ERA Real Estate
ERA Real Estate is a global real estate franchise network founded in 1971 and headquartered in France, operating more than 2,300 affiliated agencies worldwide. It provides property buying, selling, rental, and valuation services to consumers and franchise opportunities to independent brokers under its ERA Immobilier and ERA brands.
- Company typePrivate
- Founded1972
- HeadquartersVersailles, France
- Headcount5,001–10,000
- GTM typeB2B and B2C
- OfferingServices
What ERA Real Estate does
ERA Real Estate (legal name: ERA Immobilier) is a global real estate franchise network founded in 1971 and headquartered in Versailles, France, operating more than 2,300 affiliated agencies across multiple countries, including approximately 400 franchised agencies in France. The company generates revenue through three streams: franchise fees and recurring royalties paid by independent brokerages operating under the ERA brand, transaction commissions on properties bought and sold through the network, and recurring property management fees from rental services (gestion locative). Its distribution architecture combines traditional franchise recruitment with an unusually active M&A motion — the company closed 50 acquisitions or affiliations representing more than $3 billion in affiliated sales volume across 2024 and 2025, with many deals initiated by newly affiliated brokers within months of joining.
The technical platform centers on Multi-Expertise ERA, a proprietary property valuation methodology combining four estimation techniques, complemented by an online property estimation simulator, an inter-agency listing and communication platform, and exclusive listing mandate management tools. ERA is a subsidiary of Anywhere (formerly Realogy Holdings Corp), which is itself being acquired by Compass; company management has publicly stated that M&A momentum is expected to accelerate following that transaction close. Customer-side trust metrics are strong: 4.8/5 average rating, 95% general satisfaction, and a 95% recommendation rate across 21,120 client reviews, supported by Bureau Veritas VeriSelect certification and triple recognition at the IREF Trophées 2025. The company most recently extended its footprint through a flagship partnership with Legacy Real Estate & Associates in the San Francisco Bay area (300+ sales professionals, partnership valued above $1 billion) and entry into Hong Kong via a master franchise arrangement with APAC Realty Limited covering 14 Asia-Pacific markets.
ERA Real Estate firmographics
Firmographics- Name
- ERA Real Estate
- Legal name
- ERA Immobilier
- Website
- https://erafrance.com
- Company type
- Private
- Founded year
- 1972
- Operating status
- Operating
- Headcount range
- 5,001–10,000 employees
- Short description
- ERA Real Estate is a global real estate franchise network founded in 1971 and headquartered in France, operating more than 2,300 affiliated agencies worldwide. It provides property buying, selling, rental, and valuation services to consumers and franchise opportunities to independent brokers under its ERA Immobilier and ERA brands.
- Ownership category
- akta.pro rank
ERA Real Estate industry classification
Industry- Product category
- Real Estate Brokerage Services
- NAICS
- Offices of Real Estate Agents and Brokers (53121), Real Estate Property Managers (53131)
- SIC
- Real Estate Agents & Managers (For Others) (6531)
- akta.pro primary industry
- Residential Real Estate Brokerage (Buy/Sell) (FSAEAJAA)
Keywords
Where ERA Real Estate is headquartered
LocationHeadquarters
- HQ city
- Versailles
- HQ country
- France
- HQ region
- Europe
Offices1 record
Markets served
ERA Real Estate business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Franchise Fees & Royalty Income: ERA generates revenue through its global franchise network. Franchisees pay fees to join the ERA brand and ongoing royalties for continued use of the brand, tools, systems, and network access. Over 2,300 agencies operate under the ERA brand worldwide.
- Real Estate Transaction Commissions: ERA franchisees earn commissions on property buying, selling, and rental transactions conducted through their agencies. The network facilitates inter-agency sharing of listings and buyers, driving transaction volume across the franchise system. Commission-based model is standard for real estate agencies in France and internationally.
- Property Management & Rental Services: ERA agencies offer rental property management services (gestion locative), generating recurring management fees from landlords.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Simple Mandate (mandat simple) - Non-exclusive listing |
| Transaction based/ take rate | Pay-as-you-go | Exclusive Mandate (mandat exclusif) - Single-agency listing |
| Subscription | Annual | Franchise Fee (for prospective franchisees) |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels6 records
ERA Real Estate product offering
Product offeringCore offering
ERA Real Estate (legal name ERA Immobilier) is a global real estate franchise network that provides property buying, selling, and rental services through more than 2,300 independently operated agencies worldwide, including approximately 400 agencies in France. The network offers property listings, proprietary valuation services via the Multi-Expertise ERA methodology, rental property management (gestion locative), and inter-agency listing sharing. Revenue is generated through franchise fees and royalties from brokers, plus transaction commissions on properties bought, sold, and rented through the network.
Product overview
ERA Real Estate operates as a global real estate franchise network offering a unified platform of property services. The core offering is the ERA Immobilier Platform, which encompasses buying, selling, and rental services through a network of over 2,300 agencies internationally and 400 franchised agencies in France. Supporting the platform are specialized modules including Multi-Expertise ERA (a proprietary 4-technique property valuation method) and Gestion Locative (rental property management services). The franchise network enables independent brokers to leverage the ERA brand, inter-agency communication systems, and shared marketing resources for expansion. The company has also pursued M&A growth strategy, having closed 50 deals worth over $3 billion in sales volume across 2024-2025.
Differentiator
Problem solved
Functional benefit
Products and services
- ERA Immobilier Real Estate Brokerage Platform Core brokerage service offering property buying, selling, and rental transactions through a network of over 2,300 agencies globally and approximately 400 franchised agencies in France. Targeted at residential property buyers, sellers, and renters across France and international markets.
- ERA Property Management (Gestion Locative) Rental property management service offered through ERA franchised agencies, covering tenant relations, rent collection, property maintenance, and lease administration for residential landlords.
- ERA Franchise Network Program Franchise offering that allows independent real estate brokers and agencies to operate under the ERA brand with access to the Multi-Expertise valuation methodology, inter-agency listing network, marketing resources, and shared technology platform. Includes standard and exclusive sales mandates for franchisees.
Quantifiable outcome
- 70% of property owners successfully sell through an ERA agency, compared to 28% for direct sales
- +4 more outcomes
Companies that use ERA Real Estate
Customer profileNamed customers1 record
Segments3 records
Ideal customer profiles2 records
ERA Real Estate technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
ERA Real Estate partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered flagship and core.
- Legacy Real Estate & AssociatesflagshipERA Real Estate affiliates formed a strategic partnership with Legacy Real Estate & Associates to expand their presence in the San Francisco Bay area. The partnership involves over 300 sales professionals and is valued at over a billion dollars, focusing on growth and shared values. It is structured as a collaboration rather than an acquisition, aiming to leverage multiple platforms for expansion.
- Hong Kong Morning Dragon Company LimitedcoreHong Kong Morning Dragon Company Limited is the local franchisee operating ERA services in Hong Kong under APAC Realty Limited's master franchise agreement. The franchise deal became effective in 2026 and targets increased investor interest in the Hong Kong property market.
- APAC Realty LimitedcoreAPAC Realty Limited entered the Hong Kong market through a franchise agreement with Hong Kong Morning Dragon Company Limited, expanding the ERA franchise network to 14 Asia-Pacific markets. The agreement takes effect in 2026 and aims to leverage increased investor interest following a decline in local property prices.
Scale indicators8 records
Recent moves8 records
Expansion highlights6 records
ERA Real Estate competitors and assessment
Company assessmentDirect peers
- RE/MAX: RE/MAX is a global real estate franchise network with over 140,000 agents in 110+ countries, providing residential brokerage services. It is the most direct peer to ERA, competing for the same independent brokers and franchisees worldwide in residential buy/sell transactions.
- Century 21: Century 21 is a global real estate franchise with 145,000+ agents across 86 countries, offering residential brokerage services. It directly competes with ERA for franchisees and end customers in residential real estate transactions across France and international markets.
- Coldwell Banker: Coldwell Banker is one of ERA's sibling brands under the Anywhere (formerly Realogy) parent, providing global residential real estate franchise services. It competes directly with ERA in many of the same markets and operates on a similar franchise model with similar agent tools.
- Keller Williams Realty: Keller Williams is the largest real estate franchise by agent count in the US with a strong international footprint. It operates a comparable agent-centric franchise model focused on residential brokerage, directly competing with ERA for franchise recruitment and market share.
- Sotheby's International Realty: Sotheby's International Realty is a global luxury real estate franchise also under the Anywhere parent. It is directly comparable to ERA as a sister brand with international franchise expansion and premium branding in residential real estate brokerage.
- Better Homes and Gardens Real Estate: Better Homes and Gardens Real Estate is another franchise brand under the Anywhere parent. It competes directly with ERA as a sister brand leveraging franchising and brand affinity to recruit independent brokers in residential real estate.
- Berkshire Hathaway HomeServices: Berkshire Hathaway HomeServices is a global real estate franchise network with strong US and international presence in residential brokerage. It is directly comparable to ERA as a franchise brand recruiting independent brokers and operating on commission-based revenue.
Broad incumbents
- Compass: Compass is a tech-enabled residential brokerage that is acquiring ERA's parent company Anywhere. While Compass operates a different model (owned-agent versus franchise), it is a key industry player and the consolidating acquirer of the Anywhere family of brands including ERA.
- Savills: Savills is a global real estate services firm offering brokerage, property management, and advisory across residential and commercial segments. It is broadly comparable to ERA as an internationally diversified real estate services platform with franchise-like agency distribution.
Emerging players
- eXp Realty: eXp Realty is a cloud-based, agent-ownership real estate brokerage with global operations. It is comparable to ERA as an alternative brokerage affiliation model challenging traditional franchise networks in residential real estate services.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
ERA Real Estate social profiles
Digital presenceERA Real Estate compliance and trust
Trust signalCompliance1 record
ERA Real Estate financial estimates
Financial estimateRevenue estimate
Valuation estimate
ERA Real Estate leadership team
Management profileNumber of profiles
Profiles3 records
ERA Real Estate funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
ERA Real Estate M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about ERA Real Estate
What does ERA Real Estate do?
ERA Real Estate (legal name ERA Immobilier) is a global real estate franchise network that provides property buying, selling, and rental services through more than 2,300 independently operated agencies worldwide, including approximately 400 agencies in France. The network offers property listings, proprietary valuation services via the Multi-Expertise ERA methodology, rental property management (gestion locative), and inter-agency listing sharing. Revenue is generated through franchise fees and royalties from brokers, plus transaction commissions on properties bought, sold, and rented through the network.
Is ERA Real Estate a public or private company?
ERA Real Estate is a private company. It is classified as corporate owned and is currently operating.
When was ERA Real Estate founded?
ERA Real Estate was founded in 1972. It employs 5,001 to 10,000 people.
Where is ERA Real Estate based?
ERA Real Estate is headquartered in Versailles, France, in the Europe region.
How does ERA Real Estate make money?
Three revenue lines are on record. Franchise Fees & Royalty Income is the primary driver. The others are real Estate Transaction Commissions and property Management & Rental Services.
Who are ERA Real Estate's main competitors?
Direct peers on record are RE/MAX, Century 21, Coldwell Banker, Keller Williams Realty, Sotheby's International Realty, Better Homes and Gardens Real Estate and Berkshire Hathaway HomeServices. Broad incumbents are Compass and Savills. eXp Realty is listed as an emerging player.
Does ERA Real Estate have an API?
No public API is recorded for ERA Real Estate.
What industry is ERA Real Estate in?
ERA Real Estate's product category is Real Estate Brokerage Services. Its primary akta.pro industry code is FSAEAJAA, Residential Real Estate Brokerage (Buy/Sell). Its NAICS code is 53121 and its SIC code is 6531.