Better Mobility
Better Mobility is a UK specialist retailer and distributor of mobility equipment, including wheelchairs, powerchairs, scooters, and daily living aids. It serves individual consumers, the NHS, and private hospitals via e-commerce, phone sales, and an assessment centre in Chesham.
- Company typePrivate
- Founded2006
- HeadquartersChesham, United Kingdom
- Headcount11–50
- GTM typeB2B and B2C
- OfferingHardware or Manufacturing
What Better Mobility does
Better Mobility is a UK-based specialist retailer and distributor of mobility equipment headquartered in Chesham, operating as Better Mobility Ltd. since approximately 2006. The company sells wheelchairs (manual, power, paediatric, bariatric), mobility scooters, patient handling equipment (hoists, slings), bathing and toileting aids, walking aids, daily living products, specialist beds and mattresses, rise-and-recline furniture, evacuation chairs, and vehicle adaptations. Its core technology is a multi-brand distribution platform: the firm is an authorised dealer for more than 100 manufacturer brands including Sunrise Medical, Permobil, Invacare, Otto Bock, RGK, Panthera, Kuschall, Ki Mobility, Leckey, Pride Mobility, Trekinetic, and TriRide. The platform is exposed to customers through an e-commerce catalogue (bettermobility.co.uk) and a phone-based consultative sales line (0808 2959 909) staffed by PWMS-trained advisors and qualified engineers. A distinguishing commercial commitment is a 5-year (60-month) warranty on all wheelchairs, contingent on annual in-house servicing.
The business model combines one-time product sales, recurring equipment hire (clinical and personal), and professional services (mobility assessments, repairs and maintenance). Pricing is unit-based for retail goods (displayed ex-VAT and inc-VAT, with VAT exemption available for eligible customers), usage-based for hire, and enquiry-based for bespoke paediatric and complex-rehab configurations. Go-to-market is sales-led and consultative, with distribution split between direct-to-consumer e-commerce/phone sales and direct institutional supply to NHS trusts and private hospitals, supported by an in-person assessment centre at Chesham. Customer segments span private individuals with mobility needs (primary), healthcare institutions (primary), and a specialist paediatric sub-segment.
Revenue and ownership are not publicly disclosed; there is no evidence of external investment, subsidiaries, M&A, or leadership changes, and ownership appears to be founder-operated. The company carries no disclosed patents, regulatory actions, or formal certifications beyond industry training (PWMS). Operational footprint is single-country (United Kingdom), with a single headquarters/assessment centre in Chesham and nationwide delivery. There is no app, API, or disclosed technology integrations beyond payment processing (SagePay).
Better Mobility firmographics
Firmographics- Name
- Better Mobility
- Legal name
- Better Mobility Ltd.
- Website
- https://bettermobility.co.uk
- Company type
- Private
- Founded year
- 2006
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Better Mobility is a UK specialist retailer and distributor of mobility equipment, including wheelchairs, powerchairs, scooters, and daily living aids. It serves individual consumers, the NHS, and private hospitals via e-commerce, phone sales, and an assessment centre in Chesham.
- Ownership category
- akta.pro rank
Better Mobility industry classification
Industry- Product category
- Mobility Equipment Retail
- NAICS
- Home Health Equipment Rental (532283)
- akta.pro primary industry
- Mobility Device Sales, Rental & Service (Wheelchairs, Scooters, Walkers) (HSABAKAC)
- akta.pro secondary industries
- Mobility Aids (Wheelchairs, Scooters, Walkers, Canes) (HLAHAMAA), Home Mobility & Accessibility Equipment (Ramps, Stair Lifts, Transfer Aids) (HSABAKAB)
Keywords
Where Better Mobility is headquartered
LocationHeadquarters
- HQ city
- Chesham
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
Better Mobility business model
Business model- GTM type
- B2B and B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D
Revenue model
- Product Sales: Retail sale of mobility equipment including wheelchairs, powerchairs, scooters, and living aids. Products are sold directly to private individuals, healthcare institutions, and the NHS.
- Equipment Hire: Short and long-term rental of mobility equipment including clinical equipment and personal equipment. Hire options include wheelchairs, powerchairs, mobility scooters, beds, and hoists.
- Servicing and Repairs: Maintenance and repair services for mobility equipment, performed by qualified engineers at their Chesham premises.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Retail Products |
| Usage-based | Pay-as-you-go | Equipment Hire |
| Other | Pay-as-you-go | Custom/Bespoke Products |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels6 records
Better Mobility product offering
Product offeringCore offering
Better Mobility is a UK retailer and authorised distributor that sells, hires, and services a broad range of mobility equipment from 100+ manufacturer brands. Core offerings span manual wheelchairs, powered wheelchairs, mobility scooters, paediatric and bariatric chairs, walking aids, daily living aids, specialist beds, bathroom/patient handling equipment, evacuation chairs, and vehicle adaptations. Beyond retail, the company delivers short- and long-term equipment hire, professional mobility assessments, and qualified-engineer repairs and maintenance.
Product overview
Better Mobility is a UK-based mobility equipment retailer offering a comprehensive portfolio of wheelchairs, powerchairs, mobility scooters, and living aids. The company operates on a multi-brand platform model, distributing products from over 100 manufacturer brands including Sunrise Medical, Permobil, Otto Bock, Invacare, Panthera, DietzPower, Trekinetic, TriRide, and others. Beyond product sales, the company provides equipment hire services, professional mobility assessments, and repairs/maintenance. The offering spans manual wheelchairs (self-propelled and attendant), power wheelchairs (in various drive configurations), paediatric and bariatric-specialist equipment, walking aids, beds, furniture, bathroom safety equipment, vehicle adaptations, and evacuation chairs. A key differentiator is the 5-year warranty offered on all wheelchairs, supported by in-house engineering teams.
Differentiator
Problem solved
Functional benefit
Products and services
- Manual Wheelchairs Self-propelled or attendant-propelled wheelchairs for users requiring mobility assistance without powered propulsion.
- Power Wheelchairs Electrically powered wheelchairs in front-wheel, mid-wheel, and rear-wheel drive configurations for users who cannot self-propel.
- Mobility Scooters Electric mobility scooters in boot/salon, road-legal, and heavy-duty configurations for individuals with walking difficulties.
- Paediatric Wheelchairs Wheelchairs specifically designed for children and young adults, including adjustable sizing and supportive seating for developmental needs.
- Bariatric Wheelchairs Heavy-duty wheelchairs designed for users requiring higher weight capacities and wider seat widths.
- Moving and Handling Equipment Hoists, slings, and transfer aids for safe handling of individuals with mobility limitations in care settings.
- Bathing and Toileting Aids Accessible bathing and toileting equipment including shower chairs, commodes, bath lifts, and toilet frames.
- Walking Aids Walking sticks, frames, rollators, and crutches to assist with ambulation and balance.
- Daily Living Aids Products assisting with everyday tasks including kitchen aids, dressing aids, and reachers.
- Beds and Mattresses Specialist beds and pressure-relieving mattresses for individuals with mobility or medical needs.
- Recliners and Furniture Rise-and-recline chairs and specialist furniture for comfort and positioning.
- Evacuation Chairs Chairs designed for evacuating mobility-impaired individuals from buildings during emergencies.
- Vehicle Adaptations Modifications and accessories to enable safe transport of wheelchair users in vehicles.
- Equipment Hire Rental of mobility equipment including wheelchairs, scooters, beds, and clinical equipment on short- or long-term basis for clinical and personal use.
- Mobility Assessments Professional assessment services at the Chesham assessment centre to determine appropriate mobility equipment for individual needs, including complex and paediatric fittings.
- Repairs and Service Maintenance and repair services for mobility equipment, performed by qualified engineers at the Chesham premises to ensure safety, longevity, and warranty compliance.
Quantifiable outcome
- 5-year/60-month warranty coverage on all wheelchairs
- +1 more outcomes
Companies that use Better Mobility
Customer profileNamed customers3 records
Segments3 records
Ideal customer profiles3 records
Better Mobility technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Better Mobility partnerships and signals
Strategic signalPartnerships
15 partnerships are on record, tiered core and minor.
- Sunrise MedicalcoreMajor brand partnership. Better Mobility is an authorised reseller of Sunrise Medical products including Quickie wheelchairs, Q-series powerchairs, and Jazzy powerchair lines.
- InvacarecoreAuthorised distributor of Invacare mobility equipment including Action wheelchairs, Matrx seating, and various clinical equipment.
- Otto BockcoreAuthorised reseller of Otto Bock mobility products including Avantgarde series, Juvo powerchairs, and pediatric equipment.
- PermobilcoreAuthorised dealer of Permobil powerchairs including Corpus series, F-series, and M-series products.
- RGKcoreSpecialist distributor of RGK wheelchairs including Octane, Tiga, and Hi-Lite models.
- ProgeocoreAuthorised dealer of Progeo wheelchairs including Joker, Tekna, and Noir series.
- Pride MobilitycoreAuthorised reseller of Pride Mobility products including Quantum powerchairs and Jazzy powerchairs.
- DietzPowercoreAuthorised dealer of DietzPower products including Sango Junior and Sango Advanced powerchair bases.
- KuschallcoreAuthorised reseller of Kuschall wheelchairs including Compact, K-Series, and Champion models.
- Ki MobilitycoreAuthorised dealer of Ki Mobility products including Rogue, Little Wave, and Liberty wheelchairs.
- LikocoreAuthorised dealer of Liko patient handling equipment including Likorall overhead lifts, Golvo, and Viking lift systems.
- LeckeycoreAuthorised dealer of Leckey pediatric and children's equipment including Mygo, Pronestander, and Leeway products.
- PantheracoreAuthorised dealer of Panthera wheelchairs including U3 Light, Micro 3, S3, and Bambino 3 models.
- TrekineticcoreAuthorised dealer of Trekinetic products including GTE and K2 active wheelchairs.
- SagePayminorPayment processing partner providing secure online payment services.
Scale indicators3 records
Recent moves5 records
Expansion highlights5 records
Better Mobility competitors and assessment
Company assessmentDirect peers
- CareCo: CareCo is one of the largest UK mobility and daily-living aids retailers, selling wheelchairs, scooters, riser-recline chairs, and beds through showrooms and online — directly comparable to Better Mobility in product mix, customer base (individuals and care-sector buyers), and UK-only footprint, but at materially larger scale.
- Mobility Smart: Mobility Smart is a UK online mobility equipment retailer offering wheelchairs, scooters, walking aids, and daily living products to individuals and trade buyers. It competes directly with Better Mobility in the same channels, categories, and price-driven online segment.
- Complete Care Shop: Complete Care Shop is a UK mobility and home-care equipment retailer (part of the NRS Healthcare group) selling mobility scooters, wheelchairs, daily living aids, and bedroom/bath equipment — overlapping directly with Better Mobility's catalogue and consumer customer segment.
- NRS Healthcare: NRS Healthcare supplies mobility equipment, daily living aids, and community equipment services across the UK, including significant local authority and NHS contracts. Its retail and community-equipment businesses are highly comparable to Better Mobility's NHS/institutional and consumer lines.
- Mobility Giant: Mobility Giant is a UK mobility equipment retailer focused on mobility scooters, powerchairs, and wheelchairs via online and showroom channels. Its direct overlap with Better Mobility's scooter and powerchair SKUs makes it a close product-category peer.
- TPG DisableAids: TPG DisableAids is a UK retailer/distributor of mobility and disability equipment including wheelchairs, scooters, daily living aids, and patient handling products — directly overlapping Better Mobility's product range and consumer/institutional customer base.
Broad incumbents
- Drive DeVilbiss Healthcare (UK): Drive DeVilbiss is a global manufacturer and broad distributor of mobility and homecare products including scooters, wheelchairs, beds, and daily living aids. As both a principal supplier to Better Mobility and a competing brand owner, it represents a broader incumbent in the same UK market.
- Sunrise Medical: Sunrise Medical is a global manufacturer of wheelchairs and powerchairs (Quickie, Q-series, Magic, Zippie) and one of Better Mobility's core authorised brands. It operates as a broader incumbent whose own dealer and direct channels overlap with Better Mobility's distribution role.
- Invacare: Invacare is a global manufacturer of wheelchairs, powerchairs, clinical seating, and patient-handling equipment and a key Better Mobility supplier. Its product range and global distribution footprint make it a broad incumbent in the same category.
- Permobil: Permobil is a global manufacturer of advanced powerchairs (Corpus, M-series, F-series) and a key Better Mobility partner. Its premium powerchair portfolio and direct dealer network compete and overlap with Better Mobility's complex-rehab offering.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Better Mobility social profiles
Digital presenceBetter Mobility financial estimates
Financial estimateRevenue estimate
Valuation estimate
Better Mobility leadership team
Management profileNumber of profiles
Better Mobility funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Better Mobility M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Better Mobility
What does Better Mobility do?
Better Mobility is a UK retailer and authorised distributor that sells, hires, and services a broad range of mobility equipment from 100+ manufacturer brands. Core offerings span manual wheelchairs, powered wheelchairs, mobility scooters, paediatric and bariatric chairs, walking aids, daily living aids, specialist beds, bathroom/patient handling equipment, evacuation chairs, and vehicle adaptations. Beyond retail, the company delivers short- and long-term equipment hire, professional mobility assessments, and qualified-engineer repairs and maintenance.
Is Better Mobility a public or private company?
Better Mobility is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Better Mobility founded?
Better Mobility was founded in 2006. It employs 11 to 50 people.
Where is Better Mobility based?
Better Mobility is headquartered in Chesham, United Kingdom, in the Europe region.
How does Better Mobility make money?
Three revenue lines are on record. Product Sales are the primary driver. The others are equipment Hire and servicing and Repairs.
Who are Better Mobility's main competitors?
Direct peers on record are CareCo, Mobility Smart, Complete Care Shop, NRS Healthcare, Mobility Giant and TPG DisableAids. Broad incumbents are Drive DeVilbiss Healthcare (UK), Sunrise Medical, Invacare and Permobil.
Does Better Mobility have an API?
No public API is recorded for Better Mobility.
What industry is Better Mobility in?
Better Mobility's product category is Mobility Equipment Retail. Its primary akta.pro industry code is HSABAKAC, Mobility Device Sales, Rental & Service (Wheelchairs, Scooters, Walkers), with a secondary code of HLAHAMAA, Mobility Aids (Wheelchairs, Scooters, Walkers, Canes). Its NAICS code is 532283.