: real Estate Commission.
Does ERA First Advantage Realty have an API?
No public API is recorded for ERA First Advantage Realty.
What industry is ERA First Advantage Realty in?
ERA First Advantage Realty's product category is Residential Real Estate Brokerage. Its primary akta.pro industry code is FSAEAJAA, Residential Real Estate Brokerage (Buy/Sell), with a secondary code of BPAJAAAD, Affordable Housing & First-Time Buyer Brokerage. Its NAICS code is 53121 and its SIC code is 6531.